"It’s important to keep this in mind as AI becomes more prevalent so that businesses can start to build a foundation to support the evolution of this technology."Tell us about your role and how you got here. What inspired you to start a…
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Powered by Inscape’s Viewing Intelligence from Millions of Smart TVs, Lotame’s aiTV Product Suite Brings Advanced Audience Targeting and More to Advertisers and Networks Lotame, the leading independent data management platform (DMP), as…
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New Solution Works in Parallel with User Acquisition Tools to Accelerate Growth and Deliver Higher Return on Ad Spend YouAppi, a leading growth marketing platform for premium mobile brands, announced the launch of its Re-Engagement…
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The Arrival Of HumAIns —  Would It Happen In 2022? Would A New Machine-DNA Begin To Manage The Entire Value Chain Of Man, Machine, Material, Money, And To An Extent, Mind Too? According to the latest Accenture report on the future of…
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Users of This New Product Will Be Able To Access And Target High-Quality Audiences Generated With Real-Time First And Third-Party Data Mintigo, the leader of predictive marketing and sales technology, announced the launch of Mintigo…
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"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for…
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In The Last 12 Months, The Company Added Omnichannel Campaign Management And Real-Time Personalization Capabilities Backed By AI And Customer Journey Analytics, As Well As Enhanced User-Generated Content (UGC) and Distributed Order…
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New Offering Provides Access to Premium Publisher Inventory and Advanced Campaign Creation and Targeting Tools to Advertisers of All Sizes  Vungle, the leading performance marketing platform for in-app video ads, announced its new…
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If 2017  was the year of debate in digital advertising, 2018  needs to be the year of action. The industry has expressed its strong concerns about issues like ad fraud, brand safety, and transparency.  This pressure has forced the industry…
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Hot new tech startups don’t sell themselves. Sure, we like to think that sites like Facebook and Google were set up in college dorm rooms and somehow magically spread through word of mouth, but the truth is that word of mouth was only part…
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"This decade will be seen as the rise of the impatient customer. The power is finally in the hands of the buyer, literally."Tell us about your role and how you got here? What inspired you to start a digital customer experience analytics…
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The Annual List Features the 100 Business Software Companies That Best Met Customer Needs In 2017, Based on G2 Crowd’s Verified User Reviews and Publicly Available Market Presence Data It’s the SuperBowl of software. G2 Crowd, the…
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Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million Series B funding. The company, the global leader in…
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In Part Seven of Our Predictions Series 2018, We Explore How the 'Butterfly Effect' Is Going to Disrupt the Martech Community Small drops, big oceans... Minor flutter, gigantic tornado!!! In our scientific parlance, the "Butterfly…
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Programmatic ad buying declined in the first quarter of this year, which comes as no surprise after its reputation was blighted by issues of brand safety, fake news, and poor user experience, as well as an industry call to action for a…
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ReklamStore, a leading data-driven digital advertising platform, announced recently that they have started accepting payments with cryptocurrencies for their newest product ReklamStore DSP. It is an easy to use advertising platform that…
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Free List Check Lets Marketers Scan Their Email Lists For Spamtraps & Other Deliverability Threats FreshAddress, Inc. the leader in email marketing database services, announces the release of Free List Check, a health scan for your…
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"Artificial Intelligence with the ability to better predict what the customer wants and needs by studying, tracking and analyzing previous interactions and behaviors will truly help set the course for marketing automation moving…
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Known as "The Promised Land" Campaign, The Initiative Seeks To Mainstream US-Nordics Business Alliances The time has come for American businesses to be let in on a little secret. Sales intelligence company Vainu, with roots in Finland …
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Leading Digital Marketing Agency Creates Technology Solutions Group Building On Doubleclick Certified Marketing Partnership. Global digital marketing leader Jellyfish Group announced the launch of an exciting new division, Jellyfish…
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