"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company?…
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Integrating Quality Data Sets Is Critical for Accurate Customer Views and Optimizing Media Mix Research Now SSI, the global leader in digital market research data and data services, has released a report with Econsultancy…
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When Consumers Spend More, It Translates to Spending More for Attention to Values, and Digital Engagement and Retail Experience, Finds Mary Meeker Internet Trends 2018 Report Climbing Mount Everest is a tricky journey. Does it look like…
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Industry Think Tank Connecting Innovators Across Advertising, Marketing, and Emerging Technology Sectors The Digital Future Council, a first-of-its-kind think tank formed with the mission of bridging the gap between the creative and…
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Open Bidding Empowers These Publishers to Create a Unified, Real-Time Auction Between All Current (And Future) Demand Partners MediaAlpha, a pioneer in programmatic platforms for native and metasearch media, launched Open Bidding, a new…
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Investing in Reader Optimization, Acquisition Will Help Outbrain Continue to Put Personalization First Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to…
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OTT Flow X Builds on Existing Turnkey Solution to Offer Broadcasters More Customization and Delivery to All Screens Brightcove, the leading provider of cloud services for video, announced the launch of OTT Flow X, powered by Accedo, the…
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First-Demand Side Platform Integration Grants Access to Rich Ecommerce Data ownerIQ, a leader in second-party data, announced the ability to integrate with demand-side platform (DSP) partners, with Amobee—a leading global digital marketing…
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"End-users have come to expect to be dazzled with exquisitely produced, authentic, attention-grabbing, personalized content."Tell us about your role at PowerInbox and how you got here? What inspired you to join PowerInbox?  I saw a…
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MarTech Company Recognized in Category of "Social Media Leadership" (Technology Providers) Snappy Kraken, a MarTech company focused on helping financial professionals automate their marketing and business processes, announced they have…
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Last week I was fortunate enough to attend Webinar World 2018 Sydney. It was a great opportunity to discover what's new in the webinar scene, the exciting enhancements coming within the ON24 platform and how marketers are using digital…
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Ringier Becomes PubMatic’s Preferred Partner in Romania as the Publisher Adopts its Header Bidding Technology PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, announced a partnership with Ringier…
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Some of the Biggest Themes in The Internet Trends Report This Year Include Privacy, Ecommerce, China, And Work China will soon overtake the US (in terms of technology and its consumption), Ecommerce is at an all-time high, cryptocurrency…
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Machine Analysis Processes Sales Rep Videos – Generating Automated Insights on Sellers’ Ability to Stay On-Message, Emotions Exhibited and More Brainshark has unveiled Machine Analysis, an artificial intelligence (AI)-powered engine that…
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Place Exchange Offers Agencies and Advertisers the Ability to Fully Unify OOH Media with Other Channels Through Their Existing DSP Intersection, the leading smart cities technology and media company, announced the launch of Place…
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Rivr Is An AI-solution Purpose-built To Reduce The Complexity Of The Programmatic Ecosystem  Simplaex, announced the beta-launch of Rivr, its new AI-powered Audience Yield Manager that enables SSPs and publishers to advance to an…
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Header Bidding: Digital media's favorite phrase over the past few years. While header bidding technology has proliferated primarily around desktop and mobile web, in recent months mobile in-app header bidding, and the unified auction, have…
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Vista Equity Partners has Agreed to Acquire Majority Stake in Integral Ad Science, Supporting IAS’s Continued Growth The leading adtech platform, Integral Ad Science (“IAS”), has announced that it has entered into a definitive agreement to…
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The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate…
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