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Conroy Media and Nielsen Reach Agreement for Local TV and Audio Ratings Services

Agency Cites Accuracy and Accountability in Measurement Conroy Media, Ltd., a full-service boutique advertising media buying agency, headquartered outside of Chicago, has entered into a multi-year agreement with Nielsen for Local TV and Audio electronic ratings services in multiple markets across the country.  Conroy Media, a long-time Nielsen Scarborough subscriber, has expanded its relationship with Nielsen, citing a number of reasons, notably accuracy and accountability. "We have a number of clients where it's…

Experience Management Leader Medallia to Acquire Customer Success Leader Strikedeck

The Acquisition Means Medallia Will Address the Full Spectrum of B2C and B2B Customer Experience Management Medallia, Inc., the global leader in customer experience management, announced its plans for the acquisition of Strikedeck, an advanced platform enabling companies to drive customer success (CS), which will further augment Medallia's leadership in B2B customer experience management. Medallia and Strikedeck, uniquely,  will promote seamless, 360-degree views on customer account health, including information on…

MarTech Interview with Yash Madhusudhan, CEO and Co-Founder, Fyle

"Organizations large and small can start by first being data oriented before anything. How the company consumes the data it generates is a good indicator of how AI-ready it can be." Tell us about your role and journey into Technology. What inspired you to start at Fyle? I am an engineer who became a sales professional right out of college. I have primarily worked in technology companies and have spent over a decade selling SaaS. Fyle was born out of trying to solve a personal frustration of many years. As a sales…

TechBytes with Suvish Viswanathan, Head of European Marketing at Zoho

Tell us about your role and the team/technology you handle at Zoho. I'm part of the European regional team and am responsible for looking after our marketing efforts in the continent. We have had a physical presence in Europe for around a year since opening our European HQ in Utrecht, The Netherlands and have since added further team members in other European countries.  While we had previously seen mostly organic growth in Europe, we have been driving proactive campaigns to engage prospective customers and to strengthen…

Dynamic Signal Announces Microsoft SharePoint Integration

Dynamic Signal’s Microsoft Integration Extends the Reach of SharePoint Content to Employees Dynamic Signal, a leading Employee Communication and Engagement platform, announced the availability of its Microsoft SharePoint integration. This integration extends the benefits of SharePoint and enables targeted content distribution to more employees on more channels through Dynamic Signal. "Today's employees expect real-time information and immediate access to the news and tools they need to feel informed and connected at…

PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns

Global B2C marketing automation company, Selligent Marketing Cloud, announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe. Selligent Marketing Cloud will enable PUMA to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, PUMA will use…

Parsec Launches Adelaide: The First Performance Tool for Brand Marketing

SaaS Solution Empowers Brand Marketers to Optimize to Consumer Attention Horizon Media On-Board as First Agency Partner Parsec Media, a pioneer of attention optimization, released Adelaide: the first-ever performance tool for brand builders, improving the way marketers strategize and optimize online advertising campaigns. Adelaide measures brand marketing performance through real-time feedback on consumer attention to help brands drive more lift per dollar. “Digital advertising has long been perceived as a…

World Leading AI Chatbot Provider Bespoke Announces US Launch

Chatbot Technology Used by World-Famous International Travel Destinations Now Available for US-based HotSpots at Restaurants, Coffee Shops, Hotels, Airports and More Bespoke, a leading developer of multilingual Artificial Intelligence solutions serving travel and tourism industries throughout Japan, announce the company's US launch, providing advanced AI-powered chatbot solutions to US restaurants, coffee shops, hotels, airports, municipalities and more.  Bespoke's unique natural language processing technology provides…

MINDBODY Acquires Bowtie.ai

Acquisition Adds Powerful Artificial Intelligence and Machine Learning Capabilities to Leading Wellness Platform MINDBODY, the leading technology platform for the wellness industry, announced the acquisition of Bowtie.ai (Bowtie), an automated AI-driven virtual receptionist solution for appointment-based businesses. Bowtie automatically books clients, answers questions and enables live chat over SMS and web. "Bringing Bowtie into the fold fast tracks our delivery of an intelligent, unified messaging experience across…

CoreMedia Content Cloud Now Live on SAP App Center

CoreMedia Integrates with SAP Commerce Cloud to Enable Next-Generation Online Storefronts and Content-Rich, Shoppable Brand Sites CoreMedia announced that its CoreMedia Content Cloud solution is now available on the SAP App Center, the digital marketplace for SAP partner offerings. The company's Content Cloud solution, a content management and experience orchestration platform, is certified by SAP to integrate with SAP Commerce Cloud, a complete digital business solution that integrates digital and physical touchpoints…

Alphonso and PlaceIQ Enable Best-of-Breed Location-Enabled TV Planning, Measurement, and Attribution

First-Of-Its-Kind Closed-Loop Attribution Solution Is Available in a Completely Self-Serve TV Campaign Analytics Dashboard; Provides Granular Analysis for Both National and Local TV Campaigns Alphonso, the TV data company that marketers, broadcasters, and agencies go to for media planning, TV retargeting, measurement and attribution, and PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced a partnership combining Alphonso's large-scale TV viewership data with PlaceIQ's…

Plextek Launches New Innovation Business Unit – Ignite Exponential

UK-based engineering and design consultancy, Plextek is launching a new innovation business unit called Ignite Exponential, to help established companies compete with agile and fast moving start-ups that are driving new disruptive technologies. Ignite Exponential (IEX) aims to bridge the innovation gap faced by market-leading businesses struggling to stay ahead and meet changing customer expectations in a climate of unprecedented uncertainty and aggressive competition. In particular, the rise of new technologies such as…

BirdEye Honored As Most Innovative Tech Company in 2019, Winning Its Second Stevie Award

BirdEye Recognized for Innovation in Customer Experience Management BirdEye was named the "Most Innovative Tech Company", winning its second Stevie Award in The 17th Annual American Business Awards. BirdEye had previously been honored with a Stevie Award for "New Product of the Year" for Athena, BirdEye's natural language processing (NLP) engine. There were 3,800 nominations from across the world, judged by more than 200 business executives. The judges' average scores determined the winners. "We are proud to receive this…

Zappar Launches ZapWorks Studio 6

Augmented Reality Toolkit Pairs Powerful Functionality with Ease of Use; New Features Include World Tracking, Face Tracking and Beta Mobile WebAR Support Zappar, a leading global developer of Augmented Reality (AR) experiences and creative tools, announced the launch of a slew of new features to their AR content creation platform ZapWorks Studio, providing brands, agencies and independent creators with a one-stop shop for building immersive augmented, virtual and mixed reality experiences. “This new update is our most…

Adstream Launches New Project to Help Solve $80 Billion of Global Ad and Marketing Inefficiencies

Announces Autonomous AI-Powered Marketing Assistants in the Cloud Adstream, the leading global provider of digital asset management, creative logistics and analytics solutions, announces that it is launching a new project that aims to reduce an estimated $80 billion of inefficiencies in the advertising and marketing industries. These inefficiencies are caused by the current labour intensive, highly-manual ad campaign workflows of TV, online, radio, cinema, outdoor and print. To help marketers manoeuvre through the…

Google Launches App AD Creative Partner Program Featuring ConsumerAcquisition.Com

Today during Google I/O’s keynote address, ConsumerAcquisition.com was announced as one of eight Google App preferred creative partners. Consumer Acquisition enables advertisers to generate high-performing ad creatives at scale through its in-house Creative Studio for Google App campaigns (formerly UAC). Additionally, Google announced a new set of machine learning capabilities, ad placements on YouTube, and ad groups within app campaigns. Automation and machine learning have simplified media buying on Google, making…

Pureport Announces Feature Enhancements to Its On-Demand Cloud Connectivity Platform

NewFunctionality Includes Cloud Grade NAT for IP Address Conflict Resolution Multicloud Networking Provider Pureport announced major feature enhancements to its Multicloud Fabric platform which enables seamless orchestration of private connectivity to the major cloud providers. Pureport's Multicloud Fabric empowers businesses of all sizes to securely interconnect clouds, sites, and on-premises facilities in minutes, without the need for additional physical infrastructure. Multicloud, hybrid cloud, and multi-site…

Brainshark Wins in The American Business Awards for 8th Year in a Row

Sales Enablement Leader Honored for Applying Artificial Intelligence to Improve Sales Coaching and Practice Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a Stevie Award winner in The 17th Annual American Business Awards – honored for applying artificial intelligence (AI) to drive sales productivity. Brainshark’s Machine Analysis solution, an AI-based engine for improving sales coaching and practice, received gold – the highest-level award – for “Best New Product:…

Mobile Service Providers Preparing to Fortify Security in Anticipation of 5G Deployments, According to New Survey

Survey Finds Operators Anticipate Major IoT-related Revenue Opportunities That Will Dramatically Increase Security Concerns According to a new global survey fielded by the Business Performance Innovation (BPI) Network, in partnership with A10 Networks, mobile service providers anticipate significant new revenue opportunities from the coming deployment of high-speed 5G networks and a host of new IoT-driven use cases, but they also believe much-improved security will be essential to realising that potential. The new…

SafeGuard Cyber Detects Increase in Malicious Online Actors Ahead of EU Elections

SafeGuard Cyber, the leading end-to-end platform for social media and digital risk protection, released a report showing that bad actors are amplifying misinformation content and deploying misinformation campaigns directed at EU member states to shape public perception and influence European Parliamentary elections taking place from May 23-26, 2019. Most notably, over a ten-day period in March, SafeGuard Cyber identified 6,700 bad actors who posted and amplified enough divisive digital content to reach upwards of 241 million…