Litmus Reveals New Integration with Salesforce Marketing Cloud

The New Integration Allows Salesforce Customers to Leverage Litmus without Leaving Marketing Cloud Litmus, the leading platform for email testing, creation, and analysis, launched a new integration with the Salesforce Marketing Cloud. The new integration allows marketers an automated and efficient way to test their campaigns, streamline workflows, and troubleshoot emails, all within the Salesforce Marketing Cloud. Litmus has been focused on providing powerful tools for email creation and collaboration along with the…

DialogTech Continues Focus on Growth with New Chief Revenue Officer

DialogTech, the world's leading provider of actionable marketing analytics for inbound calls, announces the hire of David Rush as Chief Revenue Officer. With more than 25 years of experience within sales and entrepreneurship, Rush's track record includes leading high-performance sales teams, as well as the growth and successful exit of multiple companies. Also Read: DialogTech Named Best Overall Marketing Analytics Platform by MarTech Breakthrough Rush served most recently as co-founder and CEO of leading SaaS…

X2CRM Receives 2018 CRM Rising Star Award

CRM Magazine Says X2CRM 'Breathes Life Into Open Source Model' CRM Magazine announced its 17thAnnual CRM Market Awards in its September 2018 issue, with X2CRM receiving top honors as a "Rising Star" among CRM companies. The magazine's CRM Market Awards honors leading vendors of sales and marketing technologies within nine different categories. The Rising Star awards are given to exceptionally innovative companies, such as X2Engine, Inc., for its unified CRM, Marketing Automation and Workflow Engine platform. "We…

Narvar Raises $30 Million Series C Funding Round as Global Brands Increase Investment in Customer Loyalty and Engagement

More Than 500 Global Retailers Rely on Narvar to Deliver World-Class Customer Engagement to 300 Million Consumers Worldwide Narvar, the premium post-purchase customer engagement platform, announced a $30 million Series C financing round led by Accel, who also led Narvar's Series A round. Existing investors including Battery Ventures participated in the round, as well as new investors Salesforce Ventures and Scale Venture Partners. In conjunction with the financing, Ryan Sweeney, partner at Accel, will join Narvar's board.…

Impact Bolsters Leadership Team to Support and Continue Rapid Growth

Seasoned Industry Veterans Appointed, Promoted to GM and CFO Positions, Will Guide Business Unit Acceleration During the Company’s Next Stage of Expansion Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and creating and optimizing performance partnerships, announced the appointment of Marc Fanelli to General Manager (GM), Forensiq and Altitude. Fanelli will be responsible for global P&L and day-to-day management of the Forensiq and Altitude business units,…

ContentArmor Session-Based Watermarking Collaborates with castLabs Video Toolkit

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video technology. The collaboration highlights the integration between session-based watermarking coupled with castLabs’ video toolkit for IFE (In-Flight) Deployments and OTT content. ContentArmor’s session-based watermarking is used by streaming service providers and studios to battle…

Data Is the New Oil: Harness More to Enhance the Value Chain

SAPPHIRE Now was a big success. It showcased why and how customer experience is turning into the new currency for digital sales. Better the experience, longer the customer engagement. With the coming of age for AI and Machine Learning technologies in sales and marketing, businesses have truly understood the real-power of engrossing customer experience. Innovations in CRM, Marketing Automation, and data analytics are moving at a faster pace, but not the data that feed into them. To better understand how SAP Commerce Cloud…

E-commerce Report Finds 91% of Retailers Expect Online Revenue Growth this Year

SLI Systems' H1 2018 Study of Hundreds of Retailers Provides Mid-Year Outlook on State of E-Commerce SLI Systems, a leader in online retail product discovery solutions, published a new report on the state of e-commerce. Based on recent survey results from hundreds of mid-sized retailers, the H1 2018 E-commerce Performance Indicators and Confidence (EPIC) Report highlights top focus areas for the year, including: how retailers feel about heated competition from Amazon, the investments they are making in new technology, how…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Orange County Business Council Study Reveals Unique Challenges, Opportunities Await Orange County as E-Commerce Transforms the…

E-Commerce Penetration, Oversaturated Retail Sector and Shifts in Consumer Preferences Are Setting the Stage for a New Economic Era Driven by Repurposed Land Uses, Workforce Housing Opportunities and New Strategies for Municipal and Public Agency Finance Orange County — whose bucolic post-War bedroom communities and trend-setting malls and neighborhood shopping centers have been the subject of worldwide study and emulation for the last half century — is on the cusp of a new economic era thanks to an unrelenting e-commerce…

Periscope Data Experiences Dramatic Growth in 2018, Develops New Technology Partnerships and Builds All-Star Client Roster

Company Announces 180+ Expansion Deals Closed, 70 Percent Increase in Average New Deal Size, Opens New San Francisco HQ Periscope Data, the world's leading analytics platform for data professionals, announced a series of technology investments, partnerships and clients in 2018 to add to their growing footprint in the analytics market. Periscope Data works with companies across the most innovative industries including Transportation/Logistics, SaaS, Media & Entertainment, Finance and Healthcare/Tech, and these…

Senior Uber Executive Joins Zesty.ai as Technical Advisor in Artificial Intelligence

Zesty.ai, a leading Artificial Intelligence risk analytics platform for Property and Casualty insurance, announced the appointment of Mike Tamir, Ph.D. as a Technical Advisor in Artificial Intelligence and Machine Learning.  Zesty.ai leverages the latest advancements in computer vision and deep learning on billions of data points on residential and commercial properties and their inhabitants to better assess the risk of catastrophic events, such as hurricanes, wildfires and floods and non-catastrophic events at the…

Qloo Hires Goldman Sachs Data Scientist and MIT PhD Giorgos Papachristoudis as Chief Data Scientist

Qloo, the leading cultural artificial intelligence platform, announced that it has hired Giorgos Papachristoudis as Chief Data Scientist. "I am thrilled to contribute my experience and perspective to the work that Qloo is pioneering," said Giorgos Papachristoudis. "The opportunity to power the world's cultural data is one that the Qloo team and IP is uniquely suited to and I am excited to be a part of that journey." Also Read: SoftServe Heats up the Cloud Market with New Dedicated Go-To-Market Strategy with Google…

Brillio Earns Highest Customer Satisfaction Rating Among Salesforce Gold Consulting Partners in North America

Acquisition of Comity Designs Combined with Multiple Wins in Salesforce Marketing Cloud and CPQ Demonstrate Company's Expanded Focus on Front Office/Back Office Capabilities Brillio, the global digital and technology consulting company, announced that with the recent acquisition of Comity Designs, it has achieved the highest possible customer satisfaction ranking (CSAT 10/10) among nearly thirty Salesforce gold partners in North America - based on data compiled from Salesforce's user survey. Through its March 2018 …

SPLICE Software and Duck Creek Technologies Announce Solution Partnership

Splice to Provide API-Based Next-Gen Digital Engagement Solutions to Duck Creek Customers SPLICE Software, which specializes in using big and small data and voice technologies to drive customer engagement, and Duck Creek Technologies, the leading provider of SaaS core systems to P&C insurers worldwide, announced  they have entered into a formal partnership. SPLICE is now a Solution Partner within Duck Creek's partner ecosystem, offering solutions to Duck Creek customers through Duck Creek's Content Exchange. SPLICE…

InfluencerDB Adds New Leaders to Its Sales and Marketing Team

New Global SVP of Sales and VP of Global Marketing Join InfluencerDB to Enhance Focus on Transparency & Data InfluencerDB, a global influencer marketing software on a mission to make the practice simple, transparent and data-driven, announces the addition of two top executives to its roster, Jonathan Chanti, formerly of HYPR, Platinum Rye Entertainment, and Innovative Artists now Global SVP of Sales and Gloria Stitt, formerly of Julius Inc, Sharablee, and Avon, now VP of Global Marketing. Coming to the US on the…

ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Reputation.com Announces Former DocuSign Executive Joe Fuca as Chief Executive Officer

Seasoned SaaS Leader Will Focus on Enterprise Client Success by Scaling Reputation.com’s Industry-Leading Reputation and Customer Experience Platform During Accelerated Growth Phase Reputation.com, the first and only complete reputation and customer experience management platform for enterprise, welcomes industry veteran Joe Fuca, a former DocuSign senior vice president and FinancialForce president, as its new CEO. He brings to bear deep expertise in scaling SaaS companies’ operating infrastructure to meet increasing…

Atomic Reach Strengthens Executive Team with Addition of Two Vice Presidents to Support Company Growth

Business Development Strategist, Paul Roscoe, and Executive Sales and Marketing Leader, Dean Perry, Join Executive Team Atomic Reach, an AI-enabled content intelligence platform, announces Paul Roscoe as Vice President of Business Development and Strategic Partnerships and Dean Perry as Vice President of Sales. On the heels of a $3.4 million bridge equity round, Atomic Reach continues to aggressively build out its team, hiring 10 employees in the past 12 months, bringing the company to a total of 21 employees. Roscoe…