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OpenText Named a Leader in IDC MarketScape Vendor Assessment for Multi-Enterprise Supply Chain Commerce Network

OpenText, the global leader in Enterprise Information Management (EIM), announced it has been positioned as a Leader in the IDC MarketScape Multi-Enterprise Supply Chain Commerce Network 2018 Vendor Assessment based on the company's innovative strategy and proven capability. "Supply chains are the lifeblood of the intelligent and connected enterprise," said OpenText CEO & CTO Mark J. Barrenechea. "The OpenText Business Network enables trillions in annual commerce through a network of a million trading partners.…

Prediction Series 2019: Interview with Grad Conn, CXMO, Sprinklr

Tell us about your role and how you got here. What inspired you to be part of the MarTech company, Sprinklr? I was actually Sprinklr’s first customer — way back in 2011 — so I’ve known this crew for a long time. It was a very natural move for me to go from Seattle at Microsoft to Sprinklr in NYC for both personal and professional reasons. As a true geek, I actually started my career at Microsoft in Microsoft Research. I love playing with new, forward-thinking technology. Choosing a new career path at Sprinklr gives me…

Interview with Richard Black, CMO, Aki Technologies

"GDPR, while, of course, focused in Europe, was a big wake up call for the entire industry and made many companies take stock of how they handled data." Tell us about your role and journey into technology. What made you join Aki Technologies? The CMO job is really around leading the marketing function to ensure that Aki Technologies is clearly communicating its key benefits to clients and the broader market in a consistent and compelling way. It’s about understanding our customers’ needs and building solutions that make…

Sprinklr’s Social Media Management Platform, Experience Cloud, Acclaimed by Frost & Sullivan for Helping Brands Improve Customer…

Sprinklr's Platform Analyzes Data and Bridges Data Silos Across Resource Management Systems, Helping Brands Optimize Their Digital Experience Management Strategy in the Social Ecosystem Based on its recent analysis of the North America social suites market, Frost & Sullivan recognizes Sprinklr, with the 2018 North America Customer Value Leadership Award for its full-spectrum social customer experience management platform, Experience Cloud. This social media suite supports brands and marketers to enhance the customer…

CleverTap and SonyLIV Partner to Improve User Experience with Video Push Notifications

CleverTap, a leading mobile marketing platform, announced that SonyLIV, one of India's leading premium OTT platforms, is leveraging its technology to bring the power of rich media to its push notifications, making them a first mover in the OTT space. SonyLIV's latest update will allow users to view video previews in push notifications, even on a locked screen. With deep linking that directs them to the appropriate content, SonyLIV aims to provide users with a seamless video viewing experience. The results have been exciting…

Prediction Series 2019: Interview with Luke Beatty, CEO and Chairman, Brandfolder

Tell us about your role and how you got here. What inspired you to be part of Brandfolder?  I led the founding team at Brandfolder and moved from only a board seat to also being the CEO a year and a half ago. How did your roles at AOL and Yahoo! enable you to better prepare for your current position at Brandfolder? At Yahoo and AOL, I had the opportunity to work with many of the world’s biggest brands. We boasted amazing consumer media brands like Yahoo Sports, TechCrunch, Huffington Post, etc. Related to that, were…

Oracle Data Cloud Launches Yield Intelligence to Help Publishers Better Monetize Inventory with Brand Safety, Fraud and Viewability Controls

Bloomberg Media Group, Bonnier Corp., Vox Media Among Early Adopters Oracle Data Cloud announced Moat Yield Intelligence, a new feature of Oracle’s Moat Analytics helping publishers ensure their advertising campaigns are viewable, avoid invalid traffic, and are delivered in a brand safe environment. Moat Yield Intelligence capabilities have been extensively tested through early implementation with key publishers, including Bloomberg Media Group, Bonnier Corp., and Vox Media. Using this new functionality, publishers have…

Engine Introduces Industry’s First Transparent Marketplace Model on EMX Exchange

Global Firm Is Strongly Positioned to Take on Transparency Issue and Reimagine Programmatic Industry EngineGroup.com announced that EMXDigital.com, its programmatic media marketplace, is the industry's first exchange to offer buyers a completely transparent pricing model, delivering confidence that 100 percent of their media budgets are allocated directly to publishers for targeted inventory. Engine's EMX Transparent Marketplace (TMP) model is a first-of-its-kind step toward solving the long-standing problem of…

Ace Metrix Releases 2018’s Top Ads

Lists for Best Storytelling, Most Heartfelt, Funniest, and Most Unusual are Based on a New Product that Quantifies Emotional Connection Ace Metrix, the leader in measuring the impact of video advertising, released its lists of 2018’s top ads that connected with US consumers emotionally. Ace Metrix shared the ads that achieved the strongest impact for four of the fifty-seven emotions they measure, including: Narrative, Heartfelt, Funny and Left Field. Ace Metrix just released 2018's Top Ads -- Lists for Best…

UNIFY Launches Chatbot for Customer Service Solution

Cloud-Based Chat Software Solution Helps Businesses Reduce Cost of Contact Centers While Increasing Customer Satisfaction UNIFY a greater-Seattle based company, announced immediate availability of the UNIFY Chatbot for Customer Service Solution. The Cloud-based solution will allow businesses to be available 24/7 to customers in a responsive manner via a chat interface using bot technology developed by UNIFY. “UNIFY Chatbots will allow customers to scale up and scale down for their peak season without having to add a…

People.ai Integrates with Slack to Bring Real-Time Deal Insights and Revenue Acceleration

Slack Integration Enables Every Sales Team to Learn at Scale with Automated Win-Loss Analysis People.ai, the only platform that drives revenue intelligence across all go-to-market teams, announced an integration with Slack that will automatically provide sales teams with AI-powered insights and real-time win-loss deal analytics. Sales, marketing, and customer success teams will now benefit from the Slack integration to automatically surface real-time insights on every contact, activity, buying group and engagement of…

Interview with Sian Wang, CFO, FastSpring

"FastSpring is an effective solution to localization and cart abandonment because we optimize each business across borders and supply a simple checkout process to be used in any country." Tell us about your journey in SaaS Tech. I started at Siebel Systems at the height of the dot-com era in 2000 and since then have worked in various roles, including business development, sales operations, management consulting, strategy, and M&A. In 2011, I became CFO of the payments division of Intuit in LA, where I realized…

Hero Digital Expands Leadership with New CMO Kenneth Parks from Dentsu Aegis Network

Kelli Trujillo Also Joins Leadership Team as New SVP, Employee Experience, Bringing a Renewed Focus on Diversity and Inclusion Silicon Valley-based Hero Digital LLC, the leading independent customer experience agency, announced the appointment of Kenneth Parks as its first Chief Marketing Officer. Parks will help to spearhead Hero Digital’s brand strategy, marketing and sales enablement under CEO David Kilimnik. Parks joins at a time of exponential growth and expansion for Hero Digital, following its recent acquisition of…

Amobee Announces Partnership with Place Exchange to Activate Programmatic Buying for Out-Of-Home Media

Collaboration Amplifies Convergence of Digital Media Channels Amobee, a global digital marketing technology company serving brands and agencies, announced it has partnered with Place Exchange to launch one of the first truly programmatic marketplaces for out-of-home media, allowing marketers real-time bidding capabilities as well as seamless planning, execution, and attribution alongside other digital channels on a single platform. Amobee partners with Place Exchange to launch one of the first truly programmatic…

Data Analytics Adding Value for US Enterprises

ISG Provider Lens Report Evaluates 50 US Providers That Help Organizations Make Sense of Their Data and Monetize It US businesses are increasingly adopting new data analytics tools, including business intelligence-as-a-service and machine learning-as-a-service, to leverage and monetize their information, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Data Analytics Services & Solutions 2019 Report for the US…

IBM Watson Marketing Releases 2019 Marketing Trends Report Focused on Emerging Trends Redefining the Profession in the Shift to AI

Top Drivers Include "the Emotion Economy," Tech-First Marketers, and AI-Powered Personalization, Supported by New Roles in Data and Agile Marketing With artificial intelligence (AI) continuing to gain usage among marketing professionals, IBM announced a new report from IBM Watson Marketing identifying a new breed of marketers coming to the forefront. Driven by a growing need to meaningfully structure data to enable actionable, real-time decision making IBM's 2019 Marketing Trends Report provides practical insights for…

Leading Identity Research Firm KuppingerCole Names Janrain the Overall CIAM Leader Globally

Janrain Dominates "Uppermost Strata" for Product, Innovation and Market Leadership, Beating Out SAP/Gigya, Auth0, ForgeRock and Others Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced it was recognized as "Overall Leader" in KuppingerCole's comprehensive Leadership Compass CIAM Platforms Report. KuppingerCole is the leading European research firm specializing in Information Security, Identity & Access Management (IAM) and Digital Transformation. Citing…

Accenture Acquires PrimeQ, Further Strengthening Its Digital Transformation Capabilities on Oracle Cloud

Acquisition Makes Accenture the Largest Oracle Cloud Systems Integrator in Australia and New Zealand Accenture has acquired PrimeQ, one of Australia’s and New Zealand’s top Oracle Software as a Service (SaaS) Cloud implementation service providers. With the addition of PrimeQ, Accenture is now the largest Oracle Cloud systems integrator in the region. The acquisition bolsters Accenture’s leading Oracle capabilities and helps deliver new value to clients by accelerating their digital transformation through Oracle Cloud.…

Measuring Success in Social Media for Public Sector Agencies — Is Sentiment Everything?

The Return On Investment (ROI) of a campaign is typically measured from percentage increase in revenue for commercial organizations that provide a tangible product or service to others. In some cases, things are not that simple. Measuring ROI for public sector organizations whose objectives are to promote confidence and garner public support for their initiatives, it can be rather complex. For such organizations, what works is measuring success through traditional methods such as surveys and focus groups that uncover…

Interview with Peter Isaacson, CMO, Demandbase

"Marketing leaders don’t need to deeply understand AI in order to leverage it any more than they need to understand Java and Python in order to take advantage of coding."Tell us about your role and journey into Account-Based Marketing? What made you join Demandbase? I’ve been doing Account-Based Marketing (ABM) in some form for the last 20 years. When I was head of Worldwide Field Marketing at Adobe years ago we did a form of ABM and called it Targeted Account Marketing to correspond to the sales process of Targeted…