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Hearst Television Launches Hearst Anyscreen, A Private Marketplace for Connected TV Advertising

Comprehensive Resource Provides Advertisers Access to Connected TV Platforms, Premium Ad Inventory and Analytics Hearst Television Inc. has launched Hearst Anyscreen, an over-the-top (OTT) advertising platform which combines preferred access to Hearst-owned programming, with powerful delivery partners such as Roku.  Recognizing the demand in the OTT marketplace for consistently premium content and transparency, Hearst Anyscreen will enable brands to tap into the dramatic growth of Connected TV viewing. "Hearst is…

The Anatomy of Sales Decisions: Blending Data Science and Behavioral Science to Accelerate Sales Results

To learn more about decision-making in enterprise organizations, attend Anaplan CEO Frank Calderoni’s Dreamforce speaking session on Tues, Sep 25, at 1pm. In the world of sales, decisions are everything. What to sell, where to sell, how to sell: the future of our organizations, as well as the success of our employees, depends on how we decide (and re-decide) these questions, every day. Read More: Connected TV for CTV: Fresh Insights from DMEXCO 2018   For years, sales leaders have based decisions on experience and…

Adobe, Microsoft and SAP Announce the Open Data Initiative to Empower a New Generation of Customer Experiences

Industry Leaders Team Up to Help Customers Connect Data Across their Organizations, Find Powerful Insights and Deliver Intelligent Services with AI On Monday, the CEOs of Adobe, Microsoft and SAP introduced the Open Data Initiative (ODI) at the Microsoft Ignite conference. Together, the three longstanding partners are reimagining customer experience management (CXM) by empowering companies to derive more value from their data and deliver world-class customer experiences in real-time. In today’s world, data is a…

Kenshoo Announces Support of Apple Search Ads

Kenshoo's New Relationship Enables Marketers to Capitalize on Apple Search Ads' Continued Growth and Entrance into More Markets at Scale Kenshoo, a global leader in marketing technology, announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search Ads helps marketers with app discovery by offering them the opportunity to promote their app at the top of relevant search results on the App Store in select markets across North America, …

Solodev Heads G2 Crowd’s ‘High Performer’ Category in Content Management Systems

For the Fifth Time in a Row, Solodev Has Been Named as a ‘High Performer’  Solodev, a company that develops an award-winning Content Management Systems, was named as a ‘high performer’ by G2 Crowd. Solodev’s achievement is commendable as G2 Crowd has named  them in this category for the fifth consecutive time. G2 Crowd confirms that Solodev’s ranking is strictly based on outstanding ratings that the latter received from its customers. Business buyers that leverage G2 crowd to review a business product rated Solodev’s…

LevelJump Launches New Video Coaching Suite for Sales Onboarding on Salesforce AppExchange, the World’s Leading Enterprise Apps…

LevelJump Customers Can Now Record Webcam, Slide Deck Voiceover, and Virtual Whiteboard Videos for Sales Onboarding Directly Inside Salesforce Sales Cloud for Sales Certification and Training Programs LevelJump announced a new suite of content creation tools for their sales onboarding software on Salesforce AppExchange, empowering businesses to connect with their customers, partners, and employees in entirely new ways. Customers now have the added ability to record videos directly inside Salesforce Sales Cloud and publish…

ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

ModuleQ and Thomson Reuters announced a partnership to assist professionals with time sensitive insights. The companies are integrating their AI technologies to help provide proactive distribution of mission-critical business information to clients' front-line personnel. As the volume of digital information expands exponentially, knowledge-based businesses are looking for new ways to help their professionals keep up.  The solution combines AI technology from Thomson Reuters to extract important business insights from…

Highspot Raises $35 Million as Demand for Sales Enablement Skyrockets

Major Investment Fuels Global Expansion in Rapidly Growing Market Highspot, the industry's most advanced sales enablement platform that sales reps love, today announced the close of a $35 million Series C round led by new investor OpenView with participation from Madrona Venture Group, Salesforce Ventures and Shasta Ventures. To date, Highspot has raised a total of $64 million in funding. The new investment will fuel Highspot's market expansion. The demand for sales enablement technology has skyrocketed, with the…

Acura Ties into #LookUp with 2019 RDX Social Campaign

Acura Social Campaign Inspires Everyone - from Drivers to Artists to Influencers - to #LookUp from Their Daily Lives and Share Their Unique Views and Experiences Acura has partnered with influencers across multiple social platforms to encourage people to look up from their daily lives and share their unique views and experiences using #LookUp. The campaign is inspired by the organic use of #LookUp, which boasts nearly four million posts on Instagram alone. Acura's campaign features stunning photography of the dramatically…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…

Dreamforce Interview with Peter Gillett, CEO, Zuant

"CRM products and related systems have become so complex that most specialists focus  only on their respective areas to the exclusion of the customer experience."What’s the biggest attraction for you at Dreamforce 2018? Where do I start? The chance to see the vision and product direction of Salesforce’s platform in the product keynotes enables me, as a Partner, to plan our product strategy. Also to hear the partner keynote ensures we are fully leveraging the power of our partner relationship. Reconnecting with…

JET8 Foundation to Host Inaugural Den Summit in Singapore

Over 300 Industry Leaders and Stakeholders Will Gather in Singapore to Discuss Evolving Communities and the Social Impact of New Technologies The inaugural DEN Summit 2018 will be held on October 18, 2018 at the National Gallery in Singapore. Hosted by Singapore-based non-profit JET8 Foundation, the conference will celebrate social impact through the innovation of technology and the building of communities of value through decentralised engagement networks (DENs). Under the theme Networks are Communities, the DEN…

Connected TV for CTV: Fresh Insights from DMEXCO 2018  

Over 40,000 visitors and 1,000+ global ad tech industry leaders gathered  in Cologne for DMEXCO 2018, so the place was literally brimming with people, ideas, and spirit of innovation. Trying to achieve greater competitive advantages today companies actively merge and explore new advertising mediums like connected TV. In-house and white label solutions were also the main zones of interest at DMEXCO as brands keep looking for a greater business independence and transparency. Read More: Even Advertisers Avoid Their Own…

Mullenlowe Profero and Millennium Hotels and Resorts Wins 2018 Sitecore Experience Award for Best Use of Sitecore as Digital Experience…

Award Recognises Significant Digital Transformation of the Consumer Experience for Millennium Hotels and Resorts MullenLowe Profero Singapore and Millennium Hotels and Resorts have been chosen for the 2018 Sitecore Experience Awards as Greater Asia regional winner, in the category for best use of Sitecore as a digital experience platform. The category recognizes the agency’s digital transformation of Millennium Hotels and Resorts, including a new global website and mobile app, which has led to a 21.8% revenue increase…

Create Interactive Mobile Ads for Facebook in Under an Hour with the Synative Playable Studio

Synative Playable Studio Is Released, Allowing Game Developers to Create Playable Ads Already Compatible with Facebook and Major Mobile Ad Networks Quickly and Easily Mobile marketers are looking towards new and innovative ways to create mobile ads that will attract new consumers. With good ROI becoming tougher to find, they are looking for new and cost-effective ways to promote their products. With this knowledge, Synative is announcing the release of their interactive advertising creation solution that allows…

New EU Data Shows Only 10% of Women-Led Startups Receive VC Funding

Women Startup Challenge Europe Finalists Announced; Aim to Close the Funding Gap for Women Women Who Tech, one of the largest organizations that showcases and funds women-led ventures globally, announced the 10 finalists for its Women Startup Challenge Europe. Hundreds of women-led startups from 35 countries competed to pitch top investors and tech leaders, including Mitchell Baker, Chairwoman and Cofounder of Mozilla, Jean-Louis Missika, Deputy Mayor of Paris, Fatou Diagne, Partner and Cofounder at Bootstrap Europe, …

Segment Introduces Customer Data Infrastructure

Customer Data Infrastructure Provides the Data Foundation Needed for the Next Generation of Digital Business Segment Synapse Synapse, Segment introduced Customer Data Infrastructure (CDI), a new software category that gives companies the data foundation they need to put their customers at the heart of every decision. CDI is designed to be the core infrastructure for first-party customer data, allowing companies to consistently provide the seamless experiences that their customers want and need, no matter where they engage.…

Reprints Desk Partners With Dimensions To Provide Intelligent Citation References and Journal Article Stats

Reprints Desk and Dimensions Customers Will Benefit from a Powerful Combination of Intuitive Discovery, Instant Scientific Literature Access, and Personalized Data Research Solutions, Inc., a pioneer in providing cloud-based workflow solutions for R&D driven organizations, announced that its wholly-owned subsidiary Reprints Desk and technology company Digital Science have forged an agreement bringing together the power of two research tools: Article Galaxy and Dimensions.  Reprints Desk's award-winning Article Galaxy…

Neo4j 3.5 Poised to Power the Next Generation of AI & Machine Learning Systems

Latest Neo4j Graph Platform Reveals Context for AI Applications using a Connections-First Approach Neo4j, the market leader in connected data, announced the upcoming release of Neo4j 3.5, the native graph platform designed to drive the success and adoption of real-time business applications, including artificial intelligence (AI) and machine learning (ML) systems. Neo4j customers – including eBay and Caterpillar – have demonstrated that connected graph datasets are a foundational element of enterprise AI…