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Brands that Realize the Potential of Augmented Reality

I remember when the thought of Augmented Reality seemed like a pipe dream — something we thought could only be found at the end of a rainbow or in an episode of The Jetsons. Now, it has become not only a reality but also a necessity for brands looking to create a more personalized and interactive shopping experience. Perhaps the most amazing opportunity AR presents is that it allows us to evaluate products as if they were right in front of us. Gone are the days of wondering… Will this dining room set fit in the corner…

Pub Ocean Introduces Industry-First Real-Time Revenue Analytics Platform for Digital Publishers

Real-time Revenue Driven Solution, LiveYield, Arms Publishers with Powerful Analytics to Drive Increased Profitability Through Ad Revenue Pub Ocean, a technology company that provides digital publishers with products to make them more profitable, launched a new, industry-first real-time revenue analytics platform for publishers, LiveYield. The platform is the first and only solution that arms publishers with the same level of sophisticated revenue-generating intelligence as advertisers. LiveYield collects and…

SnapLogic Expands Partnership With Snowflake to Help Organizations Turn Data Into Insights Within Minutes

SnapLogic Intelligent Integration Platform Now Accessible from Within Snowflake Partner Connect SnapLogic, provider of the #1 intelligent integration platform, announced that it has expanded its strategic partnership with Snowflake Computing, the only data warehouse built for the cloud, and has joined Snowflake’s Partner Connect program. Starting today, self-service customers can access the SnapLogic Intelligent Integration Platform from within Snowflake Partner Connect, and with just a few simple clicks they can…

Calabrio Extends Cisco SolutionsPlus Program Participation with Calabrio ONE Cloud Solution

Simplifies Expanding Cisco Contact Center Solutions with Calabrio’s Leading Cloud-Based Suite for Customer and Agent Engagement Calabrio, a leading provider of customer engagement and analytics software, announced that Calabrio ONE Cloud is now available directly through the Cisco SolutionsPlus partner ecosystem. Through the expanded partnership, Cisco customers can easily and confidently deploy Calabrio’s workforce optimization (WFO) software suite in the cloud knowing Cisco has verified compatibility with products in…

MarTech Interview with Jeb Ory, CEO, Phone2Action

"In the next year, I think we’re going to see more chatbots on social media and personalized experiences that are hyper-targeted." Tell us about your role and journey into advocacy. I am the CEO and Co-Founder of Phone2Action. We created Phone2Action to empower people to engage on issues they cared about. Over the years, we have powered more than 40,000 campaigns, 11M people have engaged with our software, sending more than 37 million messages to lawmakers. I spend my time meeting with customers, prospective…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

SRAX Unveils Enhanced BIGtoken Platform, Simplifying Data Management So Consumers Can Own, Verify, and Sell Access to Their Data

SRAX Announces Contest Winners Who Will be Awarded with Bitcoin in Recognition for Their Dedicated Time Spent Earning Points with Their Data During the Beta Period - Concluded January 31, 2019 Social Reality, Inc., a digital marketing and consumer data management technology company, announces the general availability of its platform, BIGtoken, the first digital exchange of transparent and verified consumer data. Consumers participate in BIG by entering through BIGtoken, a gamified and simplified app enabling consumers to…

Tapad Appoints Ajit Thupil as First SVP of Identity

Tapad Expands Senior Leadership Team with the Addition of Industry Veteran and New Role Tapad, a global marketing technology company and leader in digital identity resolution solutions, has appointed Ajit Thupil as the company's first Senior Vice President of Identity. Based in New York, Thupil leads digital identity product, business development, and related strategic initiatives. He will work to bring advanced identity resolution solutions to clients and brands through partnerships and technology-led efforts. He will…

Gong.io Raises $40 Million to Transform Sales With AI

Gong.io, the #1 rated Conversation Intelligence platform that leverages artificial intelligence to go beyond CRM and transform sales teams, announced it has raised $40 million in Series B funding, bringing the company’s total funding to $68 million. Gong.io Raises $40 Million to Transform Sales with AI The latest round was led by global investment firm Battery Ventures and Battery General Partner Dharmesh Thakker. Thakker will join Gong’s board of directors. Existing investors Norwest Venture Partners, Shlomo Kramer, Wing…

Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences - Viral Nation Leverages Instagram, YouTube and other Channels Viral Nation, one of North America's fastest growing influencer marketing agencies, announced that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu's FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital…

AppsFlyer Appoints Brian Quinn as New US President & GM

Industry Veteran Joins the Global Leader in Mobile Attribution and Marketing Analytics to Aid Its Massive Expansion and Hyper-Growth in the United States AppsFlyer, the world leader in mobile attribution and marketing analytics, has appointed Brian Quinn as its new US President & General Manager. Quinn has been brought in to help drive the company's continued hyper-growth and expansion throughout the US and North America. Quinn, a former director and executive with AT&T, Kenshoo, and Experian, is…

MoZeus Announces Multi-Year Data Capture Partnership with Hyundai Motor America and INNOCEAN Worldwide Americas

MoZeus Worldwide, a leading provider of data-driven experiential marketing technology, announced a multi-year partnership with Hyundai Motor America to operate with its longtime agency of record, INNOCEAN Worldwide, in order to enhance Hyundai’s experiential data capture and analytics program. “INNOCEAN’s Experiential team was seeking a dedicated technology partner, not just a vendor, they could trust to build and maintain a fully-integrated, multi-dimensional engagement platform that would exceed Hyundai’s data capture…

Key Martech Leaders Join ActiveCampaign to Bring their Experience at Scale as the Company Reaches More Than 60,000 Businesses Around the…

January Hires and Promotions Accelerate Growing Momentum for ActiveCampaign, Joining Strong Leadership Team with Extensive Industry Experience ActiveCampaign, the leader in intelligence-driven sales and marketing automation for SMBs, announced Reem Jaghlit as the VP of Product Engineering, Kallie McConkie as the Director of Customer Success, and Mike Perlongo as the Director of Sales. These new leaders join a growing team of martech talent, who continue to see the opportunity for ActiveCampaign to disrupt how businesses…

Episerver Names Partner Award Winners at Partner Close-Up 2019

From Innovative Implementations to Investments in Expertise, 15 Partners Were Recognized for Their Epi-Centric Accomplishments over the Last Year Avensia, Made to Engage and Prodware scored top honours in the first-ever EMEA Partner of the Year Awards from Episerver, the company transforming digital experiences. A panel of Episerver judges decided the winners through meticulous reviews of revenue, projects, customer wins and other key metrics, with the winners being announced at the annual partners event. “Episerver…

Content Marketing Leader NewsCred Partners with Matcha to Help Small Businesses Leverage the Power of Content

Through the Partnership, Matcha Will Expand Its Content Marketing Solution to New Verticals Including Fitness & Wellness, Home & Family, Beauty & Fashion, and Food & Beverage Matcha, the leading content marketing platform for small businesses, announced a partnership with NewsCred, the leading provider of enterprise content marketing technology and services. Gartner recently named NewsCred the leading content marketing platform for enterprises, ahead of competitors like Contently, Percolate, and Skyword.…

Hivewyre Now Offering Access to Placed Attribution

Hivewyre is now offering its clients the option of having their e-commerce campaigns measured in new and exciting ways: Placed Attribution. With this new partnership, clients can now gain insight into valuable in-store data including quantifiable metrics of those online shoppers who are exposed to digital ads, and how that translates to real world store visits, bringing with validation of their advertising dollars. Bridging the Digital and Physical Gap With Hivewyre’s unique focus on e-commerce clients, it is easy to…

London-Headquartered Ogury Reaches the $100 Million Revenue Milestone

Ogury Has Also Raised $21 Million in a Series C from Existing Investors Ogury, a technology company specialised in mobile journey marketing, announces that it reached the $100 million revenue milestone in 2018. Ogury also announces that it has raised $21 million in a Series C funding round from existing investors. This Series C, as well as the major revenue milestone, further proves Ogury’s commitment to expand globally as a major technology leader specialising in mobile journey marketing. Ogury, which was only founded…

Starting September, Advertisers Will No Longer Be Able to Allocate Budgets for Ad Sets on Facebook Business

Facebook Business Is Launching the Campaign Budget Optimizer, Withdrawing Advertisers’ Rights to Manual Budget Allocation for Ad Sets Facebook Business has announced that starting September 2019, all new and existing ad campaigns will migrate to their newer platform. The platform will automate advertising budgets for ad sets initiating a new era where there will be no manual involvement from advertisers. Facebook Business hopes that this initiative will help optimize advertisements in a huge way. Currently, advertisers…

Salsify and Wunderman Commerce Partner to Provide PXM Capabilities To the World’s Global Brands

Salsify, the world’s leading product experience management (PXM) platform and the global ecommerce service provider Wunderman Commerce, announced they have entered into a strategic alliance. The collaboration will provide Salsify’s growing international customer base with access to Wunderman Commerce’s deep expertise in market-changing ecommerce solutions and enable Wunderman Commerce clients to deliver superior product experiences across every digital touchpoint. “Wunderman Commerce has extensive knowledge regarding what…

Prediction Series 2019: Interview with Ron Downey, CEO, Massive Interactive

Tell us about your role and what inspired you to start Massive Interactive. I founded Massive Interactive with Derek Ellis, our Chief Creative Officer, in 1996. The goal was to create a tech company that fundamentally changed the way people engage with entertainment. Since then, we’ve worked with broadcasters and operators around the world — including AT&T, BBC, Sony Pictures Television, and DAZN — to deliver some of the most widely used entertainment experiences. In November 2018, Massive became part of the…