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Talkdesk Launches Cloud Contact Center Future At Opentalk18

AI-Infused Talkdesk iQ Showcased for the First Time at the Customer Experience Event of the Year Talkdesk, the enterprise contact center platform, announced significant platform enhancements and new products to drive the future of customer experience. During his keynote address at Opentalk18, Tiago Paiva, CEO of Talkdesk, launched Talkdesk iQ, which combines several new products and features powered by the company’s proprietary approach to artificial intelligence. The company also announced its $10 million Talkdesk…

Interview with Sara Larsen, Chief Marketing Officer, Brightcove

"The most successful marketers are those that are optimizing their video strategies to adapt to the multiple different ways that people consume content today and leveraging video insights for long-term success."Tell us about your role at Brightcove and the team you handle. I’m passionate about the power of video. My role at Brightcove is to bring this passion to life through our marketing and communications strategies, and share how video can move businesses in meaningful ways, whether that’s in broadcasting or…

TechBytes with Aimee Irwin, Vice President, Strategy, Experian

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

The Big OTT Weld: Deltatre Acquires Competitor, Massive Interactive For Over $100 Million

Together, Deltatre, the Largest Independent, End-To-End OTT Services Provider Worldwide, To Bring New Levels of Innovation to the Booming Industry In a massive OTT weld deal, Deltatre has announced that it has a definitive agreement to acquire fellow competitor in the industry, Massive Interactive, a multi-award-winning OTT software company for a speculated sum of $127 million or more. Combined, these entities are the largest independent OTT solution provider in the world. The move builds on Deltatre’s record year, adding…

Interview with Scott Rogerson, Chief Executive Officer, UpContent

"It is our view that the best use of technology is where there is a comparative advantage over completing the process manually."Tell us about your role at UpContent and why you chose Hootsuite for this integration? I am the Founder and CEO of UpContent. My role includes a number of functions but largely revolves around listening to and observing how our customers leverage UpContent to build trust and deepen relationships with their audience (internal and external). Hootsuite was our “first love” as the kernel of the tech…

Sandi Lin Declared One of 2018’s Top Women Leaders in the SaaS Domain

The SaaS Report (TSR) Chose 50 Women Leaders Exclusively in the SaaS Sphere for the Recognition. Leaders Were Chosen out of 3,500 Nominations Received by TSR Skilljar was quick to announce that Sandi Lin, the company’s CEO & Co-Founder, has been recognized as a top woman leader in SaaS. The company is one of the leaders in Enterprise Customer Training Platforms. Out of the 3,500 nominees, the top 50 were chosen based on a number of factors. The assessment was carried out on key qualities such as integrity,…

Fuel Travel and Blueshift Partner to Revolutionize Hotel Marketing by Creating Industry’s Most Advanced Marketing Automation Platform

An AI-Powered Platform Will Allow Hoteliers to Activate All Their Guest Data and Drive Guest Engagement with One-To-One Marketing Blueshift, the leading AI-powered Cross-Channel Marketing Platform, and Fuel Travel, the premiere digital agency for the hotel industry since 1994, announced their strategic partnership to create the most advanced AI-powered platform for the travel industry. The partnership marries Fuel's 25 years of industry knowledge and experience with Blueshift's state-of-the-art, patented AI-powered…

Comviva Launches Unified Digital Experience Platform

A Consolidated Digital Services Delivery Platform to Accelerate an Operator's Transformational Journey Comviva, the global leader in providing mobility solutions, has released a powerful, yet simple to use, Unified Digital Experience Platform (UDxP) that will accelerate a CSP's journey into digital services, by enabling them to deliver an integrated, automated, intelligent bouquet of services to customers, while ensuring a frictionless experience across channels. Telecom service providers have provided the backbone to…

Interview with Michael Connolly, Co Founder and Chief Executive Officer, Sonobi

"Our primary focus is how to best understand who a user is and then to predict their location on the internet over a given period of time."Tell us about your role and journey into technology. What made you start Sonobi? Sonobi was started out of the necessity to make us better publishers. Using technology to get more yield out of inventory is where the idea for Sonobi started. It has evolved into a people-based marketing platform but the origins were solving a problem for ourselves. As a serial entrepreneur, what are…

US Marketers: Influencer and Content Marketing Messages Demonstrate Strongest Year-to-Year Effectiveness Gains

2018 “State of the Creator Economy” Study Provides Deep Examination of Creators, Marketers, and Consumers As social media has moved from a “shiny new thing” to an integral element of everyday life, influencer marketing has maintained its chart-topping strength as an effective form of marketing messaging in the minds of marketers and consumers alike. These and other industry-relevant findings have been revealed in IZEA’s 2018 “State of the Creator Economy” report, commissioned by IZEA Worldwide, Inc., operator of IZEAx,…

PullString Advances Conversational Artificial Intelligence With Release of Converse 2.0

Platform Enables Brands to Create Immersive and Expressive Voice Experiences That Drive Increased Customer Engagement and Opportunities for Monetization PullString, a leading provider of voice technology solutions, unveiled enhancements to its flagship PullString Converse software. Converse 2.0 streamlines the voice application creation process and results in a more immersive and authentic sound experience for the end user. The upgraded software allows companies to create the highest-fidelity conversational experiences…

PeerLogix and Gravy Analytics Partner to Create Next-Level Audience Discovery Segments, Combining Location and OTT Viewership Data

PeerLogix, Inc, the go-to audience discovery platform for the evolving OTT/streaming TV ecosystem, announced their data-focused partnership with Gravy Analytics, a real-world location intelligence company, designed to allow marketers to target consumers across channels based on a union of the companies’ extensive data sets. This partnership is powered by LiveRamp, a leading provider of omnichannel identity resolution, and their Data Innovators program. Using these new audience segments, advertisers can reach consumers…

BrightTALK Adds HubSpot Capabilities to Boost Webinar Marketing

BrightTALK Adds HubSpot Capabilities to Help Marketers Succeed with Their Webinar Campaigns HubSpot continues to be the most preferred Inbound Marketing Automation platform among Martech customers. Reason: Phenomenal customer success, and continuous technology innovation with partners. In the latest announcement in Marketing Technology landscape, BrightTALK, the leading content and demand marketing platform used by 7 million professionals, announced that it has joined HubSpot as a Connect Partner with a certified…

Conversica Scripts New Chapter in AI for Sales with Latest $31 Million Funding

Conversica Raises $31 Million in Series C Funding to Fuel Expansion of Conversational AI for Sales and Business; Becomes The Largest Series C Ever for a Conversational Artificial Intelligence Company Chatbots have been a topic of long discussions at MarTech Series. Marketing and Sales leaders, with a keen eye for AI and machine learning-driven assistants, always spoke highly of how important timely conversations are for their campaigns across platforms. However, there seemed a gap in the demand and outcomes of sorts for…

Salesforce.org Announces $1 Million in Grants for the UK’s Next Generation Workforce

Salesforce.Org Pledges Grants to UK Non-Profit Organisations, School 21 and Ada, to Ensure Young People from All Backgrounds Are Future Ready Salesforce.org, the philanthropic arm of Salesforce announced $1 million in grants to School 21 and Ada to train the UK's educators and equip young people with the skills that will help them thrive in the 21st century. The grants to School 21 and Ada will be used to support new programmes at both institutions as they nurture the talent and leadership skills needed for the jobs of…

Interview with Mika Yamamoto, President, Marketo

"Small companies will never have the same resources as large companies, but now there is functionality that allows them to operate similarly to how enterprises operate."Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company- Marketo? My move from SAP to Marketo was less of moving away from something, than moving to something. The opportunity to join Marketo is one that I believe comes very infrequently in someone’s career — it’s the perfect combination of product set…

Ipsos Acquires Synthesio Adding Social Listening Capabilities to Their Global Business

Ipsos Is a Seasoned Market Research and Opinion Business Worldwide. The Acquisition of Synthesio Gives the Company a Strong Edge in Producing Finer Market Reports The internet today is a global medium acting as the primary source of information on, well, almost everything. A visible global shift in branding through digital mediums has only been made possible due to the excessive reach of the World Wide Web. With so many users and brands exchanging information internally across several platforms, brand chatter is becoming…

DiscoverOrg Expands Data Coverage, Increasing Value to Sales, Marketing and Recruiting Teams

New Data Points Now Available Include Visual Parent-Subsidiary Relationships; Mobile Numbers and Personal Email Addresses; In-Depth Work and Education Profiles; And Investor and Funding Insights DiscoverOrg, the leading B2B intelligence provider, is transforming the way organizations discover, engage and acquire target buyers and hires by significantly expanding the number and type of data points delivered through its platform. Over the last 60 days, the company has expanded its highly accurate and actionable company…

TechBytes with Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet

Lauren Bakewell Product Leader, Sales & Marketing Solutions At Dun & Bradstreet ABM is an area where many people know they need to invest, but they either haven’t dipped their toes in the water yet or they haven’t been successful, for a variety of reasons. In this context, we spoke to Lauren Bakewell, Product Leader, Sales and Marketing Solutions, Dun & Bradstreet, to understand how ABM journeys impact customer engagement and what analytics can be used to measure it. What is the most exciting aspect of…

Interview with C. Edward Brice, Chief Marketing Officer, Vendavo

"Much of the enterprise data is still siloed and trapped in legacy systems that prevent automated intelligence gathering and identification of actionable insights."Tell us about your role and journey into technology. What galvanized you to join Vendavo? I manage the demand generation, product management, marketing, sales enablement, and sales and marketing operations functions of our company. I come from a marketing background grounded in B2C and B2B, with experience in both small and large enterprise companies. What I…