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fishbat, Discusses How Brands Can Leverage AR Content in Their Marketing Strategies

As part of their commitment to helping businesses use the latest technology to promote their products and services, digital marketing company fishbat discusses how brands can leverage AR content in their marketing strategies. AR, or augmented reality, is a relatively new technology with an incredible amount of potential. By integrating digital content into an offline world, companies can provide a valuable and engaging service to consumers and increase conversation rates for their brand. Here are just a few ways that…

Pinterest and AspireIQ Collaborate to Expand Influencer Marketing Initiatives for Brands

AspireIQ Wants to Introduce Brands to Pinterest’s 250 Million+ Users Through Influencer Marketing AspireIQ (formerly Revfluence) announced that it would partner with Pinterest for Content Marketing. AspireIQ is one of the leaders in sourcing Influencer Marketing Platforms to brands for marketing campaigns. Brands can leverage AspireIQ' ecosystem to connect with influencers for creating exceptional marketing campaigns exclusively for Pinterest. AspireIQ will also gain access to Pinterest' campaign performance analytics…

Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers

Oracle Data Cloud Integration Anonymously Matches Impression Data to Polk Purchase Data Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announced the launch of Auto Purchase Attribution, a proprietary solution with Oracle Data Cloud that connects online advertising efforts to offline auto sales at a regional level. The solution anonymously matches Goodway’s impression data to Polk purchase data to determine which households were exposed to advertising and which of…

1 in 4 Employees Have Experienced a Cyber-Attack or Data Breach

New research by 247meeting has uncovered worrying lapses in workplace security, with senior management often being the biggest culprits. A quarter of senior managers have experienced a stranger on a conference call 26% of employees with access to customer data haven’t been trained on GDPR Over a third of employees don’t know where their security policy is saved Almost half of employees admit to using technology tools to communicate at work without them being password protected Despite the huge potential…

Interview with Arndt Groth, President, Smaato

"Competition is definitely a good thing when it comes to marketing tools, but the downside is that it always takes a long time to integrate the acquisitions into a holistic offering."Tell us about your role and journey into technology. How did you arrive at Smaato? After spending the last couple of decades with different ad tech and media companies, joining Smaato was a natural evolution. The tech industry has shifted towards mobile-first, and that's exactly where Smaato is. I’ve always had an interest in technology,…

TechBytes with Mike Anderson, Co-Founder and CTO,Tealium

Mike Anderson Co-Founder and CTO, Tealium Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and relevance among leading marketing teams. There are many reasons why marketers prefer to rely on CDPs rather than depending only  on data systems, including CRM and DMP. Mike Anderson, Co-Founder and CTO, Tealium, spoke to us about the CDP-Customer Intelligence relationship, and the increasing adoption of mobile-only CDP technologies for marketing.Tell us about your role at Tealium and…

Nuxeo Adds iSoftStone to Its Partner Program

Global Technology Consulting Firm Integrates the Nuxeo Content Services Platform into its Portfolio Nuxeo, the leading cloud-native Content Services Platform, announced iSoftStone, a global technology solutions and services provider, as the newest member of its partner program. iSoftStone has a proven track record of providing IT consultancy and support services to hundreds of clients across key industries such as retail, technology, telco, manufacturing, and many others. Joining the Nuxeo partner program enables…

Worldwide Ad Tech Market Still Fragmented Despite Intense M&A Activity, Continuing Strong Growth Spells Opportunity: IDC

In spite of ongoing intense mergers and acquisitions activity, the advertising software market is still highly fragmented. According to a new market share report from International Data Corporation (IDC), the top 15 vendors represented less than 40% of the overall market in 2017 with a multitude of small, specialized vendors with limited revenue making up the rest. The market for advertising software grew 38% year over year to $12.7 billion in 2017 with the top 15 vendors capturing less than 40% of the overall revenue,…

mobileLIVE Ranks 99th Among Canada’s Fastest-Growing 500 Companies

Canadian tech firm, mobileLIVE has earned a spot on the Growth 500 ranking for the second consecutive year. Canadian Business and Maclean’s announced that mobileLIVE ranked 99th on the 30th annual Growth 500 - the definitive ranking of Canada’s Fastest-Growing Companies. mobileLIVE also ranked as the 39th Fastest-Growing Company in Toronto and 20th Fastest-Growing Software Companies in Canada. “The companies on the 2018 Growth 500 are truly remarkable. Demonstrating foresight, innovation and smart management, their…

SAS Is No. 1 in Advanced and Predictive Analytics Market, Says IDC Report

SAS again surpasses all predictive and advanced analytics suppliers, according to the IDC report, Worldwide Big Data and Analytics Software 2017 Market Shares: Healthy Growth Across the Board. SAS led with a 30.8 percent market share in 2017 in the advanced and predictive analytics category, more than twice that of the next-closest competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has exhibited continued growth every year in the category. "SAS…

Quantum Metric Raises $25 Million in Funding to Further Disrupt Real-Time Digital Intelligence Analytics Market

Insight Venture Partners Leads Investment to Fuel Expansion and Product Innovation to Help Businesses Deliver Exceptional Online Experiences Quantum Metric, a leading provider of real-time intelligent digital experience analytics, announced a $25 million Series A round of funding led by Insight Venture Partners, a leading venture capital and private equity firm focused on high-growth technology and software companies. The investment will help Quantum Metric accelerate its growth trajectory as the company projects 400…

Salesforce Transforms the Collaboration Suite–Introducing Quip Slides

With Quip, Teams Now Have a Modern Collaboration Suite--Complete with Documents, Spreadsheets, Chat, Live Apps and New Quip Slides--To Move Faster and Work Smarter Salesforce, the global leader in CRM, announced Quip Slides, redefining the collaboration suite. With documents, spreadsheets, chat and now slides, Quip delivers a single canvas that empowers teams to collaborate and make decisions faster than ever. Additionally, with deeper Salesforce and third-party integrations with Box and Dropbox, teams can embed even more…

Criteo Ranked Number One in AdTech Worldwide Market Share According to Leading Analyst Firm Report

First-Ever Advertising Software Industry Report Analyzes Market Fragmentation and Growth Projections Criteo S.A., the advertising platform for the open Internet, has been ranked #1 in 2017 market share for adtech worldwide in a new market share report from IDC. The report, IDC, Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market(September 2018), quantifies for the first time the advertising software market at $12.7 billion, growing 38% year on year.…

Five Rising Video Capabilities to Accelerate Sales and Marketing Campaigns

Emerging Technologies Are Extending Video's Outreach Advancing technologies aiding the development of video content are creating new markets and inspiring teams to design newer methods to drive sales. This is promising for marketers who are already increasingly adopting videos in their B2B marketing campaigns. Video promotions are becoming the norm. Content-rich videos are increasingly becoming popular among B2B audiences. Forbes Magazine made the following observations: 50% of online traffic is dominated by video…

Unlock the Power of Webinars with the New Video MarTech Tool for Lead Generation

TwentyThree, The Video Marketing Platform, is Changing Webinars Content marketers are leveraging Video technology to spin a riveting tale to woo the audience. For now, Video is the best way to tell stories and connect with your customers. Continuing with the high-value innovations around video marketing technology, TwentyThree has announced TwentyThree Webinars. Twenty Three Webinars is a new tool that changes the way marketers generate leads, engage their audience, and educate their customers. TwentyThree is currently…

DiscoverOrg Significantly Expands Technographics Coverage – Powering More Pipeline Growth For Sales and Marketing Teams

DiscoverOrg, the world’s leading sales and marketing intelligence solution, announced it has grown its proprietary database of installed technologies by 400% over the last year, creating significant value for sales and marketing teams that rely on technographics – the “tech stack” – to build personalized and segmented prospecting and Account-Based Marketing programs. “Knowing what technologies are used by your target buyers is absolutely critical to the prospecting process,” says Henry Schuck, DiscoverOrg CEO. “We’ve…

The Talkwalker AI Engine Provides Social Media Analytics Automation to Find Relevant Brand Insights Faster

Newly Launched AI-Powered Automation Engine Will Revolutionize the Social Listening Industry, Slashing Time Spent on Manual Analytics Tasks Talkwalker, the leading social listening and analytics platform, announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business. As the access to big data has grown exponentially, it’s become harder and more…

Spark Workspace, a Rightpoint Accelerator, Launches to Effectively Create World-Class Digital Workspaces for Today’s Workforce

With Full Integration to Office 365, Spark Workspace Enables Organizations to Drive Employee Engagement via Personalized Experiences, Increase Discoverability of Knowledge and Improve Organizational Collaboration Rightpoint, an independent customer experience agency with technology at its core, announces the launch of Spark Workspace, a Rightpoint accelerator designed to enable customers to quickly launch a world-class digital collaboration environment for today’s modern workforce. The needs of today’s workforce have…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

Artificial Intelligence Crowns Walt Disney the ‘King of Content’ 2018

New AI-Powered Benchmark Reveals the Content Strategies Behind the World’s Top 15 Brands A new artificial intelligence-powered benchmark has declared the Walt Disney Company the ‘king of content marketing’ for 2018. The benchmark, which uses the latest AI technology to analyse content marketing materials, was released by CONCURED, an award-winning AI-powered content strategy platform (CSP). Using this platform, CONCURED analysed content from the top fifteen of the top 100 most valuable global brands of 2018, examining…