TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Interview with Michelle Huff, CMO at Act-On Software

"I don’t believe AI will replace marketers, but these new tools and systems powered by machine learning will become more of a “co-pilot” to help us make better decisions and do some of the heavy lifting so that we can be more creative and strategic." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a technology innovation company?) I’m currently the Chief Marketing Officer for Act-On Software. I started my career years ago in high tech at a small 30-person…

Laura Desmond Appointed to DoubleVerify Board as Providence Equity Partners Acquires Majority Stake

Private Equity Firm Investment Aims to Extend DV's Leadership in Digital Media Measurement and Analytics DoubleVerify (DV), a leading independent provider of digital media measurement software and analytics, has announced that it has reached an agreement for a majority investment by Providence Equity Partners, a leading global private equity firm with more than $50 billion in assets under management. Additionally,  Starcom MediaVest Group CEO Laura Desmond, is set to join Board of Directors. Recommended Read: AppNexus,…

TechBytes with Emre Yenilmis, Chief Product Officer at Influenster

Emre Yenilmis Chief Product Officer at Influenster Brands are increasingly relying on user-generated content (UGC) to communicate with their audiences. Earlier this month, Influenster launched a short-form video reviews feature that let users upload text and image-based reviews as 60-second videos. With new guidelines on social media marketing coming into force, it is imperative for marketers to utilize compliance tools for data capture and monitor. We spoke to Emre Yenilmis, Chief Product Officer at Influenster, to…

Interview with Adam Singolda, Founder & CEO, Taboola

"I believe we’re the last generation that will be looking for things, and the next generation will expect things to be recommended to them." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to start a technology innovation company?) Taboola is the first job I’ve ever had. I spent nearly seven years in the Israeli army and was living with my parents before I was discharged. As I was trying to relax, I couldn’t find anything to watch on TV one day and thought, “I should not be…

Sigstr Secures $5 Million Series A Funding to Build Next-Gen Marketing Platform

Hyde Park Venture Partners And Battery Ventures Invest In Sigstr To Fuel Hiring, Product Innovation And Sales Growth Sigstr, a leading cloud platform for employee email personalization, announced that it has secured $5 million in Series A funding. The round, which will be used to fuel product innovation and hiring, was led by Hyde Park Venture Partners and included participation from Battery Ventures, HubSpot, Grand Ventures and High Alpha Capital. The Series A funding will allow Sigstr to grow its product, sales and…

Interview with Maria Osipova, VP Marketing, MediaValet

"Organizing and building a structure around content and assets is a critical first step and then prioritizing integrations that will have the largest impact." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a Digital Asset Management (DAM) company? I joined MediaValet two years ago, at a really exciting time for our company and for the Digital Asset Management industry. The exponential growth of content, the explosion of video and media formats, increased buying…

Interview with Piero Pavone, Co-Founder and COO at MainAd

"Machine learning, by its very nature, is constantly ‘learning’ from actual behavior and actions – meaning advertisers can make real-time decisions based on data-driven targeting." On Marketing Technology MTS: Tell us about your role at MainAd and what lead you and your fellow co-founders to start an AdTech company? As Chief Operating Officer, I’m involved in all aspects of day-to-day operations – everything from business development to product R&D. My fellow Co-Founders and I always envisioned starting a business…

SnapApp Scoops $10.2 Million Series B Funding to Fuel Continued Growth

SnapApp, the leading interactive content platform for B2B marketers, announced that it has closed $10.2 Million in additional funding from its principal investor, Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners. The Series B round follows a period of sustained and rapid growth for SnapApp over the past two years as interactive marketing has increasingly become a must-have for modern marketers. The company confirmed that this investment will be used to support SnapApp's strategic growth…

Interview with Anand Thaker, CEO & Founder at IntelliPhi

"Many of the behavioral sciences are becoming more quantifiable in real-time. This availability of digital information explosion has been a catalyst for the big data / AI conversations among marketers." On Marketing Technology MTS: Tell us a little bit about your role at IntelliPhi and how you got here. I founded IntelliPhi as a mission to advance decision making for go-to-market leaders. In the coming decade, we will see broader use of intelligent systems (AI) with a greater use of ‘big data’. How do data-driven…

TechBytes with David Yaffe, GM, Publishers and Platforms, LiveRamp

Over 450 publishers are now using LiveRamp’s IdentityLink, including Time, Inc., Hearst, and The Weather Company. IdentityLink unifies LiveRamp’s identity resolution suite of capabilities with those acquired in the 2016 acquisitions of Arbor and Circulate. We spoke to David Yaffe, GM, Publishers and Platforms, LiveRamp to understand the changing landscape of people-based marketing strategies after the new announcement. MTS: Tell us about your role at LiveRamp and how you got here. David Yaffe: I am the GM for…

Acxiom Expands International Footprint with Launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico

Last month, Acxiom expanded their global footprint with the launch of AbiliTec Identity Resolution and InfoBase Consumer Insights in Mexico. The new launch would enable Acxiom clients and partners to improve reach and engagement among the rapidly growing LATAM audiences. The expansion involved collaboration with 4INFO to meet the increased global demands for safe and ethical people-based marketing solutions. Acxiom will tap 4INFO’s proprietary, patented device matching technology to deterministically map people to their…

Interview with Jared Feldman, Founder and CEO, Canvs

"Emotions drive behavior and advertisers must aim to strike an emotional chord with audiences, and form an ongoing connection and narrative that consumers can relate to"On Marketing Technology MTS: Tell us about your role at Canvs and how you got here? (What inspired you to be a part of a technology innovation company?)  I am CEO and founder of Canvs, an emotion analytics company, and I spend most of the time thinking about how we create empathy for the client and solve their problems. Canvs started out as Mashwork,…

The New C-Suite: The Rise of the CCO

Ten years ago, with the advance of marketing technology, the role of the Chief Marketing Officer (CMO) fundamentally changed. As marketing shifted from a cost center to a revenue generator, the C-suite increasingly turned to the CMO for detailed data about marketing’s impact on the bottom line. Now, a new C-suite imperative has emerged, and the focus is squarely on the customer. One of the primary impacts of modern marketing is a heightened expectation of a personal and relevant customer experience. More often, today’s…

Salesforce Einstein Analytics Drives Shazam to Achieve 752% Rise in ROI

Popular music discovery app Shazam saw a 752% ROI within two months with Einstein Analytics Salesforce is driving Shazam to a new height. According to the global leader in CRM, Shazam—one of the world's most popular apps—has successfully deployed Salesforce Einstein Analytics to dramatically increase productivity for the company's executives and sales leadership. With Einstein Analytics, Shazam has improved the quality of data from its massive user base, targeted more granular customer segments and reduced requests…

LinkedIn Marketing Diversifies its Partner Program with New Categories and MarTech Members

Linkedin Has Announced That It Is Introducing 19 New Partners In Three New Categories To Help Marketers LinkedIn has announced that it is doubling down on solving 3 major pain points for their customers by expanding their LinkedIn Marketing Partner program. They’ve enlisted 19 new partners in three new categories— - Marketing Analytics - Audience Management - Media Buying Rely on LinkedIn Marketing Partner Program to Measure and Optimize ROI on MarTech Investments The LinkedIn Marketing Partner Program is a…

Interview with Hernan Lopez, Founder & CEO at Wondery

"The ads work best when there is a genuine connection between the host of a show and the product they’re advertising."On Marketing Technology MTS: Tell us about your role at Wondery and how you got here? (What inspired you to be a part of a technology innovation company?) Before I launched Wondery, I was the CEO of Fox International Channels. At some point, I became convinced that smartphones were becoming the “first screen” for many people – and I wanted to create a media company that was smartphone-centered, yet in a…

Interview with Jim Eustace, CEO at Get Smart Content

"The first step is to make sure you can tell the difference between AI and BS."On Marketing Technology MTS: Tell us about your role at Get Smart Content and how you got here? (what inspired you to be a part of a technology innovation company) I lead the team as CEO. The team and I have been together for a number of years and have always worked in marketing analytics and content management. About five years ago, we saw the opportunity to directionally change the way we use behavioral data – to move it from looking at…

Altify Unveils Summer ‘17 Platform Update with Sophisticated Relationship Maps for Global Collaborative Selling

Altify’s New Enhancements Enable Faster, More Productive Engagements with Key Buyers, Alignment Across the Full Go-To-Market Team, and International Deployment Altify, the sales transformation software company, has announced its Altify Summer ’17 Platform release, introducing new internationalization and collaboration capabilities and expanding the Relationship Maps functionality to identify the influence of key buying contacts. With the latest Altify Platform release, businesses can bolster international sales results,…

Interview with Ran Milo, VP Marketing at Bidalgo

"Marketing executives need to understand what functions can be handled by AI-enabled computers and what functions need to be managed by humans."On Marketing Technology MTS: Tell us about your role at Bidalgo and how you got here?  I was previously the VP of Bingo Marketing at 888.com, one of the largest online Casino, Bingo, Poker and sports betting sites in the world, and since user acquisition was a huge factor in our success, I knew first hand just how difficult it was to acquire high-quality users at scale. As a…