Interview with Rami Alanko, CEO, Beemray

"Location data should not be considered merely as coordinates of a device. Coordinates do provide a precise point of a device but the interesting thing is the context. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an audience intelligence company? I am the CEO and founder of Beemray. I have been an entrepreneur more or less all my life having different types of companies over the years. When my video platform company got acquired, I started researching areas that I…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. Over the past year, the company more than tripled its revenues, with customers such as…

The Coming of New Marketing Mix with GDPR: Automated Consent Management for Websites

Using automated consent management solutions, organizations can document and provide evidence that you have the necessary consent, with the administrative, contractual, economical downsides and risks associated It took four years of intense debate and preparation to finally approve the General Data Protection Regulation (GDPR). As the enforcement date approaches, global organizations operating in the EU are aligning their efforts to harmonize their data privacy and comply with the set standards. Microsoft and SAP have…

Teradata Visualizes the Path to Impactful Business Insights

Understanding Relationships, Connectivity and the Big Picture Hidden Within a Company's Own Data Can Be a Reliable Signpost to Increased Profitability Whether it's fraud detection, a preemptive discovery of manufacturing malfunctions, or delivering a more streamlined customer journey, today's leading corporations are using their data as a significant strength and market advantage to achieve their business outcomes. Teradata, the leading data and analytics company, provides the analytic solutions and the industry…

Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users

One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According to New Study by IDC and LogMeIn A new study from IDC and LogMeIn found that fast and effective support will be a competitive differentiator for companies looking to win-over digitally transformed customers and employees.  According to the study “Support Services as a Competitive Differentiator”, nearly 67% of consumers said that customer satisfaction was more important than price when doing business…

Poor Personalization and Lack of Trust Cost US Organizations $756 Billion Last Year

Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned About Personal Data Privacy US consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed…

Radial and Blue Ridge Partner to Get Inventory Closer to Customers

With Improved Forecasting and Logistics, the Partnership Helps Minimize Overstocks, Understocks and Time in Transit Radial, the leader in omnichannel commerce technology and operations, announced that they have partnered with Blue Ridge Global, a provider of cloud-native supply chain planning solutions. Combining operational and logistics expertise with advanced machine intelligence, the partnership allows retailers to intelligently place inventory across locations and more accurately match supply with demand. Radial…

Nielsen Launches New Performance Testing Solution For Mobile Video

New Offering Provides Clear Understanding of Network Performance Impacting Consumer Experiences with IP-Based Video Delivery Nielsen announced the launch of Nielsen Mobile Video Performance, the industry's first and most complete video performance evaluation solution for IP-based video content delivery. Developed for mobile operators, Internet service providers, device manufacturers and content providers, Nielsen Mobile Video Performance evaluates streaming video quality on mobile and WiFi networks, benchmarks data…

CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media…

TechBytes with Robin Williamson, VP Engineering, Teralytics

Robin Williamson VP Engineering at Teralytics Location data is turning out to be an important datapoint for marketers. We spoke to Robin Williamson, VP, Enginnering, Teralytics to understand the nuances of this emerging technology.MTS: Tell us about your role at Teralytics and the team you handle? Robin Williamson: As VP Engineering, I manage some of the top data scientists, software engineers and machine learning experts in the world. Our global team contains PhDs, alumni from some of the biggest tech companies and a…

V3D Technology to Optimize Customer Experience on Orange’s ‘Mon Réseau’ App

EQual One Allows Precise, Reliable Performance Measurements Directly From the Devices, Reflecting Real-Time Customers' Perceptions of the Network and Its Services Orange, the leading French group operator with more than 269 million subscribers in the world, has implemented EQual One solution from V3D. This solution provides their customers an unmatched Quality of Customer Experience for network coverage, on a daily basis and wherever they might be - even indoor or in a private location. EQual One allows precise,…

The People-Based Data Lake – A More Nimble Marketing Data Solution

People-based marketing is only as good as the data that feeds the process. This has been true since the early days of database marketing, and it will be true for the most sophisticated artificial intelligence (AI) solutions of the future. Traditional Marketing Databases Historically, marketing data repositories have been built using data warehousing tools and techniques.  The approach relies on a carefully designed data model intended to serve both marketing execution via connected campaign management tools, analytic…

Kentico Makes EContent 100 List of Companies That Matter Most in Digital Content Industry

Now in its 17th year, the List is Compiled by Some of the Most Respected Analysts, Editors, and Journalists Covering the Space Kentico Software, maker of both premise- and cloud-based CMS platforms, announced that it has been named in the EContent 100 List of Companies That Matter Most in the Digital Content Industry. Now in its 17th year, the list is compiled by some of the most respected analysts, editors, and journalists covering the space. This marks the sixth major distinction earned by Kentico this year.…

ScoreStream Receives Intel Capital Funding

New Funding Will Enable ScoreStream to Enhance Crowd Sourcing Platform for Local Sports ScoreStream has received funding from Intel Capital, Intel's strategic investment, and M&A organization. ScoreStream is a crowd-sourcing platform for capturing and syndicating local sports content to consumers and media companies. ScoreStream has partnerships with most of the major broadcast television groups, iHeart Media, and the Associated Press. The new funding will enable ScoreStream to create new product…

Interview with Judge Graham, Chief Marketing Officer, Ansira

"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and how you got here? What inspired you to be part of a data-driven marketing intelligence company? Previously, I was co-owner & President of Sq1, a data-driven advertising agency. I sold Sq1 to Ansira in late 2015, and now, I am the agency's Chief Marketing and New Business Officer. I…

TechBytes with Christopher Golec, CEO, Demandbase

Christopher Golec CEO, Demandbase Demandbase recently launched the new-generation ABM platform, enabling B2B marketers to execute Account-Based Marketing effectively and easily. Promoted as a comprehensive, end-to-end ABM platform that lets you easily manage audiences of target accounts, measure the progress of those accounts and act on them across the entire funnel, the next-generation of Demandbase ABM has an Artificial Intelligence (AI) layer, which ensures an improvement in account identification rates. To dive…

Interview with Nathan Kontny, CEO, Highrise

"I think the whole hyperpersonalized message is a bit overhyped. What's more important is actually trying to make messages more "personal." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a CRM company? I'm the CEO of Highrise, a CRM tool that offers the simplest solution for tracking leads and managing follow-ups. We serve tens of thousands of customers worldwide, helping people follow up on their relationships rather than just work through a sales pipeline. …

Interview with Ed Bussey, CEO, Quill

"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a content production company? I began my career in the Royal Navy, followed by various security and counterterrorism roles with the UK diplomatic service. When the internet became more…

Dreamforce Techbytes with Joe Hyland, Chief Marketing Officer, ON24

Joe Hyland Chief Marketing Officer, ON24 Salesforce Dreamforce is one of the biggest software conferences in the world. In the run-up to this event, we unveil our special TechByte series featuring high-profile Dreamforce attendees and MarTech Champions. In this iteration, On24's Joe Hyland tells what he expects from this event.MTS: What attracts you to Dreamforce 2017? Who are you following at the event? Joe: Any CMO who says he isn’t thinking about making their sales counterpart happy should probably start sending out…