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TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

Alexa.com Unveils New Branding Gap Analysis to Boost SEO And SEM Efforts

New Gap Analysis Tools  from Alexa.com Would Help Marketers Capitalize on Their Competitors' Successful Search Strategies Adding to its suite of competitive analytics tools, Alexa.com has enabled gap analyses that give marketers a shortcut to finding opportunities to help improve search performance and brand awareness. With the introduction of Competitor Backlink Checker and new updates to Competitor Keyword Matrix, marketers can now uncover and close any gaps in their keyword and backlink strategy that competitors have…

CleverTap Strengthens Its Partner Ecosystem by Getting Best-Of-Breed Mobile Marketing Solutions Under One Roof

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

Voci Closes $8 Million Series B Funding to Fuel Rapid Growth in Voice of the Customer and Compliance Analytics

Voci, Turns the Biggest and Least Accessible Customer Data into Actionable Insights for All Departments and Enterprises Voci, the leading provider of enterprise speech-to-text transcription and analytics, announced the close of its $8M Series B Round. The Series B round was led by Grotech Ventures (Grotech) and Harbert Growth Partners (Harbert). Voci plans to use this capital to accelerate sales and marketing while continuing its focus on delivering best-in-class technology for businesses seeking insights from their…

Zoom.ai Announces Integration with Google Hangouts Chat

After Last Month's Integration with Microsoft Teams and Office 365, Zoom.ai Announces Integration with Google Hangouts Chat Zoom.ai, a SaaS start-up, utilizing artificial intelligence (AI) to enrich work experience, recently announced an integration with Google Hangouts Chat. Explaining the application of Chat in his blog post, Scott Johnston, Director of Product Management, Google, writes, “From direct messages to group conversations, Chat helps teams collaborate easily and efficiently. With dedicated, virtual…

Interview with Bertram Schulte, Chief Digital Officer, SAP

"Customer Data Management will be the key driver – whoever gets customer data right, has a chance to get digital right (especially in an AI/ML world)."Tell us about your role and how you got here? What galvanized you to be a part of an enterprise tech company? I serve as the Chief Digital Officer (CDO) at SAP, running the digital business and helping provide customers one seamless, digital experience. Since May 2017, I have been overseeing digital customer strategy for SAP across sales, customer success, support, and…

Lionbridge Expands Executive Team, Names Ken Watson As Chief Technology Officer

Ken Watson Brings over Two Decades of Global Technology Experience, Will Lead Technology and Innovation as CTO at Lionbridge Lionbridge Technologies, the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has named Ken Watson as its Chief Technology Officer (CTO). As they continue along a path of rapid evolution, innovation, and growth, Watson will support the company's technology transformation. Also Read: Marketing Evolution Adds Smart…

Skedulo Launches Independent Platform, Helps Transform Customer Experience

Expanding Beyond the Salesforce and Service Now Ecosystems, Skedulo Now Offers Intelligent Mobile Workforce Management Connected to Any System of Record Skedulo, the leader in intelligent mobile workforce management, unveiled a new, independent version of its platform for operations teams and their mobile workforces that enables users to better manage the movement of their workers and meet ever-growing customer service and support expectations. Skedulo's new, independent platform expands the company's product…

Serenova Launches Skylight for CRM: CCaaS Integration for Salesforce and Zendesk

Serenova's Skylight: A New Agent Experience Extends CxEngage's Omnichannel Functionality to CRM for Increased Agent Productivity and a Personalized Customer Experience Serenova, a leading contact center-as-a-service (CCaaS) and workforce optimization (WFO) provider, released Skylight for CRM with key integrations to Salesforce and Zendesk. The all-new agent experience, included in the latest release of CxEngage, embeds omnichannel interaction and routing capabilities directly into the customer relationship management…

All-Star Speakers for Emma’s Fourth Annual Marketing United Conference

The Onion’s Mike McAvoy, CNN’s Mel Robbins, and New York Times Best-Selling Author Bob Goff join the likes of Google's Daniel Sieberg, Voicera's Cory Treffiletti, Mel Robbins, Jay Acunzo of the 'Unthinkable' Podcast and Others Emma, a provider of best-in-class marketing software and services, is hosting its fourth annual Marketing United Conference. This is the most anticipated marketing event of the year! What with world-class speakers, hands-on learning, and an unbeatable venue in Nashville, Marketing United Conference…

Marketo’s New Accelerate Partners Help Marketers Intelligently Engage Through Every Stage of Buyer’s Journey

Marketo's new class of partners, includes Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com. Marketo, the leading provider of engagement marketing software and solutions, welcomed seven new partners to Marketo Accelerate, the MarTech industry's first partner accelerator. This new class of partners, including Ceros, CleverTouch, Folloze, Lattice Engines, LeanData, nFusz, and PFL.com, integrate into the Marketo Engagement PlatformTM to allow marketers to create and deliver personalized experiences…

Allbound Triples Business, Grows Leadership Team as Partner Programs Fueled by Modern Software Are Imperative to Success

Growth Spurred by Customer Results as PRM Software Becomes Critical to MarTech Stack Allbound, the leading next-generation partner relationship management (PRM) platform, announced the results of a record fiscal year, tripling annual recurring revenue (ARR) year-over-year while surpassing 100 customers. With the announcement, some of the leading companies in the world have chosen Allbound as their top vendor to deliver value for their channel partners, resellers, and distributors. "The performance demonstrates that…

GlobalWide Media Joins TUNE Certified Partner Program to Advance Mobile Marketing Standards

The Latest Partnership with TUNE’s HasOffers Platform to Provide Increased Value for Partners and Customers GlobalWide Media (GWM), a leader in data-driven digital marketing, has announced that it has joined the TUNE Certified Partner Program. The program, run by TUNE, the leader in mobile marketing measurement, honors integrated advertising partners who have demonstrated their commitment to upholding unbiased and trustworthy standards in mobile marketing. Recommended Read: Five DIY Activities to Become a B2B Content…

HIRO Media, the World’s First Safe SSP, Presents Exclusive Roundtable During Advertising Week Europe

HIRO Media's Event to Explore Issues, Trends, and Opportunities That Are Top of Mind for Brands, Agencies, and Publishers HIRO Media, the world's first safe SSP, is proud to bring together thought leaders and influencers from all sides of the digital advertising industry - Brands, Publishers, Agencies and Advertising Technology - for an exclusive Advertising Week Europe event in London. Also Read:  GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem The Programmatic & Media industries are…

ABM Update: DiscoverOrg Scoops Strategic Investment from The Carlyle Group

Latest Partnership Would Help DiscoverOrg Accelerate Growth and Innovation in Sales and Marketing Operations DiscoverOrg, a leading Sales and Marketing Intelligence provider and a Top 150 MarTech RADAR company, has announced that it has received a strategic minority investment from global alternative asset manager The Carlyle Group along with additional investment to come from 22C Capital. TA Associates will maintain a significant equity stake in DiscoverOrg. Recommended Read: Salesforce Einstein Analytics Unveils…

ScaleX.Ai Announces Personalization at Scale, Powered by Artificial Intelligence

ScaleX.Ai Announced a Smarter, Faster, and Better Way to Accelerate Sales and Increase Revenue Through their Personalization at Scale Suite. ScaleX.ai, the leader in personalization at scale, powered by artificial intelligence, announced a smarter, faster, and better way to accelerate sales and increase revenue through the ScaleX.ai Sales Personalization at Scale Suite. Also Read: Voicera Secures $20 Million Series A Financing Backed by Leading VC, Enterprise and Collaboration Players The ScaleX.ai Personalization…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

True Influence Helps Marketers to Build Smarter Leads Fueled by Dun & Bradstreet Data

InsightBASE Platform Creates Highly Targeted Leads with Intelligent Company Data True Influence, the leading provider of lead solutions, announced the newest release of its InsightBASE lead acceleration platform. This enhanced platform is driven by a partnership with Dun & Bradstreet which enables True Influence to access information from the world's largest commercial database. By analyzing 16K+ attributes of entities of all sizes around the world, combined with web activity, intent data, and more, the True Influence…

AdSpruce Places the User at the Forefront of the Adtech Revolution

 AdSpruce Has Revealed an Updated Line-Up of Ad Spots That Offer a Faster, Focused and Friendlier Ad Experience, Which Falls in Line with Its "User-First" Philosophy Built on creative studio technology of AdSpruce and ad server via a proprietary, made-for-mobile delivery platform, the updated ad line-up provides new features and functions based on industry research and consumer feedback in order to provide a truly user-first advertising experience. The improvements come as many in the ad industry battle against the…

Four Takeaways From Last Week’s Webinar World

Last week, marketers from around the world gathered at the Westin St. Francis in San Francisco’s Union Square to learn more about the increasing role of webinars in digital marketing. The second annual Webinar World, hosted by On24, featured keynotes by executives from On24, Forrester, Gimlet Media, Heinz Marketing, and TOPO Inc, and breakout sessions focused on webinar best practices, marketing strategy, and webinar execution. Here were some major takeaways from the event -- Webinars Can Play A Role At Each Stage Of The…