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Safe-T Introduces User and Entity Behavior Analytics Capabilities to the World of Software-defined Perimeter

Bolsters Software Defined Perimeter Solution with User and Web-Based Anomaly Detection Technology Safe-T Group Ltd., a provider of Software-defined Access (SDA) solutions for the hybrid cloud, announced the launch of its user and web-based anomaly detection product, named Safe-T Telepath. Safe-T has recently completed integrating the Safe-T Telepath as part of Safe-T's Software Defined Perimeter (SDP) solution. The Telepath technology, acquired by Safe-T Data from Cykick Labs Ltd. in July 2018, is a proprietary technology…

Vidoomy Starts a Revolution With Completely Interactive Video Advertising

Vidoomy, the media monetization platform with video advertising, launched its latest format in March 2019, allowing total interactivity between the video advertising format and its targeted users. Video advertising has always been crucial in terms of impact and thanks to its dynamism and clearness, this particular type of advertising has been constantly growing and is now a major success. Big brands have begun to take advantage of this innovative format and some of the most popular worldwide uses now include: Movie…

Alliance Data Enters Into Definitive Agreement To Sell Its Epsilon Business To Publicis Groupe For $4.4 Billion

Expected net Proceeds of $3.5 Billion to Be Used for Share Repurchases and Debt Pay-Down Alliance Data Systems Corporation, a leading global provider of data-driven marketing and loyalty solutions, announced it has entered into a definitive agreement to sell its Epsilon business to Publicis Groupe, one of the world's largest leading global marketing, creative and business transformation companies, for $4.4 billion in cash, representing an approximate 10X trailing 12-month EBITDA (adjusted) multiple. The transaction was…

Microsoft Cloud and AI Integration Highlight Grooper 2.72

BIS, creator of Grooper, the leading AI-driven data sciences platform for discovering data and transforming it into actionable information, announced the availability of Grooper 2.72. New capabilities include integration with Microsoft SharePoint Online, OneDrive and Azure Cognitive Services, and advances in data capture. "Grooper's data orchestration abilities continue to differentiate it from other platforms," said Dan Rotelli, CEO of BIS. "Combining advanced document data capture with electronic data integration…

Ad Council Announces New Members of Board of Directors

The Ad Council, America's leading non-profit organization dedicated to using communications to drive social change, elected new members to its Board of Directors at its Spring meeting yesterday. The Board is chaired by Linda Boff, Chief Marketing Officer of GE. New members of the Ad Council Board of Directors include: Sabah Ashraf, CEO, North America, Superunion Tina Edmundson, Global Brand Officer & Luxury Portfolio Leader, Marriott International Tim Ellis, EVP & Chief Marketing Officer, NFL Konrad…

Panopto Announces Video Integration with Blackboard Learn Ultra

Panopto, the leading video platform for universities and businesses, announced the release of the company's new integration for the Blackboard Learn Ultra learning management system. Panopto's seamless integration with Blackboard Learn Ultra makes it easier than ever for customers of Blackboard and Panopto to create, share and view learning and lecture capture videos within any courses in the Blackboard Learn Ultra experience. Panopto's new integration with Blackboard Learn Ultra features two-way single sign-on, rolling…

everis and Infobip Partner to Offer Omnichannel Customer Experience

This Partnership Will Offer Virtual Agents Through Infobip's Wide Product Portfolio Providing Omnichannel Communications Capabilities for Its Clients- the Consultancy Company Will Run Its Enterprise Virtual Agent Platform, Eva, in Order to Help Accelerate Time-To-Market with All the Features Required by Major Companies everis, leader IT consultancy company, and Infobip, global cloud communications company for businesses, and a leader in omnichannel engagement, announced a partnership that will combine the power of…

OpenMessage Introduces the Only Channel-Agnostic Platform to Engage with Customers Directly Over Text and Chat

The OM Platform Pioneers a New Type of Conversation Between Brands, Marketers, Publishers, Advertisers and their Customers You never have to leave your messaging app with OpenMessage Works across WhatsApp, WeChat, Apple Business Chat, and Google RCS Appoints New CCO to lead enterprise sales and business development OpenMessage, the world's only mobile messaging engagement platform driven by conversational commerce, announced new customer wins, expanded company partnerships and the appointment of its first Chief Commercial…

7 “Gotchas” for Data Engineers New to Google BigQuery

Everywhere you look these days, IT organizations are looking to the cloud to solve their data storage, movement, and analytics challenges…and with good reason! Cloud services from Amazon, Google, Microsoft and others have revolutionized how we think about data, from an IT and an end user perspective. They’ve vastly reduced the function of the corporate data center, which is rarely a core competency of the organization. They’ve democratized access to data, analytics, and processing power. They’ve disrupted how we think…

What is Presentation Management and Why Do You Need It?

PowerPoint is like the phone company, we love to hate it, but need it and use it every day. PowerPoint won as the de facto program for business presentations because it’s easy to use and has a lot of great graphic and animation features that make documents more interesting. Above all, it’s included with MS Office, so everyone has it. If you send someone a PowerPoint deck, there’s a 99.99% chance that they’ll be able to open it. Everybody uses PowerPoint. Ironically, the ubiquity of PowerPoint has created a tangled…

Metrics To Measure In A Modern Sales Organization

If you are familiar with real estate, you might have heard the term highest and best use.This is an important concept in determining the value of real estate.The highest and best use of a property or building is the use that achieves maximum possible productivity and, therefore, profit. Sales Efficiency is the same idea applied to sales teams. In order to create a truly efficient sales program, leadership must constantly ask: “Is this the highest and best use of my sales rep’s time and energy?” This approach to sales can…

MarTech Interview with Pierre Figeat, President and Co-Founder, Admo.tv

"Conventional TV advertising will continue to decline, and performance-based TV buying and planning will continue to grow." Tell us about your role and journey into Marketing Technology. What inspired you to start Admo.tv? Way back in 2011, my business partner and I wanted to launch a digital loyalty card company. We believed in the idea (and still do), but by that point, the market for this was saturated, so we decided to invest our energy elsewhere. However, this wasn’t a wasted endeavor — this line of thinking brought…

TechBytes with Len Shneyder, VP of Industry Relations, Twilio SendGrid

Tell us about your role and the team/technology you handle at Twilio SendGrid. As VP of Industry Relations at Twilio SendGrid, I represent the company among various industry trade groups that range from the anti-abuse community, such as the Messaging, Malware, Mobile Anti-Abuse Working Group, to policy-focused organizations and Email Marketing forums. Email has been part of the fabric and underlying growth of the internet since the first email was sent in 1971. As a result of email’s pervasive nature, different…

Simon-Kucher & Partners Commentary: The Secret behind Apple’s New Strategy

While Apple’s Long-Awaited Entry into Subscription Video Has Drawn Sharp Criticism, Simon-Kucher & Partners Go-To-Market and Revenue Strategist Eddie Hartman Believes Apple Is Actually Reading the Market Correctly, and Its Success in Services Positions It to Dominate the Subscription Content Market Apple’s long-awaited entry into subscription video has drawn a sharply critical response. It’s true that the timing is odd: Rumors are swirling that another giant, YouTube, is about to exit the very same space Apple is…

IAB Tech Lab Announces Two New Technologies to Build More Transparency & Trust in the Programmatic Supply Chain

sellers.json & OpenRTB SupplyChain Object Specifications Made Available for Public Comment The IAB Technology Laboratory has introduced for public comment two new technical specifications aimed at increasing trust of the digital advertising supply chain, specifically on the supply-side of real-time bidding and programmatic buying. The first new technology, sellers.json, enables buyers to verify the entities who are either direct sellers of or intermediaries in the selected digital advertising opportunity for purchase.…

Taulia Announces Partnership with Google Cloud to Solve Invoicing with AI

Leveraging AI, the Solution Uses Intelligent OCR to Extract Data from Any Invoice Format, Including Scanned Images and PDFs Taulia, a leading fintech company, partners with Google Cloud to launch AI-powered invoicing solution. We’re launching a new AI-powered invoicing solution with Google The solution launching at Google Cloud Next ‘19 showcases how Taulia has addressed the pain businesses experience processing invoices. Supplier invoices are typically generated in a myriad of formats containing unstructured data that…

PubNub Closes $23 Million Funding Round to Accelerate Global Adoption of its Data Stream Network

New strategic backer Hewlett Packard Enterprise joins investment team supporting PubNub's mission to connect every device in the world and deliver large-scale realtime experiences on Mobile, Web, and IoT PubNub, the company behind the world's leading realtime Data Stream Network (DSN), announced it has secured $23 million in Series D funding, adding strategic investor Hewlett Packard Enterprise (HPE) to the strong stable of Venture Capital and industry heavyweights backing its mission. Jai Das, President and Managing…

SetSail Introduces Machine Learning-Powered Incentives to Enhance Sales Behavior and Accelerate Performance

Wing Venture Capital Invests in Company to Accelerate the Evolution of Sales Incentives SetSail, provider of machine learning-powered incentives for sales teams, came out of stealth and announced the launch of the industry’s first true-progress incentives platform, which unlocks sales teams’ potential by rewarding what matters. Founded in February 2018, SetSail is backed by Wing Venture Capital, a leading early-stage venture capital firm focused on technology for business. SetSail was created to solve the behavioral…

LumApps Closes 24 Million$ Funding Round Led by Idinvest

Series B Financing Sets Stage for Accelerated Growth and Market Leadership as the Company AIMS to Reach $100 Million in ARR LumApps, the leading social intranet for the enterprise, announced it has closed a 24 Million$ funding round led by Idinvest. The new capital will be used to scale global sales and marketing and accelerate product innovation for the LumApps digital workplace suite. "When we first met the LumApps team, we immediately knew they were poised to become the leader in internal communications and…

Stingray Selects Triton Digital for Digital Audio Monetization

Triton Digital, the leading technology provider for the global audio industry, announced that Stingray, a leading music, media, and technology company in Montreal, has selected Triton Digital to power the monetization of the streaming audio content on its Stingray Music mobile application. Through this partnership, Stingray will utilize Triton’s programmatic audio marketplace (a2x®) and audio Sell-Side Platform (Yield-Op) to make its audio inventory available programmatically to media buyers around the world through both…