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TechBytes with Gregory Raiz, Chief Innovation Officer, Rightpoint

Tell us about your interaction with new-age technologies such as AI, Machine Learning and Mobile Applications. We've been working with new technologies for a number of years. We've been exploring new tech capabilities building things that use AR/VR, Machine Learning and a wide range of mobile applications. How did you start in this space? What galvanized you to start at Rightpoint? I started my own agency after leaving Microsoft back in 2001. I wanted to improve lives through technology and design and I saw a huge…

Data Integrity: A Marketer’s Opportunity Today

When data integrity is done right, modern marketers will see efficiency, revenue growth and positive brand impact in 2019. Everywhere I go, the topic du jour is data discipline, and the outlook on it is somewhat somber. At LiveRamp’s RampUp, Outsell, and AdExchanger’s Industry Preview conferences, to name a few, marketers were lamenting the crisis of confidence in data and how they must be more conservative in their approach to sourcing, aggregating and using information while staying on the right side of COPPA and…

Mobile Is Key to Boosting Guest Experiences Say Hoteliers

But Many Not Prepared to Deliver Forward-Thinking Mobile Innovations Shows New Survey A whopping 91 percent of hotel executives surveyed said mobile technologies are critical to improving guest experience and cultivating loyalty. But only 69 percent were confident in their organization's ability to adopt and deliver those mobile experiences. "It's clear that hotels need to provide mobile innovations to meet the requirements of today's savvy consumers, yet some haven't started their mobile journey. Customers want to be…

RCN Chooses TiVo’s Next-Gen Platform to Give Subscribers a Superior User Experience

TiVo Corporation, a global leader in entertainment technology and audience insights, announced that RCN, a leading cable operator, has selected TiVo’s Next-Gen Platform to bring advanced innovation to its customers. RCN will be the first operator to deploy the Next-Gen Platform and will roll out its new TiVo-powered video solution to its high-speed internet, digital TV and home phone customers. RCN also plans to expand the TiVo offerings across its properties, including Grande Communications Networks and WaveDivision…

Factual Launches Measurement Intelligence to Track Real-World Conversions and Optimize Campaigns Across New and Emerging Digital Channels

New Product Follows More Than 400% Growth in Factual’s Current Measurement Offerings Factual, the location data company, announced Measurement Intelligence, a new product that helps brands, advertisers and agencies clearly access andunderstand campaign performance metrics and ROI using real-world visitation data through a self-service dashboard. Measurement Intelligence launches following a landmark year for the company, which raised $42 million in new funding and expanded its global presence, launching into the JAPAC…

SalesLoft Scoops $70 Million Series D to Fuel Growth in Sales Technology

SalesLoft, a leading Sales Technology platform has announced it has secured $70 million in Series D investment. This funding its total funding to $145 million. Insight Partners led the round with participation from HarbourVest Partners, joining prior round investors Emergence Capital and LinkedIn. Insight Partners also led the company’s C round. In recent years, the company has quickly emerged as the Sales Engagement category leader, growing recurring revenue by more than 1000% over the last three years. SalesLoft…

Bidalgo Launches Industry First Asset-Level Data for Google App Campaigns to Give App Marketers Greater Accuracy and Control

With Post-Attribution, Asset-Level Heuristic Data, Bidalgo Automation Brings a 30% Lift in ROAS Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of Asset Heuristic Data (Asset HD) for Google App Campaigns, providing app marketers with post-attribution, asset-level data and enhanced AI-powered automation for install campaigns on Google properties. Now, for the first time since Google transitioned all app install campaigns to Google App Campaigns (previously “Google…

Vendasta adds MyCorporation to Marketplace

Vendasta is pleased to welcome MyCorporation to its robust Marketplace. The move is part of the marketing and sales platform’s evolution to becoming mission control and the single source for local business needs. Vendasta’s channel partners can now help their US-based small and medium business (SMB) clients form a limited liability company (LLC), providing security and adding further credibility to the local business and its digital solutions provider. Businesses are required to renew their certificate annually through…

7 Amazon Initiatives Driving Its $59.7 Billion Sales Figure in Q1 2019

Amazon initiatives continue to maintain strong financial growth in the competitive technology space. In its recently published financial report, Amazon confirmed that its sales grew by 17% to touch $59.7 billion in Q1 of 2019. The company is currently guided by its principle of customer obsession, vast scale of innovation and operational excellence across its operations. In this article, we tell you about the seven exciting Amazon initiatives from the last few months that have directly driven sales, enabling the tech…

Cheetah Digital Announces Bill Ingram as Chief Product Officer

Veteran Product Executive Joins Cheetah Digital as Chief Product Officer to Lead Roadmap, Product Management, Product Marketing, and Innovation Cheetah Digital announces the addition of Bill Ingram as its new Chief Product Officer. Ingram brings a rich history in enterprise SaaS marketing technology, including over a decade at Adobe, and a bold new perspective to the Cheetah Digital team. Ingram will lead the innovation engineering, product management, product marketing, and user experience teams. His responsibilities will…

Conduent Launches Innovation Center to Drive Customers’ Digital Transformations

State-of-the-Art Facility Creates a Curated, Customized Experience for Current and Prospective Clients Conduent Incorporated, a digital interactions company, announced the grand opening of its Innovation Center at Conduent's corporate headquarters in Florham Park, NJ. The Innovation Center is a technology-driven collaborative space that will help current and prospective clients shape the future of their respective industries. Through data visualization, touch table exploration, dynamic videos, interactive…

Broadvoice Receives 2019 INTERNET TELEPHONY Product of the Year Award

b-hive Recognized for Industry Innovation Broadvoice, an award-winning provider of hosted voice, unified communications (UC), and SIP Trunking services for businesses, announced that TMC, a global integrated media company, has named b-hive as a recipient of a 2019 INTERNET TELEPHONY Product of the Year Award. "b-hive is constantly evolving with the latest communication innovations to increase productivity and ease workflow for today's small and midsize businesses (SMBs)," said George…

New Platform from Parabolt Helps Retailers Capture The “Magic Moment” of Sales

Parabolt, gA's digital innovation incubator, announces the launch of OCP (Omnichannel Customer Platform), a new cloud-computing platform that enables users to deliver improved customer experiences that boost sales and strengthen customer loyalty. OCP is a SaaS (Software as a Service) cloud platform service that seamlessly integrates multiple technology sources like Wi-Fi, social data, and POS enabling industries and firms to better connect with their customers, enhancing encounters and improving operational efficiency.…

New Yotpo and Klaviyo Integration Propels Email Innovation and Revenues for D2C Brands

Commerce marketing innovation leaders Yotpo and Klaviyo announced an integration upgrade to create the most powerful email experiences for direct-to-consumer (D2C) brands to date. Building on Klaviyo and Yotpo's existing loyalty program integration, the enhancement allows brands to leverage the power of user-generated content (UGC) and data to convert email subscribers into buyers more effectively. "Today's top direct-to-consumer brands are known for transforming marketing touchpoints into next-level experiences…

Regions Bank Taps IBM’s AI to Power Next Generation Customer Service

Watson Has Helped Regions Answer over 1.5 Million Customer Calls and 1.4 Million Banker Questions IBM announced that Regions Bank has selected the company's artificial intelligence (AI) technology to help improve customer service and assist bankers in everyday work. In today's digital world, the customer experience remains paramount. A staggering 62% of banking customers will consider switching to a competitor after only 1-2 bad experiences, and more than 90% of customers share details about bad experiences with…

LINK Mobility to Integrate With Oracle Responsys

LINK Mobility Group AS Improves Business-Customer Interactions with Integrated Messaging Services from Oracle Responsys LINK Mobility Group, a Silver level member of Oracle PartnerNetwork (OPN), announced that it has integrated with Oracle Responsys SMS Public Aggregator Network (SPAN), providing an integrated marketing tool with valuable mobile reach to enable and enhance business-customer interactions. Oracle's SPAN is an easy-to-use self-service application within the Oracle Marketing Cloud that makes it easier for…

Uber Versus Lyft: The Game of Ride Sharing and Pricing Data Gets Hotter

Using Anonymized Data from Hundreds of Leading Startups, Kruze Consulting Reveals New Insights on Uber and Lyft Kruze Consulting, a leading CFO consulting company for startups, today released updated data on how employees at funded startups expense Uber and Lyft rides. The data offers a view into how market share is divided amongst tech startup employees and what Uber and Lyft did to compete for this valuable segment of the ride sharing business. The analysis includes over 120,000 ridesharing transactions expensed from 2018…

Huawei Enables Smart Finance with “AI+DATA”

Huawei Holds Global FSI Summit 2019 with Partners in Shanghai The Huawei Global FSI Summit 2019 held in Shanghai , under the theme "Holistic Digital Transformation, Taking the Pulse of Smart Finance". The summit has attracted more than 2,000 global financial customers, partners and experts from global institutions, such as Deloitte, Industrial and Commercial Bank of China, China Life Insurance, Sberbank, Erste Bank, Shenzhen Stock Exchange, Bradesco, Guotai Junan Securities, and Zhejiang Rural Credit. Centering on the new…

New Study Finds the Current State of Pay TV, OTT & SVOD in 2019

The Latest Horowitz Research Report, State of Pay TV, OTT & Svod, Reveals That Although TV Content Viewers Are Using Newer Streaming Services, a Traditional Viewing Technology Is Re-Emerging The latest data from Horowitz Research reveal that while TV content viewers in the US are experimenting with new streaming services like YouTube TV, Sling TV, and others, a traditional viewing technology is re-emerging: antennas. Horowitz's State of Pay TV, OTT & SVOD 2019 study finds that 34% of TV content viewers are accessing…

STOMP Out Bullying™ Launches Emma, the First AI Platform Designed to Process and Respond to Cyberbullying

New Educational Tool Helps Visualize the Impact of Peer Victimization on a Teenager's Brain With nearly one in five adolescents bullied across the nation, STOMP Out Bullying announces a first-of-its-kind AI platform, Emma, designed to help reduce bullying. Developed with consultation from Dr. Jeff Gardere, one of the most widely sought-after experts in the field of mental health, and an Associate Professor of Behavioral Medicine at the Touro College of Osteopathic Medicine in NYC, Emma is a technically advanced education…