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Rubrik Raises $261 Million Series E Funding at $3.3 Billion Valuation to Expand into New Data Management Markets

Bain Capital Ventures Is a New Investor in the Current Round, with Strong Participation from Existing Investors Lightspeed Ventures, Greylock Partners, Khosla Ventures and IVP Rubrik, the Cloud Data Management Company, announced a $261 million Series E investment at a $3.3 billion valuation with new investor Bain Capital Ventures, and with strong participation from existing investors Lightspeed Venture Partners, Greylock Partners, Khosla Ventures, and IVP. This brings total equity raised to more than $553 million.…

Switchboard Delivers Real-time Access to the Data that Drives Digital Revenue

Switchboard’s Data Ops Solution Puts Insights into the Hands of Sales Team and Execs Switchboard, the domain expert in data operations software for the largest content providers, announced that it is behind Meredith Corporation’s real-time, interactive revenue reporting suite. Switchboard’s patented, enterprise SaaS solution aggregates and normalizes revenue insights across Meredith’s entire business – a digital ecosystem spanning over 40 properties – without a major in-house investment in engineering or technology.…

PAC Study on SAP Application Management: Executives Advocate the Involvement of External Service Providers

The SAP portfolio is subject to constant change, and this has an impact on the operation of SAP applications in data centers. While the management of SAP applications used to be strongly driven by processes and governance considerations, the continuous advance of the digital transformation means that it now also has to provide support for the modernization of the company itself and ensure the successful integration of mobile devices, data analyses, cloud computing, and social media,explains the new PAC Study. “The…

JDA Luminate Store Optimizer Enhances In-Store Experience with New Collaboration Capabilities

JDA’s New Dynamic Tasking Module Automatically Prioritizes the Most Important Tasks First, Driving a Lift in Customer Satisfaction and Affinity Sales and Letting Stores Return to Their Role as Merchants NRF Big Show- An optimal, customer-first in-store retail experience is the cornerstone for many retailers looking to gain competitive advantage within brick-and-mortar stores amid the rise of e-commerce. Today, JDA Software, Inc., launched new collaborative capabilities within its Luminate Store Optimizer SaaS solution…

Outbrain Appoints Technology Veteran Ariff Quli as General Manager for the North America Business

Outbrain, the World's Leading Native Advertising Platform, Announced Today That Ariff Quli Has Been Appointed as the Organization’s New General Manager of the North America Business, Based in Its New York City Headquarters Outbrain, the world's leading native advertising platform, announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. An innovative leader in the digital technology space, Ariff brings more than 15 years…

2019 Resolution: Fix Integrated MarTech Once and for All

As a marketer, if you felt like 2018 was a tough year for you, you’re not alone. Marketing has grown exponentially more complex in recent years, and the demands of practitioners — from marketing managers to CMOs — have ballooned just as exponentially. Marketers are overwhelmed, and with good reason. A one size fits all approach to each marketing channel is far from the reality. There simply isn’t a solitary solution that resolves the myriad of marketing challenges, which raises the question, what’s next for Marketing…

SmartAssistant Merges with E-Commerce Solutions Provider Zoovu

Merger Will Accelerate US Market Growth for Leading AI Digital Sales Assistant Platform SmartAssistant, the leading artificial intelligence (AI) digital sales assistant platform, announced that it has merged with Zoovu, a SaaS solution provider suited to help brands deliver more engaging, intuitive and informative shopping experiences. In addition to providing liquidity for selling shareholders, Zoovu is investing capital to support organic growth and strategic acquisitions within the US market. AI digital sales…

Prediction Series 2019: Interview with Einat Weiss, VP Global Marketing, NICE

Tell us about your role at NICE and how you leverage technology to manage your team and complete tasks you are responsible for. I lead the global marketing strategy for NICE, reinforcing our company’s mission of perfecting customer experience and preventing financial crime. This includes overseeing all go-to-market strategies, including demand generation, brand awareness and field activities. Technology plays an important role in every aspect of my job, from executing marketing activities to enhancing team…

OneLogin Raises $100 Million in Growth Financing to Increase Adoption of Unified Access Management

New Investment to Drive Accelerated Growth and Expand North American and European Footprints OneLogin, the leader in Unified Access Management, which delivers simple and secure application access and identity management to enterprises, announced it has closed $100 million in growth financing. The financing was led by new investors Greenspring Associates and Silver Lake Waterman, Silver Lake's late-stage growth capital fund.  The round also includes existing investors CRV and Scale Venture Partners. OneLogin saw…

J:COM Selects Verimatrix for Business Intelligence Insights

Japan's Largest MSO Uses Verspective Intelligence to Monitor Performance of VOD Service Offerings Verimatrix, a specialist in securing and enhancing revenue for network-connected devices and services, announced that Jupiter Telecommunications Co., Ltd. has selected Verspective Intelligence to tap into the benefits of powerful business intelligence capabilities. The solution's dashboards and visualization tools enable J:COM to make informed decisions about audiences, content, consumption, and overall service performance.…

Swrve Appoints Tara Ryan as Chief Marketing Officer

Executive Joins Customer Engagement Platform Leader to Drive Growth and Global Expansion Swrve, the leader in multi-channel marketing automation, announced it has appointed Tara Ryan as chief marketing officer (CMO). Ryan will drive the growth of one of the industry’s most intelligent customer engagement platforms, which is built to enable global brands to optimize their digital presence across channels, devices, and time zones. Swrve has also announced Barry Nolan as the company’s new chief strategy officer. As CMO,…

Interview with Marya Dzmitruk, VP Marketing, Zailab

"With the evolution of consumer behavior, we have to be ready to cater not only via multi-channel but via omnichannel for customers to go through their journey completely uninterrupted." Tell us about your role and journey into Contact Center software. My journey into the Contact Center space began on the enterprise sales side, having really interesting conversations with executives from large corporations while pitching a cloud contact center solution. It was eye-opening to see how the vast majority was opposed to a…

SailPoint Announces Heidi Melin Has Joined Its Board of Directors

SailPoint Technologies Holdings, Inc., the leader in enterprise identity governance, announced the appointment of Heidi Melin to its Board of Directors and as a member of the Compensation Committee, effective January 4, 2019. The Board has determined that Ms. Melin is “independent” as that term is defined under the listing standards of the New York Stock Exchange. “We are very pleased to have Heidi join our Board. Her deep experience with high-growth companies, particularly in the SaaS space, will be invaluable as we…

Brainshark Wins in Top Sales Awards

Company Honored for Its Sales Readiness Technology, Which Improves Sales Effectiveness and Results, and for Its Corporate Blog, with Must-Read Content for Sales Professionals Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced it is a winner in the Eighth Annual Top Sales Awards. The company was honored in two categories: “Top Sales Enablement Technology,” for its innovative enterprise solutions that foster an always-ready sales force, and “Top Company Blog,” for its…

Beeswax’s Bidder-As-A-Service Emerges as Connected TV Solution of Choice, Incorporating Tru-Optik, SpotX, and Telaria Partnerships

Beeswax Continues to Expand Its Reach Across the Connected TV and Digital Video Marketplace Beeswax, the industry's only customizable programmatic buying platform, announced that it now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences are on the decline, consumers' time spent watching digital video across connected devices, including mobile, desktop, and TV is on the rise. Beeswax's…

New Native and Social Connector Apps Now Part of RevJet’s AppXchange

RevJet’s Enterprise-Grade Apps Will Now Easily Integrate with Taboola, Outbrain, and Oath RevJet, the pioneer in developing an enterprise-level SaaS platform especially for targeted advertising, has announced the addition of new connectors and social apps in its ever-growing app platform. Now, Fortune 500 marketers will be able to easily manage strategy, analytics, publishing and creation of creative marketing campaigns. What is even better is that these new developments are also available for users of Taboola,…

Metadata.io Recognized as Facebook Marketing Partner

Metadata Enables B2B Marketers to Automatically Run Account-Based Advertising Campaigns Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced that Facebook has recognized the company with a certified badge to be a Facebook Marketing Partner. Metadata serves B2B marketers by automatically identifying target prospects, running multivariate tests and operational tasks, and optimizing paid digital campaigns in real time to ensure marketing investments provide ROI and…

S4M Granted Continuation of Its MRC Accreditation

S4M, a leading drive-to-store technology provider, announces the renewal of its Media Rating Council (MRC) accreditation for HTML5 mobile web and in-application display and rich media Served Impressions, Clicks, and post-click metrics for Installs, Opens and Landings. To this day, S4M remains the only vendor accredited by the MRC for mobile post-click metrics. The Media Rating Council is a non-profit industry association established in 1963 in the United-States.  Its goal is to ensure that measurement…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…