TechBytes with Guillaume Marcerou, Global Privacy Director, Criteo

Guillaume Marcerou Global Privacy Director, Criteo Recently, Criteo released its GDPR Checklist for the upcoming disruption that is seen as one of the biggest challenges for data marketers in 2018. To understand the deeper aspects of GDPR and its impact on the ‘Sensitive’ and ‘Non-sensitive’ data, we spoke to Criteo's Global Privacy Director, Guillaume Marcerou.Tell us about your role in Criteo and the team you handle. My role is to manage the risks and business impact of privacy laws and regulation, thus protecting…

Outreach Expands Management Team With New COO Anna Baird And SVP Of Customer Success Mike Zinne

Forbes "Next Billion-Dollar Startup" Continues Rapid Growth Trajectory with New Hires, New Marquee Customers, and Triple Digit Revenue Growth Outreach, the leading sales engagement platform, has hired Anna Baird as COO and Mike Zinne as Senior Vice President of Customer Success, rounding out the company's management team and positioning Outreach to continue the rapid growth trajectory it has been on since its founding in 2014. In just two years (FY2015-2017), Outreach, which late last year was recognized by Forbes as…

Leading Firms Launch Cross-Sector Coalition to Address Critical Identity Policy, Technical and Business Challenges

Founding Members of the Better Identity Coalition Include Leaders in Financial Services, Health Care, and Technology Recently, a group of leading companies launched the Better Identity Coalition, an organization focused on developing consensus, cross-sector policy initiatives that promote the adoption of better solutions for identity verification and authentication. Founding members of the coalition include recognized leaders from diverse sectors of the economy, including financial services, healthcare, technology,…

Mavenlink Unveils Major Enhancements to Full-Cycle Resource Management

Multitude of new features include a Drop-and-Drag Master Planning Console, and Demand and Capacity Forecasting Dashboard Mavenlink, the leading provider of cloud-based software for the modern services organization and a G2 Crowd Leader, has announced the availability of an advanced Full-Cycle Resource Management solution for the $3 trillion professional and marketing services industries. Read More: Nuxeo Opens Office in Japan to Meet Increasing Demand for Content Services Platforms The innovative solution is…

DialogTech Names Doug Kofoid As New CEO Amid Third Year of Double-Digit Growth

Leading Marketing Technology Firm Elevates Doug Kofoid to CEO; Founder and CEO Irv Shapiro Assumes Executive Chairman Role DialogTech, the world's leading provider of marketing analytics for inbound calls, announced that Chief Operating Officer Doug Kofoid has been appointed Chief Executive Officer. Kofoid's appointment follows founder Irv Shapiro's decision to transition from CEO to Executive Chairman. The move comes at a time of accelerated growth for DialogTech, which analyzes more than 60 million minutes of voice…

Netsertive Launches First Scalable Brand-to-Local YouTube Advertising Solution

Solution Enables Brands to Pivot YouTube Advertising Funds from Traditional TV to More-Targeted Digital Video Channels Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, has announced the launch of the industry’s first scalable & localized solution for digital marketing on YouTube. Read More: Top Insights on the CMO’s Best Allies, Content Marketing, and the Art of Story-Telling for Brands This capability comes on…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

R2i Achieves Select Status As Acquia Preferred Partner

Throughout Its Partnership, R2i Has Been Honored with Numerous Awards for Acquia Website Design and Development Including Partner Site of the Year R2i is an independent digital marketing agency that has recently earned Preferred Level status in Acquia's new Partner Program. Achieving Preferred Level requires a history of successful deployments and technical competence as well as a commitment to Acquia training, certification, and building of qualified delivery teams. R2i is in its fourth year as a certified Acquia Partner…

ParallelM Launches First Machine Learning Operationalization Solution – ParallelM MLOps

ParallelM MLOps Accelerates and Streamlines Delivery of Machine Learning Across the Enterprise to Maximize the Business Value of AI ParallelM, one of the fastest growing new companies in machine learning management, today announced ParallelM MLOps, the first software solution for operationalizing machine learning (ML) and deep learning across the enterprise. Operationalizing machine learning poses a significant challenge, as current techniques have limited ability to tackle the unique intricacies of ML behavior…

Marketing Strategy In 2018: How To Deliver Savvy, Sleek and Integrated Campaigns Amidst Digital Transformation

It’s only February, and 2018 has presented marketers with new opportunities as well as tasked them with an array of challenges. Advancements in innovative technologies, including Virtual Reality (VR) and Machine Learning (ML) have offered a new set of tools for developing digital strategies and campaigns. As a result, there is an expectation to not only consider the systems experiences are built on, but to also design sleek, integrated systems that deliver personalized experiences customized to each unique users’ needs. A…

New Reltio Cloud Release Delivers Continuous Data Organization and Self-Learning to Global 2000 Companies

Reltio Cloud Self-Learning Data Platform Integrates Enterprise Data Organization, Advanced Analytics, Machine Learning, and Intelligent Data-Driven Business Applications at Petabyte-Scale Reltio, innovators of the Self-Learning Data Platform, announced Reltio Cloud 2018.1, the newest version of the native cloud platform that organizes enterprise data for continuous self-learning. The release includes the next evolution of Reltio IQ (formerly Reltio Insights) which takes advantage of advanced analytics and machine learning…

Criteo Reinforces the Power of Mobile Devices and Omnichannel Strategies in Driving Sales

Consumers In-App Shopping Habits Surge: Criteo's Q4 Global Commerce Study  Reveals Shopping Apps Generate 67 Percent of All E-Commerce Sales on Mobile Devices In their latest report, the leading commerce marketing technology company -- Criteo, has revealed that global advertisers saw almost 50 percent YoY increase of in-app transactions, climbing to 46 percent in Q4 2017. Criteo released the findings from its Global Commerce Review for Q4 of 2017 that analyzed shoppers' activities, behaviors, and preferences across all…

Borderless Access Launches ‘TAPP’ – Key to the World of Consumer Behaviour and Emotions

TAPP Empowers Marketers and Researchers to Target In-Situ and Efficiently Develop Content as per Their Stories Borderless Access, a global Digital MR Solutions Company, brings diverse consumer behaviour, emotions, and micro-moments within easy reach of brands with its new revolutionary product 'TAPP' This launch is in line with its vision to be the global leader in providing digital market research solutions for understanding consumer experiences and behaviours, in growth and developed markets of the world; driven by…

Interview with Yoav Degani, Founder and CEO, VoiceSense

"Being able to analyze every customer interaction, profile the customer’s behavioral tendencies, predict their future consumer activity, recommend a line of action and doing all that automatically in real-time is a good example of how enterprises can benefit from artificial intelligence."Tell us a little bit about your role at VoiceSense. What lead you to found a speech analytics firm? Prior to founding VoiceSense, I spent many years working in the defense and intelligence industries. During this time, I gained extensive…

Hyland to Acquire OneContent Business from Allscripts

Hyland has signed a definitive agreement to acquire the OneContent business from Allscripts, a leading provider of healthcare information technology solutions. The deal is expected to close in the second quarter, once customary closing conditions are satisfied. Upon transaction close, the OneContent client base and associates will transition to Hyland. Recently acquired by Allscripts from McKesson, more than 300 customers rely on OneContent for their healthcare content management needs. Hyland plans to continue to support…

Interview with Roland Deal, President, Americas, DWA

"Marketing was once a cost center and now through a series of innovations around attribution, tracking, and usage of data, it is a profit-center where ROMI can be directly captured and gives CMOs and their C-suite associates full transparency into what marketing’s dollars are generating."Tell us about your role and how you got here. What inspired you to be a part of DWA? As President of Americas, I oversee the operations and growth of the region, which is made up of three offices – San Francisco, Boston, and Austin. What…

Payfone Raises $23 Million to Continue Expansion of Worldwide Digital Identity Authentication Network

Synchrony Financial and MassMutual Ventures Throw Strength Behind Payfone's Leading-edge Technology; Investment Will Bolster Payfone's Initiatives in the Retail, Insurance, and Healthcare Sectors Payfone, the world's leading digital identity authentication network, announced that it has raised $23 million to expand its user experience-enhancing cybersecurity services in the retail, insurance, and healthcare sectors. The funding round was led by an institutional investor with participation by premier consumer financial…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

XDBS Founder Kartik Anand Wins Asia’s Greatest Brands & Leaders 2017 Award

Kartik Anand, Founder and Executive Chairman of XDBS, was awarded Asia’s Greatest Leader Award. XDBS was awarded Asia’s Greatest Brand Award at the glittering ceremony, held at the Marina Bay Sands Hotel in Singapore on 29 Jan 2018, which was attended by dignitaries from across Asia. XDBS is tech firm that is focused on B2B marketing and lead generation and has a proven track record for helping publishers, agencies, and technology companies execute their marketing and media plans successfully. They have built high ROI…

What Does Google Chrome’s New “Auto-Annoying-Ad-Blocker” Mean For You?

You’re probably already aware that on February 15th Google plans to release a new version of Chrome that will feature a built-in ad blocker intended to automatically remove disruptive ads from publisher websites if they fail to meet the new Better Ads Standards. You may also know that these standards have been defined by the Coalition for Better Ads, which is an organization that Google has joined and that offers specific guidelines for how the ad industry should evaluate and improve the quality of advertising for consumers.…