Interview with David Kerr, CEO, Octiv

"CMOs should look for solutions that will seamlessly integrate with the systems and platforms they’re already using to ensure the most painless transition."Tell us about your role and how you got here. What inspired you to join Octiv? My role, as CEO, is to support, motivate, and empower people to do their best work in their own roles. I’m a genuinely curious person and love digging into the why. It is interesting to me to figure out what people are good at, what they want to do, what the business needs and fitting all…

FPX Partners with Zilliant to Maximize Customer LTV Across B2B Organizations

Partnership Will Integrate Zilliant Price IQ Technology with FPX CPQ Architecture for Enhanced Pricing Capabilities for Every Situation and Customer  FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships. When combined, Zilliant Price IQ™ and FPX's CPQ solution will improve organizational ability to efficiently provide accurate, consistent price quotes for online buyers.…

Pascal Laik Joins FollowAnalytics as CEO

Pascal Laik has a Deep Understanding of the CRM Software Market and the Data Management, Data Quality and Data Integration Space FollowAnalytics, the leader in Enterprise Mobile Success and GDPR compliance, announces the appointment of Pascal Laik as CEO and to the Board of Directors. He brings decades of experience and has a proven record of helping enterprise software players like FollowAnalytics to the next level both in sales and product executive positions on both sides of the Atlantic ocean. In his new role at…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

uStudio Expands Enterprise Portfolio

uStudio Will Provide Symantec a Comprehensive and Scalable Media Solution uStudio, Inc., the industry's leading media platform for the enterprise, announced that Symantec, the world’s largest cybersecurity company, has selected the uStudio platform to boost employee and customer communication. Interactive media experiences leveraging video, audio, and VR are playing an increasingly strategic role in business -- redefining how companies engage and educate their employees, partners, and customers alike. uStudio will…

Visto Multi-Platform Optimization Tool Unveiled to Simplify Cross-Platform Programmatic Ad Campaigns

Next Evolution of Enterprise Ad Hub from Visto Enables Real-Time Reallocation Across Multiple Platforms for Smarter, More Effective Media Buys Advertising technology provider Visto™ has announced the launch of its Multi-Platform Optimization tool (MPO) for programmatic advertising campaigns. As part of the Visto Enterprise Ad Hub, MPO provides unified performance and pacing metrics, as well as easy reallocation and optimization of ad-spend across Search, Social, DSPs, SSPs, Publishers, and exchanges from a single screen.…

Tech Giants to Attend Morgan Stanley Technology, Media and Telecom (TMT) Conference 2018

The TMT 2018, Starting Today, February 26, Will See Thought Leaders Share Their Insights on the Latest Industry Trends This year Morgan Stanley Technology, Media and Telecom (TMT) Conference will see tech gurus from companies like Facebook, Criteo, Cognizant, Pegasystems, Akamai, Apptio, Zendesk, LiveRamp, Acxiom, Nielsen, etc. participate in the four-day conference. TMT 2018 is being held from February 26 to 2018 - March 1 at The Palace Hotel, San Francisco, California. Morgan Stanley is bringing together more than…

Shoptalk And Commerce Ventures Partner To Create Shoptalk Ventures

Program Will Target 20 Investments over the next 24 Months with Participation from Other Leading Investors Shoptalk, the world's largest retail and ecommerce conference, and Commerce Ventures, a leading early-stage venture capital firm focused on commerce technology, today announced the launch of Shoptalk Ventures. Shoptalk Ventures is a program that will commit $1 million over the next 24 months to a target of 20 ecommerce and retail technology startups. As a catalyst for the evolution of retail and…

A Valentine’s Story: How Brands Can Get Customers to Love Them

Consumers were predicted to spend a near-record $19.6 billion on Valentine's Day, averaging $143.56 per consumer, an increase from last year's $136.57 according to NRF's annual survey. With the focus on indulging loved ones, there’s never been a more appropriate time for brands to focus on their own relationship with consumers. Advice that applies to interpersonal relationships works for brand/customer ones, too. From paying close attention to wants and needs to consistent and effective communication, brands that truly…

dotCMS Adds Additional Static Publishing Features and New “Four Eyes” Workflow Approval in Latest Version Release, dotCMS 4.3

New Features and Improvements Focused on Increasing Security and Speed of Product dotCMS, a leading-edge, open source Java content management software company, introduces new Static Publishing features, Four Eyes Workflow approval, and other performance and security improvements in their dotCMS 4.3 release, available now. Enhancing the Static Publishing feature released last year, dotCMS now supports customers who want to save comprehensive static HTML versions of their websites to multiple locations, including local…

LexisNexis Risk Solutions Announces ThreatMetrix Acquisition Close

Acquisition Paves the Way for Companies to Prevent and Detect Fraud Efficiently While Approving More Accounts and Transactions LexisNexis Risk Solutions, a global data technology and advanced analytics leader, announced that its parent company, RELX Group, has closed the acquisition of ThreatMetrix. ThreatMetrix will become part of RELX Group's Risk & Business Analytics segment, which includes LexisNexis Risk Solutions. The combination of the expertise in digital identity of ThreatMetrix with the physical identity…

Octo Telematics Transforms the Insurance Industry with Cloudera’s Machine Learning and Analytics Platform

Global Insurance Telematics Leader Analyzes 186 Billion Miles of IoT Generated Driving Data Cloudera, Inc., the modern platform for machine learning and analytics, optimized for the cloud, announced that Octo Telematics, a global leader in telematics for insurance companies, is introducing innovations for insurance by aggregating 186 billion miles of driving data from connected cars and using Cloudera Enterprise to predict and model driver risk. Utilizing machine learning and analytics on Cloudera Enterprise, the Octo…

Shutterstock To Invest $15 Million in China’s Leading Social Network Platform ZCool

This Financial Commitment Builds on the Successful Operational Relationship and Strategic Alignment with China's Leading Creative Social Network Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality assets, tools and services, announced its investment in China's leading creative social network and artist platform with nearly six million registered users, ZCool Network Technology Limited. ZCool has been the exclusive distributor of Shutterstock's creative content in China…

UST Global Acquires ‘Cross-Platform Orchestration’ Start-up Pneuron

UST Global, a California-headquartered leading digital technology services company, announced the acquisition of Pneuron. Founded in 2010, Pneuron is a Massachusetts-based 'Cross-Platform Orchestration' start-up. UST Global's data engineering platform has been fast evolving with added features that simplify the traditionally expensive and time-consuming process of procuring, integrating, and maintaining platforms, thereby ensuring solution agility, non-disruptive deployment, and accelerated time to value clients. The…

Two Ways Brand Safety is Affecting Demand-Side Platforms

According to a study from the CMO Council, 72 percent of marketers are concerned about brand safety. Similarly, 78 percent feel their brand’s reputation has been tarnished by the accidental placement of ads alongside controversial content. In the wake of recent brand safety worries, transparency has become a major issue for advertisers. Now, we’re witnessing the effect these concerns have on how advertisers buy and the demand-side platforms they use. To take a closer look at this phenomenon, my company, MediaRadar,…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Extreme Reach Wins Super Bowl LII, Handling Ad Delivery for over 70% of Ads in the Big Game and Ensuring Commercial Talent Gets Paid

Extreme Reach Was Responsible for the Successful Airing of the Vast Majority of Paid Commercials Appearing During Super Bowl Video advertising technology provider Extreme Reach, announced that Super Bowl LII was record-breaking for the company, which played a bigger behind-the-scenes role in the big game than ever before. The company, whose services simplify video ad asset management across the entire lifecycle for brands and agencies, was responsible for the successful airing of the vast majority of paid commercials…

ParallelM Launches First Machine Learning Operationalization Solution – ParallelM MLOps

ParallelM MLOps Accelerates and Streamlines Delivery of Machine Learning Across the Enterprise to Maximize the Business Value of AI ParallelM, one of the fastest growing new companies in machine learning management, today announced ParallelM MLOps, the first software solution for operationalizing machine learning (ML) and deep learning across the enterprise. Operationalizing machine learning poses a significant challenge, as current techniques have limited ability to tackle the unique intricacies of ML behavior…

SAP Unveils GDPR-Centric Solutions to Help Companies Protect Customer Data

SAP Hybris Identity, SAP Hybris Consent, and SAP Hybris Profile Would Offer A Better Grip on Customer Transparency and Digital Customer Experiences In a major announcement for Data Management Platforms leading up to GDPR coming into force in May, SAP has introduced three new solutions supporting organizations that have a need to collect customer data in compliance with the EU General Data Protection Regulation (GDPR) while delivering personalized experiences. The three new products are available now and can be deployed…

Fospha Announces $7.4 Million in Funding; Ex-Google Chief Joins Board

Fospha, the leading provider of marketing attribution and optimization software, announced they have raised £5.3m ($7.4m) in funding led by the venture builder Blenheim Chalcot. Dan Cobley, former Google MD of UK & IE and a managing partner at Blenheim Chalcot, has also joined the board. The new funding will be used for acceleration of product innovation and expansion of the company's Customer Success, Sales and Marketing functions. As companies adopt an increasingly broad multi-channel strategy and…