Fishbat Discusses Top 5 Considerations for Building Digital Ad Campaigns for Clinical Trial Advertising

From real estate agencies to public relations firms to clinical trial patient recruitment companies, ad campaigns lead to long-term awareness and revenue. There are many companies that haven't considered digital media as a promotional tool. To this end, digital ads will be recommended. In their ongoing efforts to assist businesses with their marketing strategies, fishbat discusses top 5 considerations for building digital ad campaigns for clinical trial advertising. Marketing Technology News: AudioGO Ad Buying Platform…

RateGain and Leonardo Partner to Revolutionize Hotel Content Distribution on a Global Scale

RateGain, a leader in providing SaaS products for travel and hospitality, announced a multi-year partnership with Leonardo to revolutionize hotel distribution on a global scale. Leonardo, a Jonas Hospitality company, is a leading provider of technology solutions that help people have better travel experiences. The company's core technology has been trusted by the world's largest hospitality brands and technology companies to manage, distribute, and display hotel images for two decades. For Leonardo, this partnership…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Vonage, PC Matic, Zenreach, Lifesight, H4 Technology, ZERØ, and Genesys AppFoundry. TP Vision to Transform Service Experience and Performance With Vonage’s Contact Centre and Speech Analytics Solutions Vonage, a global business cloud communications leader, announced that TP Vision Europe B.V. has selected its contact centre and speech analytics solutions to better serve its…

AudioGO Ad Buying Platform Gaining Momentum with New Publisher and Marketing Partners

AdsWizz New Self-Serve Platform Makes Premium Audio Advertising Accessible to Smaller Buyers AudioGO, the new self-serve audio ad-buying service from AdsWizz, announced new partners that will expand its footprint and empower more small businesses and agencies to run audio ads. AudioGO currently aggregates premium audio inventory from leading audio publishers in one easy-to-use platform to meet the needs of advertisers seeking an affordable way to expand into digital audio. The platform is specifically designed for smaller…

Two Thirds of Advertising Campaigns Lack Personalised Experiences as Marketers Struggle With Multi-National Challenge

Rakuten Marketing data highlights the importance of smarter marketing investment as new media opportunities and international sales peaks dominate 2020 aspirations New research by Rakuten Marketing finds UK marketers estimate just one in three campaigns (33%) are personalised ad campaigns, meaning many are still relying on content that cannot be changed to suit the needs of specific consumers. This is all the more pertinent as the continued migration away from cookie-based advertising in 2020 is pushing marketers…

SBLI Insures Total Customer Happiness With eGgain

eGain, the leading provider of omnichannel customer engagement solutions, today announced that the Savings Bank Mutual Life Insurance Company of Massachusetts (SBLI) has selected eGain to provide great customer and agent experiences. Marketing Technology News: Minute Media Acquires FanSided from Meredith Corporation Insurance carriers are looking to differentiate themselves through innovative engagement in a digital world. SBLI selected eGain for its rich, out-of-the-box capabilities for digital-first, omnichannel…

Perion Appoints Shai Alfandary as General Manager, Advertising Cloud Platform

Enterprise Software Visionary to Lead Perion Efforts Productized Synchronized Digital Branding Solution Perion Network Ltd., a global technology company that delivers its Synchronized Digital Branding solution across the three main pillars of digital advertising - ad search, social media and display / video advertising – announced that Shai Alfandary has been appointed General Manager of Perion’s Advertising Cloud Platform. Mr. Alfandary brings two decades of enterprise software leadership to Perion, where he will be…

Retailers Deepen Their Multichannel Performance Marketing Partnerships With Sidecar

Digital marketing and e-commerce teams continue to place multiple channels under Sidecar's management, fueling the company's technology and services innovation for the retail industry Sidecar finished 2019 strong as adoption of its performance marketing technology solutions for retailers continues to accelerate. In the last year, Sidecar expanded its portfolio of technology solutions, added exceptional talent to its now 200-employee workforce, and witnessed nearly 10x growth in the number of new customers that signed on for…

The AI Eye: Google Cloud to Be Cloud Provider for Accenture Intient, IBM Adds AI to Intelligent Real Estate Solution

Investorideas.com , a global investor news source covering Artificial Intelligence (AI) brings you today’s edition of The AI Eye – watching stock news, deal tracker and advancements in artificial intelligence. Listen to the podcast: https://www.investorideas.com/Audio/Podcasts/2020/012820-AI-Eye.mp3 Hear the AI Eye on Spotify Today’s Column – The AI Eye – Watching stock news, deal tracker and advancements in artificial intelligence An announcement reveals that Google’s Google Cloud will be the cloud technology…

IST Networks BOTTER Chatbot Now Available on the Genesys AppFoundry

New integration for Genesys Cloud enables businesses to leverage enterprise-grade chatbot framework to provide seamless, engaging and automated communications with customers IST Networks has announced Botter Chatbot is now available on the Genesys AppFoundry, the industry's largest dedicated marketplace focused on customer experience solutions. Genesys is the global leader in omnichannel customer experience and contact center solutions that power 25 billion of the world's best customer experiences each year. The AppFoundry…

ZERØ Introduces ZERØ Lite to Help Law Firms Streamline Mobile Email Management

ZERØ Lite's cutting-edge AI saves time and generates value by helping lawyers organize emails, capture mobile-related time spent on client interactions, and prevent loss of sensitive data ZERØ, provider of the industry's most innovative email management solution, announced the launch of its latest product, ZERØ Lite, which provides key functionality from ZERØ's flagship mobile product in a package designed for smaller and mid-market law firms and firms of any size that don't currently use NetDocuments or iManage. Using…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Gong, Tealium, Meredith Corporation, Demandbase, Primis, True Influence, Merkle, and NetBase. Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the…

Akamai Identified as a Bot Management Leader by Independent Research Firm

Report Shows Akamai has the Highest Score in the "Current Offering Category" and "Is the Best Fit for Companies Looking to Thwart Bots at the Edge" Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, announced that it was cited as a Leader in The Forrester New Wave: Bot Management, Q1 2020 evaluation. In the report, Forrester evaluated "the 13 most significant providers in the category" and "where they stand in relation to each other." Akamai received a "differentiated"…

Cohley Raises $1.5 Million to Change the Way Brands Generate Content

Cohley, the platform that’s changing the way that top brands and agencies generate and measure content, announced a new $1.5 million round of funding. The round is led by San Francisco-based Right Side Capital, with other participants including Active Capital, a top seed firm for B2B SaaS companies outside of Silicon Valley. “With the rise of social networks, multi-variate testing and the transition to highly personalized marketing, brands and agencies need more content than ever. Cohley is uniquely positioned to…

Blockchain Solutions Providers Aqilliz and Lucidity Partner to Bring Greater Authenticity to the Advertising Sector

By building on leading blockchain platform Zilliqa, the product will be backed by enterprise-grade security and scalability standards Aqilliz, a blockchain solutions provider for the digital marketing ecosystem, and Lucidity, a leading blockchain-enabled digital advertising verification platform, together announced a global collaboration that looks to bring greater authenticity to the US$333.25 billion digital advertising sector. The product will integrate Lucidity’s existing technology with Zilliqa’s high-security, high…

MAIRDUMONT NETLETIX Now Uses Geoedge Solution and Increases Security and Quality of Ads

Online marketer MAIRDUMONT NETLETIX has announced its partnership with the leading advertising cybersecurity provider, GeoEdge. The cooperation between MAIRDUMONT NETLETIX and GeoEdge allows users to benefit from even stronger protection from legally nonconforming, illicit, or inappropriate advertising. MAIRDUMONT NETLETIX can thus guarantee advertisers and publishes high ad quality with an impeccable, safe online media experience for users. MAIRDUMONT NETLETIX will be integrating the GeoEdge solution that offers protection…

DataGrail Finds Americans Expect Privacy Controls, 4 out of 5 People Want a Privacy Law to Protect Personal Data

73% of people would pay more to online services companies to ensure they did not sell or use their data for marketing, while 77% would stop shopping at their favorite retailer altogether if the retailer did not keep their personal data safe As state houses and Congress rush to consider new consumer privacy legislation in 2020, DataGrail, a privacy management company, conducted nationwide research that shows Americans expect more control over their personal information online, and are concerned with how businesses use the…

Gong and Sandler Training Partner for Measurable, Data-Driven Sales Learning Programs

Leader in Revenue Intelligence and Leader in B2B Sales Come Together to Help Customers Succeed Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Sandler Training, the largest sales, management, and leadership training organization in the world in order to help revenue teams learn and implement data-driven practices. As a global award-winning leader, Sandler is focused on helping its…

Frontify Raises $22.3 Million Led by EQT Ventures to Accelerate Growth and Development of Brand Management Platform

Swiss-Based SaaS Company Poised to Take Brand Management to the Next Level, With Its Must-Have Business Software for Global Brands of All Sizes, Focusing on an Expansion of Its Digital Brand Management Solutions for Teams Brand management platform Frontify has raised a $22.3 million Series B funding round led by the EQT Ventures fund (“EQT Ventures”) with participation from existing investors, including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf. The funding will be used for…

Vision Critical Appoints Efrem Ainsley as Chief Operating Officer

Software startup leader with rare blend of finance & operational expertise Vision Critical, a cloud-based CXM (customer experience management) SaaS company that specializes in gathering and applying the hardest-to-reach customer experience data, announced the appointment of Efrem Ainsley to the position of Chief Operating Officer (COO). Ainsley’s rare blend of financial and operational expertise running successful software startups will help the company focus as it quickly moves on its high-growth trajectory.…