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ListenFirst’s State of Social Report for Hospitals Reveals Top 10 U.S. Hospitals and Children’s Hospitals on Social Media

Cleveland Clinic, Mayo Clinic, St. Jude Children's Research Hospital Claim Top Spots ListenFirst, the most comprehensive social analytics solution, released a report on the State of Social 2020: Hospital Networks, including a ranking of both the Top 10 U.S. Hospitals and the Top 10 U.S. Children's Hospitals by social engagement. The report documents the social media efforts of 1,033 hospitals and is designed to give healthcare marketers tactical advice on how to better connect and engage with their communities on social…

ZoomInfo Names Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv to Board of Directors as Independent Technology Leaders

Dhruv to Chair the Audit Committee ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the addition of two new independent directors: Smartsheet CEO Mark Mader and RingCentral CFO Mitesh Dhruv. “Mark and Mitesh bring a wealth of deep, relevant experience as seasoned software executives whom we expect to bring immediate value to ZoomInfo,” said Henry Schuck, Founder and CEO of ZoomInfo. “Their capital markets experience as well as expertise in growing global technology companies will be…

RingLead DataExchange Grows with the Addition of Ten Key Data Vendors

Ringlead the leading provider of data management solutions for CRMs and MAPs, based in New York ads a powerful new set of partners to their DataExchange RingLead, the leading provider of data management solutions for CRMs and MAPs, announced the addition of a handful of new partners to The DataExchange, the industry's leading data buying marketplace. This latest group of partners consists of ZoomInfo Powered by DiscoverOrg, Crunchbase, 180 by Two, Clearbit, People Data Labs, DemandMatrix, Inside View,…

Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform

Rio SEO enhances its existing local marketing platform by adding a layer of corporate oversight and governance to its Local Manager solution, enabling global brands to maintain accurate information across all locations Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to…

Ronn Torossian Featured In Powermove Makers Series

Ronn Torossian, Founder and CEO of 5WPR, one of the 15 leading American PR Agencies will be a featured presenter at the PowerMove Makers series hosted at LIU Brooklyn Campus on Wednesday, February 19, 2020. The series is hosted by Shawn Prez, CEO of Powermoves, an entrepreneur and marketer.  The series features business leaders, visionaries and cultural disrupters in an interview style-format, which has been described as a cross between the long running Emmy award winning "Inside the Actors Studio" and "Ted Talk". Shawn…

Ushur Announces the Ushur Managed Package on Salesforce AppExchange

Enterprises can now benefit from Ushur’s Customer Engagement Automation from within Salesforce Ushur announced it has launched the Ushur Managed Package on Salesforce AppExchange, empowering enterprises to add customer engagement automation capabilities to their Salesforce platform. Ushur’s artificial intelligence (AI) platform enables enterprises to instantly and intelligently automate interactions with their customers, integrating directly into Salesforce. Marketing Technology News: ZoomInfo Enhances Go-to-Market…

vPromos Launches Bundled Loyalty, Text Messaging and Processing Solution for SMBs

vPromos, Inc., a provider of innovative loyalty and customer engagement solutions, announced the launch of vLoyalty SMB. Loyalty, text messaging and free payment processing are bundled into an intuitive, easy-to-use solution that helps small and midsize businesses drive repeat visits and sales. vLoyalty SMB is a simple and affordable way for business owners to enroll, engage, know and reward their customers to drive more revenue. Initially available in Dallas and Atlanta markets, nationwide rollout of vLoyalty SMB will take…

Pure Joins Google Cloud Anthos Ready Storage Initiative

Pure Continues to Deliver on the Promise of a Modern Data Experience with Expanded Cloud-Native Collaboration Pure Storage, the data solutions pioneer that enables faster customer innovation, has joined Google Cloud's Anthos Ready Storage Initiative, having demonstrated that its solutions for data storage and data can be confidently deployed on the Anthos platform across hybrid environments. This news expands on Pure's partnership with Google Cloud to help customers modernize existing applications and build new ones on a…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from SAS, Databricks, Creative Virtual, CustomerGauge, Intema Solutions Inc., and Behavioral Signals. SAS a Leader in 2020 Gartner Magic Quadrant for Data Science and Machine Learning Platforms Gartner has recognized SAS as a Leader in its 2020 Magic Quadrant for Data Science and Machine Learning Platforms. The report evaluated SAS for its completeness of vision and ability to execute.…

Gong and Corporate Visions Join Forces to Create Data-Led Revenue Strategies

Partnership Combines the Power of AI-Based Revenue Intelligence and Decision-Making Science Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Corporate Visions, the leading marketing and sales messaging, content, and skills training company to provide revenue teams with the data to track how changes in approaches and messaging impact sales. Corporate Visions' proprietary Customer…

TechBytes with Bryan Brown, CPO of Terminus

"Things like Machine Learning and Predictive Analytics help marketers more quickly and easily scale their account-based practice across their company." Hi Bryan. You come from a very diverse technical background. Tell us about your current role at Terminus and the team/technology you handle in the company. I joined Terminus back in 2016, to lead the product and engineering teams as we scaled our ABM product. On a very high level, I focus on building software that will lead the charge into account-centric B2B. The…

Lyon Real Estate Introduces SmartSocial Ads, Powered by Adfenix

Lyon agents will now be able to hyper-target potential buyers most likely to be interested in their listings Lyon Real Estate has announced a partnership with Swedish global technology leader Adfenix to bring Lyon agents and their clients a fully automated social media advertising tool powered by artificial intelligence. Using complex data analysis and behavioral targeting, SmartSocial Ads delivers a highly effective advertising presence for property listings on Facebook and Instagram. Marketing Technology News:…

This Ain’t Your Parents’ Contextual Targeting

The digital industry is facing threats to its status quo that are forcing all stakeholders to ask whether it deserved to be the status quo in the first place. New data policies are pushing companies to change the way they handle their users’ data. Those legal pressures – combined with the complexity of targeting and measuring across platforms like Mobile and OTT – are shaking the foundation of Digital Advertising. Premium publishers are standing up for user experience that encourages user loyalty over time, while brand…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Salesforce, New Breed, Google Maps, SmartEquip, and Facebook. Salesforce Acquires Evergage, Will Use Personalization to Enhance Customer Data and Deliver More Relevant Experiences Salesforce acquired Evergage, the leading software platform for real-time 1:1 personalization, to accelerate the company’s efforts to offer enhanced personalization solutions to its thousands of customers.…

TechBytes with Julien Escande, Commercial Director at Quadrant.io

"AI would be able to quickly and continuously identify and remove bad data and ensure that only the best and most accurate data is being used for products and services in our industry." Hi Julien, tell us about your role and journey into Technology. I am the Commercial Director at Quadrant, a Singapore-based company that meets demand for authenticated, high-quality, mobile location-based data through technology. I manage the commercial aspects at Quadrant including driving data solutions for businesses who use…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from (PACE), transcosmos inc., Nielsen Brandbank, Dataiku, Miva, Inc., Enea, Quintesse, Raydiant, Mobify and xiQ. 26-Year Contact Center And Customer Experience Industry Veteran Joins Forces With PACE Leadership Today, the Professional Association for Customer Engagement (PACE) the only non-profit trade association dedicated exclusively to the advancement of companies that engage with…

Evergage Jumps into the Salesforce Economy; Bought to Improve Hyper-Personalization in Sales

In what we can call the first major MarTech acquisition of 2020, Salesforce acquired Evergage, the makers of Omnichannel personalization and customer experience software solutions. Evergage's CEO and Co-founder Karl Wirth announced the Salesforce deal through a blog on his company website. Why Salesforce Bought Evergage? Last year, Evergage's competitor Monetate was acquired by Kibo. At that time, we had predicted that companies that make Content Personalization engines, CDPs and Mobile Marketing tools would cause a…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- The Conclusion

Dear readers, this is the concluding part of our Data Privacy Day coverage. We spoke to 50+ data privacy leaders, CEOs, CMOs, and research analysts to gather information about data privacy trends. Our concluding chapter on Data Privacy Data includes insights from-- Adam Solomon, CMO of Lotame Chris Babel, CEO, TrustArc Todd Tran, Chief Strategy Officer lo for Teads Vaibhav Arya, CEO of Media.net Chris Mullaney, Data Protection Officer, UJET Alex Igelsböck, CEO, Adverity Kirit Basu, Head of Product…

How to Overcome 3 Unique Challenges B2B Marketers Currently Face

Solid customer intelligence is the foundation for any successful Marketing campaign. But when it comes to B2B Marketing, the process of gathering customer intelligence can be significantly more complex than B2C for a variety of reasons. Solid customer intelligence is the foundation for any successful Marketing campaign. In order to be effective, it’s important for B2B marketers to be aware of the reasons why gathering customer intelligence is more difficult and how to best address said difficulties. There Are Numerous…

Data Privacy Day: Selected Quotes and Insights from the Industry Leaders- Part 3

Part 1 and Part 2 revealed fascinating angles on how to deal with Data Privacy. Yet, we found out that Data Privacy Day continues to be celebrated as an event. Instead, we should ensure that Data Privacy becomes a wholesome practice throughout the industry, delivering consistent guidelines to all the organizations included in the system. Recently, DoubleVerify (DV) announced the first programmatic platform certification program for comprehensive Connected TV fraud protection. We read how Sourcepoint's OTT data privacy…