TechBytes with Frank Palermo, Global Head of Digital Solutions at Virtusa

Tell us about your role at Virtusa and the team/technology you handle. Virtusa is a leading Digital Engineering and Outsourcing services company helping global 2000 companies in their journey of business transformation and innovation. As the Global Head of Virtusa’s Digital Solutions Group, I am responsible for leading the technology practice and focusing on helping clients reimagine their digital future. Our Digital Solutions Group integrates many specialized digital competency areas such as User Experience (UX),…

Restraint Is the Key to Relevance – Sometimes It’s What You Don’t Say

Ask any CMO about the formula for winning with Digital Advertising, and the answer will inevitably center around Relevance - the ability to leverage data to achieve that state of marketer nirvana bringing together the right person, right message, right time and right context. But while Programmatic Media has come a long way in terms of its sophistication around Audience Targeting, it still lags when it comes to consumer reaction, perhaps the most relevant insight of all. The next evolution of programmatic must take lessons…

5 Ways Mobile is Driving the Next Wave of Technological Innovation

For the last 36 years, mobile has taken the world by storm. As the epicenter for modern communication, mobile has created a new standard for communication, whether it’s person-to-person or person-to-application. Mobile has truly ushered in a new era where everyone expects a highly contextualized and personal experience that grants access to instantaneous information. In order to keep up with these consumer expectations, mobile has become the primary incubator for emerging technologies and the de facto, device agnostic…

SpringCM, a DocuSign Company, Named a Contract Lifecycle Management Leader in 2019 Report

Independent Report Noted SpringCM's Role as a Part of DocuSign's Comprehensive System of Agreement Platform SpringCM, a DocuSign Company, the leading document and contract lifecycle management platform in the cloud, was named a Leader in Forrester Research's The Forrester Wave: Contract Lifecycle Management For All Contracts, Q1 2019. Forrester Research used 30 criteria to evaluate contract lifecycle management (CLM) software providers, with 13 companies making up the entire CLM Wave. The report provides analysis on…

Yext Releases 2018 Search Trends Data

Brand Interactions on the Rise Across Search, Volume of Reviews per Business Nearly Doubles Yext, Inc., the leader in digital knowledge management (DKM), released new research on how consumer search behavior changed in 2018. The data revealed that, as search technology has gotten more intelligent, consumer interactions with businesses are rising across the board in services like Google, Alexa, and Siri. In fact, new reviews per business location were up 87% in 2018 over the previous year. Businesses in nearly all…

Adspace Networks Launches Adspace Studios

The Digital Out-Of-Home Video Network Debuts Content Starring Top Influencer Julia Engel; Tone It up Founders to Star in January Content Adspace, the country's largest digital out-of-home video network, announces Adspace Studios, a full service in-house production team dedicated to video development.  Headed by Jonny Hamilton, SVP Creative & Content, Adspace Studios produces video content that spans Adspace's own editorial features to bespoke video creative developed for advertisers.  Capabilities include ideation,…

AI Helps Marketers Get Personal

Today’s consumer is conditioned to expect a hyper-personalized experience. The likes of Amazon, Spotify and Netflix have raised the bar to the point where consumers in their droves are shifting their attention and business to organizations that genuinely recognize, appreciate and value them as individuals. By now brands should be aware that a  half-hearted attempt at customization may result in public derision and possibly, dilution of their brand value. Yet there are still toe-curling incidences of mistargeting people in…

Signal and Selligent Marketing Cloud Enter Partnership to Arm Brands with Powerful Customer Experience Capabilities by Merging Paid and…

Integration of First-Party and Ad Insights Enables Marketers to Shape Powerful and Customized Brand-To-Consumer Relationships With Improved Targeting Selligent Marketing Cloud, the B2C marketing automation company, and Signal, the leader in real-time data onboarding and customer identity resolution provider, announced a partnership designed to give marketers the ability to reconcile consumer identities across the worlds of owned and paid media. Pairing identity resolution with marketing automation meets the dual challenges…

Parker’s Selects Intouch Insight’s New Customer Experience Management Software

Leading Gas and Convenience Retailer Taps Intouch Insight to Accelerate Its CX Efforts Intouch Insight Ltd. announced that it has signed an agreement to provide its new LiaCX customer experience management (CEM) software to Parker’s Corporation. Parker’s, a leading gas and convenience retailer based out of Savannah, Georgia, will use LiaCX to support its ongoing commitment to delivering experiences that make its customers’ lives easier. Parker’s is an existing Intouch customer, and one of the fastest growing private…

SPARK Neuro Closes $13.5 Million Series A Funding Round with Star Studded Investor Lineup

A Lie Detector on Steroids, SPARK Neuro's Unmatched Ability to Evaluate Audience Engagement Provides Critical Data to Clients Including Hulu, Anheuser-Busch, Paramount, Clorox and More SPARK Neuro, the company revolutionizing the evaluation of audience engagement in advertising and entertainment, announced that it has secured a $13.5 million Series A financing round led by Thiel Capital with participation from actor and producer Will Smith and media and entertainment industry titan Michael Eisner's Tornante Company.…

TechBytes with Frank Palermo, Global Head of Digital Solutions, Virtusa

Frank Palermo SVP, Digital Solutions, Virtusa For the sake of an analogy, humans know more about the Black Holes today than they did in 2010. The same can be said for digital customer experience, which is now embedded in a Marketer's DNA. Marketing teams now measure their digital competency based on multiple factors, including User Experience (UX), Mobility, Customer Experience Management, Digital Analytics, Big Data, AI, Gamification, Cloud, the Internet of Things (IoT), and so on. To better understand how Virtusa…

Convince Mozilla About Risks of AI and Drive Home with $225,000

The Skepticism to Benefits of AI in Public Lives Is Bigger Than Their True Value to Businesses Are we slaves to technology, or just their outcomes? Hard to arrive at a conclusion given the dimensions to which technology has crept into our lives.  AI and Machine Learning are the staple topics to discuss for most marketing and sales teams. We know the extent to which AI has proliferated into our businesses, and maybe in our domestic lives too. We work with, we chat, we sleep to, and at times, dream about innovating…

NetBase Introduces Next-Generation Artificial Intelligence for Image Analysis

The Next-Generation Artificial Intelligence Delivers the Deepest Insights into Facial Emotions, Scenery, Objects, and Logos NetBase, a global leader in enterprise social analytics, announced its next-generation artificial intelligence (AI) image analysis capabilities. The NetBase next generation AI analyzes visual posts to identify brand logos and keywords to give the most comprehensive view of a brand’s performance. The platform also accurately classifies images by facial emotions, common scenery, and everyday objects to…

Interview with Jim Kaskade, CEO, Janrain

"Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to join a Customer Identity and Access Management (CIAM) company? I was on a hike with John Kim, managing partner at HighBar Partners, just before New Year’s 2015. John was very excited as…

Interview with Dave Gullo, Co-Founder and CTO, VideoAmp

"Existing viewability metrics are a reaction to an industry that got too cozy with low quality and often fraudulent traffic sources. In the next two years, more Video will be bought directly, using automation and data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a video advertising technology innovation company? I am the technical co-founder at VideoAmp. VideoAmp Co-Founder and CEO Ross McCray was originally my client at my past company, which was doing high-level…