Future of Brand Marketing: How to Acquire Gen Z Customers in 2020-2025

Our Gen Z customers keep us on their fingertips. With only the last few weeks of the decade remaining, we thought of breaking the mold that most marketers may have found themselves stuck into. Most Retail and Omnichannel Marketing teams have indeed been laser-focused at targeting the Gen Z population for most of the years between 2005-2019. And, the trends have translated into unprecedented growth and popularity for a wide range of websites, mobile applications, and digital advertisement platforms. To name a few, Facebook,…

3,000 Attendees Will Pack RAI Amsterdam Center for World’s Largest Low-Code Conference Series

Thought Leaders and Innovators Gather for Industry’s Leading Innovation Event for Low-Code and Digital Transformation OutSystems is bringing the world’s largest event series showcasing low-code development and digital transformation to RAI Amsterdam. More than 4,000 people will experience the sold-out conference series that was held in Denver on Oct 2-3 and now Amsterdam on Oct 29-30. “We’re thrilled to attract such a distinguished group of customers, partners, and industry thought leaders to Amsterdam. Attendees will…

Leveraging Your Finance Team for More Effective Marketing Campaigns

With Digital Marketing spend aimed to reach nearly $150 billion in the US by 2023, according to Forrester, there’s no question that Marketing is an important function for any business. While there is no hard rule on how much a business should spend on Marketing, the Finance department is an important ally in ensuring that Marketing spend and strategies can be implemented. Wistia’s main product is a Video Marketing application, used by over half a million businesses. As a company, we understand how important marketing is…

Why B2B Brands Need Customer Reviews and Omnichannel Engagement

Omnichannel customer engagement and customer review management are table stakes for B2C brands that want to win and keep customers. Now they’re becoming important for B2B companies, too. That’s because B2B decision-makers are bringing purchasing habits from their consumer lives to work—and they’re changing the way B2B Marketing works in the process. These B2B decision-makers often study customer reviews, just as consumers do. And their experiences with consumer brands have raised their expectations for consistent,…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

Digimind Named a Leader in Market and Competitive Intelligence Platforms Evaluation by Independent Research Firm

In-Depth Analysis Concluded Digimind Is a Leader in Market and Competitive Intelligence Platforms Evaluation with a Differentiated Rating in 8 out of 10 Criteria, Including Product Vision and Product Roadmap, and Market Approach Digimind announced that it has been named a leader in The Forrester New Wave™: Market and Competitive Intelligence platforms, Q4 2019 evaluation. Forrester identified the 12 most significant providers in the category, and evaluated them. Digimind Named a Leader in Market and Competitive…

Digital Signage Enhances Advertising for Bluewater Promotions Inc.

The digital signage solution allowed Bluewater Promotions Inc. staff to better display promotions and advertisements for the Bluewater Medical Clinic offices Mvix, a leading provider of content-rich digital signage software and solutions, implemented a digital signage network of 15 media players within the Bluewater Medical Clinic in Sarnia, Ontario. Bluewater Promotions Inc. is a marketing and advertising program designed for businesses to reach consumers in high-traffic and high-volume waiting rooms through digital…

SignEasy Announces Major App Modernization with Support for iOS 13 and iPadOS

As a new Apple mobility partner, SignEasy joins a select group of business solution providers with a common goal of creating new ways to work on iPhone and iPad SignEasy, the leading eSignature solution used by over 120,000 businesses and professionals worldwide, announces it has completed a major modernization of its app for iOS, with support for the latest features of iOS 13 and iPadOS, and joins a select group of business solution providers within the Apple enterprise ecosystem with a common goal of helping businesses…

ZTE Demonstrates the First 5G Slicing Store in Europe

ZTE Corporation (0763.HK / 000063.SZ), a major international provider of telecommunications, enterprise and consumer technology solutions for the mobile internet, announced that it has partnered with Hutchison Drei Austria to demonstrate the first slicing store in Europe. It boasts the first end-to-end network slicing operation in the industry. In the 5G "Slicing Store", consumers or enterprise customers can select the predefined slice template and set the SLA parameters according to the characteristics of the user or…

InvestCloud Announces Immediate Availability of Enhanced Investment Management CRM Solutions

Open CRM, Integrated CRM Functionality to Offer Investment Managers a Complete Picture of Client Base InvestCloud, a platform for the development of financial digital solutions, pre-integrated into the cloud with $2 trillion+ in assets, has released Open CRM, an enhanced customer relationship management system. Open CRM was created specifically for use in the investment management industry.  The company also announced Integrated CRM, designed to overlay a client's existing systems while leveraging the capabilities of the…

Wunderman Thompson Partners with Tealium

Tealium to deliver profile streaming to Wunderman Thompson's Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time Tealium, the trusted leader in real-time customer data orchestration, announces a partnership with Wunderman Thompson, a WPP company, to integrate Tealium's AudienceStream CDP as the Profile Streaming Engine for its Customer Cloud. Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership Wunderman…

Satisfi Labs Receives Investment from the Google Assistant Investment Program to Grow Conversational AI Voice Capabilities

Satisfi Labs’ Knowledge Management Platform Receives Investment from the Google Assistant for Growth of Google Actions and to Support the Voice Ecosystem Satisfi Labs, the leading AI-powered Knowledge Management Platform, announced their investment from the Google Assistant Investment Program. The new investment from Google will give Satisfi Labs the ability to expand its voice capabilities to support Google Actions for the Google Assistant. Satisfi Labs’ conversational AI capabilities broaden the Assistant’s reach into…

Dealers United Recognized as Official Facebook Marketing Partner

Dealers United, the Facebook and Instagram advertising solution for the automotive industry, announced today that Facebook has recognized the company for proven success on Facebook's platform with an official Marketing Partner badge. The Marketing Partner program is designed to connect clients seeking Facebook expertise with companies identified across the globe for excellence on the platform. Marketing Technology News: Indianapolis-Area Digital Marketing Agency Launches New Software for Small Business Owners To…

Crayon Named a Leader in Market and Competitive Intelligence Report by Independent Research Firm

Crayon, the market and competitive intelligence company, was named a Leader in The Forrester New Wave™: Market And Competitive Intelligence Platforms, Q4 2019 report. The Forrester New Wave™ evaluated 12 vendors on 10 criteria and grouped them into four distinct categories: Leaders, Strong Performers, Contenders, and Challengers. Crayon The report states that Crayon leads the pack with a focus on measuring the platform's impact on sales and provides out-of-the-box integration, enabling the setup of…

Roku to Acquire dataxu to Strengthen Industry-Leading OTT Advertising Platform

Roku, Inc. announced that it has entered into an agreement to purchase Boston-based dataxu, a demand-side platform (DSP) that enables marketers to plan and buy video ad campaigns. dataxu provides marketers with an automated bidding and self-serve software solution to manage ad campaigns programmatically across digital platforms. dataxu utilizes advanced TV and OTT media planning tools, a proprietary device graph, and data science to help marketers optimize for business outcomes across TV, OTT, desktop and…

U.S. Digital Ad Revenue Climbs to $57.9 Billion in First Half 2019, up 17% YOY, According to IAB Internet Advertising Revenue Report

Report Cautions: Patchwork of State Data Regulations Could Impede Growth in 2020 U.S. digital advertising revenues reached $57.9 billion during the first six months of 2019—the highest spend in history for the first half of the year—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. The record-breaking total marks a 17 percent year-over-year increase from the first half of 2018. While increased growth is continuing in digital, the report also cautions that resources…

Yelp Economic Average Finds California’s Urban Centers are Declining

Amidst slight national growth, Yelp’s Third-Quarter Economic Average finds California’s local economies declining Yelp Inc., the company that connects people with great local businesses, released third quarter data for the Yelp Economic Average (YEA), a benchmark of local economic strength in the U.S. The report finds slow national growth, up by only .07% in the third quarter, as several of California’s local economies continued long-term declines, led by San Jose and San Francisco. YEA is calculated from the fourth…

Survey Reveals U.S. Retailers Are Missing Out on Global eCommerce Opportunities

International eCommerce will top $3 trillion in 2019, according to report from BlueSnap and Kount Kount, the leading AI-driven fraud prevention provider, and BlueSnap, an All-in-One Payment Platform, have released a new Internet Retailer survey and report finding global eCommerce will top $3 trillion this year for the first time. One of the major findings is that despite more consumers shopping internationally, retailers say fraud prevention and currency and payment processing are obstacles to taking advantage of the…

Course5 Intelligence Named in Gartner, Cool Vendors in AI for Marketing

Course5's Adomate acclaimed for using AI to optimize Ad campaigns using insights from past data Course5 Intelligence has been recognized in Gartner's new report: Cool Vendors in AI for Marketing, published 8 October 2019 by Andrew Frank et al. According to the Gartner report, AI thrives in conditions where there is an a bundance of cause-and-effect data, a large number of possible actions, and little time to analyze complex decisions. Marketers routinely struggle with these kinds of conditions, so marketing is fertile…

OmniSci Debuts ‘OmniSci for Good,’ Making Accelerated Analytics Accessible for Social Benefit

New Program Offers Qualifying Non-Commercial Entities Free License to Full OmniSci Platform, Plus Development Support OmniSci, the pioneer in accelerated analytics, at Converge 2019 announced the debut of OmniSci for Good, a program that provides non-profit organizations and researchers with free access to the powerful OmniSci analytics platform. The goal of OmniSci for Good is to support those using advanced data analytics to make a difference in the world. OmniSci's accelerated analytics platform allows users to create…