MarTech Interview with David Benigson, CEO at Signal AI

"Augmented Intelligence is not only the weapon and shield of the future, but also the greatest human success story of the 21st century." Hi David, tell us about your role and journey into technology. My journey into technology wasn’t a conventional one! My career began in law, and I recall spending thousands of hours reviewing contractual documents in order to isolate specific information. Similarly, my parents run a successful executive search business where a key task is curating content for their daily…

Intuiface Unveils BrightSign Support

No-Code Interactive Content Delivery Is Now Available for the Global Market Leader in Digital Signage Media Players Intuiface – the only no-code platform dedicated to the creation, deployment, and analysis of interactive digital experiences for physical spaces – is excited to announce the addition of BrightSign to its list of supported platforms. This integration enables users of the market’s most popular digital signage media player to easily transition from scheduled, playlist-based, non-interactive signage to…

Velocity Technology Solutions To Showcase Oracle Application and Cloud Expertise at Oracle OpenWorld Europe

Velocity Technology Solutions, a global leader in enterprise cloud application management services, will exhibit at the Oracle OpenWorld Europe conference from 12-13 February in ExCel London. As a Gold Sponsor, this is the first year Velocity will be on-site to showcase their decade of experience managing and migrating Oracle applications in the cloud, including E-Business Suite, JD Edwards, PeopleSoft, and Hyperion. Oracle OpenWorld Europe is part of Oracle’s global series of Oracle OpenWorld events. Expected to bring in…

Oatey Co. Promotes Lehtinen to Vice President, Leading Brand and Digital Marketing Strategies

Oatey Co., a leading manufacturer in the plumbing industry since 1916, announced the promotion of Katherine Lehtinen to Vice President, Brand and Digital Marketing. “I am confident that she will further drive Oatey’s growth through market-leading brand and digital strategies.” Lehtinen joined Oatey in 2017 as Director of Marketing, bringing nearly 20 years of experience in sales, marketing and brand management. As Oatey continues to expand its family of brands and product offerings, Lehtinen will be accountable for…

PMG and Bidtellect Partner to Expand PMG’s Centralized Data Within Alli, PMG’s Marketing Intelligence Platform

With Bidtellect, Pmg Is Doing More to Consolidate Data From Disparate Channels, Giving Customers One Source of Truth and the Tools Necessary to Run Better Ad Campaigns PMG, an independent digital company that is one of the fastest-growing in the global advertising industry, today announced a partnership with Bidtellect, a leading content distribution demand-side platform for native advertising. The partnership will seamlessly integrate Bidtellect’s capabilities and data into PMG’s marketing intelligence platform, Alli,…

Club OS Named Exclusive Sales and Marketing Management Software for Movati Athletic

Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club OS software in 2015 to streamline its sales, communication, and marketing efforts. "Managing the thousands of messages our teams send and receive on a daily basis is not possible without a reliable CRM to both automate and schedule the journey of our members," said Dave Gibb, Director of Sales for Movati Athletic. "Ease…

VinSolutions Reveals New Capabilities to Better Personalize the Consumer Journey by Unlocking Data Potential

VinSolutions is introducing new personalization capabilities at NADA 2020 that will help dealers unlock data potential to help win customers and drive brand loyalty like never before. As technology adoption increases across industries and generations, consumers have developed a taste for personalization. The car buying journey is no exception, and with much of it being spent online, dealers are presented with an opportunity to harness the power of artificial intelligence (AI) to make valuable connections through a…

Engine Appoints Scott Schiller As Global Chief Commercial Officer

Co-Founder of the IAB, and Sales, Media and Marketing Leader is Charged with Driving Revenue Growth Worldwide ENGINE, a global, full-service media and marketing services company, announced today the appointment of Scott Schiller as Global Chief Commercial Officer. In this newly created role, he is responsible for driving worldwide revenue growth and reports directly to ENGINE's Global CEO, Kasha Cacy. Schiller will lead ENGINE's revenue organization in its mission to provide marketers with enhanced and simplified media…

Hyland Acquires Blockchain-Credentialing Provider Learning Machine

Hyland, a leading content services provider, announced its acquisition of Learning Machine, an innovator in blockchain-anchored digital credentialing solutions. The acquisition was effective February 1, 2020. Learning Machine is a pioneer in leveraging blockchain technology to authenticate documents and content. Its credentialing solution facilitates the creation and sharing of blockchain-secured digital records that are recipient owned, vendor independent and verifiable anywhere. The Learning Machine Issuing System…

Dynatrace Tackles Rising Cloud Complexity and Speeds Digital Transformation With Next Generation Infrastructure Monitoring

Precise answers and infrastructure observability at-scale delivered through major enhancements to AI, log monitoring and data source access Software intelligence company, Dynatrace announced the next generation of its Infrastructure Monitoring module in its industry-leading, all-in-one Software Intelligence Platform at the Perform 2020 conference. The latest upgrades, including enhanced AI, expanded out-of-the-box observability and the ability to create custom metrics from log events, provide Dynatrace customers with…

Datadobi Appoints CTO to Support Enterprise Customer Growth

Carl D’Halluin is tasked with building the Datadobi brand, growing its portfolio of products and driving momentum in the marketplace Datadobi, a global leader in unstructured data migration software, announced the appointment of Carl D’Halluin as the company’s new chief technology officer. In this role, he will capitalize on the company’s expertise and long history of customer successes to expand the product portfolio in the growing market of unstructured data management. Marketing Technology News: Avaya and RingCentral…

Quuppa Recognized as a Visionary by Gartner in the Magic Quadrant for Indoor Location Services, Global

Evaluation Based on Completeness of Vision and Ability to Execute Quuppa, creator of the most accurate and reliable positioning platform in the world, has been named a Visionary by Gartner, Inc. in its 2020 Magic Quadrant for Indoor Location Services, Global. The Quuppa Intelligent Locating System provides real-time location data with accuracy down to the centimeter level, enabling the exact location of an item to be tracked at any given time without delay. The recent partnership announcements with Silicon Vendors such…

Ready or Not! a Quick Guide to CCPA and How Brands Can Prepare

Consumer expectations of online advertising are rising; yet, many reports reveal brands don’t deliver on these expectations. Accenture states that over 60 percent of customers have stopped doing business with at least one company because of poor customer experience. What’s more, there have been instances of highly publicized data misuses and privacy breaches, which combined have led to an environment of consumer distrust. This loss of trust has ushered in a new era of Digital Marketing, marked by consumers’ heightened…

Namogoo Announces Integration With Salesforce Commerce Cloud to Prevent Customer Journey Hijacking

Integration allows the easy deployment of Namogoo's leading Customer Hijacking Prevention solutions to enhance the online customer experience Namogoo, a company pioneering Customer Hijacking Prevention and protecting user privacy for online enterprises, announced its certified integration with Salesforce Commerce Cloud to protect online businesses from the widespread problem of client-side ad injections that cut into their bottom lines. The integration allows customers to easily implement Namogoo's solution to protect…

TVSquared Launches Global Cross-Platform, Multi-Touch Attribution Solution for Linear & Digital

Single, Unified Platform Solves Fragmentation and Measures Incremental Reach Extension and Performance Lift Across Linear and OTT/CTV TVSquared, the global leader in TV attribution, has launched an industry-first platform to power always-on attribution across all forms of video advertising, proving which media and creative placements are driving sales, conversions and business outcomes. The combination of the most robust coverage of streaming publishers and media owners, along with household-level data, enables TVSquared…

Is In-Game Advertising the Next Big Thing in AdTech?

Back in 2008, Barack Obama (then Senator) achieved a sort of firsts when his presidential campaign ads appeared in the popular EA game Burnout Paradise on Xbox 360. A billboard message inside the game encouraged players to register to vote. Obama realized back then what many brands are taking note of today: young audiences of 18 to 34-year-olds — which represent the core gamer group — are getting harder to reach via traditional advertising mediums such as television, and are instead spending a considerable amount of time…

365 Data Centers Acquires Commack, Long Island Data Center from mindSHIFT Technologies

Mindshift Remains a Managed It Infrastructure Provider, Continuing Its Commitment to Local and National Customers, and Signs Long-Term Colocation Services Agreement With 365 365 Data Centers, a leading provider of cloud, connectivity, and data center services for enterprise, carrier, and content customers, announces its acquisition of the data center facility at 500 Commack Road in Commack, Long Island from mindSHIFT Technologies (a Ricoh company). This transaction brings 365's total number of data centers to 12,…

Zyxel Launches All-In-One VPN Solution for Medium Businesses

ZyWALL VPN1000 Combines High-Performance VPN Tunnel Capabilities and Robust Firewall Functionality to Protect Networks and Secure Communications Between Multiple Locations Zyxel Communications, a leading provider of secure broadband networking, Internet access and connected home products, today announced the launch of the ZyWALL VPN1000 VPN Firewall, an all-in-one security solution for small and medium businesses. The flagship of the growing Zyxel family of ZyWALL VPN firewalls, VPN1000 is an integrated security solution…

NetWise Joins LiveRamp Data Store, Enabling Marketers to Utilize Best in Class B2B Audiences Easily Across Almost Any Platform

NetWise Data LLC, the B2B data 'brand behind the brand' of big B2B data companies like Bizo and a pioneer in B2B display audiences since 2012, is now in the LiveRamp Data Store. This means direct, 'farm-to-table' access for all data needs, across any digital channel, while maintaining consistency with the person records used for offline marketing. NetWise can instantly distribute custom segments to any almost any DMP, DSP, SSP,  Social Platform or brand while keeping those segments and contacts in sync - across all channels.…

Anonos to deliver keynote speech on Pseudonymisation at PrivSec London 2020

New '5th Cookie' industry-group plans also set to be announced An industry discussion on pseudonymisation is set to lead the agenda on day two of PrivSec London 2020 this week. Magali Feys, Chief Strategist - Ethical Data Use at Anonos, the leading data privacy and enablement technology provider, is set to deliver a keynote speech on Wednesday 5th February 2020 titled: It Is Possible: Maximising Data Value, Privacy & Security with Pseudonymisation. The GDPR highlights newly defined pseudonymisation, as a…