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Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

Dynamic Yield Introduces Audience Export Manager to Help Enterprise Brands Enrich the Entire Marketing Stack

Capability unlocks the personalization company’s robust engagement data, making it available for use in any enterprise system Dynamic Yield, the AI-Powered Personalization Anywhere platform, announced the release of its Audience Export Manager – a new feature allowing companies to utilize the rich customer data captured by Dynamic Yield across enterprise systems like email service providers (ESPs), ad networks, call center solutions, and more. Marketing Technology News: RPA Leaders Kryon and Everest Group Meet Online to…

DJG launches eStore With a Range of Self-Serve Digital Content Marketing Services

Content marketing firm Digital Journal Group (DJG) today announced the launch of a new digital content marketing eStore to provide B2B marketers and sales professionals with a range of services that are typically only available to enterprise organizations running large-scale campaigns. The new Digital Content Marketing Services eStore includes a catalog of services ranging from content production, to audience and competitor analysis, hosted virtual event coverage and content strategy. Content marketing has evolved…

MarTech Primer: Marketing Analytics

Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your Marketing strategy. Additionally, it helps you identify the key areas to improve. Often, enterprises use the terms ‘analytics’ and ‘metrics’ interchangeably but, there is a slight difference. Marketing metrics refer to the data points while Marketing Analytics is the process of extracting relevant insights from the collected data that will…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Procter & Gamble, Selvita, SecurityTrax, AppDynamics, and AudioCodes. Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences Microsoft Signs a 5-Year Deal with The Coca-Cola Company To Transform Global Engagement And Experiences. Popular beverage company The Coca-Cola Company will use Microsoft’s Cloud platform to…

605 Names Jonathan Kalsched Senior Vice President of Marketing

605, a leading television measurement and analytics company, today announced the hire of Jonathan Kalsched as Senior Vice President of Marketing. Kalsched brings more than two decades of experience in strategic marketing, market development and advanced television product marketing to the company. In his role as SVP of Marketing, Kalsched is responsible for driving the organization's marketing, public relations and brand positioning initiatives. He is tasked with overseeing 605’s product positioning and promotion, brand…

Four Marketing Automation Solutions Every SMB Should Have in 2020

Marketing Automation isn’t a thing of the future—it’s very much a part of the here and now for small and midsize businesses (SMBs) across the world. However, there are a variety of Marketing Automation tools that many are unaware of and have the ability to help SMBs reach customers in a timely and effective way. In order for SMBs to compete with larger firms when it comes to customer reach, they need to approach their Marketing plan with a strategic mindset.   Marketing Automation not only provides important opportunities…

8 Ways to Begin Building Marketing Resiliency Now

Over the past few weeks, we have been working closely with our clients across many different industries and sectors, all over the world, and learning that even some of the biggest global companies are struggling to keep their Marketing moving forward and collaborating remotely with their colleagues seamlessly to do so. With a significant remote workforce in place, we at SGK are thankful that we are in a strong position to help them fulfill the demands of today while preparing for the future.  While companies struggle…

Three Ways Digital Marketing Will Change Post COVID-19

For the first weeks of COVID-19, it felt like the end of the world was indeed finally here. The stock market was falling, companies were laying people off, people were forced to work from home, grocery shelves emptied, and, almost every country in the world had infections and deaths soaring - there seemed to be no end in sight. Many of us who have been through other crises before could not help make comparisons of past crises -- the dot-com bust of 2000, 9/11 in 2001, the financial crisis of 2008. However, even the most…

Aflac Continues to Put People First with ‘Not Alone’ Marketing Campaign

In Partnership with Atlanta's Fastest-Growing Advertising Agency, Insurer Helps Ease the Anxiety of Out-of-Pocket Medical Bills Aflac, a leader in supplemental insurance sales at U.S. worksites, today announced its new, people-centric "Not Alone" marketing campaign. Developed in partnership with Dagger, Aflac's new advertising agency of record, the campaign reflects the insurer's commitment to being there for consumers when help is needed most. The new campaign focuses on the wide range of emotions Americans experience…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from e-Spirit, Vonage, Amazon Web Services, Creatio, Netskope, Automation Anywhere, and Sitel Group. e-Spirit CMS Integrates with SAP Commerce Cloud’s Decoupled PWA “Spartacus” Storefront e-Spirit, maker of an industry-leading FirstSpirit Digital Experience Platform (DXP) powered by a hybrid headless CMS, today announced it is the first content management system (CMS) to integrate with SAP…

Growth Marketing Pro Debuts Intuitive SEO Research Tool for Google Chrome

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

Guidehouse Insights and Bidgely Paper Reveals Artificial Intelligence and Personalization Drives Energy Management Market Evolution

New paper outlines how AI-powered energy management enables greater resiliency and flexibility for global utilities and energy customers Guidehouse Insights, formerly known as Navigant Research, today released the whitepaper, “The Power of AI for Energy Management, Q2’20,” which analyzed how leading utilities leverage artificial intelligence (AI) technologies to provide more valuable customer insights, produce greater energy savings and deepen their customer engagements in an evolving energy management landscape.…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Magento, TapClicks, UiPath, Opera, Atos, and Nintex. Magento Commerce is Making AI the New Normal in E-Commerce Magento users can deploy AI-based automation and intelligence to help consumers choose the most relevant products throughout the shopping journey, ensuring they buy what they really need. AI-based product recommendation from Magento e-commerce-building platform helps to…

Catalyst Marketing Agency Announces Leadership Changes

Catalyst, a Denver marketing agency, announced that the company has bought the shares belonging to one of its founders, Amanda Gregory. As part of this buyout agreement, Amanda will depart from the company and relinquish her ownership duties. The remaining partners and co-founders, Robin Emiliani and Gem Swartz, will continue to lead the company. Marketing Technology News: Restaurants Turn to this Digital Marketing Company to Increase Sales During COVID-19 Robin Emiliani, Partner and Co-Founder, said, “Amanda was a…

New Research from AWeber Explores Small Business Email Marketing Strategies

AWeber surveyed over 1,000 small businesses and interviewed 10 experts to discover the most effective email marketing practices AWeber, a leading provider of powerfully-simple email marketing software for small businesses, announced the publishing of The 2020 Small Business Email Marketing Statistics Report. The report features insights gained from a survey of more than 1,000 small businesses, interviews with the top 10 email marketing experts, and best practices from AWeber subject matter experts. Marketing Technology…

TapClicks Acquires AdStage to Infuse Marketing Intelligence into its Unified Marketing Platform

Companies integrate campaign optimization and marketing operations solutions to deliver insights that empower actions TapClicks, the leading unified marketing platform for analytics, intelligence, reporting, workflow and orders management, announced that it has acquired AdStage, a leading provider of marketing and advertising intelligence solutions for campaign optimization. Known for its cross-channel analytics and optimization platform, AdStage will be integrated into TapClicks' family of brands, which includes Raven…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from ZINFI Technologies, Gekko, Citrus Ornge, Meredith, and Vonage. ZINFI Partners with ZoomInfo to Launch an End-to-End Account-Based Channel Marketing Solution ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), and ZoomInfo,…

AdRoll Unveils New Growth Marketing Platform for Direct-to-Consumer Brands

Ambitious e-commerce marketers can access a suite of free and subscription-based marketing tools all in one place AdRoll, a division of NextRoll Inc., announced a new suite of marketing tools for direct-to-consumer (D2C) brands. The company continues to grow beyond its ad tech heritage, expanding its growth marketing platform with enhanced marketing capabilities across email, AI-driven product recommendations, and cross-channel measurement. The platform is now available for all customers through new software-as-a-service…

Full Circle Insights Granted Patent for Groundbreaking Object Synchronization Technology that Enables Funnel Metrics Inside CRM Systems

Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced that the company was granted U.S. Patent 10,599,620 entitled "Method and System for Object Synchronization in CRM Systems." Invented by the Full Circle founders, the patented technology powers Full Circle funnel metrics capabilities inside CRM systems, fueling increases in marketing efficiency realized by Full Circle customers. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up…