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5W Public Relations to Support Insight and Data Promotion for SaaS Platform and Trends Data Provider SEMrush

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been selected to handle insights and data promotion for the online visibility management and content marketing SaaS platform, SEMrush. Based out of Boston, MA, SEMrush is used by over 5 million marketing professionals in over 140 countries, and offers 40 tools for search, content, social media, and market research. Marketing Technology News: Contentcal Raises £2.5 Million From Fuel Ventures to Drive Customer Growth and Product Innovation…

New Study From Adjust Shows App Economy Resilient In The Face Of COVID-19

Report also sheds light on differences between paid and organic installs, noting that app marketing is fast becoming a pay-to-play game as marketers build up paid activities The outbreak of COVID-19 has upended economies throughout the world, but one in particular has shown extraordinary resilience: the App Economy. Global SaaS company Adjust’s annual App Trends 2020 report, which looks at long-term trends based on data from 2019, includes valuable insights into how COVID-19 has affected the app economy by comparing Q1…

Obsidian Launches Zoom Protection to Accelerate Secure Business Adoption of Video Communication

Obsidian Security, the cloud detection and response company, today announced protection for Zoom, enabling organizations to safely embrace the leading video communications service as a business-critical application. Using Obsidian, Zoom customers have enterprise-level monitoring, detection, and response capabilities from a security, compliance, and risk perspective. This is the latest addition to a set of rich integrations that Obsidian has built with SaaS-based collaboration products such as G Suite, Office 365, Salesforce,…

HighSide Voice & Video Launches; Delivering a Remote Work Platform Designed for Private, Secure, Compliant Collaboration

HighSide enables organizations to protect IP and PII while adhering to regulatory requirements from GDPR and ITAR to HIPAA and SEC High-integrity security and collaboration leader HighSide, launched HighSide Voice & Video to enable organizations to work remotely without trading-off privacy, security and compliance for high-availability and ease-of-use. HighSide is the unified communication platform of choice for elite government, military and private-sector organizations worldwide. Their platform is highly-secure…

AWS Announces Amazon AppFlow

New integration service simplifies and automates private, bidirectional data flows between AWS services and SaaS applications like Salesforce, Infor Nexus, Marketo, ServiceNow, Slack, Trend Micro, and Zendesk Amazon Web Services (AWS), an Amazon.com company, announced Amazon AppFlow, a fully managed service that provides an easy, secure way for customers to create and automate bidirectional data flows between AWS and SaaS applications without writing custom integration code. Amazon AppFlow also works with AWS PrivateLink…

Qualtrics Announces Instant Customer Feedback, a New Amazon Business Prime Benefit, Powered by Delighted

Collaboration between Delighted, a Qualtrics company, and Amazon Business empowers organizations of all sizes to listen, understand, and act on customer feedback in real-time Qualtrics, the leader in customer experience and creator of the experience management category, today announced a collaboration between Delighted, a Qualtrics company, and Amazon Business. Powered by Delighted, Instant Customer Feedback is a free, new benefit for Amazon Business customers with an eligible Business Prime membership. Organizations can…

MarTech Interview with Teresa Aprile, CEO and Co-Founder at Brandcrush

"AI technologies can drive effective customer engagement by creating that personal connection for each user." Hi Teresa, please tell us about your journey into Marketing Technology. What inspired you to start at Brandcrush? I have a background of more than 15 years of experience in developing and executing business growth strategies in both FMCG and B2B industries. Over this time, I saw first-hand the power of Experiential Marketing and business collaborations for effective and relevant customer engagement. I…

Utah Healthcare Company Builds COVID-19 Tracker in One Day to Assure theHealth and Safety of Thousands of Essential Workers, Patients

Chrysalis rapidly built an Emergency Response Center app using Skuid to track the spread of COVID-19 in their business and equip staff with real-time safety information Skuid, the #1 toolkit to accelerate custom Salesforce app design, development, and adoption, announced that one of its healthcare clients, Chrysalis, rapidly set up a HIPAA-compliant COVID-19 tracking application in one day using Skuid. Chrysalis serves people with intellectual disabilities and manages the care of more than 2,800 team members and 1,000…

How Remote Working Will Help Retail Revaluate Its Agenda

As the impact of the coronavirus crisis grows every day, the retail world has had to evolve in countless ways, as how we shop and connect with each other has shifted dramatically. The pandemic has changed the way that all businesses are operating, not least in relation to working from home for those who are able to. We are living through dark times but it is important to try to stay positive – and the situation may well be giving many companies the chance to take stock of the future, says Robert Lockyer, the owner of…

17 Ways Agile Teams Can Stay Collaborative While Working From Home

Feeling more than a little lost after being unexpectedly thrust into the world of remote work? You’re not alone. Agile teams all over the world are feeling the strain as COVID-19 has made looking at each other through a webcam our new reality. According to the last State of Agile Report, 78% of organizations engage in some remote work. But it’s never been like this. Need some ideas to help your agile team stay connected and productive when you’re working from home? Here are 17 things you can do right away. 1. Invest in Your…

Dubb Solves Zoom-Bombing and Video Conference Fails With Actionable Video Platform

As video conferencing is plagued with scheduling challenges, personal disruptions, lack of privacy and security breaches, Dubb is providing a solution: a secure, pre-recorded video communication platform to enhance productivity Dubb, announces the launch of Dubb ActionVideos, a unique technology to support business video communication and overcome the limitations of live video. Dubb ActionVideos™ allows viewers to interact directly with video content through call-to-action buttons. Amidst COVID-19, and much of the country…

MarTech Interview with Ben Billups, Founder at Billups

"As brands look to build stronger integrated campaigns, pairing mobile with OOH and DOOH is a powerful way to increase reach, engagement, store visits and sales." Tell us about your role at Billups. What inspired you to found the agency? I founded Billups in 2003 and together with our team, have since grown the company to become the largest, independent out-of-home (OOH) technology and managed services company in the US. Our mission is to transform the out-of-home experience through data science and technology —…

Applications of Unified Communications

Whenever companies consider services to improve team collaboration, Unified Communications always enters the discussion. As technology is continuously developing, we have entered an era where work is no longer limited to a workstation, telephone, or computer screen. Professionals can share their skills and open new doors over the globe which is possible only with the correct gadgets, and a Cloud connection.  Now that a large portion of the world’s population is all set to work remotely by 2020, and many different…

Druva Named Data Management Company Of The Year in Data Breakthrough Awards Program

Prestigious Awards Program Recognizes Outstanding Data Technology Products and Companies Data Breakthrough, an independent market intelligence organization that recognizes the top companies, technologies and products in the global data technology market, announced that Druva, Inc., the leader in Cloud Data Protection and Management, has been selected as the winner of the “Data Management Company of the Year” award in the 2020 Data Breakthrough Awards program. According to a December 2019 IDC survey, only 37 percent of…

Sales Today Is More Essential and Challenging Than Ever: Optimizing Performance in a Time of Uncertainty

COVID-19 continues to ravage businesses across the globe. From the declining stock market to remote work mandates and more, business leaders everywhere are being forced to rethink how they operate. To stay afloat during this time of uncertainty, organizations must recognize which department can make the greatest impact. The answer? Sales. Now more than ever before, meeting Sales quotas is of the utmost importance, and - for businesses to emerge from this unprecedented situation in a positive light - Sales organizations must…

Dear Enterprise Marketer, Stop Growth Hacking!

Talk to Your Salespeople Instead. Let me share my biggest pain, the nightmare that is still keeping me up at night. Two years ago, when we launched Influ2, winning the first few customers was easy. Our product, person-based ads, was new and exciting. No one had ever done it before, so naturally many enterprise marketers were anxious to take it for a spin. But, these “wins” were delusions. What do you do as a digital marketer when you come across a new technology? You conduct an experiment. Spending a few thousand…

Atlanta’s Perfect Audience Offers up to $5,000 Free Ad Spend to Businesses

Atlanta based advertising platform PerfectAudience.com offers up to $5,000 in matching ad funds, opens up free Artificial Intelligence Lab to help companies optimize their ad budgets Perfect Audience, the leading next-generation advertising engine, is offering matching advertising dollars to any qualified advertiser during the month of April. Marketing Technology News: Digital Realty Earns 2020 ENERGY STAR Partner of the Year Award The ad dollars can be used for any display ad, Google, Facebook or Instagram ad.…

RingCentral Releases RingCentral Video to Address Work from Anywhere Demands; Completes Message Video Phone Solution

Available immediately as part of RingCentral Office, AT&T Office@Hand, and Avaya Cloud Office RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, today announced RingCentral Video (RCV), a reimagined video meetings experience. Leveraging RingCentral’s open platform, RingCentral Video will be another component offered as part of RingCentral Office®, completing RingCentral’s differentiated Message Video Phone™ (MVP) solution. RingCentral Video…

Espressive Offers COVID-19 Rapid Assistance Program to Relieve Pressure From IT Help Desks While They Support New Work From Home Mandates

Intelligent Automation Enables Organizations to Automate, Track, and Respond to Employee Questions IT help desks are getting hit hard with work from home mandates resulting from COVID-19, with call volumes rising dramatically and service level agreement (SLA) breaches becoming the new norm. In response, Espressive, a pioneer in artificial intelligence (AI) for enterprise service management (ESM), released a free 90-day Rapid Assistance Program to quickly help enterprise organizations automate, track, and respond to the…

MarTech Interview with Nicole Silver, VP of Marketing at Button

"If you’re not getting sick of telling your company’s story, you’re either not telling it consistently or not telling it often enough." Journey Into Tech You went from working on Capitol Hill to leading some of the most forward-thinking B2B Marketing technology companies. Could you walk us through your journey to leading Marketing at Button? Sure, first of all, thank you so much for having me, and I hope you and the MarTech Series Team are all staying safe and healthy. Especially during this time of uncertainty, I…