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Why CMS Shouldn’t Be Your Go-To for Legal Content

A content management system (CMS) is a great tool for almost every business. It allows for easy updates, quick access to content, organizing a blog and much more. From Squarespace to WordPress, there are hundreds of CMS tools available to enhance the presence of your content online. However, CMS solutions aren’t void of limitations. While most CMS tools are chosen for the benefits they bring to the Marketing and Business Development teams within a company, they can impact far more than just those individuals. The legal…

Facebook Shoots Down ‘Innovation’ Chaos with a New CryptoCurrency Platform ‘Calibra’

Facebook's vision for social media networking is hinged on the future of Internet and Blockchain now! Facebook has been swinging two ends of the 'chaos' spectrum ever since it's roles in overlooking data privacy compliance and Cambridge Analytica scandal were exposed last year. In less than a year, Facebook has managed to map a more-focused and heavily fortified digital messaging and social media platform for users. It will be topped with a digital currency offering powered by blockchain technology. Yesterday, Facebook…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

CGI Influencers: The Rise (and Eventual Fall)

CGI. What is it? How do we use it? Why is it relevant in influencer marketing? Computer Generated Imagery has been around for decades. We all remember the Atari game Pong, or the mobile-friendly Snake, which came preloaded on every early-aughts Nokia cell phone. Nowadays, CGI takes form in highly-produced video like Avatar or Black Panther and has even extended its reach to social media. The popularity of CGI influencers is hard to miss. From Lil’ Miquela to the new-and-improved Colonel Sanders on KFC’s Instagram account…

Top Email Marketing Best Practices to Increase Revenue

Email Marketing Can Generate an ROI of over 4400%. Designrush Determined the Top Email Marketing Best Practices to Increase Revenue and the Best Email and Marketing Automation Agencies  Research shows that email marketing can provide a return on investment up to 4400 percent. However, certain tactics within email campaigns will foster better revenue growth than others. DesignRush.com, a B2B marketplace connecting brands with agencies, discovered the three best email marketing best practices that can boost brands and…

Resulticks: Marketing Data Deluge Hinders More Than a Third of SEA Businesses

New research from Resulticks finds that a third of all companies feel that an overwhelming volume of data, and the inability to integrate data are two of the top challenges that enterprise businesses face in Southeast Asia (SEA). Titled “The Omnichannel Imperative”, the newly released report also found over half of enterprise businesses in SEA listed real-time marketing, as well as omnichannel delivery and engagement as their top priorities in 2019. In addition, nearly six in ten organisations find that existing marketing…

College Pulse Delivers First Real-Time Data Analytics Platform for Tracking US College Student Opinion

Company Raises $1.5 Million from Leading Venture Capital and EdTech Investors College Pulse, a survey research and data analytics company, co-founded by Terren Klein and Robin Jayaswal, has developed the first real-time data analytics platform to track and predict US college students' opinions, interests and buying behavior. Recent survey research reports include: Divided Legacy: Students' Perceptions on Affirmative Action, Expectations vs. Reality: Early Career Salaries, and Political Intelligence: The State of the 2020…

Pagely Announces 2nd Annual Scholarship for Underrepresented Students in Tech

Candidates Include Students Who Are Driven to Partake in Innovative Technology and Aspire to Engage in the Technology Sector Throughout Their Lifetime Pagely, the original managed hosting service for business-critical WordPress projects, announced it is accepting applications for its second annual Pagely Scholarship. The scholarship awards $1500.00 USD equally to three students to assist in paying for their college education. Pagely began this initiative with the intention of empowering students to be able to focus on…

Fishbowl, Inc. Names New Chief Revenue Officer

John Martin Brings Executive Experience to CRO Role Fishbowl, Inc., the leading provider of marketing and analytics solutions for the restaurant industry, has named John Martin as its new Chief Revenue Officer. An executive with a proven track record of food services innovation, John will be charged with driving Fishbowl's overall revenue engine – leading Fishbowl's customer acquisition and marketing functions – and will play a significant role in the company's overall strategy. "John has a long history…

MarTech Interview with Van Diamandakis, CMO, Persado

"The way to build customer loyalty is by delivering value, whether in the form of exclusive deal, a personalized playlist or an easier way to make a transaction." Tell us about your role and journey in technology. What inspired you to start at Persado?  As CMO of Persado, I am responsible for developing the company’s marketing vision and strategy, along with our branding and positioning. I’ve worked in the industry for more than two decades, and have led B2B tech brands such as Sage, Oracle, WebEx and Riverbed through…

New Research Reveals that One Quarter of Phishing Emails Bypass Office 365 Security

Analysis of over 55.5 Million Emails by Enterprise Cloud-Native Security Firm Avanan Provides a Stark Picture of Threat Landscape Avanan, an enterprise cloud-native security firm, released its “Global Phish Report,” the product of extensive research at the SecureWorld Conference. The report analyzed 55.5 million emails sent to organizations using Microsoft Office 365 and Google G Suite. The study reveals that 25% of phishing emails bypass Office 365 security, using malicious links and attachments as the main vectors. Other…

MarTech Interview with Erik Matlick, CEO and Founder, Bombora

"On the positive side of things, the biggest trend that I see is the adoption and growing maturity of Account-Based Marketing and the use of intent data." Tell us about your role and journey into technology. How did you arrive at Bombora? My career started in magazine advertising sales with Ziff Davis, working with technology marketers and advertisers that wanted to reach business decision makers. It was a great place to be in the mid-1990s, pre-internet, because it was a cross section of advertising, sales, and…

Blue Acorn Commerce & iCiDIGITAL CX Analytics Merge to Form Blue Acorn iCi

Immediately Acquires BrandShop to Pioneer First-Of-Its-Kind Digital Customer Experience Company for Fortune 1000 Brands Blue Acorn, a digital commerce UX design and strategy agency, announced it has merged with data-driven marketing solutions provider, iCiDIGITAL. The new firm, Blue Acorn iCi, will be co-led by Greg Boone and Kevin Eichelberger, and brings together a 400-person team of world-class engineers, data scientists, digital commerce experts, designers, and strategists. Blue Acorn iCi’s presence spans across the…

LogMeIn Forges Path to Eliminate CX Barriers with Bold360 Real-Time Agent Collaboration

LogMeIn furthered its vision to improve customer experience by delivering new tools that enable agents to work together to solve complex customer issues.  Through enhanced agent collaboration capabilities, Bold360 removes the barriers commonly associated with poor customer experiences -- including siloed communication and frustrating escalation paths. “In the age of AI, the needs of the human workforce can often get lost,” said John Ragsdale, Distinguished VP, Technology Research at TSIA.  “But access to informed, and…

Iterable Appoints Go-To-Market Veteran Jeff Samuels as Chief Operating Officer

Cross-Channel Customer Engagement Platform Expands Leadership to Accelerate Growth Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has named Jeff Samuels as Chief Operating Officer.  Samuels will be responsible for scaling go-to-market operations across the company and serve as a Board Observer on Iterable's Board of Directors. Samuels brings a proven track record of excellence in scaling organizations and driving revenue growth to Iterable's already-seasoned…

Influencer Marketing Joins the Big Leagues by Becoming a Year-Round Approach According to New Linqia Report

66% of Marketers Surveyed Ran More Than Three Campaigns Last Year and 42% Have an Always-On Approach to Influencer Marketing ​Linqia , the performance-based influencer marketing company, released The State of Influencer Marketing 2019 report , its survey of marketers on how brands and agencies are using influencer marketing and how they plan to leverage the channel in 2019. Its third annual survey found that influencer marketing has matured beyond a test and learn tactic into an ongoing and effective digital marketing…

ABBYY Launches Vantage, Platform Delivering Human-Like Skills to Digital Workforce

ABBYY Vantage Empowers Business Users to Accelerate Digital Transformation Goals ABBYY, a global leader in Content IQ technologies and solutions, launched ABBYY Vantage, the first enterprise platform to provide human-like cognitive skills to intelligent automation platforms such as robotic process automation (RPA) and business process automation (BPA). The new platform can be leveraged by enterprise companies in financial services and insurance, transportation and logistics, manufacturing, and other industries. Several…

Optimove Launches Retail Performance Benchmarking Platform

Relationship Marketing Company's "Retail Pulse" Gives Retail Brands New Way to Compare Sales and Marketing KPIs Against Industry Peers Optimove, the Science-First Relationship Marketing Hub, launched the Optimove Retail Pulse, an industry benchmark platform for online Fashion, and Health and Beauty retailers. The Retail Pulse, which includes analysis of over two million transactions and counting, enables retailers to accurately assess their own sales and marketing performance against industry-wide aggregated key…