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MarTech Interview with Tod Loofbourrow, CEO at ViralGains

"There is a major convergence happening between Martech and Adtech systems now, described by the clever moniker MadTech." Hi Tod, tell us about your journey into data management technologies. What inspired you to start at ViralGains? ViralGains is all about turning advertising into a two-way conversation and helping brands interact in authentic ways with consumers. I saw an opportunity with ViralGains to use Artificial Intelligence (AI) to bring massive scale to that interaction and to find patterns in consumer…

MarTech Interview with Frans van Hulle, CEO and Co-Founder at PX

"I believe that to be disruptive, you need to be able to elevate yourself about the situation; it’s very hard to be disruptive when you are intensively involved in the day-to-day." Hi Frans, please tell us how you prepare yourself for the disruptive world of technology? Disruption starts with a very good understanding of the specific industry and its pain points. Part of how I and the company prepared for our current disruptive role in the customer acquisition space is 10 years of hard labor through which we obtained a…

Boston Digital Expands Leadership with Digital Marketing and Sales Veterans, Morgan Wallace and Bill Carino

Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing Boston Digital, a leading digital marketing agency, has added two industry veterans to its roster. Bill Carino has joined the firm as Head of Sales and Marketing, and Morgan Wallace has joined as Director of Digital Marketing. Carino will focus on helping prospective clients across verticals assess…

IntentData.io Announces Availability of Intent Data Which Remains Effective and Accurate During Work From Home

Company’s Data is Sourced From Publicly Observed Action and Doesn’t Require IP Address Resolution IntentData.io, Inc. announces Contact Level Intent Data which is uniquely suited to the sudden remote work environment. As we all adapt to the unknown, and after first caring for the safety of family, neighbors, and employees, companies are adapting and getting back to work. Marketing and sales have changed. New tools are required, including intent data. Most third-party intent data solutions rely on IP address resolution or…

SaaS Platform Schedulicity Waives All Fees to Assist Small Businesses

Online scheduling platform, Schedulicity, announced Sunday that it will waive all fees for existing and new businesses for the next three months. The company, which provides online appointment booking and class scheduling, launched the initiative to support service-based businesses that are struggling in the face of the COVID-19 outbreak. As a SaaS platform that offers business tools for hairstylists, barbers, yoga instructors, and fitness studios, as well as massage therapists, facialists, and nail artists, Schedulicity…

FoodMaven Embraces E-Commerce To Slash Food Waste

Colorado sustainability pioneer partners with OroCommerce to connect chefs and farmers across the United States Logistics innovator FoodMaven has won plaudits — and millions of dollars in investments — by helping Colorado chefs buy high-quality local food at low prices. Now the company is expanding its mission to reduce food waste with a major overhaul of its e-commerce system, in partnership with No.1 B2B eCommerce platform OroCommerce. At least 40% of food produced in the US is wasted due to supply chain…

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Automated customer service platform moves into the next era, reducing costs and boosting customer satisfaction for leading companies globally Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction…

How Brands Can Rebuild Consumer Trust in AdTech

The end of the Wild West of Digital Advertising is near: data is the new black gold, and advertising has been mining it recklessly. That can't go on. While the glory days of data harvesting were great for AdTech, they were less great for Advertising. Data breaches, Cambridge Analytica, and "stalker ads" that overuse targeting has all helped to undermine consumers’ trust. Back in April 2019, Kantar’s ‘Dimension’ study showed 54% of UK consumers objected to being targeted based on their past online activity (a figure I…

Why PR Is the Missing Link in B2B Lead Gen Strategies

Instead of incorporating public relations as part of a larger Marketing strategy, B2B companies too often over-rely on media placements, hoping that prospects read these articles and call the company. This philosophy is costing you leads. Consider the following: A SaaS-based CRM platform looking to reach CTOs at Fortune 500 companies is featured in an article that is published on the Wall Street Journal’s website. Amazing, right? But what did it actually accomplish? Prospect #1:  On vacation that day. Prospect #2:…

Acting in a Millisecond: How Brands Can Harness the Speed and Power of 5G

The global rollout of 5G will usher in a new age of connectivity. With speeds a hundred times faster than 4G technology and significantly reduced latency, 5G will be the single biggest opportunity—and challenge—for brands in 2020. The 5G conversation up to this point has been largely led by telecom companies like AT&T, Nokia, and Huawei. Marketers have talked about the power of IoT and connected devices, the benefits for autonomous vehicles, and the new potential of AR and VR. While many of us can’t agree on what…

project44 Unveils Ocean to Rail Visibility to Increase Real-Time Intermodal Tracking

The logistics technology leader revealed new intermodal visibility component, providing customers the ability to track containers real time from port of origin to destination as they transfer between modes project44, the global leader in advanced visibility for shippers and logistics service providers, announced the release of ocean to rail intermodal visibility. Providing customers with the much needed ability to receive real-time geo-location based tracking on intermodal shipments is an important step forward. Customers…

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmental communication in the long run. But now you want to know which one of the many CDP vendors out there is best for your business, and how to then implement the platform successfully. 1. Assess Your Business Needs Do not skip this step or you will regret it dearly! Be honest in…

Why Advertising Personalization is Headed Into Video Games

Virtual Louis Vitton? Free Pizza for Advancing Levels? I’m Game! The Current State of Personalization I don’t know about you, but I love getting customized recommendations on Spotify. Sometimes I feel like they know me better than I know myself! And that’s the point exactly. In recent years, the personalization phenomenon has transformed consumer experiences. From algorithms that predict shows you are likely to watch and enjoy on Netflix, to custom product recommendations on Amazon (yes, that’s how I found that new book…

WAX and Topps Unveil Historic Blockchain Trading Card Partnership

WAX and The Topps Company, the most prestigious global producer of trading cards for MLB, Star Wars, WWE and Garbage Pail Kids, today unveiled a historic partnership to bring their vast licensing portfolio to the WAX Blockchain. Utilizing WAX's blockchain technology, fans around the world can now discover, collect and trade officially-licensed digital Topps collectibles. Collectibles can be seamlessly sold, or traded instantly and securely, with anyone across the world. With blockchain collectibles, collectors can enjoy…

$5 Billion by 2020: How OTT, CTV, and Video Formats Build the Future of Advertising

Summarizing experiences and outcomes of conferences that were held last month by IAB ALM and CTV Roundtable, I can pinpoint one overarching idea: programmatic buying is peaking, and it’s no longer bound only to digital media – today, it is represented by television, radio, and out-of-home technologies. A new Winterberry Group study reveals that this year, programmatic ad spending will account for $389.5 billion, which is 7.2% more than in 2019. Programmatic advertising has always been susceptible to tech innovations, but…

Elisa Launches Three Unprecedented 5G Solutions in Collaboration with its Partners

A remote-controlled tractor, a mobile app for 3D models and high-resolution live streaming – these never-before-seen 5G solutions are just some of the several now on display in the just opened Elisa 5G Showroom. Elisa is continuously developing 5G services that are bringing new possibilities to different sectors of society: homes, companies and the public sector. The Elisa 5G Showroom is a part of this development work The 5G network and the possibilities it provides will have a profound effect on consumers, companies and…

Hootsuite Takes Social Listening to a Whole New Level

Hootsuite unveils new social listening solution, Insights Powered by Brandwatch, with data aggregated from over 100 million social media platforms, blogs, and news sites Hootsuite, the global leader in social media management, unveiled its new listening solution Insights Powered by Brandwatch. The tool integrates directly into the Hootsuite dashboard, allowing businesses to elevate consumer intelligence by finding and analyzing the most pertinent and complex conversations surrounding their brand. The newly launched…

SnapCell and DealerSocket Announce Integration, Improving Lead Conversion and Service Up-sell for Auto Dealers Through Trackable Personal…

SnapCell Inc. announced today that DealerSocket, a leading provider of CRM software to auto retailers, has completed integration with SnapCell's innovative automotive personal video solution. Dealers using both SnapCell and DealerSocket will benefit from improved sales & service efficiency with real-time, bi-directional updates of customer data from both systems. Marketing Technology News: Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019 "SnapCell and DealerSocket…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Jack Welch, the GE Chief Who Became a Superstar, Has Died

Jack Welch, who transformed General Electric Co. into a highly profitable multinational conglomerate and parlayed his legendary business acumen into a retirement career as a corporate leadership guru, has died. He was 84. His death was confirmed Monday by GE. The cause of death was renal failure, his wife Suzy told The New York Times. Welch became one of the nation’s most well-known and highly regarded corporate leaders during his two decades as GE’s chairman and chief executive, from 1981 to 2001. He personified the…