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Four Marketing Trends to Watch in 2019

Over the last 12 months, marketers and advertisers have been confronted with a handful of interesting and evolutionary changes, especially as it relates to technology. From the long-awaited implementation of data regulations such as GDPR to the continuation of the agency/in-house programmatic battle, it’s been an eventful and fast-paced year. So, what will change and what will stay the same over the next 12 months? While some of my predictions are continuations of areas we’ve seen develop over this past year, others…

Data-Driven and AI-Powered Marketing in 2019 and Beyond

The world of marketing has been shifting to a data-driven discipline for many years. Marketing Automation and Account-Based Marketing (ABM) have had a massive impact on how marketers implement strategies and have created a quantifiable approach to measuring marketing impact. For the most part, these approaches have analyzed data “after the fact,” providing a snapshot, which enables marketing practitioners to make assessments and derive decisions for the future. However, the next wave of marketing transformation will shift…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

Prediction Series 2019: Interview with Jennifer Toton, VP of Marketing, Rollworks

What is your vision of the Marketing Technology landscape for 2019? Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in Marketing Technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and…

Everything You Need To Know About Marketing Automation and CRMs

Recently someone asked me what makes a good marketer. I thought for a while and replied, "A good marketer is someone who can efficiently use every channel and back it up by measuring the channel's effectiveness." I have been handling B2B marketing for a long time now, long enough to witness the evolution of Marketing Automation from just Email Automation to automation of the entire process right from lead captures to nurturing, tracking, qualification, & analysis — with the more recent infusion of AI technologies like…

Prediction Series 2019: Interview with Elle Woulfe, VP Marketing, PathFactory

Tell us about the most challenging task you managed to fulfill in 2018. Not surprisingly, it was the rebrand of LookBookHQ to PathFactory in May 2018. We were working on a very tight timeline of about 3-4 months to execute everything and, like most marketing departments, we didn’t have endless resources or budget. While there was no magic to pulling it off, it really came down to flawless project management, an obsessive amount of organization, and near constant communication among the team. If anyone is considering a…

MarTech Interview with Alison Durant, SVP of Corporate Marketing, LogMeIn

"From the outset, you need to be ready to enable sales to cross-sell and upsell new products, empower the marketing teams to deliver compelling content, and most importantly, be ready to create immediate value to the customer base." Tell us about your role and journey into technology. What made you join LogMeIn? I currently lead a team of talented and passionate marketing professionals at LogMeIn. I’ve been in the tech industry for more than 25 years leading marketing teams at both small and large organizations, and now I…

Change Your Marketing and Sales Success by Changing One Little Word

New Study Highlights the Power of "You- Vs. We" -Phrasing in Your Messaging Replacing the word "we" with the word "you" in your marketing and sales messaging may create a double-digit improvement in key responses, according to a new simulation-based study performed by Corporate Visions, in collaboration with professor Nick Lee from the Warwick School of Business. In prospecting emails, using the word "you" instead of "we" increased respondents feeling "personally responsible for solving the problem" by 21 percent. And,…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. Seven Areas Where MarTech CMOs Are Most Likely to Spend Marketers Reflect on Gartner’s Report for Seven Areas Where MarTech CMOs Are Most Likely to Spend Evolving Technology and Changing Consumer Behavior a Risk to Marketing Strategies: Gartner With…

Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Vomocil Brings over 15 Years of Experience Driving Growth for Organizations Across a Variety of Industries Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, announced Peter Vomocil as its new global VP of Marketing. "We are excited to welcome Peter to the Pyramid Analytics team," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "His experience at other tech companies and in executive leadership roles will enable him to effectively support growth generation …

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Interview with Ashley Deibert, Chief Marketing Officer, Videolicious

"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with a competitive advantage." Tell us about your new role at Videolicious. What are some goals that you’re working towards? Videolicious is on the cusp of explosive growth. Our goal is to establish and own the category of video automation in the Sales and Marketing technology ecosystem — sitting firmly between Marketing Automation and Sales Automation tools. If we’re put on the map for that and can…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from MarTech Series. Original MarTech Insights from the Week Gone By. Our staff writers compile a bulletin covering important news in the world of Marketing Technology. This bulletin is the best source of the major MarTech developments of last week. WordPress.com Celebrates 14 Entrepreneurs, Writers, and Nonprofits for the 2019 ‘Anything Is Possible’ List The Inaugural New Year’s List Spotlights People and Organizations Who Are Using the Web to Make Their Communities, and the World, a Better Place Bright…

Prediction Series 2019: Interview with Einat Weiss, VP Global Marketing, NICE

Tell us about your role at NICE and how you leverage technology to manage your team and complete tasks you are responsible for. I lead the global marketing strategy for NICE, reinforcing our company’s mission of perfecting customer experience and preventing financial crime. This includes overseeing all go-to-market strategies, including demand generation, brand awareness and field activities. Technology plays an important role in every aspect of my job, from executing marketing activities to enhancing team…

CleverTouch Marketing Releases First of Its Kind Marketing Automation Survey Report Addressing the State of Adoption Across UK, USA and EMEA

Survey Reveals Top Five Challenges to Marketing Automation Success CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in its State of Marketing Automation report, the first of its kind. The survey, which compares opinions in key regions worldwide, reveals a gap in the perceived benefits of Marketing Automation in contrast to the…

Spiceworks Study Reveals Nearly 40 Percent of B2B Tech Brands Are Increasing Marketing Budgets in 2019

By 2020, 48 Percent of B2B Technology Companies Plan to Use Purchase-Intent Targeting to Reach In-Market Buyers Spiceworks, the marketplace that connects the IT industry, announced the 2019 State of IT Marketing report examining marketing spend, trends, and challenges in B2B technology companies across North America and Europe. The survey found 37 percent of companies expect their marketing budgets to increase, 42 percent expect them to remain flat year over year, and only 8 percent expect a decline. Organizations that…

Metadata.io Recognized as Facebook Marketing Partner

Metadata Enables B2B Marketers to Automatically Run Account-Based Advertising Campaigns Metadata.io, the automatic account-based advertising platform for predictable B2B lead generation, announced that Facebook has recognized the company with a certified badge to be a Facebook Marketing Partner. Metadata serves B2B marketers by automatically identifying target prospects, running multivariate tests and operational tasks, and optimizing paid digital campaigns in real time to ensure marketing investments provide ROI and…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

First ‘Post-Influencer’ Marketing Platform Launches. Powered by IBM Watson. $5.5 Million Invested in Props

IBM's Oliver Blodgett, World Surf League Co-Owner Paul Speaker, Axispoint Founder Scott Powell Join Investment and Management Team Props, the first holistic marketing technology platform for authentic content creators and marketers, launched while announcing its leadership team, investors, and advisors. Coinciding with the launch is the completion of $5.5 million in investment capital, according to president and CEO Joseph Perello. Investors include Paul Speaker, the co-owner and former CEO of the World Surf League; …

Christopher Engman, Account Based Marketing Pioneer and Megadeals Sales Leader, Joins Proof Analytics as Chief Revenue Officer and CMO

Engman High Fidelity Fund Takes Multi-Million-Dollar Position in ROI Analytics Leader Christopher Engman, a global technology entrepreneur, investor, author and expert in driving rapid revenue growth, has joined Proof Analytics as chief revenue officer and chief marketing officer. He also will serve as president of the company’s European subsidiary. At the same time, Engman’s family office completed a multi-million-dollar investment in Proof that significantly increases the company’s valuation. Also Read: Digilant…