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Leanplum Study Reveals Emails Drive 3x App Engagement When Combined With Push Notifications

Analysis Looks at the Evolution of Email in the Mobile Era and its Role in Driving Retention and Revenue for Marketers Leanplum, the leader in mobile engagement, announced a new Mobile Marketing Trends report, Not Your Grandma's Email: The Transformation of Email in a Mobile World, which examines the performance of email across modern-day marketing channels. According to App Annie, in Q1 of 2018, the app economy was responsible for $18.4 billion in revenue. Email marketing helps brands tap into this growing revenue…

Is Your Facebook Engagement Working For You?

The New ShareIQ Tool Instantly Tells Brands the Value of their Facebook Engagement ShareIQ, the earned media performance platform for brands, recently launched a new product, which, for the first time, gives marketers an immediate self-service report on the value of their earned media marketing on Facebook. Brands no longer need to worry about not knowing the ROI for their social media campaigns. “Paid media on channels like Facebook has become less transparent and reliable for engaging with your audiences. Earned…

TechBytes with Brad Fay, Chief Commercial Officer, Engagement Labs

Brad Fay Chief Commercial Officer, Engagement Labs According to Engagement Labs, most retailers see Amazon as the benchmark to outperform, and some of them are actually managing to do it. To better understand the state of flux in e-commerce and how Amazon continues to do better than the rest of the pack in retail and e-commerce, we spoke to Brad Fay, Chief Commercial Officer, Engagement Labs.What are the core tenets of the technology driving TotalSocial reporting? The underlying premise of TotalSocial is the proven…

Adobe Exerts Control Over Data Export, Aiding Data Privacy in Audience Manager

Adobe’s Audience Manager Now Comes with a Patented Data Export Controls A day before General Data Protection Regulation (GDPR) was implemented, Adobe announced the availability of Data Export Controls in their Audience Manager suite. This patented feature collects data from one set of platforms while enforcing restrictions for use of the data collected, and then redirects the data to other platforms. The Adobe Audience Manager is a Data Management Platform (DMP) that helps you build unique audience profiles so you can…

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and…

Swrve Partners With Bluedot to Power High Accuracy Location-Based Engagement and Analytics

Swrve Has Begun Offering Bluedot's Location Services to Its Customers Swrve, a leading real-time platform for multi-channel customer engagement, has entered into a business partnership with Bluedot Innovation, a location-as-a-service technology company that provides high accuracy location services for complex and high volume enterprise deployments. The partnership will enable customers to optimize their marketing campaigns with location-based targeting, triggering and analytics for mobile engagement and greater reach and…

Why You Need Engagement-driven Marketing in the Digital Era

If marketers want to master the data high-seas, they’ll need to focus their energies on driving engagement. That's where webinars come into play. For marketers, data is difficult. It's easy to get, yes, but being able to draw out any meaningful insights or actions can be an exercise in pulling the hair out of your head. Why is extracting insights from data so stressful? There are a few theories. First, our jobs are on the line. We need to be able to provide sales with qualified leads and context to land business.…

Ask Yourself, What’s Bringing Audiences to Your Website?

Privy's CEO Ben Jabbawy Tells Us How to Draw Audiences to Your Website  Did you know that ninety-eight percent of the visitors to your website may actually never convert! With an ever-expanding universe of digital businesses catering to an almost similar set of audiences, the chances of converting and reaching a higher percentage of the audience could actually be even smaller. To help small businesses and retailers understand the true state of marketing and sales automation and the power of optimized email lists, Privy…

LinkedIn Sales Navigator and Matched Audiences to Integrate with Pega CRM

Pega Partners with LinkedIn Sales and Marketing Solutions to Better Engage Potential Buyers on Pega CRM Leading technology provider for customer engagement, Pegasystems, is now fortifying its CRM suite. In the latest move to empower marketing and sales teams with better insights into buyers journeys, Pega has partnered with LinkedIn. The company announced an agreement with LinkedIn Sales Navigator and LinkedIn Matched Audiences. The two powerful buyer insights tools will now integrate with Pega Sales Automation and Pega…

Publishers Clearing House Delivers 92% Audience Data Match Rate

Publishers Clearing House Achieves Industry Leading Consumer Engagement At Scale Across Owned Properties, Apps And Social Media; Delivers Higher Match Rate Compared to Facebook, LinkedIn, and Adobe Ad Cloud Publishers Clearing House (PCH) has announced a series of substantial growth and engagement milestones that showcase PCH’s engagement with consumers that equals and often surpasses well-known publishers and marketers. Read More: ABM Company Azalead is Now Jabmo Currently, PCH reaches more than 70% of all US…

Acxiom Global Data Navigator Tool Unveiled for Enhanced Visibility into Global Audiences

Acxiom Extends Lead in Global Data with New Offerings for Brazil, the Netherlands, and Italy Acxiom has announced the availability of its Global Data Navigator tool for the US and international marketers. Acxiom Global Data Navigator tool marks the continued expansion of Acxiom global data coverage into Brazil, the Netherlands, and Italy. How Brand Marketers and Agencies Could Benefit from Acxiom Global Data Navigator Tool  Currently, Acxiom has the most expansive and compliant data offering in the world, which now…

comScore Brings Advanced Audiences to its Flagship Digital Audience Measurement Solution

Inclusion of IAB, OTT and TV Viewing Segments Allows Media Buyers And Sellers To Understand Multi-Platform Audiences Beyond Age And Gender comScore announced the addition of new Advanced Audience segments to its digital audience measurement solution, MMX Multi-Platform. The introduction of comScore Advanced Audiences™ provides MMX subscribers with a deeper understanding of digital audiences based on their interests, lifestyles and behaviors. This is part of a broader comScore initiative to integrate Advanced Audiences…

SundaySky SmartVideo Drives Individualized Video Engagement Using Actionable Data

The SundaySky SmartVideo Platform Is Helping Marketers Fulfill the Promise of the Adtech and Programmatic Worlds, by Enabling the Use of Their Valuable Consumer Data Video is now a staple technology for most marketing teams, providing relevant content experiences at scale. As we move to the middle of 2018, modern marketers have already written it on the wall for you -- Video is ubiquitous to personalized content experiences across all channels. From creating one-to-one connections with your customers or delivering an…

4C Introduces Scope to Solve Critical Audience Fragmentation Issues for Marketers

First Self-Serve Platform to Unify Audience Intelligence, Activation, and Analytics Across Tv, Social, Digital, and Mobile Marketplaces 4C, a data science and marketing technology company, launched Scope, a unified platform that empowers marketers to discover cross-channel audience insights, execute campaigns across screens, and analyze performance in a single, self-service tool. Fragmented media consumption has left marketers struggling to identify and reach their most valuable audiences across different channels.…

AnalyticsIQ Amplifies Audience Reach Through Strategic Integration with Eyeota

Eyeota, the global leader in audience data, partners with AnalyticsIQ, a predictive analytics and consumer marketing innovator, to onboard and activate AnalyticsIQ’s Symphony Consumer Personas in the digital ecosystem, creating rich audience lifestyle profiles that are exclusively available through the Eyeota Data Marketplace. With new Symphony segments, marketers and advertisers can improve their campaign efficacy by understanding consumers based on specific characteristics, interests, propensities and motivations that…

SpotX Provides Total Campaign Audience Insights for CTV

SpotX Serves As The First Digital Supply-Side Platform To Use Nielsen Analytics for CTV SpotX, a global advertising and monetization platform, announced that it would be leveraging total incremental campaign on Nielsen’s audience data for connected TVs (CTV). It also offers demographic breakouts based on the data, thus becoming the first time a digital platform has leveraged Nielsen Analytics for CTV. Viewership constantly continues to increase on connected TV devices. Understanding the need for independent measurement…

TwentyThree Now Offers Video Engagement Data to Marketo Customers

Marketo & TwentyThree, the Video Marketing Platform, Announced a Marketo Innovate Partnership Allowing Marketers to Run Video Everywhere and Improve Lead Scoring, Nurture Campaigns, and Lead Generation TwentyThree and Marketo have announced a new partnership and user access to bring Video Engagement Data to the users of the Marketo Engagement Platform. With video already the majority of website engagement, this is essential for marketers to measure the impact of video beyond vanity metrics and analyze video engagement…

Webinar Engagement Delivers Business Impact, Says ON24 Report

2018 Webinar Benchmarks Report Provides Groundbreaking Insights Into Maximizing Engagement With more than 66% of buyers saying they prefer webinars to other content formats, businesses are leveraging the power of webinars now more than ever. ON24, the leading engagement platform, released its 2018 Webinar Benchmarks Report, providing an unprecedented look into how today's marketers are innovatively using the platform and effectively interacting with prospective customers. The report is based on the…

Tapjoy Says That The More Ads An App User Completes, The Higher Their Engagement

New "Maximum Impact Report" from Tapjoy Finds That Sessions, Retention Rates and Spend All Increase Steadily as Consumers Complete Greater Amounts of Rewarded Ads Tapjoy, the Maximum Impact Platform™ for mobile advertisers and app developers, published a new study showing that the more rewarded advertisements a mobile app user completes, the higher their engagement, retention and in-app spend metrics climb. While previous Tapjoy studies have focused on the relationship between rewarded ads and specific metrics such as…

IRIO Mobile Marketing Launches New Chat Product For Customer Engagement

Company Provides Real-Time Communication Option to Convert Sales and Generate Qualified Leads Faster IRIO, a cloud-based SaaS platform that creates custom SMS/MMS solutions for businesses seeking effective communication and engagement with audiences, announces the release of their Live Chat Solution. The program is a cutting-edge adaption to the advancement in chatbots, AI, and the quest to achieve optimum customer service and support through a mobile device. While the digital world evolves, IRIO keeps the power of the…