Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge of all the strategic, marketing and communications initiatives at Glassbox Digital. My team works very closely with key internal departments such as research and development, product, sales and customer success, as well as with external stakeholders such as media, analysts, partners and customers. Glassbox Digital offers customer experience analytics solutions that don’t just tell you what a customer is…

Tell us about your role and the team/technology you handle at GroupBy. At GroupBy Inc., I work with a highly motivated team of technology minds to transform the way retailers interact with their consumers online through data-driven commerce, media and knowledge management software solutions. We are a company rooted in doing things differently – removing the technology burden from retailers, developing best-in-breed solutions across the entire consumer journey and creating a new engagement model between retailers and their…

PDI, a leading global provider of enterprise software solutions to the convenience retail, petroleum wholesale and logistics industries, announces PDI Marketing Cloud Solutions, adding world-class marketing and loyalty capabilities to PDI’s leading ERP, Logistics and Fuel Pricing portfolio. Customers gain a complete, end-to-end solution that combines the secure and scalable PDI Marketing Cloud Platform with the industry knowledge and first-hand expertise of PDI’s growth strategy is to deliver holistic software solutions…

"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation journeys." Tell us about your role and journey into Enterprise Technology. What inspired you to be part of Tata Consultancy Services? In my current role, I work closely with a team of business consultants and technology experts who help clients set up and build on their foundation of enterprise applications to become agile enterprises, poised for growth and innovation. We…

If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s true: Spending is what marketing departments do; it’s what marketing departments have always done. But this year, the allocation looks a lot different than what most of us are used to — and for humble demand gen professionals like me, it’s a very exciting time. According to the 2019 Demand Generation Benchmark Survey Report, marketing spend is going to shift to demand gen initiatives in a big way. Close to…

Financial Leader Onemain Financial Reduced Development Time by Seventy-Five Percent and Calls Experian Ascend a "Game Changer" Today's successful businesses rely on the latest market intelligence and the most up-to-date consumer insights. Since launching less than eighteen months ago, the Experian Ascend Technology Platform has been helping businesses, including 15 of the world's top financial institutions, stay ahead of rapidly changing consumer behaviors by leveraging the power of data, artificial intelligence and…

Tell us about your role at Adstream and the team/technology that you handle. I have been working at Adstream for over 10 years, most recently leading the Australia and New Zealand business. Adstream is in the marketing and advertising business, helping brands and agencies manage and deliver content quickly and efficiently. We help them track, control, distribute, collaborate and report on their content, daily. What is the overall state of AdTech in the advertising Industry? AdTech is in a constant state of innovation…

New Offering Empowers Marketers to Execute Media Buys Based on Business Results SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announced the introduction of the SITO Performance Guarantee. This new assurance provides marketers with a risk-free offering to leverage SITO’s superior location data, ad serving technology and managed services to execute media buys based on quantifiable performance metrics that go beyond impression-based CPM. With the new assurance guarantee, SITO will develop, plan and…

Tell us about your role at Grand Visual and the team/technology you handle. I head up all creative technology projects at Grand Visual and I am lucky to have a diverse team with a broad spectrum of creative, technical and coding backgrounds to work with. Besides working on our own AdTech platforms and systems, we also explore, implement, and hone a whole range of innovative engagement techniques such as Augmented Reality, Touch & Gesture, Face Tracking, Video, and Mobile to drive interactions. Engaging stories…

What is your vision of the Marketing Technology landscape for 2019? Marketing is constantly changing as the underlying technology for many key marketing functions is innovating and enabling new insights and achievements for global marketers. Although change does not happen overnight, we still expect to see massive shifts in Marketing Technology in 2019 on both the B2B and B2C sides. This is in part driven by the increasing need to target key companies, accounts and targets with buying power in efficient, effective and…

Comscore Will Be the Exclusive Currency in 72 of 73 Viamedia Markets Viamedia, the leading local cross-media advertising company, announced that Comscore, a trusted currency for planning, transacting and evaluating media across platforms, will be the exclusive TV currency in 72 of its 73 Viamedia’s markets. “We have a long history of partnering with Comscore and are consistently impressed with the stability and granularity of their TV currency,” said Mark Lieberman, president & CEO at Viamedia. “It is an easy…

New Agreement Brings Comscore’s Linear TV and Local Mobile and Desktop Insights, as Well as Its Political, Automotive and Consumer Targeting Segments to All Nbc and Telemundo Owned Stations Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and NBCUniversal Owned Television Stations (NBC and Telemundo owned stations), a division of NBCUniversal that includes 40 television stations, announced they have formed a multi-year partnership. Effective immediately, all NBC and Telemundo…

Gray Will Exclusively Use Comscore Local TV Currency in 80 of Its 91 Markets Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced an expanded partnership with Gray Television. Effective January 1, 2019, Comscore will serve as the local linear currency for the entire legacy Gray market footprint as well as the majority of Raycom’s legacy footprint, including two of its largest markets, Cleveland and Louisville. “Through our use of Comscore in a number of markets in…

Whether you work in the B2B or B2C industry, now is the time to ask yourself — am I doing right by my data? It's a complicated question. At many organizations, stakeholders know they need to improve data practices. Not only that, but they clearly see the relationship between data analytics and exponential value. However, at too many organizations data considerations lack follow-through and stop after noting potential benefits. Although many organizations already use data as a gateway to more modern customer experiences…

Comscore, a trusted currency for planning, transacting and evaluating media across platforms, announced a groupwide agreement with The E.W. Scripps Company, one of the nation's largest independent TV station owners, expanding its local market television measurement partnership across all Scripps television markets and stations. As part of this agreement, Scripps will also leverage Comscore's advanced automotive and political demographic currencies to sell the value and relevance, rather than just the size, of its…

Gartner Surveys 600 Marketing Champions Across the US and the UK to Uncover Industry Trends for Enterprises to Prioritize Their Budgets and Allocate Funding Innovation emerges as the loudest thought in a CMO’s cognizance! About 16 percent of Chief Marketing Officers have confirmed that they spent the maximum on innovation in 2018 — two-thirds confirmed that spending on innovation will grow next year. The irony here is that marketing leaders admitted they are not very confident about how to innovate or exactly where to…

The landscape in which CMOs operate today differs significantly from 10 or even five years ago. Marketing leaders now face a fragmented marketplace, a growing number of channels, and empowered consumers who expect seamless, relevant experiences across every touchpoint. The digital age has ushered in a new era of accountability, forcing CMOs to prove the value of their team and their contributions to the business. The demand for increased accountability has raised the need for effective marketing performance measurement to…

Our industry is witnessing a massive shift in consumer behavior — one that’s going to entirely reshape how marketers connect and enable shoppers going forward. Just as programmatic advertising has become table stakes and marketers have started to get their arms around their cross-device strategies, it’s time to prepare for the next upheaval. Welcome to the Age of Voice Today’s consumers are increasingly embracing audio assistants. While such assistants aren’t new, consumer comfort with them has never been higher. And as…

Aimee Irwin Vice President, Strategy at Experian People consume and absorb information through more devices and channels than ever before, including social media, mobile, television, email, and desktop. In this context, we spoke to Aimee Irwin, Vice President of Strategy at Experian, to understand how she sees trends in identity management becoming the crux of any online marketing campaign. Tell us about your role at Experian and the team/technology you handle. As Vice President of Strategy, my role is to guide…

Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, Australia and New Zealand, announced that it is expanding consulting services for Amazon Connect to the United Kingdom. VoiceFoundry continues to gain momentum in the delivery of Amazon Connect deployments, supporting innovative contact center…