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Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Vomocil Brings over 15 Years of Experience Driving Growth for Organizations Across a Variety of Industries Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, announced Peter Vomocil as its new global VP of Marketing. "We are excited to welcome Peter to the Pyramid Analytics team," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "His experience at other tech companies and in executive leadership roles will enable him to effectively support growth generation …

Park Group Expands Its Multi-channel Marketing and Analytics Capabilities With the BlueVenn Marketing Hub

Park Group Will Use the Advanced Analytics and Marketing Automation Capabilities of BlueVenn for Targeted, Multi-Channel Marketing Park Group plc, the UK's leading multi-retailer redemption product provider to corporate and consumer markets, has selected the BlueVenn Marketing Hub to enhance its multi-channel marketing and real-time personalisation capabilities. The investment in BlueVenn technology will empower the marketing team at Park Group to provide a personalised customer experience across channels and devices…

NAVER and LG Electronics Agree on Joint R&D for Robotics to Apply NAVER LABS’ Location & Mobility Platform “xDM” to LG’s Guide…

Integration of xDM With LG’s Guide Robot Represents Blueprint for Wider Cooperation Between NAVER and LG NAVER announced an agreement with LG Electronics (LG) to cooperate on R&D to apply NAVER LABS’ integrated location and mobility platform “xDM” (eXtended Definition & Dimension Map) to LG’s Guide Robot. The partnership between NAVER LABS — which is developing numerous future technologies, including indoor autonomous mapping robot M1 and Hybrid HD Map — and LG Electronics was initiated during CES 2019.…

Engagement Labs Analytics About Value of Consumer Conversations Published in MIT Sloan Management Review

Analytics Shows That Both Online and Offline Consumer Conversations Drive Purchase Decisions but Require Separate Marketing Strategies Engagement Labs Inc., an industry-leading data and analytics firm that provides social intelligence for Fortune 500 companies, announces that a new analysis by the Company is published in MIT Sloan Management Review. The MIT Sloan article titled "Deriving Value From Conversations About Your Brand," is based on analytics conducted and authored by three executives of Engagement Labs in…

Data Decisions Group Acquires Reach Analytics

Data Decisions Group, a leading provider of data, research and marketing services, announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley. Data Decisions Group can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X. Marketers have an increasingly urgent need for 'Smart Data' to drive better decisions.  Many traditional predictive methods exist, but they are too slow while machine learning tools do…

AdColony Partners with Lifesight to Bring Industry-Leading Mobile Video and Location Intelligence to Advertisers in Asia-Pacific

Partnership Highlights Much-Anticipated Solution for Targeting Transparency and Results Measurability for Mobile Ads That Provide True Value for Advertisers Across Key Verticals AdColony, the mobile performance marketplace, is excited to announce a partnership with Lifesight, the premier consumer intelligence provider in Asia-Pacific. Through the partnership, advertising will be able to combine AdColony’s award-winning creative and behavioral targeting expertise with Lifesight’s top-of-the-line retail footfall data. The…

Frost & Sullivan Recognizes Mapbox for Its Highly Impactful Platform for Mapping and Live Location

Mapbox Equips Developers with Compelling Tools to Deliver Innovative Applications to Businesses and Consumers Based on its recent analysis of the North American mapping and live location market, Frost & Sullivan recognizes Mapbox as the 2019 North American Platform of the Year for furnishing a truly developer-centric live location platform. Leveraging continuously refreshed real-time geolocation and telemetry data inputs from approximately nearly half billion monthly active users, the Mapbox live location platform…

Data Analytics Adding Value for US Enterprises

ISG Provider Lens Report Evaluates 50 US Providers That Help Organizations Make Sense of Their Data and Monetize It US businesses are increasingly adopting new data analytics tools, including business intelligence-as-a-service and machine learning-as-a-service, to leverage and monetize their information, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The ISG Provider Lens Data Analytics Services & Solutions 2019 Report for the US…

Catalina Taps IBM Analytics to Aid in Digital Transformation

IBM announced that Catalina, the market leader in shopper intelligence and personalized digital media, has adopted the IBM Integrated Analytics System (IIAS) as a key pillar of its expanding analytics program to help provide its clients increasingly more relevant shopper insights. Catalina, the pioneer of personalized digital marketing, has been helping consumer packaged goods (CPG) brands and retailers turn shoppers into buyers with targeted marketing solutions driven by data analytics since 1983. The company is…

How to Use Heat Maps Analytics to Enhance Your Onsite SEO

You often see heat maps displayed in most places these days. Basically, you can find them anywhere there's data to display — weather reports, real estate sites, and in this case, a company's landing page or website. Have you ever wondered why? Apart from displaying large volumes of data for more comprehensibility, heat maps provide a great way to see through data to trends and understand what to do next. And nowadays, heat maps are great for representing complex statistical data. As most people know, heat maps use…

Accountability Program Bolsters Consumer Choice About Persistent ID, Location Use for Targeted Advertising

The Online Interest-Based Advertising Accountability Program, an independent enforcer of the Digital Advertising Alliance’s self-regulatory Principles, released the results of inquiries into two advertising technology companies. The companies, Kiip and VRTCAL, updated their privacy disclosures and consumer opt-out tools to ensure that they met the requirements of industry best practices for interest-based advertising. “Making opt-out tools easy to use and ensuring they are clearly described are essential components of the…

RevX Announces aiCube, an Intelligent Engine for Mobile Advertising & Analytics

aiCube Addresses Publisher Quality, Fraud, Brand Safety and Performance Optimization Problems in the Mobile Programmatic Ecosystem Through App Store Data Intelligence, Audience Intelligence and Artificial Intelligence RevX, a mobile advertising technology company, announced an intelligent mobile advertising engine 'aiCube' that brings app store data intelligence to mobile programmatic buying. The aiCube technology automatically validates every app publisher across 20+ programmatic exchanges with data from Google and Apple…

AdSwerve Expands Leadership Team Following Acquisition of Analytics Pros

VP of Marketing and VP of Sales Join to Support Growth and Demand for Google Marketing Platform Services and Support; Opens New York Office   AdSwerve, a leading Google Marketing Platform Partner, announced that it has expanded its senior leadership team with the appointment of Kristina Yarrington as Vice President of Marketing and JB Sugar, Vice President of Sales following the company’s recent acquisition of Analytics Pros and expansion of service offerings for brands and agencies. Coinciding with the executive…

System1 Launches New Ad Ratings Analytics Service for Advertisers

System1, the emotional measurement agency has launched its new System1 Ad Ratings service for brands and advertisers as a way for brands to understand the potential of their campaigns to drive long-term growth. The service is launching with two years of data covering over 27,000 TV ads from the USA and UK. Once an ad has aired on TV it is typically available on the platform the very next day. System1 Ad Ratings analyses ads in over 100 categories providing advertisers and brand managers a platform to benchmark the…

Unacast Exceeds 50 Million Daily Average Users Across Six Continents, Leading Global Location Data Market in Quality and Quantity

Company Doubles Global Scale, Opening the Door For New Uses of Accurate Location Insights Unacast, the leading transparent and contextualized location data platform, announced that it has hit historic new growth metrics, reaching more than 50 million daily average users across 40 countries. Unacast has more than doubled in size over the past three months as it has grown into a truly global location data platform, leading the world in data quality and quantity. The massive reach, coupled with Unacast’s focus on data…

Softbank-Funded Cinarra Launches Vitalsight Attribution Platform Providing Advertisers with Real-Time Analytics Measuring Correlation…

Introducing forward-looking mobile advertising technology to the US marketplace that’s already benefited advertisers, carriers and consumers in Japan, SoftBank Corp.-funded innovator Cinarra Systems unveils VitalSight, the first known platform to use mobile carrier data for analyzing the link between mobile website views and real-world venue visits. As a result of VitalSight’s highly-sophisticated analytics technology, advertisers can fine-tune their online messaging to better reflect consumer needs, interests and…

Location Based Marketing Association (The LBMA) Announces New Global Advisory Board

The LBMA's RetailLoco East conference in Atlanta, GA, the Location Based Marketing Association (The LBMA), the leading global trade association for marketers and technology solution providers leveraging the power of location and contextual data, announced the appointment of several new members to its Global Advisory Board. Asif R. Khan - Founder and President - The LBMA (Chairman of the Board) Cami Zimmer - EVP, Business Development & Marketing - Glympse Nicolas Rieul - Chief Strategy & Marketing Officer -…

More Than Half of Organizations Say Analytics Makes Them More Innovative, According to a SAS Survey

72 Percent Recognize the Benefits of Analytics but Only 39 Percent Use It to Inform Strategy ANALYTICS EXPERIENCE -- Nearly three-quarters of organizations (72 percent) claim that analytics helps them generate valuable insight and 60 percent say their analytics resources have made them more innovative, according to research commissioned by SAS, the leader in analytics. That is despite only four in 10 (39 percent) saying that analytics is core to their business strategy. A third of respondents (35 percent) report that…

SAP Leonardo Unveils Latest Machine Learning and Analytics Updates

SAP SE announced an expansion of SAP Leonardo Machine Learning capabilities based on its upgraded SAP Conversational AI service that will enable major companies to build increasingly sophisticated corporate chat bots easily. SAP also announced an investment in intelligent robotic process automation (RPA) that is intended to help SAP automate repetitive processes across its portfolio. Further, SAP plans to release smart application design capabilities in the SAP Analytics Cloud solution and has added new partner content in…

SAP Kicks Off SAP.iO Foundries Location in Paris

SAP SE launched its first location in Paris for SAP.iO Foundries. The Paris location is designed to help and support business-to-business (B2B) start-ups build innovative software and deliver high value for SAP customers. The start-up accelerator program from SAP is aimed to accelerate SAP's fast growth in the cloud and advance a technology community focused on machine learning (ML), blockchain, the Internet of Things (IoT) and software as a service (SaaS). The location in Paris for SAP.iO Foundries is part of the…