Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth

Zuant, the award-winning mobile lead capture cloud solution, announces record client growth and event set-ups year-over-year since it’s launch in 2010. Since then, Zuant’s client base has grown to more than 575 clients. The company added 36 new clients since January 2019, 10 of which joined in January 2020. Current clients include 3M (six divisions), Dow Chemical, Honeywell, Sleep Number (two divisions), Uber, Verizon (three divisions) and others. According to a recent article by Inkwell Global Marketing, the average budget…

4 Most Common Myths of In-Game Advertising Debunked

Marketers are always looking for new opportunities to tap into pop culture and gain access to significant audience volumes. Digital Advertising is set to cross a major milestone in the world of advertising as it is expected this year to overtake spending on traditional ads. Yet, gaming remains the biggest untapped market, with a potential audience of 2.4 billion gamers around the world. The last couple of years has seen an unprecedented rise in the market size of video gaming and esports. Consider this: the video gaming…

KERV Creates Breakthrough Interactive Campaign for Callaway Golf

Video experience transformed into heightened levels of engagement & commerce KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, recently orchestrated a highly successful interactive video campaign for Callaway Golf, one of the world’s leading golf equipment and product brands. Through KERV’s patented video platform, Callaway transformed videos about its new golf clubs (JAWS MD5 Wedges) into interactive experiences for…

New Usage-based Pricing for Genesys Cloud Gives Organizations Ultimate Flexibility

Customer experience industry's most comprehensive pricing model offers plans starting at just $0.68 USD per user, per hour Genesys, the global leader in cloud customer experience and contact center solutions, has rolled out new hourly pricing for Genesys Cloud. Now, organizations can pay only for time spent using the company's all-in-one solution, which is also the world's leading public cloud contact center platform. Customers can choose from Genesys Cloud's multiple pricing options — the flexible usage-based pricing…

TechBytes with Manish Gupta, Senior Applied Scientist at Alexa.com

Dr. Gupta, how are you working with technologies like AI, Machine Learning and Natural Language Processing at Alexa.com, an Amazon subsidiary that provides marketers with SEO and Competitive Intelligence tools? We use Machine Learning to surface common audiences between different websites. This allows customers to analyze what their peer set is doing and what kind of content interests their audience. We are also developing tools using patented AI and NLP technologies to help marketers get a better idea of what content…

PFL Names Erin Ortega Vice President of Finance

Former Deloitte&Touche CPA joins PFL's executive leadership team to support company's rapid growth PFL, the pioneer and leader in Tactile Marketing Automation, announced the promotion of Erin Ortega to Vice President of Finance. Ortega, who joined PFL in 2007, has been instrumental in supporting the company's growth as leading brands around the world turn to PFL's Tactile Marketing Automation to increase the overall effectiveness of their marketing investments. Ortega most recently served as PFL's Controller, and…

Winners Announced in 2020 People’s Choice Stevie Awards for Favorite Customer Service

101,000 Votes Determined Public’s Favorite Customer Service Providers Among Stevie Awards Finalists Winners of the 2020 People's Choice Stevie Awards for Favorite Customer Service, a worldwide public vote, were announced today. Voting was conducted from January 16 through February 14, with the highest number of votes deciding the winners in 11 industry categories. More than 101,000 votes were cast this year. All organizations honored in the Customer Service Department of the Year categories of this year’s Stevie Awards for…

Customer Portfolios Announces Results of Customer-Centricity Audit – Lifestyle Footwear

10 Top Lifestyle Footwear Brands Reviewed Customer Portfolios, a marketing technology leader that uses actionable insights and analytics to increase customer engagement and value, shares its Customer-Centricity Audit – Lifestyle Footwear, a 127-page audit report. This is a detailed quantifiable evaluation of the customer-centric experience delivered by 10 leading lifestyle footwear brands. The Customer-Centricity Audit is a strategic exercise to understand how well a brand is capturing and using customer data to…

5 Ways Predictive Intelligence Improves Customer Experience

Predictive Intelligence tools are helping companies improve their bottom line and reach their customers effectively. The term “Predictive Intelligence” might sound like an advanced tool that belongs in a Science fiction film. Nowadays, marketers are using this technology to deliver what their customers need. Also referred to as Predictive Analytics, Predictive Intelligence is composed of Statistics, Data Mining, Algorithms, and Machine Learning. It gives companies a powerful new edge, compensating for the ever-expanding…

Merkle’s Latest Customer Engagement Report Finds 88% of Marketers Are Moving to Omni-channel Campaign Strategies

Q1 2020 report features expanded data samples within the US and the UK Merkle , a leading technology-enabled, data-driven performance marketing agency, released the third installment to its quarterly report focused on customer relationship management (CRM). The Q1 2020 Customer Engagement Report features proprietary research about how marketers are delivering personalized customer experiences as well as case studies highlighting techniques to increase engagement. New to this quarter’s report is an expanded data sample of…

Pepperjam and RevLifter Partner to Deliver the Affiliate Industry’s Leading Turnkey Content Personalization Solution

Market-Leading Ascend Affiliate Cloud Platform Integration Makes Onsite AI-Personalization Effortless for Growth Marketers Pepperjam, a leading affiliate marketing technology and services provider, announced an integrated partnership with RevLifter to bring turnkey AI-personalization to the affiliate channel on a performance-based payment model. The real-time personalization technology provider joins the company’s partner ecosystem, which collectively delivers best-in-class capabilities and rapid integration for growth…

Syncsort Recognizes Excellence in Maximizing the Value of Data and Customer Engagement

 Award Winners Set New Standards for Creating Trust in Data and Driving Exceptional Customer Experiences Following its recent transformational acquisition of Pitney Bowes software and data business, Syncsort announced the winners of customer awards for excellence in maximizing the value of data. Blue Shield of California, Creditsafe, Navient, The Travelers Companies, Inc., and Visa were selected for their innovative approaches to improve customer satisfaction, increase operational efficiency, and achieve greater…

Qlik Leans In On Customer Digital Transformation With New Executive Hire

Poornima Ramaswamy, Former Cognizant VP of AI and Analytics, Joins Qlik’s Executive Team as EVP Strategic Clients Qlik announced that Poornima Ramaswamy joined its executive team as Executive Vice President, Strategic Clients. Poornima will lead a multi-disciplinary team that blends sales, value engineering and consulting to design and execute transformational strategies for Qlik’s enterprise customers, helping them to accelerate the value of their overall data investments. “Poornima is a recognized industry leader in AI…

beIN SPORTS XTRA Launches on Pluto TV

Sports Network Expands Digital Reach By Joining Leading Free Streaming Television Service beIN SPORTS announced the addition of beIN SPORTS XTRA, the network’s free, 24/7 English-language live sports streaming channel, to Pluto TV’s current programming lineup. Pluto TV has more than 20 million monthly active users – all of whom now have access to the world-class LIVE sports content offered by beIN SPORTS XTRA via mobile, web and connected TV streaming devices. Pluto TV has more than 20 million monthly active users –…

Gong and Corporate Visions Join Forces to Create Data-Led Revenue Strategies

Partnership Combines the Power of AI-Based Revenue Intelligence and Decision-Making Science Gong, the revenue intelligence platform leveraging artificial intelligence to replace opinions with true customer reality and transform revenue teams, announced a partnership with Corporate Visions, the leading marketing and sales messaging, content, and skills training company to provide revenue teams with the data to track how changes in approaches and messaging impact sales. Corporate Visions' proprietary Customer…

Super Hi-Fi Joins NVIDIA Inception Program

Super Hi-Fi announced that it has joined the NVIDIA Inception program, a virtual accelerator designed to nurture startups revolutionizing industries with advancements in AI and data science. Super Hi-Fi offers a suite of AI technologies designed for digital music experience providers across a variety of industries, such as on-demand music streaming, terrestrial and internet radio, business and retail music providers, and digital fitness music platforms. The Super Hi-Fi platform allows customers to tailor their audio…

These 5 Trends Will Dominate Online Shopping in 2020

By the end of 2019, the total value of eCommerce retail sales could reach $3.4 trillion, closing a decade of steady growth. The online shopping landscape has developed massively to provide a constantly better experience for shoppers. And with the ever-growing consumer demands, novel technologies, and fresh practices, maybe the best is yet to come. The only way to stay ahead of the curve is by keeping an eye on the latest trends. So, what should eCommerce retailers focus on to welcome the new decade in all its glory? 1.…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Delta Partners with IBM to Explore Quantum Computing – an Airline Industry First

Airline Joins IBM Quantum Network to Accelerate Quantum Research, Application Development IBM and Delta Air Lines announced that the global airline is embarking on a multi-year collaborative effort with IBM – including joining the IBM Q Network™ – to explore the potential capabilities of quantum computing to transform experiences for customers and employees. "Partnering with innovative companies like IBM is one way Delta stays on the leading edge of tech to better serve our customers and our people, while drawing the…

At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel Marketing Solution for Auto Dealers, and Announces VIN…

New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced two new solutions intended to help auto dealers leverage Artificial Intelligence (AI) to better target their marketing and drive more sales and service revenue. Both are available immediately. The first is Direct Mail that’s driven by the same artificial…