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Upshot.ai Achieves AWS Digital Customer Experience Competency Status

Upshot.ai, the 'Comprehensive Customer Engagement Cloud,' announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Upshot.ai provides proven technology and deep expertise to help enterprises looking to improve digital customer experience. Upshot.ai provides end-to-end solutions for all phases of the digital customer acquisition and retention life cycle. This includes content management and marketing automation, prospect engagement, effective and…

Interana Unveils World’s Most Advanced Platform for Behavioral Discovery and Analysis

Interana V3 Allows Organizations to Easily Gain Real-time Insights into Their Customers, Products, and Operations Interana introduced Interana V3 – the world’s most advanced platform for behavioral discovery and analysis. Combining unprecedented speed and scalability with unparalleled ease-of-use, Interana V3 enables an entirely new mode of data analysis in which non-technical users can interactively ask question after question, across massive data sets, in real time, in order to better understand the behavior and…

Nielsen and Univision Communications Inc. Reach Long-term Agreement for National and Local TV Ratings Measurement

Nielsen Industry-Changing SVOD Content Ratings and Local Nielsen Media Impact Included in New Service Agreement Nielsen announced that it has reached a long-term agreement for national and local TV ratings measurement with Univision Communications Inc., the leading media company serving Hispanic America. With this new multi-year agreement, all Univision’s properties including Univision Network, UniMás Network, Univision Deportes (UDN), Galavision Network, El Rey and 36 Univision and UniMás Local TV stations across 19…

DocuSign Announces the DocuSign Agreement Cloud

Category-Defining Offering Includes More Than a Dozen Products and Hundreds of Integrations for Automating and Connecting the Entire Agreement Process DocuSign Inc. announced the DocuSign Agreement Cloud, a suite of products and integrations for digitally transforming how organizations prepare, sign, act on, and manage agreements. By helping to automate and connect the entire agreement process, the DocuSign Agreement Cloud allows business to be done faster with less risk, lower costs, and better experiences for customers,…

Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns

Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading UK marketers from its headquarters in Israel, it has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of…

ClickDimensions Acquires Marketing Dashboard Provider Sweetspot

Acquisition Will Allow the Leading Marketing Automation Provider for Microsoft Dynamics 365 to Provide Robust Data Intelligence Built by Marketers, for Marketers ClickDimensions announced that the company is expanding its comprehensive marketing platform for Microsoft Dynamics 365 by acquiring Sweetspot, a leader in the marketing dashboard space. With the addition of a marketing dashboard that is purpose-built for marketers, ClickDimensions customers will have easy, on-demand access to analyze and optimize campaign, channel…

Conversocial Acquires AI-Powered Conversational Commerce Platform Assist

Deal Allows Brands to Transform Sales, Marketing, and Customer Service with Dynamic Customer Interactions That Seamlessly Integrate Bots and Live Agents Conversocial, the leading digital customer experience platform, is acquiring Assist, pioneers in messaging automation, to offer scalable, conversational customer experiences that strike the right balance between adaptive automation and human support. Assist’s focus on smart, next-generation automation and chatbots coupled with Conversocial’s unified approach to new…

Oracle Applauds Creators of Legendary Customer Experiences

Annual 2019 Markie Awards Honor the Movers, Shakers, and Experience Makers Across Marketing, Commerce, Sales and Service To celebrate the creators of truly great experiences across the entire customer journey, Oracle announced the winners of the Markie Awards. The awards showcase Oracle Customer Experience (CX) Cloud customers who have delivered standout customer experiences across marketing, sales, service and commerce. This year's winners include Bonnier News, Samsung Business, Things Remembered, Movember Foundation and…

Dynatrace Positioned Highest for Ability to Execute and Furthest for Completeness in Vision in 2019 Gartner Magic Quadrant for APM

Software intelligence company Dynatrace LLC, announced that it has been positioned highest for ‘ability to execute’ and furthest for ‘completeness of vision’ in the 2019 Gartner Magic Quadrant for Application Performance Monitoring (APM). “Working with Dynatrace has been one of the best vendor experiences we have encountered in a long time. The ability to see dependencies, relationships, processes, OS metrics, and much more…just from a simple OneAgent install…is truly generation 3 monitoring. They are truly leading the way…

The Trade Desk Welcomes Lise Buyer to Its Board of Directors

Global advertising technology leader The Trade Desk is pleased to announce that Lise Buyer has joined its board of directors. Buyer is the founder and has been the Managing Partner since 2006 of the Class V Group, a consulting firm that advises companies on successful initial public offerings and other market strategies. Buyer advised The Trade Desk prior to its IPO in September 2016. “I look forward to working with the company’s leadership team in continuing the company’s rocketing success.” Previously, Buyer was the…

MomentumABM US Names David Caffey as Managing Partner – North America

MomentumABM announces the appointment of David Caffey as Managing Partner – North America. Caffey will take over leadership of the US business from March 2019, reporting to Alisha Lyndon in her remit as CEO. He joins at an exciting time for the business, following significant new client wins this year including Google, Microsoft, and Nutanix, as well as being named as one of B2B Marketing’s top 10 fastest growing agencies. He joins from Tahzoo where he has held the role of EVP-Client Experience, and HP where he was…

Undertone Online Ads Actually More Effective than Multi-Million Dollar Super Bowl TV Ad Campaigns

System1-Measured Ad Performance Achieved 3.5 Times the Effectiveness of Game Day Ads Perion Network Ltd. announced that Undertone, a leader in cross-platform synchronized digital branding for the world’s most prominent brands, unveiled the measurement results by System1 Research, a respected research organization and an Undertone partner. These results demonstrated Undertone’s measured online ad creative achieved higher year-round levels of performance versus most of the high-profile TV ads that ran during Super Bowl…

New Report Reveals Decline of TV is Leading to Reduced Consumer Engagement with Brands

Cord Cutting by Younger Consumers Making It Harder for Advertisers to Drive Conversation and Engagement with Their Brands, Especially in Tech, Telecom, Automotive Advertisers have a problem, and it's worse than they thought. The decline of ad-supported television is driving down audience engagement with brands. A new analysis of consumer conversation patterns by Engagement Labs reveals conversation frequency among the most prolific consumer conversationalists—young people—has plummeted. As cord-cutting and advertising…

Tony Lucia Named Chief Technology Officer at IAS

Integral Ad Science (IAS) announced that Tony Lucia will join the company as Chief Technology Officer (CTO), effective April 1, 2019. Lucia who most recently served as SVP, Software and Data Engineering at Patients Like Me, an iCarbonX company, will lead the technology organization for IAS. As CTO, he will focus on scaling an exceptional engineering and data science team, driving the migration of IAS technology to the cloud and partnering with product to build innovative and reliable solutions globally. Tony Lucia Named…

PebblePost Doubles Down on Programmatic Direct Mail Growth with New Executive Appointments

PebblePost, the leading digital-to-direct mail marketing platform, announced the appointments of two new executives: Cathy Mulrow-Peattie as lead General Counsel, Privacy Officer and Secretary, and Bridget Gola as Senior Vice President of Performance Measurement and Analytics. Mulrow-Peattie and Gola join the leadership team during a period of growth and expansion for PebblePost, following the recent close of the company’s Series C financing, to expand the company’s capabilities and accelerate the adoption of Programmatic…

MindTickle Continues Rapid Growth as Companies Make Customer-Facing Readiness an Enterprise Priority

Over 200 Percent Enterprise Customer Growth Demonstrates Sales Readiness Is Enhancing the Customer-Facing Interactions That Drive Revenue and Build Brand MindTickle, the leader in Sales Readiness technology, announced key developments and achievements demonstrating strong growth in recurring revenue, customer acquisition, continued product innovation, and industry validation. Businesses are increasingly striving for better customer experiences and greater levels of customer engagement. As these organizations relied on…

Key Industry Players Converge to Advance CXL, a New High-Speed CPU Interconnect for Breakthrough Data Center Performance

Alibaba, Cisco, Dell EMC, Facebook, Google, Hewlett Packard Enterprise, Huawei, Intel Corporation and Microsoft Team up on the New Compute Express Link (CXL) Technology to Accelerate Rapidly Growing Data Workloads Such as Artificial Intelligence and Machine Learning, Rich Media Services, High-Performance Computing and Cloud Applications. Alibaba, Cisco, Dell EMC, Facebook, Google, Hewlett Packard Enterprise, Huawei, Intel Corporation and Microsoft announced the formation of a new industry standard group dedicated to…

Sprinklr Launches Global Partner Program

Sprinklr announced the launch of the Sprinklr Partner Program. This program delivers training, go-to-market support, and a certification program to an ecosystem of technology organizations, systems integrators, agencies, and social media channels. Sprinklr’s partner program will help brands collaborate across marketing, sales and care to meet the needs of the modern customer. Learn more about Sprinklr’s partners throughout the company’s SXSW events at the JW Marriott Austin, from March 8th to March 10th. Sprinklr offers…

SugarCRM Acquires Collabspot Email Integration Products

SugarCRM Inc., the company that helps organizations build better business relationships, announced that it has acquired the Collabspot email integration products from Collabspot Pte Ltd. These tools provide improved integration with email, taking another step towards SugarCRM’s vision to deliver the most intuitive and collaborative user experience whilst eliminating all data entry. Collabspot, which launched in Singapore in 2012, integrates CRM systems with well-known email providers like Google and Microsoft,…

Bigtincan Exceeds 100 Technology Integrations, with Popular Products Being Used Across the Enterprise

Capabilities Support a Range of Functionalities for Global Enterprises, from CRM to PRM, from Digital Asset Management to Marketing Automation Bigtincan, the leader in AI-powered sales enablement automation, announced that its platform has integrated with more than 100 popular software solutions in the technology ecosystem. With a wide range of solution types available – including CRM, PRM, digital asset management, marketing automation, CPQ, MDM, sales automation, LMS/learning, inventory, operating systems and enterprise…