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Interview with Ben Lamm, Founder & CEO, Conversable

"CMOs should partner with a solutions provider who has the insight and data on what works and what doesn’t for their respective brands."Tell us about your role and how you got here? What inspired you to start a conversational platform? My co-founder Andrew has had a long career which began in chat in the 90s. He was actually the one that was adamant about the power of messaging and what conversational interfaces could become. The space was a natural evolution for me creating successful products and observing the rise…

Interview with Collin Holmes, Founder and CEO, Chatmeter

"With tech and AI advancements happening at an exponential pace, the sky is the limit when it comes to the impact customer experience management platforms can have on today’s marketers and brands."Tell us about your role and how you got here? What inspired you to start a local SEO analytics platform? I currently serve as the founder and CEO of Chatmeter, the first local reputation platform that aims to help retail brands and agencies improve their online reputation and increase foot traffic and revenue to each of their…

AI-Powered ‘Intelligent’ Marketing Will Keep It Real

Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of “carpool karaoke” fame. Central to Corden’s talk was the importance of truth and transparency in both comedy and marketing. And aside from the obvious irony in today’s era of alternative facts and fake news, he made a great argument for keeping things real. In addition to Corden, the buzz at the summit was all about the latest trends in marketing tech,…

ItemMaster Names Product Innovator Kishore Rajgopal as Chief Technology Officer

Rajgopal Will Oversee ItemMaster's Accelerated Investment In Its Platform, Enabling An All-Commerce Retail Experience ItemMaster, the leading product content management solutions provider for Consumer Packaged Goods (CPG) and Retailers alike, announced that it has named Kishore Rajgopal as the company's Chief Technology Officer. Rajgopal will oversee ItemMaster's accelerated investment in its platform, enabling an all-commerce retail experience. "As we continue to empower brands and retailers to…

PublicRelay Partners with Consumer Technology Association To Power Communications Media Hub Nerve Center At CES 2018

This Is the Third Year for the Media Intelligence Partnership PublicRelay announced that the company is partnering with the Consumer Technology Association (CTA) for the third consecutive year to provide real-time communications intelligence and coverage analytics at CES 2018, produced by CTA and running in Las Vegas from January 9-12, 2018. PublicRelay will operate the Communications Media Hub Nerve Center at CES, monitoring news coverage, delivering daily trending data, and providing real-time media analysis about…

Interview with Ryan Detert, CEO, Influential

"AI is here to stay and people should embrace it. We like to say that AI is actually augmented intelligence and we believe that the best results come when machine learning combines with human perception." On Marketing Technology MTS: Tell us about your role at Influential? What inspired you to be part of an influencer marketplace? I am the CEO and founder of Influential. I was inspired to start the company because I was an influencer myself and saw a hole in the marketplace for a data-driven solution to influencer…

TiTAN Platform Inks Global Content Distribution Agreement with VUBIQUITY

Makes Content Available on TiTAN's Next-Gen Streaming Platform in the US with Intent to Roll Out to Asia Markets Including China, Korea, Singapore, India & Japan TiTAN Platform, a smart content and device company with a next-generation streaming platform launching in the U.S., today announced a content distribution agreement with VUBIQUITY, the leading global provider of premium content services. The agreement encompasses film and television content that will be available on the TiTAN Play platform.…

TechBytes with Jeroen Seghers, Co-Founder, Sourcepoint

Jeroen Seghers Co-Founder, Sourcepoint We spoke to Jeroen Seghers, Co-Founder Sourcepoint, to understand how content compensations platforms are evolving to tackle the  evolving needs of content creators and publishers.MTS: Tell us about the inspiration behind creating a content compensation platform. Jeroen Seghers: Sourcepoint was founded in 2015 to understand and meet compensation challenges faced by digital publishers. At the time ad blocking was the number one issue that impacted a publisher’s ability to generate…

Year-Ender 2017: 10 Extraordinary Martech “Moments” of the Year

In Part 2 of Our Year-Ender 2017 Series, We Bring You the Top Ten Martech Moments From the Year in a Chronological Order "The true delight is reminiscing and reliving the moment all over again." For Martech journalists, 2017 proved to be a momentous year, as we saw many mega-moments of delight that paved the course for the future. In Part 2 of our Year-ender 2017 series, we bring you the top ten Martech moments from the year. Read More: Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

Interview with Rami Alanko, CEO, Beemray

"Location data should not be considered merely as coordinates of a device. Coordinates do provide a precise point of a device but the interesting thing is the context. " On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start an audience intelligence company? I am the CEO and founder of Beemray. I have been an entrepreneur more or less all my life having different types of companies over the years. When my video platform company got acquired, I started researching areas that I…

Year-Ender 2017: Top 7 B2B Marketing Philosophies

 The Year-Ender Series Features a Round Up Of  The Top 7 B2B Marketing Philosophies of 2017 From Leading Business and Marketing Leaders in the  Technology Ecosystem Fantastic, fantastic…and fantastic!!! 2017 has been that kind of year for B2B marketers where everything they conceived turned into gold—be it sharing ideas through content, CMO interviews, TechBytes with top Product and Technology officers, and of course, the high-octane marketing and advertising events that we covered across the globe. With barely few hours…

Anodot Raises $23 Million to Accelerate AI-powered Analytics and Anomalies Detection for Major Customers

The AI Analytics Company Increases Customers' Bottom Line by Capturing Millions in Otherwise Lost Revenue and Opportunities; Triples Revenues Anodot, the AI-powered analytics company, has announced a Series B round, bringing its B funding total to $23 million. The additional $15 million investment was led by Redline Capital Management together with existing investors Aleph Venture Capital and Disruptive Technologies Venture Capital. Over the past year, the company more than tripled its revenues, with customers such as…

The Coming of New Marketing Mix with GDPR: Automated Consent Management for Websites

Using automated consent management solutions, organizations can document and provide evidence that you have the necessary consent, with the administrative, contractual, economical downsides and risks associated It took four years of intense debate and preparation to finally approve the General Data Protection Regulation (GDPR). As the enforcement date approaches, global organizations operating in the EU are aligning their efforts to harmonize their data privacy and comply with the set standards. Microsoft and SAP have…

Teradata Visualizes the Path to Impactful Business Insights

Understanding Relationships, Connectivity and the Big Picture Hidden Within a Company's Own Data Can Be a Reliable Signpost to Increased Profitability Whether it's fraud detection, a preemptive discovery of manufacturing malfunctions, or delivering a more streamlined customer journey, today's leading corporations are using their data as a significant strength and market advantage to achieve their business outcomes. Teradata, the leading data and analytics company, provides the analytic solutions and the industry…

Customer Support Could Be Key Differentiator To Win-Over Digitally Transformed Users

One-third of Respondents Said That Support Took a Long Time to Resolve Their Issue While 24% Were Never Resolved, According to New Study by IDC and LogMeIn A new study from IDC and LogMeIn found that fast and effective support will be a competitive differentiator for companies looking to win-over digitally transformed customers and employees.  According to the study “Support Services as a Competitive Differentiator”, nearly 67% of consumers said that customer satisfaction was more important than price when doing business…

Poor Personalization and Lack of Trust Cost US Organizations $756 Billion Last Year

Accenture Study Finds that 44% Consumers Are Frustrated When Companies Fail To Deliver Relevant, Personalized Shopping Experiences, 49% Are Concerned About Personal Data Privacy US consumers are locked in a vicious circle with brands over customer experience, according to new research from Accenture. While 44 percent are frustrated when companies fail to deliver relevant, personalized shopping experiences, nearly half (49 percent) are concerned about personal data privacy as they subscribe to intelligent services designed…

Radial and Blue Ridge Partner to Get Inventory Closer to Customers

With Improved Forecasting and Logistics, the Partnership Helps Minimize Overstocks, Understocks and Time in Transit Radial, the leader in omnichannel commerce technology and operations, announced that they have partnered with Blue Ridge Global, a provider of cloud-native supply chain planning solutions. Combining operational and logistics expertise with advanced machine intelligence, the partnership allows retailers to intelligently place inventory across locations and more accurately match supply with demand. Radial…

Nielsen Launches New Performance Testing Solution For Mobile Video

New Offering Provides Clear Understanding of Network Performance Impacting Consumer Experiences with IP-Based Video Delivery Nielsen announced the launch of Nielsen Mobile Video Performance, the industry's first and most complete video performance evaluation solution for IP-based video content delivery. Developed for mobile operators, Internet service providers, device manufacturers and content providers, Nielsen Mobile Video Performance evaluates streaming video quality on mobile and WiFi networks, benchmarks data…

CtrlShift and iPinYou Join Forces to Provide Global Brands Access to Chinese Audiences

The Hub, CtrlShift’s Cloud-Based Media Management And Buying Application, Is The First Platform Outside Of China To Be Integrated With iPinYou’s Demand Side Platform CtrlShift, a Singapore-based audience solutions company, and iPinYou, China’s largest automated media buying technology platform, are joining forces to provide international brands and agencies access to Chinese audiences. This will be done via an integration of iPinYou’s automated media buying technology platform with The Hub, CtrlShift’s flagship media…