Banner Before Header

MarTech Interview with Dr. Vasco Pedro, CEO, Unbabel

"Educate the people in your company about AI and use specific use cases that show benefits, whether that’s an increase in productivity or the time-saving in your day-to-day job." Tell us about your role and journey into Marketing and Customer Service Technology. What inspired you to start Unbabel? Five years ago, on a surfing trip, my co-founders and I discussed the AI dilemma, Technology had made this huge promise to solve machine translation but was still very far away from realizing that goal. The question we wanted to…

OneTrust-IAPP Research: Most US Companies are Not Ready for the CCPA

With Only Six Months Until the CCPA's Implementation Date, Research Reveals Less than Half Will be Prepared International Association of Privacy Professionals' (IAPP) Global Privacy Summit, OneTrust and the IAPP announced the results from research analyzing California Consumer Privacy Act (CCPA) preparedness in advance of the regulation's Jan. 1, 2020 compliance deadline. The IAPP, the largest and most comprehensive global information privacy community and resource, and OneTrust, the largest and most widely-used…

Accenture to Expand Industry X.0 Capabilities with Acquisition of Zielpuls to Create Smart Products and Services for Carmakers

Accenture has entered into an agreement to acquire Zielpuls, a technology consultancy headquartered in Germany. The acquisition will bolster the capabilities of Accenture Industry X.0 in the design of smart products and services for automotive companies and will be expanded to support clients in the medical technology, industrial equipment and high-tech industries. Zielpuls provides architecture, development, engineering and management services for complex digital products and services. Work examples include an automated…

MarTech Interview with Sam Carter, CEO, Fospha

"In today’s multichannel landscape, marketers need a better and deeper understanding of the entire customer journey to provide better customer experiences and maximize return on investment."What is Fospha and how does it fit into a CMOs technology stack? Fospha is a marketing optimization specialist, helping brands solve their biggest challenges through the integration of siloed customer data and data-science measurement products. According to the latest report by Boston Consulting Group, three technical enablers are…

Gartner Says Marketers Must Focus on Helping Customers in Order to Remain Competitive Today

Experts Discuss How B2B and B2C Marketers Can Drive Commercial Outcomes by Helping Customers During Gartner Marketing Symposium/Xpo, Taking Place April 29-May 1, in San Diego Big data and analytics allow marketers to know their target audience better than ever. However, in a world of information overload, marketers must focus campaigns on actually helping customers accomplish their objectives, according to Gartner, Inc. Gartner expert @brentadamson explains to marketing leaders why the brands best able to help customers…

Air Malta’s Digital Transformation Journey Takes Off With MuleSoft

Anypoint Platform Enables Air Malta to Tap Into the API Economy to Extend its Digital Presence and Improve Operational Efficiency MuleSoft, provider of the leading platform for building application networks, announced that Air Malta, which carries two million passengers annually, is using MuleSoft's Anypoint Platform to broaden its reach in a highly competitive market and to improve operational efficiency through APIs. Anypoint Platform enables Air Malta to build an application network, so the airline can quickly connect…

5 Outdated Social Media Practices — And What To Do Instead

In the past 15 years, social media communication has become an essential — if not the main or only — component of the digital marketing arsenal, growing from a gadget with which experts were toying around into the weapon of choice for pretty much every brand. Along the way, platforms and their usage have significantly matured, requiring all of us marketers to adjust our practices. Based on my experience as a former e-commerce store owner, marketing agency Managing Partner and now CEO of Loomly (serving more than 3,500…

TechBytes with Chemi Katz, Co-Founder and CEO, Namogoo

Tell us about your role and the team/technology you handle. I am Co-Founder and CEO of Namogoo, the company leading the fight against Online Journey Hijacking — a rapidly growing challenge facing e-commerce brands. We have 100 employees across our offices in Israel, Boston and London. To date, we’ve raised $29 million in investments and are working with over 100 of the world’s largest online brands by protecting their digital investments. Amongst our customers, you can find Asics, Tumi, Dollar Shave Club, Argos, Office…

MarTech Interview with Steve Weiss, CEO, MuteSix

mute"Facebook and Google are the only two dominant players when it comes to both driving discovery- and intent-driven marketing campaigns — there isn’t a dominant player after them." Tell us about your role and journey into technology. How did you start at MuteSix? I was born and raised in New Jersey by a single mother who actually bought the first computer for my sister and me when I was 14. It was out of my sheer web addiction that I started tinkering around with programs such as Photoshop and Unix while building…

HUAWEI CLOUD Signs MoU with Multiple Companies at the Singapore Summit, Joining Hands with Partners to Unveil Cloud + AI Innovations

HUAWEI CLOUD Summit Singapore themed "+AI, Grow with Intelligence" was held on April 24-25. Together with more than 30 partners, Huawei showcased a series of advanced cloud and AI solutions and innovative products and practices in Cloud computing, AI, and Big data. During the summit, Huawei signed Memorandums of Understanding (MoU) with multiple companies to deepen cooperation in Cloud computing and AI for Asia Pacific markets. During the summit, HUAWEI CLOUD signed individual agreements with Thai carrier CAT,…

Wpromote Announces Facebook Marketing Partners Ad Technology Badge

Partnering for Paid Social Growth with Facebook Wpromote, the nation's leading independent digital marketing agency, announced their Ad Technology specialties as a badged Facebook Marketing Partner. As part of the Facebook Marketing Partner program, Wpromote is recognized as a leader in the social media space. Facebook Marketing Partners undergo great scrutiny for all badges and provide an additional level of insight and strategy on Facebook. "We're thrilled that this distinction shows our team's expertise and…

SAS Invests in Humans, Powered by AI and Analytics Education

SAS Launches Free AI Software for Teaching and Learning, a New Analytics Simulation Game, AI Certifications and Badging, and a Boys & Girls Club Coding Partnership SAS announced its latest plans to invest in the people behind the analytics, to help educate the new generation to change what's possible, and to train a workforce for a transformed economy. Several new programs and initiatives – all part of the overall commitment SAS has to promoting analytics education for all – were introduced during SAS Global Forum…

MarTech Interview with Jeremy Korst, President, GBH Insights

"One of the biggest challenges facing CMOs and marketers today is the need to transform their marketing strategy and CX by taking an 'outside-in' approach that combines the best available data and customer insights."Tell us about your role and journey. What led you to join GBH Insights? I’ve spent most of my career leading marketing and product management as general manager, CMO or exec for major technology companies including Microsoft, AT&T Wireless, T-Mobile, Avalara, among others. More recently, I've serving as a…

TechBytes with Gregory Raiz, Chief Innovation Officer, Rightpoint

Tell us about your interaction with new-age technologies such as AI, Machine Learning and Mobile Applications. We've been working with new technologies for a number of years. We've been exploring new tech capabilities building things that use AR/VR, Machine Learning and a wide range of mobile applications. How did you start in this space? What galvanized you to start at Rightpoint? I started my own agency after leaving Microsoft back in 2001. I wanted to improve lives through technology and design and I saw a huge…

Snap Inc. Names Kenny Mitchell Chief Marketing Officer

Industry Veteran to Spearhead Global Marketing Efforts for Snap Snap Inc. announced that Kenny Mitchell will join the company as Chief Marketing Officer (CMO) beginning in June 2019. In this newly created role, Mr. Mitchell will join the senior leadership team of the company and report to CEO Evan Spiegel. Mr. Mitchell will lead all consumer and product marketing programs as Snap continues to bring creativity and new forms of self-expression to people all over the world. “Kenny’s consumer marketing expertise and his…

Cheetah Digital Announces Bill Ingram as Chief Product Officer

Veteran Product Executive Joins Cheetah Digital as Chief Product Officer to Lead Roadmap, Product Management, Product Marketing, and Innovation Cheetah Digital announces the addition of Bill Ingram as its new Chief Product Officer. Ingram brings a rich history in enterprise SaaS marketing technology, including over a decade at Adobe, and a bold new perspective to the Cheetah Digital team. Ingram will lead the innovation engineering, product management, product marketing, and user experience teams. His responsibilities will…

MarTech Interview with Brendan Smith, CEO and Co-Founder, Motive

"AI will continue to alter mobile advertising in a way that makes some of the challenges of performance-based marketing a thing of the past." Tell us about your role and journey in Advertising Technology. What inspired you to start Motive Interactive? I founded Motive Interactive (Motive) 15 years ago to provide cutting-edge digital marketing solutions. I was inspired to start Motive because I felt quality and a focus on service was missing from the AdTech space. In the beginning, the industry was flooded with people that…

Textio Flow: The Beginning of the End of Writer’s Block

Now Faster and Better Writing Actually Go Hand-In-Hand. Textio Flow Makes Augmented Writing the Ultimate Productivity Platform Textio announced the release of Textio Flow, a breakthrough step forward for augmented writing technology. With Textio Flow, your rough ideas are instantly transformed into powerful language with a single keystroke. Building on the words that you type, Textio’s data-fueled predictive engine generates highly effective writing that sounds like you. No more tortured minutes staring at a blank page,…

More Than 90% of Small Businesses Will Increase Advertising Spending in 2019

Most Small Businesses Are Prioritizing Advertising This Year and Will Increase Spending on Social Media Advertising (56%) and Other Online Advertising Mediums Such as Google Search and Banner Ads (41%) Nearly all small businesses (91%) plan to invest more in advertising in 2019, according to a new survey from The Manifest, a business news and how-to website. Annually, more than half of small businesses (57%) spend less than $50,000 on advertising, the survey found. Increased spending on advertising will help small…

New AI-Powered Zoovu Interface Brings Self-Service Digital Assistants to Market

Enhanced Offering Empowers Brands to Create Fully-Customizable Digital Assistants to Uplevel Conversational Capabilities Zoovu, the leading AI conversational marketing platform, announced the launch of its new interface, delivering a first-of-its-kind, AI-powered, self-service digital assistant suite to brands and retailers. Zoovu’s enhanced offering fuels a new means of brand / consumer interaction and engagement via solutions like chatbots and voice assistants, providing authentic personalized experiences and…