Marketers are increasingly focusing at delivering impressions that inspire customers to engage and buy. Impressions are vital to building meaningful, …
Wyng Launches Digital Campaign Tools to Enable Campaign Scoring and Benchmarking
Digital campaign platform Wyng announced two products dedicated to providing agencies with technology tools and infrastructure for bringing innovative digital campaigns …
“User retention is the new user acquisition and in-app marketing plays a key role in driving retention”
Polly Alluf VP Marketing at Insert "Marketers are often not given enough control over the company’s mobile app." On Marketing …
PlaceIQ and IRI Launch Expanded Partnership to Augment IRI’s Retail Big Data Cloud Offering
Combination of In-store Purchase Data and More than 20 Unique Data Assets with Location-based Insights Empowers IRI Brand and Agency …
Sitecore Appoints Mark Frost as Chief Executive Officer
Experienced Cloud Software Leader to Drive Next Phase of Growth Sitecore®, the global leader in experience management software, announced that Mark …
Voyager Search Adds Longtime Collaborator Cainkade to Strategic Partner Program; Launches First Ever User Meeting, Voyager Experience
Customers And Partners To Present On Usage Of Voyager Search Software, Company To Provide Overview Of New Product VoyagerODN Voyager …
Interview with Jason Hemingway, Chief Marketing Officer at Thunderhead
Jason Hemingway CMO at Thunderhead "Audiences for both B2C and B2B brands are bored of being marketed at." On Marketing …
“Social media is a database that can help marketers understand their target audience”
Aseem Badshah Founder & CEO at Socedo "Social media networks are databases of user-generated content that can help marketers understand …
Interview with James McDermott, CEO and Co-Founder at Lytics
James McDermott CEO and Co-Founder at Lytics "Today’s best tech companies have realized that customers want you to lead the …
Programmatic Tech Bytes with John Snyder, CEO at Grapeshot
Last month, Grapeshot partnered with Vice Media to help brands maximize ad effectiveness with a customized brand safety solution. Grapeshot’s …
Phunware Partners with Lotame to Provide Marketers Access to Its Vast Mobile Events Data
The partnership provides Lotame’s DMP users access to data from hundreds of billions of mobile events powered by …
TwentyThree Partners with HubSpot to Integrate Video and Marketing Automation
TwentyThree, the leading video marketing automation platform, announced an innovative cooperation with leading inbound marketing and sales platform — HubSpot. The …
Interview with Nicole Amsler, VP, Marketing at Cloudinary
Nicole Amsler VP, Marketing at Cloudinary "A DAM solution should be the foundation for orchestrating unique customer experiences across various …
SAVO’s Acquisition of KnowledgeTree Helps Consolidate the Sales Enablement Market
The acquisition helps SAVO expand its products, technology, and geographic coverage The SAVO Group acquired North Carolina-based KnowledgeTree. The company …
Why Video is Your Safest Platform to Increase B2B Sales Opportunities
Building the first video marketing strategy for B2B customers is akin to baking your first cake! Nobody gets it right …
Hootsuite Unveils ‘Amplify for Selling’ to Nurture Sales Pipeline using Social Insights
Hootsuite also released a new study from leading analyst firm– Forrester Research that shows 98% of sales and marketing leaders see …
Snips Launches Social Insights to Measure Audience Demographics for Influencers
Snips Social Insights will offer analytics and audience demographics for influencers to measure brand engagement across social media. The new platform …
Salesforce Einstein Analytics Unveiled to Add Meaningful Context to Data Analytics
Now every Salesforce user has access to advanced analytics apps with data discovery, rich visualizations and powerful predictive and prescriptive …
Is All That Big Data Making Your Head Spin?
Building a User-Friendly Marketing Data Ecosystem Welcome to the Jungle! Welcome to today’s Marketing Data Ecosystem. It’s a myriad of …
Hootsuite Report Finds That CEOs on Social Media Boost Credibility
Social media management tool Hootsuite, released a report, “The Social Executive: How to Influence Trust, Transparency, and the Bottom Line” …