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        MarTech Interview with Hugh Fletcher, Global Head of Consultancy and Innovation at Wunderman Thompson Commerce
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        MarTech Interview with Dennis Becker, Chairman and CEO at Mobivity
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        Prediction Series 2019: Interview with Tyler Simmons, Managing Director APAC at Foursquare
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        TechBytes with Brice Chambraud, Managing Director at Blackbird.AI
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        Prediction Series 2019: Interview with Scott Webb, CEO at Avionos
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        Fireside Chat with Mitch Ratcliffe, Marketing Partner at Metaforce
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        Fireside Chat with James Ontra, Co-Founder at Shufflrr
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        Fireside Chat with Cameron Church
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        Why GDPR Changes Everything…for the Better
      • A-Z Glossary For Good TV Marketing - Part 3
        A-Z Glossary For Good TV Marketing – Part 3
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        A-Z Glossary For Good TV Marketing – Part 2
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        Behind Brand Storytelling: What Makes Your Website Story Work
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        Removing the Proxy Albatross: Three Problems IP Data Solves for Marketers
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        Should You Trust SSAI in CTV Advertising?
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        Predictions Series: Top 10 Trends in Digital Advertising in 2020
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        10 Terrible Ways to Start a Presentation
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        75 Inspiring Martech Leaders Who Are Prepared for 2020
      • Tech Fraternity Finds Inspiration in Sundar Pichai's Promotion as the New CEO of Alphabet
        Tech Fraternity Finds Inspiration in Sundar Pichai’s Promotion as the New CEO of Alphabet
      • Uberflip's SnapApp Acquisition Welds Personalized Content with Lead Qualification
        Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification
      • Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Should Learn from Rakuten Arena's Omnichannel Media Marketing
        Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing
      • What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
        What Louis Vuitton (LVMH) Buying Tiffany & Co. Means for Retail Marketing
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Search Results for: brand building

Infosys Completes Acquisition of Award-Winning Creative and Consumer Insight Agency, WONGDOODY
Audience Data

Infosys Completes Acquisition of Award-Winning Creative and Consumer Insight Agency, WONGDOODY

Infosys Enhances Its Digital Experience Services Ecosystem Infosys, a global leader in consulting, technology and next-generation services, recently announced that …

PRNewswireMay 30, 2018, 4:33 pmDecember 28, 2018 0 1164
Interview with Oz Etzioni, CEO and Co-founder, Clinch
Interviews, Video, Video Advertising

Interview with Oz Etzioni, CEO and Co-founder, Clinch

"In order to capture all available channels under one roof, brands will have to use unified data, unified creatives and …
Sudipto GhoshMay 30, 2018, 4:27 pmMay 30, 2018 0 2510
5 Ways Smart Sales Managers Optimize 1:1 Coaching Time
Guest Authors, Sales & Marketing, Sales Enablement

5 Ways Smart Sales Managers Optimize 1:1 Coaching Time

In a perfect world, sales managers would spend quality time coaching their teams. The challenge is that sales managers are …

Richard LanchantinMay 29, 2018, 6:55 pmMay 29, 2018 1 2127
Michael Ni
Interviews

Interview with Michael Ni, CMO, RichRelevance

"The end game is consistent, memorable interactions – in real time, in context and individualized." Tell us about your role …
Sudipto GhoshMay 29, 2018, 4:00 pmMay 29, 2018 1 3479
Salesforce-Sponsored Car 66 Finishes in Top-12 in Indy 500
AI/ML, Staff Writers

Salesforce-Sponsored Car 66 Finishes in Top-12 in Indy 500

Salesforce’s Einstein Analytics Team Also Added to the Race Festivities, Hosting an Interactive Analytics Pit Stop Experience at the Racetrack …

Sudipto GhoshMay 28, 2018, 11:03 pmMay 29, 2018 0 2714
Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win
Account Based Marketing, Guest Authors, Sales & Marketing

Embracing the Bow-Tie Funnel: Why Marketing is Most Important After the Win

Marketing is a rapidly changing landscape – and if you haven’t heard yet, the days of the traditional “funnel” are …

Carlyn ManlyMay 28, 2018, 6:31 pmMay 28, 2018 3 4316
Web.com
Sales & Marketing

Web.com Appoints New Chief Financial Officer

Web.com Group, Inc., the marketing partner for businesses wanting to connect with more customers and grow, appointed Jennifer Lada as …

PRNewswireMay 26, 2018, 4:20 pmMay 26, 2018 0 763
Real Estate Marketing Social Media
Guest Authors, Social, Social Media Marketing

4 Classic Real Estate Marketing Tactics Reimagined for Social Media

According to Global Web Index, one out of three Internet users look for information about a product or brand on …

Adrian FisherMay 26, 2018, 4:00 pmMay 26, 2018 4 8670
dotmailer Boosts Customer Personalization Through Nosto Integration
Email Marketing, Marketing Automation, Programmatic Email

dotmailer Boosts Customer Personalization Through Nosto Integration

Nosto Email Personalization Widgets Allow Dotmailer Users to Deliver Experiences Tailored to Individual Customers, in Real Time and Across Any …

MTS Staff WriterMay 25, 2018, 9:17 pmMay 25, 2018 0 1944
John Sampogna
Fireside Chat

Fireside Chat with John Sampogna

John Sampogna talks about his journey in setting up Wondersauce. Know My Team My role at Wondersauce, and how I …
Sudipto GhoshMay 25, 2018, 8:00 pmMay 25, 2018 1 6730
GDPR is the Best Thing to Happen to Personalization
Guest Authors, Privacy and Regulations

GDPR is the Best Thing to Happen to Personalization

Embracing Consent and Privacy is the Best Way to Breathe New Life into Marketing After years of debate, infighting, and …

Rob BrosnanMay 25, 2018, 3:57 pmMay 25, 2018 1 4058
Mobile, Video

Piehole.TV Says That Mobility Will Rule Video in 2018

Piehole.tv Research Shows That Video Production and Viewing Becomes More Challenging as Goldfish Attention Span Proves Longer Than a Human’s …

PRNewswireMay 25, 2018, 3:54 pmMay 25, 2018 0 706
Dropp.TV Announces Andrew McCartney as CEO
B2B Commerce, Social Commerce

Dropp.TV Announces Andrew McCartney as CEO

Seasoned UK Tech Entrepreneur and Former CEO in Residence of Microsoft Ventures Andrew McCartney Joins Global Shoppable Media Platform Dropp.TV …

MTS Staff WriterMay 25, 2018, 1:00 pmMay 25, 2018 0 1443
GDPR Deadline Will Open the Door for Data Transparency
Guest Authors, Privacy and Regulations

GDPR Deadline Will Open the Door for Data Transparency

GDPR Noncompliance and Failure to Manage Data Transparency Poses a Real Threat to a Brand’s Credibility The topic of GDPR has …

Jonathan LacosteMay 24, 2018, 7:30 pmMay 24, 2018 0 3393
Salsify Joins Amazon Marketplace Developer Council
Content Management, Content Marketing

Salsify Joins Amazon Marketplace Developer Council

The Move Furthers Salsify’s Ongoing Commitment to Building Innovative Technology Supporting Businesses That Sell on Amazon and Across the Digital …

PRNewswireMay 24, 2018, 7:21 pmDecember 31, 2018 0 973
How The Next Generation of Affiliate Marketing is Driving the Digital Future
Analytics, Guest Authors

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some …

Robert GlazerMay 24, 2018, 5:54 pmMay 25, 2018 3 7087
TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud
Tech Bytes

TechBytes with Jeri Kelley, Sr. Product Strategist, Oracle Commerce Cloud

Jeri Kelley Senior Product Strategist, Oracle Commerce Recently, Oracle Commerce Cloud, in partnership with Mirakl, released the Next Generation of B2B Purchasing Report 2018. The …
Sudipto GhoshMay 24, 2018, 5:00 pmMay 24, 2018 1 2111
Punchh Facilitates GDPR Privacy Shield Compliance for Retailers
Privacy and Regulations

Punchh Facilitates GDPR Privacy Shield Compliance for Retailers

Latest Platform from Punchh Upgrades Help in GDPR Privacy to Ensure the Security of Consumer Data and Adherence to New …

Sudipto GhoshMay 24, 2018, 4:05 pmMay 24, 2018 0 1170
Ken Leren
Audience Data, B2B Data, Email Marketing, Interviews, Marketing Attribution

Interview with Ken Leren, Founder, Tech Essence

"The shift in the market towards getting consent for marketing will result in a more B2C-like approach to B2B brand …
Sudipto GhoshMay 24, 2018, 3:58 pmMay 24, 2018 0 2005
Localytics
Mobile, Privacy and Regulations

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users’ Privacy Localytics, the leading mobile engagement platform, …

PRNewswireMay 23, 2018, 11:50 pmMay 23, 2018 0 865

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