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Why the Private Sector, Not Just Governments, Needs to Take the Lead in ‘Cleaning up’ Europe’s Digital Economy

The technology industry has had a tumultuous year. Many organizations have come under fire for data misuse and questionable data handling practices. And some of the biggest household names in technology and business have been tarnished for the way they knowingly or unknowingly use black hat methods to obtain and use consumer data for Marketing purposes. Only last month, Twitter admitted it inadvertently used users’ phone numbers, initially supplied to help bolster their security, to serve them ads instead. And who can…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…

SDL Tridion Sites Named Most Scalable Web Content Management Platform

SDL maintains position as a market leader in latest industry rankings by independent analyst firm, Ars Logica SDL, a global leader in content creation, translation and delivery, is pleased to announce that the latest release of its web content management (“WCM”) solution, SDL Tridion Sites 9.1, has been recognized as a market leader by independent analyst firm, Ars Logica, including being best-in-class for enterprise tech stack leverage and extreme scalability. SDL Tridion Sites is SDL’s web content management solution…

MoEngage Inc. Achieves Amazon Web Services Retail Experience Competency Status

MoEngage Inc, an intelligent customer engagement platform, announced today that it achieved Amazon Web Services (AWS) Retail Competency. AWS Retail Competency Partners have demonstrated technical proficiency and proven customer success across numerous innovative solution areas in retail spanning Data Lakes, AI/ML, Voice, Recognition, IoT, Microservices, and Retail Transformation. AWS Retail Competency Partners undergo rigorous validation by AWS to ensure alignment to AWS best practices for building the most secure,…

Nielsen Welcomes Sandra Sims-Williams As Senior Vice President Of Diversity & Inclusion

Nielsen announced that Sandra Sims-Williams will join the company as Senior Vice President of Diversity & Inclusion (D&I), beginning January, 2020. In this role, Ms. Sims-Williams will lead Nielsen's D&I strategy and teams for both the Media and Connect sides of the business, through Nielsen's transition into two independent, publicly traded companies. As Senior Vice President of Diversity & Inclusion, she will join the company's executive leadership team and will report to Nielsen's Chief Executive…

Ticker Tocker Brings its First Predictive AI Layout to their Platform

AI Layout release proves Ticker Tocker's unique ability to develop custom trading layouts for it's Leaders Ticker Tocker, a social marketplace comprised of trading Leaders who provide real-time actionable trades and trading tools, announced the release of their first Leader layout powered by an AI algorithm. As a part of Ticker Tocker's mission of providing Leaders a platform to be able to monetize their expertise, Ticker Tocker has worked hand-in-hand with a new fledgling AI prediction platform, Adhara, to create a…

Appen Launches Secure Workspace Solution to Protect Sensitive Data for Annotation in Facilities or in At-Home Environments

Scales Artificial Intelligence (AI) Programs While Maintaining Security of Sensitive Data Appen Limited, the leading provider of high-quality training data for organizations that build effective AI systems at scale, announced the Appen Secure Workspace Solution, which provides the right combination of technology, people, and processes to ensure that projects containing sensitive data can be annotated by a global crowd securely. Secure Workspace is part of Appen's portfolio of Secure Solutions, a comprehensive,…

Acquia to Acquire Customer Data Platform AgilOne to Deliver More Powerful Customer Experiences based on AI

Unifies customer data from disparate platforms; drives personal experiences across every channel Acquia announced that it has signed a definitive agreement to acquire AgilOne, the leading customer data platform (CDP) for enterprises, to further deliver on its vision of providing open digital experiences. AgilOne brings valuable new capabilities to Acquia’s Open Digital Experience Platform, which harnesses the power of customer data and artificial intelligence (AI) to understand, acquire, and engage with customers.…

Triton Digital Releases Webcast Metrics Rankings for the Top Digital Audio Properties

Triton Digital, the global technology and services leader to the digital audio and podcast industry, released its monthly Webcast Metrics® rankers for September 2019. The global rankers, in addition to the U.S., LATAM, and EMEA regional rankers provide insight into the top-performing streaming audio stations and networks around the world for the month of September. Marketing Technology News: Tru Optik and Anzu.io Announce Multi-Year Exclusive Agreement to Bring Audience-Based Targeting to In-Game Advertising The…

GlobalSign Closes Out 2019 With 10 Million Digital Signatures Used Worldwide

Significant growth of digital signature usage and customers, IoT initiatives and integrations mark another year of expansion for leading certificate authority GMO GlobalSign, a global Certificate Authority (CA) and leading provider of identity and security solutions for the IoT, announced the company's top accomplishments during 2019. Most significantly, the year has been marked by exceptionally strong growth in customer's utilization of digital signatures. To date 10 million signatures have been used via GlobalSign's…

Sigma Computing Names SaaS Veterans Latha Colby and Cristina Bravo Olmo to Leadership Team

Key Executives Responsible for Driving Growth and Delivering on Innovation Sigma Computing, an innovator in cloud analytics and business intelligence (BI), announced the appointment of Cristina Bravo Olmo as the company’s Vice President of Marketing and Latha Colby as the Vice President of Engineering. “Leaders with strategic vision and the ability to bring that vision to life - and do it quickly - are extremely rare. We’re thrilled to find that balance in Cristina and Latha,” remarked Sigma CEO and Co-founder Rob…

Passport Raises $65 Million in Series D Funding

Funding fuels company vision for an open mobility ecosystem for cities Passport, the leading mobility management platform, has closed a $65 Million Series D funding round with participation by Rho Capital Partners, H.I.G. Growth Partners and ThornTree Capital Partners. These new investors join existing Passport investors Bain Capital Ventures, MK Capital, Grotech Ventures, and Relevance Capital. To date, Passport has raised a total of $125M. The new capital will be invested in growing Passport's mobility software…

OpenX Granted Patent For Scoring Impressions and Users in Programmatic Advertising

Patent is the 8th issued to leading digital advertising exchange OpenX announced that the United States Patent and Trademark Office has issued the company U.S. Patent 10,410,245, "System and methods for using a revenue value index to score impressions for users for advertisement placement." The patent highlights the vision that OpenX had years ago of allowing both marketers and publishers to better assess the value of an individual user behind a screen, and ensure ads are shown at a fair price that offers maximum value…

Seismic Rolls Out Fast and Flexible Deployment Options

Seismic Now Offers Accelerated Implementation Programs So Customers Can Start Seeing Benefits in as Few as Five Days Seismic, the market leader for sales enablement platforms, has rolled out accelerated implementation programs so companies can deploy Seismic's award-winning SaaS platform in as few as five business days. Seismic created the implementation programs based on experience onboarding more than 750 customers. The result includes tools such as easy to follow implementation templates and checklists designed to get…

GumGum Introduces In-Video Ad Unit

Sprint Will Beta Test New Non-Disruptive Alternative to Pre- and Mid-Roll Ads GumGum, Inc., a technology and artificial intelligence company specializing in solutions for advertising and media, announced the preliminary rollout of a new In-Video ad unit. The animated overlay, which offers a uniquely high impact non-invasive ad experience for online video content, has been made available to select partners through a pilot beta-test program. Sprint is among several brands participating. “These In-Video units have a simple…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

Afterpay Uses Leanplum to Increase Engagement

Multi-Channel Engagement Platform Provides Personalized Customer Journeys Leanplum, the leading multi-channel customer engagement platform, announced that Afterpay, an innovative digital platform that offers interest-free installment plans for online and instore (in Australia & New Zealand) purchases, is using its solution to improve engagement through data-driven personalization. Afterpay allows customers to shop from the name brands they love and pay by making four interest-free payment installments every two…

Tappx to Develop and Launch the World’s First Programmatic Server-Side Ad Insertion Platform for the Digital TV Advertising Industry with…

Tappx to disrupt the global OTT/CTV advertising industry Tappx - a leading AdTech company that delivers global digital advertising solutions for mobile and OTT/CTV - has secured backing from the EU Horizon 2020 SME-1 fund to develop and launch the world’s first Programmatic Server-Side Ad Insertion (PSSAI) OTT/CTV (Over-the-Top/Connected TV) solution. The Tappx EU Horizon 2020 project known as Tappx PSSAI is poised to disrupt the global digital TV advertising industry, because it can simultaneously manage and…

Optimove Uses Snowflake to Provide Brands with Direct Access to All Their Unified Customer Data

New integration will offer Optimove clients improved data shareability, processing speed, and transparency The Science-First Relationship Marketing Hub, Optimove, announced the migration of its data integration, transformation and sharing processes to Snowflake’s Cloud Data Warehouse. This is the latest step in Optimove’s revamp of its database infrastructure, Optidata, which enables brands to access, share and activate all their unified customer data. Combining Optimove’s sophisticated data calculations and…

Maoyan: China will Create Valuable Movie Companies Over the Next Decade

Maoyan Movies, a subsidiary of Maoyan Entertainment ("Maoyan" or "the Company") (Hong Kong: 1896), believes that consolidation in China's movie industry will create real valuable platform companies over the next five to 10 years. "There are still no real platform movie companies in China, like the 'Big Six' of Hollywood," said Maoyan Entertainment Chief Operating Officer Kang Li during the movie industry "Power Chart 2020" event on Sunday. "With industry consolidation over the next five to 10 years, China will create real…