The Report Found That Many Advertisers In Canada Are Choosing To Use Their Own First-Party Data For Targeting Campaigns Videology – a leading software provider for converged TV and video advertising – released its 'Q3 2017 Canada Video…
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Citilabs’ Streetlytics Provides Complete Hour-By-Hour Origin-Destination And Road Volume Analytics For The Entire United States Leading mobility analytics solution provider Citilabs has launched the first-of-its-kind nationwide…
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Appcast is Hiring a U.K.-Based Managing Director; Sponsoring Programmatic Track at Upcoming Jobg8 Job Board Summit 2017 - Europe Appcast, the leading developer of programmatic job advertising technology, announced that the company is…
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SintecMedia Enhances Managed Services Offerings With Publisher Audience Extension Powered By The Trade Desk  SintecMedia, the world's leading provider of broadcast and digital management software, announced a new managed services…
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Adext Is Sharing Advertising and Digital Marketing Tips for This Black Friday As tradition dictates, November hosts one of the most expected commercial events of the year; Black Friday and is just around the corner (November 24th) on…
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"If you don’t have the right infrastructure and architecture technologically, it is nearly impossible to implement campaigns in a successful way that reaches customers." On Marketing Technology MTS: Tell us about your role at Ansira and…
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"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about…
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Snap Inc, the Parent Company of Snapchat, Has Reportedly Acquired Metamarkets for the Programmatic Ad Data Analytics on Their Popular Social Media App Snap Inc is said to have acquired ad tech start-up Metamarkets, according to industry…
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You know when you hear those pharmaceutical commercials for drugs with potential side effects that sound worse than the diseases they are trying to cure? Sometimes the fight against ad fraud is reminiscent of that. Digital ad fraud is a…
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With the kids back in school and summer behind us, it can only mean one thing—time to start planning for the holidays! “Wait! But the leaves only just started to change?” you might be thinking. I know, it seems early. But an early start can…
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"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What…
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"Consumers are now interacting with brands across more channels and touch points than ever before, the issue of maintaining consistency and providing customers with a cohesive brand experience is also becoming increasingly important." On…
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"In those days, programming AI meant predicting as many possible outputs and linking some response or action to each. Nowadays the paradigm has shifted to programming of neural networks, where the machine learns over time through the…
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"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here.…
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"Mobile is changing how brands and marketers think about their spend. For the first time in history, spending can be truly 'quantifiable'." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? What…
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