How Strong Culture Translates to Strong Partnerships

Behind every successful company, there’s a story of the culture that enabled its success. Company culture should permeate every aspect of an organization’s business -- from its internal employee interactions to its external partnerships and beyond. Stories of culture and its larger impact on businesses and their partnerships were at the heart of Performance Horizon’s Innovation Day event in Sydney, Australia, last month. At Innovation Day, over 200 partner marketers from across Australia and Asia came together to discuss…

Yext And Trustpilot Partner To Offer New Customer Reviews Integration

Latest Addition to the Yext App Directory Gives Customers a Streamlined Solution for Authentic Brand-Level Reviews Yext Inc., the leader in Digital Knowledge Management, announced an integration with Trustpilot, a leading global online review platform, that will allow Yext customers to collect and manage brand-level customer reviews. The integration gives businesses a streamlined solution for the management of brand-level customer feedback. Trustpilot, which currently hosts more than 40 million reviews of 210,000…

Social Agency GLOW Leads Westminster Kennel Club Dog Show to Record Engagement Among Millennial Audience

Innovative Campaign Spans Twitter, Facebook, Instagram, Giphy and Snapchat, Producing Record-High Social Results With Over 44 Million Impressions in Only 5 Days An innovative, multi-platform social campaign from social and digital marketing agency GLOW helped the Westminster Kennel Club set records in attracting and engaging a millennial audience for its annual dog show. The social campaign for the 2018 show last month capped five years of expanded platform presence and successful, sustained growth among millennial dog…

Meet the NetRep Bulletin, NetReputation’s Response to Video on Social Media

It's Becoming More Clear That When People Are Trying to Grasp Subject Matter, They Always Prefer to Watch the Information Unfold Directly Sending a clear message to audiences is an art form, effort that can take a single person to develop an idea or a whole team in charge. It begins with a spark of thoughts that later would be transformed into a piece of content that needs to be delivered in the most effective approach. It that sounds tricky, it is, and that's when compelling tools that can help marketers and enthusiast…

Simmons Research Launches Simmons Activate, A Programmatic Activation Solution

Partnership with Acxiom Provides Media Buyers with Advanced Analytics and Programmatic Targeting Simmons Research, the leading source of essential consumer intelligence, recently announced the launch of Simmons Activate, its programmatic activation solution. Powered by a strategic partnership with Acxiom, Simmons Activate provides marketers with the ability to convert actionable consumer insights into targetable segments across digital and addressable TV. As a result, consumers will experience fresher, more relevant…

Socialbakers Named in the 2018 Inc. 5000 List of the Fastest-Growing Private Companies in Europe

AI-Powered Social Media Marketing Platform Socialbakers Recognized for Its pace of Growth Socialbakers, the leading social media marketing platform, has been named in the 2018 Inc. 5000 list of the fastest-growing private companies in Europe. The annual list ranks businesses based on their revenue growth and Socialbakers secured its placement in this exclusive club alongside global brands such as Intuit, Microsoft, Oracle and dozens of other prominent alumni. Over the last ten years, Socialbakers has set the standard…

IBISWorld Launches Call Prep Insights on Salesforce AppExchange

App Helps Professionals Reduce Meeting Prep Time and Understand Clients' Business Needs with Seamless Access to IBISWorld's Collection of Strategic Industry Insights IBISWorld, a global leader in industry market research, launched a new sales acceleration tool, Call Prep Insights, now available on the Salesforce AppExchange. The application provides sales and client service professionals access to IBISWorld's industry intelligence within Salesforce. Also Read: Bluecore Announces Salesforce Marketing Cloud Integration…

Tracking First Joins Adobe Exchange Partner Program to Enhance Data Governance and Reporting

Data Governance Firm Advances to Business Level Partner Within the Program to Supply Digital Marketers with a Unified Governance Platform, Resolving Campaign Data Issues Prior to Launch Tracking First, a leading data governance and quality assurance company, has joined as a Partner in the Adobe Exchange Partner Program. The collaboration with Tracking First is designed to help Adobe Analytics Cloud users, who can now make campaign optimization decisions. The decision-making would be backed with greater confidence and…

Amobee Launches Custom Bid Algorithms for Marketers

Custom Bid Algorithms for Marketers Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a leading global digital marketing technology company serving brands and agencies, has announced new enhancements to its platform that allow buyers to deploy custom data sets into Amobee’s bid modeling system. The feature launch empowers advertisers and their agencies to tailor their bid strategies against the data signals that matter most to them. Amobee Custom Bid…

Maestro Unveils Impact Scores: A New Metric for Interactive Live Streams

Engagement, Monetization, and Viewer Hours Join Viewership in the Rating System for the Cord Cutting Generation Maestro unveiled Impact Scores, a brand and agency-focused rating system designed for interactive live streams. "Live streams have evolved beyond simple TV broadcasts delivered over the internet. As a consequence, reach has become an insufficient metric on its own for measuring value. As cord-cutting continues and live streaming grows increasingly interactive, so too does the need for new metrics that…

Smartly.io Reaches Record Growth Rate of 100% Year-Over-Year Globally

Advertising Automation Company Fuels Momentum with Uber Partnership; Launch of LATAM, ANZ Offices; Appointment of EMEA General Manager  Smartly.io, a leading Facebook advertising automation platform, announced that the company has grown more than 100% year-over-year globally, driven by rapid expansion of its customer base, including a global contract with Uber. The ride-sharing app, along with game publisher Ubisoft and online food service Delivery Hero, join a roster of over 600 brands and agencies that rely on…

TravelClick and Google Expand Partnership to Help Hoteliers Maximize Revenue In An Increasingly Competitive Market

The TravelClick and Google Partnership Gives Hotels an Edge with Early Access to New Beta Products and Unique Data TravelClick, a leading global provider of data and revenue-generating solutions for hoteliers, announced the Company's expanded relationship with longtime partner Google to enable hoteliers to drive more direct bookings and revenue. This partnership helps independent and small to mid-sized hotel chains to better identify, attract and convert guests when using the combined Google and TravelClick solutions.…

Artesian Continues to Refine Sales Intelligence Platform with New AI-Powered Capabilities

Artesian Solidifies Position as a Market Leader in Sales Intelligence Thanks to Ground Breaking New Capabilities Artesian Solutions, a leading AI-powered sales intelligence tools maker has launched a range of new capabilities for the dynamic sales tech industry. The AI-driven services from Artesian would now equip client-facing teams with the resources they need to succeed in a modern commercial environment. Read More: Velocify LeadManager SMS Texting Arrives in a New Avatar for Agile Sales Teams Speaking about the…

TechBytes with Claire Sporton, SVP, Customer Experience Innovation, Confirmit

Claire Sporton SVP, Customer Experience Innovation, Confirmit Technology can be used to measure the quality of both – Customer Experience and Customer Engagement. To dive deeper into the world of marketing technologies created to deliver better customer experiences along the buyer’s journey, we spoke to Claire Sporton, SVP, Customer Experience Innovation at Confirmit.Tell us about your role at Confirmit and the team/ technology you handle. I am the Senior Vice President, Customer Experience Innovation at Confirmit.…

New Qualtrics Partner Network Helps Organizations Close Their Experience Gaps

Global Ecosystem Supporting The Qualtrics Experience Management Platform Announced Qualtrics, the leader in research and experience management, announced the launch of the Qualtrics Partner Network (QPN), to expand the global ecosystem of partners providing programs and solutions based on the award-winning Qualtrics Experience Management (XM) Platform. The announcement was made recently at the Qualtrics 2018 X4 Experience Management Summit in Salt Lake City. QPN members will gain access to the…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Munvo and Evergage Partner on Advanced Personalization Capabilities

Munvo Launches New Personalization Practice, Combining its Management Consulting Services with Evergage Technology to Accelerate Digital Marketing Transformation for Enterprise Customers Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel and other industries. Under the agreement,…

Anodot Expands Globally, Adds Andy Fenselau As New CMO

Following Massive Customer and Sales Momentum, Anodot Brings on Andy Fenselau and Amit Levi to Help Accelerate Its Global Ramp Anodot, the AI-powered analytics company, announced that it has appointed Andy Fenselau as Chief Marketing Officer, based in the company's Silicon Valley headquarters and Amit Levi as the VP Head of Product, based in the Israel offices. This is the next step in Anodot's hyper-growth trajectory following a recent $23 million round of funding. Fenselau previously led strategy, marketing…

Cloudwords Launches the Cloudwords Marketplace

Industry's First Localization Software Exchange Platform Readies the Market for Big Changes Cloudwords Inc., the leading Marketing Globalization Platform, announced the Cloudwords Marketplace, the industry's first localization software exchange designed specifically for marketing organizations to have one single exchange platform for their integrated solutions. The platform allows marketers and their organizations to make faster, more informed decisions that will ultimately increase their bottom line.…

MediaMath and Cision Bridge Paid and Earned Media

Industry Leaders Partner to Expand Omnichannel Opportunities Across Marketing Channels Fueled by Robust Audience Data and Technology MediaMath and Cision announced a joint partnership that enables brands to integrate data from earned media with paid media, giving brands a holistic view of their customers. The partnership addresses the need for marketing and advertising professionals to integrate their efforts, resulting in targeting and measurement across earned, owned and paid channels. "For decades,…