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TechBytes with Peter Isaacson, CMO, Demandbase

Tell us how you conceived the idea of launching a book on ABM. CEO Chris Golec, VP of ABM Strategy Jessica Fewless and I have been wanting to write a definitive book on Account-Based Marketing (ABM) for almost four years now. The concept of the book draws from our collective experiences building our own ABM strategy and teaching our customers and prospects how to do ABM. What does it take to write a book on ABM? What lessons did you draw from personally while writing the book? Together, we have a combined 25+ years of…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Accenture Interactive Operations Expands Leadership Team with Addition of Two Seasoned Industry Executives

Caspar Schlickum to Lead Asia Pacific Region; Peter Kolster Hansen to Lead Next-Generation Content Services Accenture has expanded the worldwide leadership team of Accenture Interactive Operations with the hiring of Caspar Schlickum as regional managing director for Asia Pacific and Peter Kolster Hansen as managing director and worldwide lead for Next-Generation Content Services. Both will play a critical role in differentiating Accenture Interactive Operations’ product and service offerings to help clients reinvent…

Impact Secures $75 Million in Funding Led By Providence Strategic Growth

Financing to Accelerate Growth for the Leading Partnership Automation SaaS Provider Impact, the global leader in PARTNERSHIP AUTOMATION, announced a $75 million investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in this investment. Analysts, technology…

Mavrck Enables Marketers to Scale Higher Quality Ratings and Reviews Through Expanded Influencer Marketing Campaigns

Mavrck, Digiday’s Best Influencer Marketing Platform of 2018, is helping marketers to more easily integrate proposals to influencers to generate quality ratings and reviews alongside other campaign outcomes like creating content. Building a volume of credible product ratings and reviews can be a daunting task, but for marketers executing influencer marketing programs, ratings and reviews generation should be a simple value-add opportunity. By prompting influencers through the Mavrck platform to submit product ratings and…

Lucidworks Hires Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC

Robert Lau Is Building Lucidworks’ Presence and Go-To-Market Strategy in Global Emerging Markets, Including the Asia-Pacific Region Lucidworks, leader in AI-powered search applications, announces the hire of Robert Lau as Chief Operating Officer for Global Emerging Markets and APAC. Lau has over two decades of experience in engineering, marketing, sales, and operations in the software industry, most recently leading APAC operations at Splunk and Elastic. As Lucidworks begins to expand to the Asia-Pacific region and beyond,…

Gartner Suggests, Atomize Your Content to Drive Customer Experience and Personalization

Marketing Leaders Strive for One-to-One Personalization, But Fall Significantly Short in Most Cases While most marketing leaders continue to strive for one-to-one personalization, achieving this type of tailored messaging falls short, causing most personalization efforts to fail, according to Gartner, Inc. The price of getting personalization wrong is steep. In a survey of more than 2,500 customers, more than half report they will unsubscribe from a company’s communications and 38 percent will stop doing business with a…

Sprinklr Launches Global Partner Program

Sprinklr announced the launch of the Sprinklr Partner Program. This program delivers training, go-to-market support, and a certification program to an ecosystem of technology organizations, systems integrators, agencies, and social media channels. Sprinklr’s partner program will help brands collaborate across marketing, sales and care to meet the needs of the modern customer. Learn more about Sprinklr’s partners throughout the company’s SXSW events at the JW Marriott Austin, from March 8th to March 10th. Sprinklr offers…

The ‘C’ in Customer Experience (CX) Means Consistency

Modern Customers Are Buying Not Just Products, but Also the Experience. This Has Changed the Entire Paradigm of Doing Business in CX-Focused Markets Where Stakes Are Higher Than Ever Before In the modern era, the inexorable rise of Customer Experience has pushed the bar higher in Marketing, Sales, Service and Commerce. The biggest challenge faced by marketing professionals lies in delivering connected and smoothly concerted experiences to a whole new generation of customers that expect instant solutions, round-the-clock…

MarTech Interview with Jeff Kupietzky, CEO, PowerInbox

"Having great data scientists on your team is the key — they must be able to crunch the numbers, but also ask smart questions and understand the implications of the analytics as it applies to real human behavior." Tell us about your role and journey into Email Advertising.  What made you start PowerInbox? My prior company monetized domain names and we had a small unit providing a shopping comparison experience for travel. Although it was a small site, we noticed that over 80% of the value was coming from its email list,…

SmartBug Media Expands Skilled Marketing Team with Strategist Molly Rigatti

 SmartBug Media—a leading intelligent inbound marketing agency that assists businesses in generating leads, increasing awareness, and building brand loyalty through inbound marketing, digital strategy, design, marketing automation, and public relations—announced the addition of Molly Rigatti as marketing strategist. In this role, she will work with clients to build efficient marketing engines and help them exceed revenue goals. Rigatti also plans to play a pivotal role in SmartBug's ongoing marketing efforts as the…

Afilias Appoints Ram Mohan as Chief Operating Officer

Former EVP/CTO Promoted to COO Afilias, the world's second largest domain name registry, announced that it has promoted Ram Mohan to the newly created position of Chief Operating Officer, responsible for most of the day-to-day operations of Afilias and its global subsidiaries.  Mr. Mohan will continue to report to Afilias' President and CEO, Hal Lubsen; most all of Mr. Lubsen' s previous direct reports will now report to Mr. Mohan. Mr. Mohan's appointment recognizes the pivotal role he has played in the development of…

MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss

"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company? I began my role as Chief Product Officer and Chief Marketing Officer in January 2018 — a year ago. I am responsible for Product Management, marketing and communications globally. My roots are in technology, telecom…

Sitecore Experience to Help Europe’s Marketers Tackle Their Biggest Digital Marketing Challenges

Sitecore Details Complete Keynote Lineup and Agenda for London Conference Sitecore, the global leader in digital experience management software, announced its keynote speakers and agenda for the inaugural Sitecore Experience conference in Central London. Registration is currently open for the one-day event, which will bring together hundreds of digital marketing leaders from around the region to discuss emerging trends and share winning strategies and tactics to address challenges unique to the European market. "Today…

MarTech Interview with Charmagne Jacobs, VP of Global Marketing, Adslot

"If you hire the right people to do the right work, have the right support internally, and have a clear strategy in place that is focused on the needs of the consumer, it will be a lot easier to ensure your company not only survives but also thrives in the digital economy." Tell us about your role and journey into technology. How did you arrive at Adslot? I had a few career stops before landing in digital media, however, it wasn’t until I was working in public affairs where I really started thinking about how to translate…

Accenture Acquires UK-Based Innovation Firm ?What If!, Enhancing Ability to Help Clients Reinvent Themselves with Experimentation-Led…

Accenture has acquired ?What If!, a privately owned innovation firm that uses an experimentation-driven approach to help clients incubate new products, services, business models and organizational cultures. The acquisition will further enhance Accenture’s front-end innovation capabilities that help clients rapidly ideate, prototype and scale innovative products and services for the digital economy. The terms of acquisition were not disclosed. Headquartered in London, with additional offices in New York and Shanghai,…

Spredfast + Lithium Join Forces as “Khoros” to Offer the Industry’s Best Customer Engagement Platform

Khoros to Provide Enterprise Companies with a Best-In-Class Platform to Help Them Stay All-Ways Connected The combined company of Spredfast and Lithium announced its new name: Khoros, LLC. The coming together of Spredfast and Lithium as Khoros represents over 15 years of market leadership in marketing, care, and communities. Khoros currently serves more than 2,000 of the world’s leading brands including Pizza Hut, Sprint, and HomeAway, and manages more than 500 million consumer touch points every day across social media,…

CleverTap Partners with Nexmo, the Vonage API Platform, Empowers Marketers to Communicate with Their Customers at Scale

Mobile Marketers Can Now Leverage Various Channels of Customer Communications, Such as SMS, Social Messaging Apps and More, to Craft Engaging Customer Experiences That Drive Reliable Long-Term User Retention and Customer Satisfaction with Reliability and Dependability The leading mobile marketing automation platform, CleverTap, announced it has chosen, Vonage, a business cloud communications leader, to enable additional user engagement channels directly from CleverTap’s mobile automation platform via Nexmo, the Vonage API…

Perfect Sense Introduces Modern Publishing for All with Brightspot Readymade

Perfect Sense announced the general availability of Brightspot Readymade, a content management system that reduces reliance on IT to empower publishers to distribute content globally across all channels. Introducing @brightspotcms Readymade, a CMS from @perfectsensedig that reduces reliance on IT to empower publishers to distribute content globally across all channels. Companies often struggle to deliver content to more devices, in more languages, faster than ever before. Publishers must support these constantly changing…

Solodev Achieves AWS Digital Customer Experience Competency Status

Company Recognized by AWS for Proven Success as Cloud-First Content Management System for Building Secure, Scalable, Award-Winning Digital Customer Experiences Solodev, a leading website content management system (CMS) built for Amazon Web Services (AWS), announced that it has achieved AWS Digital Customer Experience Competency status. The new AWS Competency was introduced for the first time at Shoptalk 2019 in Las Vegas – the premier venue for technology and innovation in the retail industry – where Solodev was a…