Bright Pattern Expands Executive Team With Brian Hays to Accelerate Growth

Bright Pattern, Leader in Cloud Contact Center Software, Hires Industry Veteran, Brian Hays, as Senior Vice President of Global Sales Bright Pattern recently announced the appointment of Brian Hays as Senior Vice President of Global Sales. Brian brings more than 30 years of experience in software sales, sales management and the development of strategic alliances and partnerships. The hire comes at a time of extreme growth for Bright Pattern, having reported a 97% revenue increase, 64% increase in new customers, and an…

Amplitude Launches Program To Help Startups Achieve Product Market Fit

Company to Offer Product Analytics Scholarship for Seed Stage Businesses Amplitude, a product analytics company, has announced a new program that offers seed stage startups a substantial scholarship for the company’s advanced product analytics platform. Using Amplitude, startups can better understand what features and user actions drive important metrics such as engagement and retention. Read More: What Every Sales Leader Should Know About Conversation Intelligence Technology The new scholarship program offers seed…

TechBytes with Robert Fox, CTO, HG Data

Robert Fox CTO, HG Data In a dynamic marketing technology ecosystem, technographic intelligence and audience segmentation analyses are growing in prominence. Modern-day marketing research analysts use technographic segmentation to identify and build audience profiles based on the characteristics and behaviors of consumers through the process of market segmentation. HG Data is one of the leading B2B tech companies to offer segmentation analysis at a very refined level. We spoke to Robert Fox, CTO at HG Data, to…

Beezy PocketFlow™ and Beezy Bot™ Unveiled to Improve Workflow Productivity

Beezy PocketFlow™ Allows Users On-The-Go to Easily Trigger Workflows Using a Natural Language Conversation with the Beezy Bot™ Beezy Inc., the Intelligent Workplace for Microsoft Office 365 and SharePoint – unveiled PocketFlow™, a new mobile app exclusively focused on business processes and mobile productivity. Many workflow solutions send email notifications to users letting them know they need to take action on some item, and most of the times this notification includes a link to an external system. By avoiding context…

Google AMP for Gmail: A Marketer’s View

Email AMPed-up It’s rare when something stirs up the attention of both email marketers and the tech community at large, but AMP for Gmail did just that. Seems there’s power in the Google name. Ever since the internet giant announced its expansion of AMP (Accelerated Mobile Pages) to Gmail, there’s been plenty of inside scuttlebutt amongst email industry insiders, as well as some open criticism of the idea. As a long-time B2B marketer, what struck me as most significant about the announcement was the larger…

Recursive Labs Unveils First-of-Its-Kind, Video-Based Customer Engagement Tool

Former Disney CTO Brains Behind Industry-Changing Technology that Addresses Increased Demand for Digital Customer Interaction Recursive Labs, a developer and innovator of state-of-the-art customer engagement platforms used to facilitate real-time communication between online businesses and their customers, announced the unveiling of its new Request solution. Request is the first-of-its-kind customer engagement platform that incorporates live video to enhance online consumer communication. Request offers a revolutionary…

Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm

Adobe Received Top Scores in Current Offering and Strategy Adobe announced that the company was recognized as a leader in 'The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018' report by Forrester Research, Inc. Adobe received the highest scores in the current offering and strategy categories. Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in 'The Forrester Wave: Cross-Channel Campaign Management, Q1 2018' report. Of the 12…

Interview with Matthieu Vaxelaire, CEO, Mention

"Customer voices are becoming an even bigger part of brands' content strategies, and vice versa."Tell us about your role and how you got here. What inspired you to be part of a social media monitoring company? I'm the CEO at Mention. My main focus is to enable our team to work happily and safely and to try to make the right decisions for company growth. I started out studying finance in Belgium (I'm from Brussels). From there I went to work in banking in London and Paris, before realizing that I really wanted to be an…

Harmonic Announces VOS SW Cluster for Fast Origination and Delivery of OTT and IPTV Services

The VOS SW Cluster Solution Has Already Been Successfully Deployed by a Leading Telecommunications Service Provider in the Asia-Pacific Region Harmonic, the worldwide leader in video delivery technology and services, announced the next evolution of its award-winning VOS offerings, addressing the need for increased agility, adaptability and state-of-the-art technology for OTT and IPTV deployments. VOS SW Cluster is a comprehensive software application that embeds market-leading media processing, including ingest, playout,…

Netskope Report Reveals User-Led HR, Marketing, and Collaboration Applications are Most-Used, Despite Pending GDPR

Over Ninety Percent of Organizational Cloud Services Not Enterprise-Ready Netskope, the leader in cloud security, announced the release of the February 2018 Netskope Cloud Report on enterprise cloud service usage and trends. A key finding of the report was that the HR and marketing categories had the highest number of services per organization, with an average of 139 services and 121 services, respectively. The report also saw growth in the number of cloud services used in the enterprise compared to last…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

eBay Hires Jan Pedersen as Chief Scientist, Artificial Intelligence

Pedersen Will Lead The Company's AI Strategy, Including Computer Vision, Natural Language Understanding And  Machine Learning eBay Inc, a global commerce leader, has hired Jan Pedersen as vice president and chief scientist, Artificial Intelligence (AI). Pedersen will lead the company's AI strategy, including computer vision, natural language understanding and machine learning, to deliver new customer experiences across the eBay platform. "Jan is a true pioneer in the industry, with over thirty years developing search,…

Seismic/Demand Metric Report: Effective Sales Asset Management Generates Significant Revenue Gains

Study Finds That Centralized Content Distribution, Visibility into Content Usage, and Effectiveness Metrics Among Primary Drivers of Improved Sales Content ROI What is the result of effectively equipping sellers with the content they need in buyer interactions? An approximate 20 percent increase in revenue, according to a study released by Seismic and Demand Metric. In a survey of more than 300 North American marketing and sales leaders, over half of participants estimated a revenue increase of 20 percent or more if…

[24]7.ai Releases the Only Virtual Agent with Integrated Conversational and Informational Capabilities

Reaches New Milestone with More Than 150 Patents and Patent Applications, and More than 200 Million Virtual Agent Interactions Annually 7.ai, a global leader in intent-driven customer experience solutions, announced its Winter 2018 Release, which enhances the company's flagship product 7 AIVA, to support both informational and conversational journeys in a single solution. This enables enterprises to handle everything from simple queries to complex interactions. The company also announced that it has more than 150 patents…

Roobot Amplifies with David Rich and John Hardigree as Executive Advisors

CRM and Analytic Solution Experts Join Roobot's Executive Team and Board to Accelerate Development of AI-Driven Personal Shopping and Service Solutions Roobot, an industry leading Personal Shopping Assistant for retailers, manufacturers and service providers, named David Rich and John Hardigree, who pioneered the use of predictive analytics at Accenture and Revolution Analytics (now part of Microsoft) as Executive Advisors. John, who is also an investor in the company, will play a key role joining the Board of Directors.…

Marketing Veteran Adrianna Burrows is the New CMO of Cornerstone OnDemand

Adrianna Burrows Is an Accomplished Executive with More Than 20 Years of Experience in Marketing, Branding, and Communications for Global, Multinational Technology Firms Cornerstone OnDemand, a global leader in cloud-based learning and human capital management software, today announced it has hired Adrianna Burrows as the company’s chief marketing officer (CMO), effective March 19, 2018. Adrianna Burrows will report directly to Cornerstone founder and CEO, Adam Miller. Read More: Relay Network Launches CX Builder At…

Fireside Chat with Shawn Schwegman

Shawn Schwegman talks about his journey in Martech and the launch of DemandJump. Know Me Today, I serve as the Co-founder and Chief Strategy Officer at DemandJump. My path here began about 15 years ago when I was the CTO and VP of Marketing at Overstock.com. While there, I led our team with an “Art of War” marketing strategy (ie. go where your competitors are not). We would purchase piles and piles of data and then manipulate it using tools like Microsoft Excel. After countless long nights (and many more…

Harvard Professor Stefan Thomke Joins Optimizely Advisory Board as Company Momentum Continues

Professor Stefan Thomke Will Serve as a Key Advisor, Ushering in a New Era of Accelerating Experimentation in the Enterprise Optimizely, the world's leader in customer experience optimization, announced that Harvard Professor Stefan Thomke is joining the company as a new member of the Optimizely Advisory Board. Thomke, the William Barclay Harding Professor of Business Administration at Harvard Business School and a contributor to Harvard Business Review, will advise the company on a variety of product, strategy and…

Four New Partners Join NetSuite Partner Program to Drive Growth, Customer Success

ERA Consulting Group, Smartbridge, Softengine and Vibrant to Build Cloud ERP Practices with NetSuite Oracle NetSuite, one of the world's leading providers of cloud-based financials / ERP, HR, Professional Services Automation (PSA) and omnichannel commerce software suites, announced that four new partners have joined the NetSuite Solution Provider Program. ERA Consulting Group, Smartbridge, Softengine, and Vibrant Inc. have teamed with NetSuite to launch new cloud ERP practices to help clients accelerate growth while…

Amplitude Expands Its Leadership Team to Meet Growing Demand for Product Analytics

Veteran Executives from Fastly and Google Join Rapidly Growing Company Amplitude, the product analytics company, announced that it has hired former Google executive Erik de Muinck Keizer as General Manager of EMEA to lead the company's first international office in Amsterdam. Amidst growing demand for its enterprise products, Amplitude has also hired Erik Watson, former Fastly executive, as VP of Enterprise Sales in North America. Before joining Amplitude, de Muinck Keizer spent 11 years at Google. While he was…