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Wikimedia Receives Another $3.1 Million and Free Cloud APIs from Google

Google Is Partnering with Wikimedia in Its Search to Find the Next Billion Non-Native English Speakers Google is all set to extend its support to Wikimedia — Wikipedia's parent company to find one billion new users. To solidify its support, Google announced an additional $3.1 million to Wikimedia at The World Economic Forum. The investment also guarantees Wikimedia Editors free access to a plethora of top-notch Machine Learning Tools. The amount — $3.1 million — is being split, with $1.1 million going to the Wikimedia…

CognitiveScale Reports Record Annual Software Subscription Growth

CognitiveScale, the emerging leader in Augmented Intelligence software, announced record growth in annual software subscription sales driven by high market demand for its Cortex5 Augmented Intelligence software. The company reported a 128 percent year-over-year growth in annual software and subscription revenues in 2018. This represents the third year of triple-digit sequential growth in the company’s five-year history. Gross margins, average selling price per client, churn, and customer satisfaction scores improved…

Interview with James Norwood, EVP Strategy, Chief of Staff, Episerver

"AI is an important component of any modern CMS as it offers the opportunity to enhance the customer journey with better targeting and more efficient use of customer data." Tell us about your role at Episerver. As EVP Strategy and Corporate Development and Chief of Staff at Episerver — recently bumped up from CMO to help align the business around the CEO and Board’s strategic agenda — I’m focused principally on product and pipeline and ensuring we’re delivering against both across the organization. With 30 years’…

Prediction Series 2019: Interview with Latane Conant, CMO, 6sense

What was the most impactful moment of the year for you at 6sense? We had a case study breakout session at the Gartner Sales & Marketing event to discuss the importance of Artificial Intelligence for executing ABM at scale, and ultimately competing and winning in the age of B2B buying, which requires a much more data-driven approach to Sales and Marketing. It was supposed to be a small roundtable discussion, but the room was packed. Still new to 6sense, I was incredibly nervous. Fortunately, Olivier Thierry, the CMO…

Voxnest Unveils Spreaker Enterprise Podcasting Platform for High-Volume Content Creators

Enterprise-Level Solution Offers Maximum Control over Content and Higher Yield on Ad Inventory Podcasting solution provider Voxnest announced the official launch of Spreaker Enterprise, an all-in-one podcasting platform designed to meet the production, distribution and measurement needs of high-volume audio publishers. The official launch follows the successful beta testing period, during which the solution was known as Hive. Building on the capabilities of Voxnest's Spreaker platform, Spreaker Enterprise gives audio…

New Study: Hey Alexa, 95% of Consumers Don’t Want to Talk to a Robot When Shopping

Global Study Highlights Huge Disconnect Between Retailers and Consumers and the Role of New Technologies in the Shopping Experience People do not want to speak with robots while shopping in-store or online according to a new study conducted by Oracle NetSuite in partnership with Wakefield Research and The Retail Doctor, a retail consulting firm created by expert consultant and business mentor Bob Phibbs. The global study of 1,200 consumers and 400 retail executives across the US, UK and Australia found a huge disconnect…

Interview with Mike Austin, Co-Founder and CEO, Fresh Relevance

"AI can offer device-based and local time-based insights to help determine at what time and on which channel marketing messages should be served to each individual shopper for maximum effect." Tell us about your role and journey into technology. What galvanized you to start Fresh Relevance? I’m a serial entrepreneur — I started my first business when I was sixteen and have been building software companies for more than two decades, including one of the first UK-based ESPs in 2000. While working at my previous email…

Prediction Series 2019: Interview with Elizabeth Walton, VP Marketing, Yext

Tell us about your role at Yext and the team/technology you handle. I am the VP of Marketing at Yext. I’ve been with Yext for more than six years and have held nearly every role within the Marketing Department in that time. In my current role, I lead Demand Generation, Content, and Marketing Operations. I consider myself an entrepreneur first and a marketer second — I love the effect good marketing has on a company’s growth.  I joined the company in 2012 when we had just 75 employees, and today we have about 1000…

TIM Launches in an Attempt to Introduce Ethics into Measuring Advertisements

With Global Conglomerates Withholding Data Behind Iron Fortresses, TIM Ventures into Other Avenues to Find Solutions for Precise Measurement of Advertising TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of cookies for advertisements. CEO Victor Wong is indicative that they are trying…

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

Book Outlines Three Pillars to Achieve Transformation Through Integration of Key Business Functions Merkle a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution to implement a customer-centric…

Magento Announces Availability of PWA Studio to Help Merchants Optimize their Multi-Channel Retail Strategies

There’s no question that mobile is the most transformative force in retail today, a trend that was on full display throughout the 2018 holiday shopping season. According to the Adobe Analytics Holiday report, mobile traffic soared with more than half (51.4%) of traffic originating from smartphones alone yet mobile accounted for just 31 percent of revenue. This is a stark reminder that many retailers have yet to crack the code on improving mobile conversion rates and the complexity of building and optimizing experiences…

Pyramid Analytics Appoints Peter Vomocil as New VP of Marketing

Vomocil Brings over 15 Years of Experience Driving Growth for Organizations Across a Variety of Industries Pyramid Analytics, a leading global provider of platform-agnostic enterprise analytics software, announced Peter Vomocil as its new global VP of Marketing. "We are excited to welcome Peter to the Pyramid Analytics team," said Omri Kohl, co-founder and CEO of Pyramid Analytics. "His experience at other tech companies and in executive leadership roles will enable him to effectively support growth generation …

Radius Launches ‘Data for Good’ To Give Back To Customers & Community For Philanthropic Use Of Data

B2B Enterprise Customer Data Platform Rallies Customers, Employees, And Nonprofit Organizations To Improve Society And Help Others Radius, the first B2B enterprise customer data platform, is launching Data for Good, a program that helps both Radius employees and customers give back to their communities. When for-profit customers use Radius to support philanthropic and social causes, Radius will credit-back their account in full for any data used, in effect lowering the cost for customers to pursue important causes. In…

CDO’s 5 Must-Have Features in a Headless CMS

When you’re in charge of the transformational role of marketing technology in an enterprise, as Chief Digital Officers (CDOs) are, any new solution needs to be flexible. For this reason, the API-first structure of headless CMS often makes it onto the CDO’s shortlist. The three main priorities of a CDO, according to survey data, are: Unifying the digital agenda Handling legacy IT systems Bridging the talent gap While a CMS is only part of the puzzle, it is one that sits in the intersection of all three…

Vivaldi Acquires Leading London-Based Digital Marketing Agency Gravity Thinking

Vivaldi, a global strategy firm, announces the acquisition of Gravity Thinking, the award-winning creative and digital agency based in London. The integration affirms Vivaldi’s commitment to deliver tangible impact and proven growth strategies to its clients. “The deliberate integration of strategy expertise, award-winning creativity, and in-market activation is absolutely necessary in the new model of building brands” Gravity Thinking’s expertise in performance marketing will complement Vivaldi’s business and brand…

Marketers Should Source the Magic of AI in the Holiday Season

This time of year, marketers find the most success when they leverage knowledge about their customers; where they prefer to shop, what deals they’re looking for, whether they plan to buy gifts in-store or online. Unfortunately, 64 percent of shoppers feel as though retailers don’t truly know them. Santa faces a similar problem — with billions of children in the world, how can he possibly keep track of everyone’s wish lists? The good news for Santa, and retailer marketers alike, is there’s a solution to this problem.…

Cisco Executive Yvette Kanouff Joins Sprinklr Board

Kanouff Brings More Than 20 Years of Experience Leading Business Transformation at Scale Sprinklr, the world’s #1 social suite, is proud to announce that Yvette Kanouff is joining Sprinklr’s Board of Directors, effective immediately. Expanding Sprinklr’s board with Kanouff’s experience operating businesses at scale will help Sprinklr achieve its mission of enabling every organization on the planet to make their customers happier. Cisco executive @YvetteKanouff is joining the @Sprinklr Board Kanouff's valuable…

Interview with Ashley Deibert, Chief Marketing Officer, Videolicious

"In the age of Artificial Intelligence and chatbots, companies bringing the 'human touch' back to business are actually those with a competitive advantage." Tell us about your new role at Videolicious. What are some goals that you’re working towards? Videolicious is on the cusp of explosive growth. Our goal is to establish and own the category of video automation in the Sales and Marketing technology ecosystem — sitting firmly between Marketing Automation and Sales Automation tools. If we’re put on the map for that and can…

Sensory Experiences Drive 9 out of 10 Shoppers Back to Stores, Says Global Mood Media Study

Mood Media’s New Study, “Elevating the Customer Experience: The Impact of Sensory Marketing,” Examines the In-Store Customer Experience Across Ten Countries Mood Media, the world’s leading in-store media solutions company dedicated to elevating customer experiences, launches its new global study, “Elevating the Customer Experience: The Impact of Sensory Marketing,” which reveals consumer attitudes toward the in-store customer experience as well as in-store shopping behaviors. Specifically, the report found that 78 percent…

Mission 2019: How VideoAmp is Eyeing to Transform the Established AdTech Paradigm

In 2019, we expect a dramatic AdTech transformation powered by new platforms for set-top box and automated content recognition (ACR) data processing. A leading player in the TV advertising and OTT, VideoAmp acquired IronGrid Data Services, Inc., followed by an announcement to launch a Data & Emerging Products Division. Currently, VideoAmp’s marketing investment platform measures linear TV, OTT and digital media investment across various AdTech platforms, including Programmatic and non-Programmatic channels. The leading…