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Salesforce and AWS Expand Global Strategic Alliance to Accelerate Enterprises’ Digital Transformations

New Integrations Will Dramatically Simplify How Data and Events Are Shared Across AWS and Salesforce Services Amazon Web Services, Inc.,an Amazon.com company, and Salesforce, the global leader in CRM,  expanded their global strategic alliance announcing new product integrations that will dramatically simplify how customers can securely share and synchronize data across AWS and Salesforce services.The new capabilities will demonstrate the companies' continued investment in delivering deeper levels of integration between…

Dreamforce TechBytes With Jason Loh, Global Head, Sales Solutions, Anaplan

Jason Loh Global Head, Sales Solutions, Anaplan At the ongoing Dreamforce by Salesforce event, we interviewed Jason Loh, Global Head, Sales Solutions, Anaplan. Jason shares his views on sales technology for modern sales professionals and the role of AI/ML in sales ops.Tell us about your journey in sales and how you reached Anaplan. I started my career in field sales in the enterprise applications space. Like so many other sales professionals, they gave me a computer, a corporate AMEX, and pushed me out the door to…

Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country's most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

ModuleQ and Thomson Reuters announced a partnership to assist professionals with time sensitive insights. The companies are integrating their AI technologies to help provide proactive distribution of mission-critical business information to clients' front-line personnel. As the volume of digital information expands exponentially, knowledge-based businesses are looking for new ways to help their professionals keep up.  The solution combines AI technology from Thomson Reuters to extract important business insights from…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Greater Marketing Insights as Natterbox Joins Salesforce Communities

First Telephony Provider to Be Available for Community Cloud Customers Natterbox, a leading provider of global voice cloud services, has announced that it will be the first telephony provider available through Salesforce Community Cloud. Transforming the way businesses communicate with partners, customers and employees, using Community Cloud for greater insight into their ecosystems activities. At a time when the demand for return on investment has never been higher, the news means that Salesforce customers can now…

Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

WalkMe Secures $40 Million Series F Funding to Accelerate the Growth of Its Digital Adoption Platform

Nearly 2,000 Organizations Use WalkMe to Guide, Engage and Automate the User Experience; Funding to Continue the Global Expansion of Its Digital Adoption Platform WalkMe, the world first Digital Adoption Platform and one of the fastest-growing software companies globally, announced it has raised $40 million in Series F financing, led by Insight Venture Partners, with participation from WalkMe's first institutional investor, Mangrove Capital Partners. WalkMe has raised $207.5 million to date. WalkMe enables leading…

MakerSights Appoints Tom Miltonberger Vice President of Engineering as Adoption by Major Fashion Brands Skyrockets

Proven, Visionary Engineering Leader to Drive Evolution of MakerSights Technology, Enabling Fashion and Retail Product Teams to Make More Customer-Informed Product Decisions MakerSights announced that Tom Miltonberger has joined the fast-growing company as vice president of engineering. With experience in SaaS, mobile apps and advanced analytics as well as a long history of innovative and executive management in Silicon Valley companies, Miltonberger will lead establishing, enhancing and communicating MakerSights…

Vonage Expands Vision in Cloud Contact Center Market with the Decision to Acquire NewVoiceMedia

Vonage's Announcement to Acquire NewVoiceMedia Would Advance Company's Strategy to Provide an Integrated, Cloud Communications Platform Today, Vonage Holdings Corp. has entered into an agreement to acquire privately-held Contact Center platform provider,  NewVoiceMedia. In an official press release, Vonage has agreed to acquire NewVoiceMedia for an equity price of $350 million paid in cash. The acquisition combines Vonage's robust UCaaS and CPaaS solutions with NewVoiceMedia's pure-play cloud contact center offerings,…

Interview with Anthony Kennada, Chief Marketing Officer, Gainsight

"Too many sales and marketing organizations are focused on building a sales process that is disconnected from how prospects like to buy."Tell us about your role and journey into technology. What made you join Gainsight? I started my career as a high tech recruiter in 2008, placing software engineers with exciting startups in Silicon Valley. As it turned out, 2008 was not a good economic climate for hiring anyone. Our boutique agency folded after six months or so and I was out looking for a new job. I emailed my hiring…

MRI Launches Visual Analytic Tool Delivering Instant Access to Targeting Insights

On-Demand Graphical Reports Reveal Consumers’ Habits, Motivations, and Needs With so much data at their disposal, marketers and ad planners often struggle to isolate the consumer insights that can accelerate targeting effectiveness. “Rather than combing through tables or constructing charts, our clients can spend more of their days adding insights and crafting points of view. Visual Reporter is also an invitation to leverage MRI’s data more deeply, empowering brands to make smarter marketing decisions.” GfK MRI’s…

Persado Announces Persado for Salesforce on Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Persado Platform Brings AI-Generated, Customer-Engaging Marketing Language and Deep Response Insights to Customers Persado, a leading provider of AI-generated marketing language, announced it has launched Persado for Salesforce on Salesforce AppExchange. Customers can now integrate Persado with Salesforce Marketing Cloud to generate and deploy AI-generated email messages powered by Persado’s Marketing Language Cloud that meaningfully boosts email performance and improves customer engagement. Comprised of the world’s…

TechBytes with Mike Anderson, Co-Founder and CTO,Tealium

Mike Anderson Co-Founder and CTO, Tealium Of all the marketing technologies, Customer Data Platforms (CDPs), are growing in popularity and relevance among leading marketing teams. There are many reasons why marketers prefer to rely on CDPs rather than depending only  on data systems, including CRM and DMP. Mike Anderson, Co-Founder and CTO, Tealium, spoke to us about the CDP-Customer Intelligence relationship, and the increasing adoption of mobile-only CDP technologies for marketing.Tell us about your role at Tealium and…

SAS Is No. 1 in Advanced and Predictive Analytics Market, Says IDC Report

SAS again surpasses all predictive and advanced analytics suppliers, according to the IDC report, Worldwide Big Data and Analytics Software 2017 Market Shares: Healthy Growth Across the Board. SAS led with a 30.8 percent market share in 2017 in the advanced and predictive analytics category, more than twice that of the next-closest competitor. SAS has led in the predictive and advanced analytics category since IDC started tracking the market in 1997 and has exhibited continued growth every year in the category. "SAS…

TechBytes with Will Federman, Executive Editor, The Tylt

Will Federman Executive Editor, The Tylt Video content truly helps build intimate, long-lasting brand-focused relationships. As the dynamic of mobile-only marketing technology changes, CMOs could well look out for video marketing technologies that increase audience reach and conversion. Will Federman, Executive Editor at The Tylt, provides critical insights on how brands could maximize their ROI from video technologies.Tell us about your journey into technology and the team you lead? As executive editor, I oversee…

LeanData Announces Final Ops-Stars 2018 Conference Agenda

The Largest Revenue Operations Industry Event Boasts More Than 40 Sessions, Supported by More Than 25 Leading B2B Sponsors LeanData, the leader in Lead-to-Account Matching, Routing, and Marketing Attribution solutions, unveiled the complete Ops-Stars 2018 conference agenda, featuring more than 40 breakout sessions, keynotes, and workshops, providing sales and marketing operations leaders with the best practices and tools that will empower them to grow revenue for their organizations and become the next generation of…

Keith Sedlak Joins Harte Hanks as Senior Vice President of Sales for Marketing Services

Brings Deep Expertise in Marketing Solutions, Business Development and Client Relations Harte Hanks announced that Keith Sedlak will join the Company as Senior Vice President of Sales for Marketing Services. In this role, Mr. Sedlak will draw on his significant background in marketing solutions, business development and client relations to help advance Harte Hanks’ strategy and bring the Company’s innovative approach to a broad range of clients and industries. Most recently, Mr. Sedlak served as Senior Vice President…