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Here & Now: Create Meaningful Marketing Moments with Location Intelligence

Location intelligence is an extremely powerful tool that helps brands craft precise targeting and creative media to drive meaningful, personalized marketing campaigns with massive ROI opportunities. Brands are using location intelligence to confidently tap into new markets and more effectively win over audiences through deeper consumer connections and messaging strategies derived from real-time data rather than supposition. Retailers—faced with stiff competition and disrupted by the rise of e-commerce—were early adopters…

FileMaker, Inc., Releases Enhanced Workplace Innovation Platform for Custom App Creation

Latest Release Offers Security, User Interface and Scripting Updates to Help Organizations Solve Complex Challenges FileMaker, Inc., announced the release of the FileMaker 18 Platform, the latest version of its leading Workplace Innovation Platform. The release features a range of enhancements from an improved user interface to a larger offering of security controls. “The newest version of the FileMaker Platform helps you tackle your biggest challenges at work,” said Ann Monroe, VP of worldwide marketing and customer…

96% of People Have Seen Ads That Reference Their Location, Indicating the Prevalence of Location-Specific Advertising

Location Tracking Is Becoming More Integrated into Users' Online Behavior. Nearly 8 in 10 People (79%) Have Used Geotags on Social Media and 38% of People Have Accidentally Shared Their Location via an App Nearly all people (96%) have seen advertisements that reference their location, showcasing the widespread use of location tracking technology. This data comes from a new survey on location-based advertising by The Manifest, a business news and how-to website. Only 15% of people rarely or never see ads that reference…

TechBytes with Shrenik Sadalgi, Director of Next Gen Experiences, Wayfair

Tell us about your role and the team/technology you handle at Wayfair. As Head of Next, I lead Wayfair’s effort to explore far-future research and development, positioning the company to pioneer the future of retail by leveraging emerging technologies and looking at them with a long-term lens. Our team is driving ideation and engineering to help create next-generation customer experiences through technologies like mixed reality, spatial computing, artificial intelligence and more. What is Wayfair and what are your…

Vonage Wins 2019 INTERNET TELEPHONY Product of the Year Awards

Cloud-Native Vonage Business Cloud Solution and Vonage’s NewVoiceMedia Conversation Analyzer Both Recognized for Industry Innovation Vonage, a global business cloud communications leader, announced that integrated media company TMC, has awarded the Company a 2019 INTERNET TELEPHONY Product of the Year Award for two of its leading services - cloud-native unified communications solution, Vonage Business Cloud (VBC), and Conversation Analyzer on Vonage’s NewVoiceMedia solution. “I am honored to recognize Vonage with two…

Instagram Stories and Video Ads Become Branding Staples in Social

Instagram Stories and Video Ads Become Branding Staples in Social; Investment in Apple Search Ads Accelerates Kenshoo, a global leader in marketing technology, released The Kenshoo Q1 2019 Quarterly Trends Report, and accompanying infographic, detailing Q1 spending growth in social (27%), paid search (11%) and Ecommerce Channel Ads (ECA) (83%) on a year-over-year (YoY) basis. As Kenshoo continues to expand its support for myriad ad types within key publishers, more trends emerge that highlight the value of each stage in…

RevJet Launches Shutterstock Image Application to Streamline Digital Ad Creative Production

New Application Provides RevJet Customers Seamless Access to Shutterstock's Collection of more than 260 million Images RevJet, the only platform where Fortune 500 marketers take control of advertising experiences, announced the integration of Shutterstock's API to the RevJet AppXchange. The new app provides seamless access to Shutterstock's high-quality licensed photographs, vectors, and illustrations via the Shutterstock API, all within The RevJet Ad Experience Platform — adding to RevJet's suite of leading creative…

MarTech Interview with Mike Orr, Co-Founder at Grapevine6

"Marketing needs to produce valuable content but salespeople also need unique content to stand out and engage buyers in the market." How exciting is the current Social Media ecosystem today? As an engineer at heart I think this is the most exciting time for Social Media for business. We’re past the early adopters and into solving the value that unlocks mass adoption. On the consumer side the platforms are starting to deal with the problems of a maturing community – security, individual v. collective rights, and honestly…

MarTech Interview with Uzair Dada, CEO, atEvent

"Companies are looking to make events a part of their digital integrated marketing strategy to accelerate their sales velocity, track attribution and prove ROI." Tell us about your role and journey into Technology. What inspired you to be a part of atEvent? 18 years ago I started a demand generation agency, with the sole purpose to help large technology companies go to market. Over the years we found that a big pain point for our customers came from the event space, where they spent an inordinate amount of money going to…

New Study Reveals Positive Impact of Page Speed on Google Rankings

Searchmetrics Uses Google Lighthouse to Analyze Google Ranking Factors 2019 Even Highly-Ranked Sites Neglect Accessibility for the Visually Impaired and Blind Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse. And higher ranking sites in general are more likely to use modern web technologies such as next-generation image formats and the newer, faster…

MarTech Interview with Ran Ben-Yair, CEO and Co-Founder at Ubimo

"When a client can connect their data to movement or location data, they can expand their understanding of their customers and leverage this new view." Tell us about your role and journey into Marketing Technology. What inspired you to start Ubimo? We started Ubimo in 2013, at a time when people were trying to replicate the desktop-based digital ecosystem to mobile. They were looking at low context online behavior in-app to try and estimate things like the propensity of an audience to visit a brick-and-mortar location. We,…

TechBytes with James Wilson, CTO at Rokt

Tell us about your role and the team/technology you handle at Rokt. As the Chief Technology Officer at Rokt, I’m responsible for setting the technical direction for our rapidly growing engineering team, influencing product development and am accountable for our success in becoming a leading technology brand. I have technical oversight of over 75 engineers that work on C# .Net and Clojure back-end services, Angular and React Javascript front-ends, and machine-learning and data science teams using Python-based analysis…

MarTech Interview with Charli Rogers, VP of International Client Services, Yext

"The biggest change in consumer behaviour is the rapid adoption of voice devices and this will create more location-based business opportunities." Tell us about your role and journey into Marketing Technology. What inspired you to join Yext? I lead the Client Services team at Yext. Our platform enables businesses to directly provide their information to over 150 digital services and applications globally so that when people search for information about a business, they get a verified answer, which improves discoverability…

Bidalgo Introduces Accelerator Program for Small to Mid-Sized App Developers

Program Provides Training, Mentorship and Support to Help App MarketersAccelerate Growth Bidalgo, a leading provider of ad automation software and services for app marketers, announced the launch of the Bidalgo Accelerator, designed to help marketers from small and mid-sized app developers combat all the major challenges faced when trying to scale their apps. In today’s crowded mobile ecosystem, many app marketers find themselves up against competition with significantly more resources with which to acquire new users.…

New Consumer Research Reveals Increasing Usage of Multiple TV Sources by Viewers in Major European Countries

Independent Study Conducted by Gracenote and Nscreenmedia Reveals Insights into Consumer Behavior and Attitudes on Pay TV, Free-To-Air and Online TV in the UK, Germany and Sweden Gracenote, a Nielsen company, and nScreenMedia, a leading digital media analyst firm, announced findings from a new independent survey focusing on pay TV, free-to-air and online TV viewership in major European countries. The study titled, "TV Universe - UK, Sweden, Germany: How People Watch Television Today" offers the most current and holistic…

United Airlines App Crowned Best of the Best with Webby Award Win

Last night at the 23rd Annual Webby Awards in New York City, United Airlines accepted the "People's Voice" Webby Award in the "Business and Finance" category for the airline's reimagined mobile app, which debuted earlier this year. The Webby Awards is the leading international awards organization honoring excellence on the Internet, including apps. This year, 13,000 entries came from every U.S. state and more than 70 countries to be considered for this honor. Already the top downloaded airline app for Apple and Android…

TrademarkNow Launches Trademark Clearance Tools for the Masses

New Online Offerings Make World-Class Trademark Clearance Accessible to Every Trademark Attorney in the World TrademarkNow has launched new self-service pay-per-search offerings to bring trademark clearance to every trademark professional in the world. The new offerings make it possible for anyone to take advantage of the company's AI-based platform in order to clear a potential new brand to the market in as little as half the time of other tools. "Traditionally trademark searching has been expensive and siloed out by…

Swiftpage Launches All-in-One Act! Growth Suite Sales & Marketing Platform for SMBs

Act! Growth Suite, the Next Generation of Act!, Makes It Easy for Customers to Drive Business Growth Swiftpage, the provider of Act!, a leading cloud-enabled CRM and marketing automation platform aimed at helping small and midsized businesses (SMBs) grow, announced a new approach to connected CRM, marketing, sales and customer service technology with Act! Growth Suite, an all-in-one sales and marketing platform purpose-built for SMBs. The introduction of the new Act! Growth Suite represents a significant step forward, both…

TextUs Introduces the “Text Us” Call to Action — the Evolution of the “Contact Us” That Lets Customers Text…

Phone and Email Follow-Up Aren't Enough -- the "Text Us" Call to Action Link Lets Customers Start Texting with Your Business TextUs, the most popular business-class text messaging software, announced that it will introduce the "Text Us" call to action, allowing customers to start 1:1, real-time conversations with a single click from a website, email, or anywhere on the web. Traditionally, businesses have relied on conventional "Contact Us" calls to action with phone, email, and forms as a primary means of engagement.…

Adobe Collaborates With Amazon to Accelerate Growth for Third-Party Merchants

Magento Commerce Branded Stores for Amazon Sellers Becomes Merchant Solution for Standalone Storefronts Adobe announced Magento Commerce branded stores for Amazon sellers, a new offering available through Magento, part of Adobe Experience Cloud, that runs on Amazon Web Services (AWS). The solution is designed to give sellers a seamless way to grow their business and manage their online presence across Amazon.com and their own storefront. Native integration with Amazon.com merchant tools like Amazon Pay and Fulfillment by…