AppNexus Sees Steep Rise in Video Business, with 230% Growth of RTB Video Spend

Leading Advertising Technology Company Reports Increase in Video Activity Across the Platform, Adding Innovative Formats, Data Offerings, and Premium Inventory AppNexus, the world's leading independent advertising technology company, announced the results of rapid growth of its video business. Since the launch of its video marketplace in late 2015, AppNexus has seen buyers, sellers, and impressions significantly increase across its platform, with a 230 percent compound annual growth rate (CAGR) of real-time bidding…

Lessons for Content Marketers from a Successful Cupid

For Many Content Marketers, Delivering Personalized and Relevant Experiences Across the Entire Customer Journey to Purchase Is Not Easy as It Looks Valentine's Day is here... and we have a Cupid from OneSpot sharing his insights on the state of personalization in Content Marketing. To ensure that you stay committed to your Martech commitments this Valentine's Day (and in the ones to come),  Cupid talks about the lessons that every marketer should know, to achieve that 'sweet, romantic' state of 'Hyper-Personalization' in…

CloudCherry’s Predictive Analytics Enhancements Give Companies the Customer Experience Edge

Improvements Increase Speed and Accuracy of Customer Feedback Analysis at Scale CloudCherry, a leading Customer Experience Management company, announced significant enhancements to its CX platform's predictive analytics engine, reducing the time required to analyze customer feedback at scale, reveal insights and predict trends. "Brands around the globe are under ever-increasing pressure to understand and get ahead of customer needs, tackle churn, and drive profitability. With the help of machine learning and deep…

3 Reasons Why Marketers Should Welcome GDPR (Other Than Because It’s Required!)

Since the European Parliament and Council agreed upon the new General Data Protection Regulation (GDPR) in December 2016, GDPR has been on the forefront of many marketers’ minds. A year later, many companies are actively working with privacy and legal experts, implementing processes to become compliant. For some, this process is daunting and significantly affects the way they have been handling data. For others, it aligns with their current practices and is a mere formality for maintaining operations in Europe. However,…

Media iQ Appoints Simon Tray as Global Chief Financial Officer

Tray leaves MediaCom Worldwide after 19 years, highlighting continued growth at Media iQ Media iQ, the leading global analytics and technology company, has announced the appointment of Simon Tray as Global Chief Financial Officer. He joins having previously held the same role at MediaCom Worldwide, where he had been part of the leadership team for the past 19 years.  In his new role, Simon will be responsible for the company’s financial performance and reporting of business, as well as taking responsibility for future…

YouTube’s Top Kids’ Influencers Announce Participation in SuperAwesome’s SafeFam Program

At Kidscreen Summit 2018, over thirty YouTubers and five agencies announced participation in SuperAwesome’s SafeFam initiative. SafeFam’s content certification is designed for young YouTubers and their parents to better understand and navigate the digital safety and privacy requirements of the under-13 audience on YouTube. Creators who have already signed up include DenisDaily and the rest of The Pals, SuperHeroKids, Gabe and Garrett, Grace’s World, Annie Rose, Hope Marie, The Daya Daily, The Fizz Family, The Crafty…

DiscoverOrg Expands Market Leadership, More Than Doubles its Database, and Exceeds Growth Goals in 2017

In its 10th Year, Leading Marketing and Sales Intelligence Provider Accelerates Already Aggressive Growth Trajectory DiscoverOrg announced its 2017 results, surpassing all growth projections during its 10th anniversary year. The industry-leading B2B sales and marketing data provider exceeded its 2017 growth plan for revenue, data, employees, and profitability - and integrated the DiscoverOrg and RainKing businesses faster than anticipated. 2017 highlights include: Annual recurring revenue of over $130 Million…

Direct Agents Introduces Standalone OTT Solution

Directagents.TV Is the Agency's Expanded Offering for OTT Growth Marketing Direct Agents, a data-driven, digital advertising agency is excited to announce their latest solution focused on OTT network launch and audience growth: DirectAgents.TV As a leader of OTT growth marketing, Direct Agents has launched a stand-alone solution for OTT subscriber & audience acquisition, churn management, tune-in, and content launches. In addition, Direct Agents helps with cross-device presence management and OTT-specific…

Instapage Announces Support for AMP Landing Pages

Marketers and advertisers can create AMP landing pages directly from the Instapage platform Instapage, the post-click optimization platform for advertisers, is bringing the Accelerated Mobile Pages (AMP) framework to landing pages. With AMP capabilities on Instapage, marketers and advertisers will be able to create AMP landing pages directly from the Instapage platform. AMP is a Google-backed open-source project that allows for faster page load speeds on mobile devices, enabling marketers and advertisers to provide a…

CleverTouch ‘Momentum’ Launched to Reduce Email Build Time

Created by CleverTouch's DevLab, Momentum Allows Field Marketers to Build Their Own Emails with No Knowledge of HTML CleverTouch, a leading Marketing Automation consultancy and service provider, announced the launch of Momentum, a marketing technology service enabling field marketers to easily create beautiful HTML emails in Marketo and Eloqua without the need for central marketing teams. It will be available from 14 February. Read More: How is The Location Data Landscape Shaping Up in 2018? CleverTouch Momentum’s…

CoreMedia Features in Gartner’s Magic Quadrant for Digital Experience Platforms Report

CoreMedia Included in the First-Ever Release of Cutting-Edge Market Research Report CoreMedia, a global provider of omnichannel content management, advanced asset management, and eCommerce integrations, has announced that it has been included by Gartner's 2018 Gartner Magic Quadrant for Digital Experience Platforms research report. Recommended Read: TechBytes with John Schnipkoweit, CTO, Choozle Key Parameter to Decide the Magic Quadrant: The Ability to Execute Digital Experience CoreMedia has been placed as a leader…

OTT Explosion Provides Safe Platform For Marketers

The topic of OTT Explosion was a dominant force at CES this year. Maybe not as the unequivocal future of video programming, but at least as an offering on par with cable and satellite offerings. We know OTT’s been growing quickly in recent years (users doubled in 2017), so its prominence is no surprise. Pulling even with “traditional TV” is the surprising development, however, as the stage is now set for streaming to change the conversation around advertising as well. OTT now migrates from a side bucket of digital spend…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

Triller Raises $5 Million Series A to Democratize Music Video Creation

Social App Allows Users to Create Celeb-Quality Music Videos in Seconds Triller, the AI-powered music video platform, today announces a $5 million Series A funding round led by Carnegie Technologies. With over 23 million downloads worldwide, Triller democratizes the music video creation process, making it easy for users to create and share celeb-quality music videos, instantly. The funds will be used to build out the platform's AI-backed production technology, which automates the video editing process to drive better…

AdColony Announces Full Compatibility with IAS, Double Verify and MOAT

New Integrations Make AdColony the First In-App Video Marketplace to Integrate with all Leading Ad Quality Measurement Partners AdColony, the ad quality video marketplace, has announced that the company is fully compatible with all major viewability measurement partners for both programmatic and managed service campaigns. AdColony is the first in-app video marketplace to partner with Integral Ad Science (IAS), MOAT and DoubleVerify, providing a range of options that will give AdColony customers the flexibility to work…

How is The Location Data Landscape Shaping Up in 2018?

If a Tool Is Limited by the Availability of Low-Quality Data, It Just Won't Be of  Value. As the Data Market Becomes More Crowded, It's Also Important to Focus on Transparency, says Unacast CEO  Thomas Walle When a Location Data platform raises significant funding from leading investors in the industry, it ought to make waves. Unacast, the makers of Real Time Graph, scooped $17.5 million. Clear with their plans for the future and ambitious in taking their product road-map to new territories, the Thomas Walle-led company…

AC Business Media appoints Infogroup Media Solutions as Data and Media Management Partner

AC Business Media, a Prominent B2B Media, and Business Intelligence Company, Will Retain Infogroup to Provide Data Management Services Infogroup Media Solutions, the leading provider of business and consumer media management solutions, announced that it has added AC Business Media to its client roster. Through this new partnership, Infogroup will deliver advanced data processing, media management, and market strategy services to help AC Business Media expand its list rental opportunities, gain a more…

Harmonic Appoints David Krall to its Board of Directors

David Krall Most Recently Served as the Strategic Advisor to Roku Inc Harmonic, the worldwide leader in video delivery and cable access virtualization, announced it has expanded the company's board of directors with the appointment of David Krall. "I'm delighted to welcome David to our board. David's extensive executive leadership and board experience, and particularly his strong digital and streaming media background, make him an excellent addition. We look forward to David's insights and guidance as we continue to…

Meredith Corporation Partners With Google On Launch Of New Product, AMP Stories

PEOPLE Is First Meredith Brand to Launch on AMP Stories Meredith Corporation announced that it is among the beta publishers launching AMP Stories, which was created in collaboration with the open source AMP project and Google. AMP Stories provides a mobile-focused format for delivering news and information as visually rich, tap-through stories. PEOPLE is the first Meredith brand to work on developing the format for the developer preview at the AMP conference in Amsterdam. "AMP Stories have extraordinary potential to…