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An Inspiring Tale from A Woman in Tech

Conductor’s New CTO Neetu Rajpal Narrates Her Story as a Woman in Tech and About Building Software for the Future, Tech Leadership, and Her Team Neetu Rajpal has served as Conductor’s VP of Engineering for the past three years, building and leading a very strong and refined engineering team in the marketing tech field. But her incredible service to Conductor is just beginning: as Conductor’s new CTO. In her new role, Neetu has been tasked with unprecedented growth for both her team (doubling our R&D team in the next…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

Media Agencies Conquer Industry Transparency Issues with NetSuite

Forthea Interactive and MediaMax Focus on Creativity and Clients by Eliminating Business Process Complexity To focus time on rapidly changing client needs, boutique media agencies are selecting Oracle NetSuite to scale their business, without sacrificing creativity. For example, Forthea Interactive and MediaMax implemented Oracle NetSuite to gain a source of efficiency across their growing businesses and provide the support, transparency and creativity that clients demand. Forthea Interactive Balances Data and Creativity…

Transcosmos Powers Global Omnichannel Customer Service with Bright Pattern Cloud Contact Center

Bright Pattern Powers Global Omnichannel Customer Service Across 31 Countries, Creating Effortless Customer Experiences and Strengthening ROI Bright Pattern, a leading provider of omnichannel cloud contact center software, helps Transcosmos provide exceptional localized customer care for international clients. Transcosmos enables global retailers to localize their customer service and deliver support that is tailored and relevant to each market. Operating in the United States, Asia, Central America and South America,…

NetworkNewsWire Latest Publication on Gamification Features DeepMarkit

NetworkNewsWire Announces Publication on Gamification and Entertaining Features Morphing Web Visitors Into Loyal Customers  NetworkNewsWire, a multifaceted financial news and publishing company,  announced the publication of an editorial featuring DeepMarkit Inc., a client of NNW and gamification technology company inventing new ways to engage consumers and other audiences. The publication is titled E-Commerce Growth Potential Supercharged by Gamification. Gamify has been winning over merchants due to ease of setup,…

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem

The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute, a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their…

OLB Introduces Omnisoft Cloud-Based Commerce Platform

Comprehensive Suite of Integrated Business Services Includes Inventory, Back-Office, and Payment Acceptance to Simplify Operations and Reduce Costs The OLB Group Inc., a provider of merchant-centric SaaS solutions for small and medium businesses, announced the release of its Omnisoft cloud-based merchant service platform. Omnisoft integrates multiple business functions into a single, intuitive portal to help businesses facilitate operations and improve overall performance. Omnisoft is available through Independent Sales…

Globant Publishes Latest Book on How to Embrace Artificial Intelligence as a Catalyst for Augmented Intelligence

The Book Works to Demystify AI and Provide Strategies on How to Implement the Technology so That Organizations Can Take Full Advantage of the Opportunities It Provides Globant, a digitally native technology services company, launches its latest book, "Embracing the Power of AI." The book serves as an introduction to artificial intelligence (AI) to get readers comfortable with the principles of AI. Readers will walk away with a greater understanding of how to effectively implement AI in a way that allows them to embrace…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

How Retailers Can Use Customer Data to Make Shopping Great Again

We live in a constantly-connected era. Consumers interact with brands more than ever before – across various channels and devices, and at every step of the shopper journey. We use devices to research items, read reviews, compare prices, and seek advice. All of these interactions produce significant amounts of data that retailers could use to improve shopping experiences, create more customer loyalty, and boost margins. However, many retailers are struggling to gain value from these new heaps of customer information. Data…

Bridgeline Unbound Digital Experience Platform to Power Bank’s Customer Experience

The Bridgeline Solution Will Transform the Bank’s Digital Footprint Bridgeline Digital, Inc., a provider in cloud-based Web Content Management, eCommerce and Marketing Automation software, announced that they will be partnering with a full-service bank to power their digital presence. The engagement is a three-year SaaS subscription to Bridgeline Unbound Digital Experience Platform - which encompasses the Marketing and Content modules for marketing automation and web content management - as well as associated professional…

Sendwithus: Startups Have Edge on Enterprises When it Comes to Optimizing Customer Engagement to Increase Revenue

Report and Webinar Provide Critical Insights on How Startups Are Capitalizing on Transactional Email to Fully Leverage Growth Potential of Existing Customers Sendwithus, creators of the cloud-based email management solution Dyspatch, shared the findings of their newest report, “How to Engage the Customer and Deepen Relationships: What Startups Can Teach Enterprise About Transactional Email.” The report and an accompanying webinar - to be held on July 18, 2018 - explore the ongoing struggle Enterprises experience around…

Interview with Gil Allouche, CEO, Metadata.io

"Machine Learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline."Tell us about your role and how you got here? What inspired you to launch an account-based targeting platform? I’m a software engineer turned data-driven growth marketer, I founded Metadata.io to make demand generation easy for non-technical marketers. What do you mean by the AI Operator for Demand Gen? How does it deliver qualified leads into the sales funnel? Metadata’s AI Operator is…

dataxu Reports Massive 40x YoY Increase in TV

Premium and Live Sports TV Inventory Supply Rapidly Scaling to Meet Growing Agency, Marketer Demand dataxu, the leading provider of programmatic marketing software for marketing and media professionals, announced a record 40x year over year increase in TV purchased through its TouchPoint DSP in Q1 2018. dataxu’s software enables audience-based TV buying from a range of premium providers, including network groups such as A+E Networks, live TV streaming services including Sling TV, and Video on Demand platforms for movies and…

Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution

Solution Enables Addressable Advertising to up to 1 Million Locations per Campaign Across Mobile, Desktop, and OTT/CTV Devices. Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising,…

Best SEO Agency Awards Presented for July 2018 by FindBestSEO

FindBestSEO Has Released Its July Rankings for the Best Seo Agencies in the Industry, with Boostability, Digital Marketing Agency, and Ignite Digital Topping the List. The New Monthly Award Is Designed to Highlight Companies That Have Proven Themselves to Be Leaders in the Digital Marketing World FindBestSEO continues its practice of new ranking of the 10 best SEO firms each month, and the winners always represent a range of unique services and statistical analysis. The top three SEO firms for July 2018 are Boostability,…

Datonics Nearly Doubles Data Taxonomy with Latest Data Onboarding

New Premium Data from the Highest Quality Available Offline Data Sources Offers Marketers Plethora of Targeting Options Leading online data marketplace Datonics has nearly doubled its data taxonomy from 550 prepackaged segments to over 1,000 by onboarding premium data from the highest quality available offline data sources. These offline data companies have chosen to offer their data via Datonics on a white label basis under the Datonics brand. Complementing Datonics’ existing offline data pool, these new segments…

Retreaver Becomes A HubSpot Connect Certified Partner

Retreaver Announced That It Has Joined HubSpot as a Connect Certified Partner. the Retreaver Integration for HubSpot Makes It Possible for Customers to Fetch Contact Details About Callers and Track Calls from Any Source Through to the HubSpot Contact's Timeline Retreaver announced that it has joined HubSpot as a Connect Certified Partner. HubSpot, a leading CRM, marketing, sales, and customer service platform, works hand-in-hand with Connect Partners to help grow their business through co-marketing and business development…

Mimecast Acquires Ataata

Acquisition Expands Mimecast to Offer Cybersecurity Awareness Capabilities with Leading Training Content, Risk Scoring and Real-World Simulation Attack Scenarios Mimecast Limited, a leading email and data security company, announced it has acquired Ataata, Inc. Ataata is a cyber security training and awareness platform designed to reduce human error in the workplace and help enable organizations to become more secure by changing the security culture of their employees. The acquisition will allow customers to measure cyber…

Content Experience Platform Provider Tiled Raises $1.5 Million

Tiled Inc., a content experience platform for enterprise sales and marketing teams, announced that it has completed the initial closing of its series seed preferred stock financing. The financing, which was led by Kickstart Seed Fund, brings the total amount invested in Tiled to $1.5 million. Proceeds from the financing are being used to accelerate sales and marketing, which will include hiring experienced enterprise software sales, customer success and marketing personnel. “Sales organizations continue to present…