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inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo, the leading provider of technology solutions for content, operations, and performance, announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The…

MarTech Interview with Warren Levitan, CEO and Co-Founder, Smooch

"Make sure you are focused on your customer’s problems, rather than your solution." Tell us about your role and journey into technology. How did you conceive the idea of launching Smooch? I have been working on guaranteeing exceptional customer experiences for consumer brands for close to 20 years. Over these 2 decades, I have boiled down almost everything I have learned into four key pillars to guaranteeing a great CX: Be where your customers are — We live in an era of convenience and you need to engage on…

Nielsen Consumer Neuroscience Unveils Behavioral Sciences Institute

Led by Nielsen's Team of 20 Neuroscientists and Grounded in a Deep Understanding of Consumer Emotion and Decision-Making, Multidisciplinary Programs Will Showcase the Latest in Applied Behavioral Sciences Nielsen announced that its Consumer Neuroscience division, the leader in measuring nonconscious responses central to consumer emotions and behavior, launched its Behavioral Sciences Institute, a collection of multidisciplinary programs designed to educate industry leaders and help them apply knowledge from the latest in…

MarTech Interview with Thomas Zawacki, Chief Digital Officer, Infogroup

"We prepare for an AI-centric world by embracing the best parts of the technology, with a healthy dose of reality about the potential issues with privacy and security." Tell us about your role and journey into technology. What galvanized you to join Infogroup? My role is to deliver a ROI for our clients via industry-leading products, and to drive profitable revenue growth for the company. I have found that building valuable products and programs for clients comes from a combination of understanding consumer behavior,…

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the launch of TiVo’s CubiTV for Android TV. CubiTV for Android TV is a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. TiVo will publicly demonstrate CubiTV…

Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth

Irwin Gotlieb, Joanne Bradford and Kathi Love Appointed as Directors  Comscore, Inc., a trusted partner for planning, transacting, and evaluating media across platforms, announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. The addition of these long-tenured media and technology executives is designed to accelerate the company's next phase of growth and is effective April 1, 2019. Board Enhancements Mr. Gotlieb…

TechBytes with Robert Johnson, CTO, Interana

Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform for behavioral discovery and analysis. We work with data associated with sequences and patterns in time. Unlike other platforms, ordinary business users can ask questions and get immediate insights into what their users and customers are doing. Our aim is to give anyone who interacts with customers access to this information. How much has the Advertising Technology landscape evolved in the last two…

MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

Invoca Wins Best Call Analytics Platform in the 2019 Marketing Technology Awards

Invoca, an AI-powered call tracking and analytics company, announced that it has been recognized as the Best Call Analytics Platform in the 2019 Marketing Technology Awards. In the awards organized by ClickZ and Search Engine Watch, companies were judged by customers and a host of influential leaders in marketing tech, based on platform ease of use, customer service, value for money, onboarding, integrations, and innovation. Invoca is joined by marketing technology leaders such as Adobe, Kenshoo, and Salesforce, who were…

Demand Gen Demands Data Visualization, Interactivity, and Storytelling

If I told you marketing departments were projected to spend loads of money in 2019, you wouldn’t be surprised. It’s true: Spending is what marketing departments do; it’s what marketing departments have always done. But this year, the allocation looks a lot different than what most of us are used to — and for humble demand gen professionals like me, it’s a very exciting time. According to the 2019 Demand Generation Benchmark Survey Report, marketing spend is going to shift to demand gen initiatives in a big way. Close to…

Why Content Creation is Nearing A Tipping Point

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges. Deloitte Private recently launched its first global business survey, analyzing the objectives and results of almost 2,000 private company leaders in 30 countries. The…

AWS Announces General Availability of Concurrency Scaling for Amazon Redshift

With More Than 200 New Features and Enhancements in the Last Two Years, Amazon Redshift Delivering an Average of 10x Faster Query Times and over 10,000 Customers (The Clear Cloud Leader for Data Warehouses) Amazon Web Services Inc., an Amazon.com company, announced the general availability of Concurrency Scaling, a new Amazon Redshift feature that automatically adds and removes capacity to handle unpredictable demand from thousands of concurrent users. Concurrency Scaling comes at no cost to almost all customers, and…

MarTech Interview with Ryan MacInnis, Director of Marketing, Notarize

"If you take the process of getting thousands of documents signed and notarized and bring that exclusively online, managed from one place, that’s actually driving massive growth for those companies." Tell us about your journey into Sales and Marketing. What galvanized you to join Notarize? I started my career as a sports journalist with the Boston Globe and found that marketing was this incredible opportunity to take great storytelling and blend it with a bit of psychology to get a buyer, investor or potential employee…

Braze Announces Next-Generation Email

A Superior Approach to Maintaining Relevance and Building ROI in an Era of Mobility and AI Braze, the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, revealed the next generation of email, identifying personal, responsive, and relevant messaging value across the entire customer lifecycle. More human email communication leads to deeper impact and ROI for brands. Braze found that users who receive email alone see 45% higher engagement than…

PhotoShelter Secures $8 Million in Funding From Level Structured Capital

New Funds To Drive Product Innovation and Company Growth in 2019 PhotoShelter, the leading digital asset management platform for visual storytellers, announced it has received funding from Level Structured Capital, an affiliated fund of Level Equity, a New York private investment firm focused on providing capital to software companies. This funding provides PhotoShelter with access to a total of $8 million in capital. The investment will help the company drive product innovation across its cloud-based visual media…

MarTech Interview with Rytis Lauris, CEO and Co-Founder, Omnisend

"Brands need to keep up and respond to the omnichannel demand by being present on various channels and engaging with customers." Tell us about your role and journey into omnichannel marketing. We started as an Email Marketing tool, Soundest. As we were built around the e-commerce industry, we noticed that e-commerce marketers have very specific needs around automation. At the time, when we launched Soundest 5 years ago, automation wasn’t easy for online sellers. Email Marketing automation was a privilege for larger…

The Apache Software Foundation Celebrates 20 Years of Community-led Development “The Apache Way”

World's Largest Open Source Foundation Provides $20b+ Worth of Software for the Public Good at 100% No Cost; Apache Software Used in Every Internet-Connected Country on the Planet The Apache Software Foundation (ASF), the all-volunteer developers, stewards, and incubators of more than 350 Open Source projects and initiatives, announced today its 20th Anniversary, celebrating "The Apache Way" of community-driven development as the key to its success. The world's largest Open Source foundation is home to dozens of…

Leading Consumer Insights Platform, Suzy, Hires New Senior Vice President of Data and Insights

Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” announced the addition of statistical analysis expert Tanya Kolosova to the company’s impressive leadership team. In her new role as Senior Vice President, Data and Insights, Kolosova will oversee all of Suzy’s data analytics and statistical insights. An expert in actionable analytics and software development, Kolosova has extensive knowledge of machine-learning, advertisement and audience intelligence, and design and…

Straight Talk on How MarTech is Faring Amidst the Big Data Deluge

The MarTech industry is in a constant state of flux, and always in search for the next “Big-Thing” in technology. In the last five years, most companies have realized the power of data and felt that’s the holy grail until CDPs came into the picture and broke the glass ceiling. Not data, but the insights from data make sense (and dollars) today. Big Data is nothing new for marketing and sales. However, the hard facts and its complexity are beginning to cast its impact only now. In any Marketing Technology company or in the…

Webedia Hires Matthew Wurst to Lead US Operations for Global Media, Content and Technology Network

Former General Manager and Head of Operations at 360i to Spearhead Growth in the US, with a Focus on Editorial-Led Content Experiences for Brands Webedia, the global media, content and technology network rooted in culturally-driven content, announced the appointment of Matthew Wurst as Managing Director in the US Wurst, who previously worked at 360i as General Manager, Head of Operations, will be responsible for building Webedia’s agency model in the US to help brands reclaim ownership of their content, data and…