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The Trade Desk Ushers in the Next Wave of Digital Advertising featuring Koa, Artificial Intelligence (AI) for Advertisers

Data-Driven Insights and Game-Changing Features Deliver Better Planning, Smarter Buying and Stronger Performance for Brands and Agencies The Trade Desk, Inc., a global advertising technology company, is launching a range of new products that will help advertisers use data-driven insights to plan, forecast and buy digital media more effectively than ever before.  Collectively referred to as the Next Wave, this release includes three transformative products: Koa is powerful AI that improves advertisers’ decisioning and…

Everything You Know About Viewability Could be Wrong

When it comes to conversions, there is a lot going on below the fold. New data from Nativo underscores the importance of the viewable CPM Now that viewability measurement has become ubiquitous across the digital space, advertisers are looking deeper into the meaning of this metric and how it translates to success. Agencies have dozens of publishers across several channels to oversee, and finding the proverbial silver bullet at the beginning of the consumer journey (awareness) to support conversion can be difficult. For…

dataxu Appoints TV Veteran Gary Savoy as Vice President of Media

Former Comcast, AT&T VP Gary Savoy to Accelerate Adoption of Dataxu’s TotalTV Solution dataxu, a leading provider of programmatic marketing software for marketing and media professionals,  announced the appointment of industry veteran Gary Savoy as Vice President of Media. Savoy brings nearly 30 years of experience in television and interactive advertising sales, business and product development from companies including Comcast NBCUniversal and AT&T. Savoy will lead TotalTV for Publishers, the company’s new…

Vistar Deals Discovery Unveiled as the First Dedicated Storefront for DOOH Deals

Vistar Deal Discovery Offers the Marketplace a Powerful New Open Platform That Directly Connects Media Buyers and OOH Sellers Vistar Media, a programmatic technology company for digital out-of-home (DOOH), announced the launch of the first global dedicated storefront for the private marketplace (PMP) deals in DOOH. Through the Vistar Deals Discovery storefront, buyers can now explore custom packages curated by the world’s largest out-of-home media owners through a universal access point. Vistar Deals Discovery storefront…

Cyara Empowers Contact Centers to Deliver Personalized Customer Journeys

Cyara 7.3 Validates Critical Cx Connections Between the Self-Service and Agent Segments of a Journey, Ensuring Effective Service and High Customer Satisfaction With its latest update, Cyara is taking aim at one of the biggest customer-service frustrations: the loss of data when customers move from self-service to agent-assisted service, or from one channel to another. To earn customer loyalty and satisfaction, leading global enterprises know they must deliver consistent and personalized customer experiences across all…

TechBytes with Lee Walsh, Regional Managing Director, NewBase

Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' pace. Asia, in particular, is more diverse and complex compared to the markets in the Americas and Europe. Lee Walsh, Regional Managing Director, NewBase, gives us an inside view of the Asian advertising ecosystem and helps us to understand the nature of the American and European digital advertising markets.Tell us about your role at NewBase and the team/technology you handle.…

Rising Popularity of Mobile Point-of-Sale Devices Skyrockets in a Growing Billion Dollar Industry

MarketNewsUpdates.com News Commentary According to U.S. based market research and business intelligence company, Crystal Market Research, the Mobile Point of Sale Market (mPOS) was worth USD $9.73 billion in 2014 and is expected to reach approximately USD $46.28 billion by 2023, while registering itself at a compound annual growth rate (CAGR) of 18.92% during the forecast period. mPOS devices are expected to drive an increased usage of payment cards in Global markets, such as China, India and so forth. The global POS…

Petsky Prunier Advises EngagedMedia on its Sale to Aptus Health

EngagedPatient Platform Strengthens Aptus Health’s Product Portfolio Petsky Prunier is pleased to announce it has advised Engaged Media LLC, a mobile-first messaging platform, on its sale to Aptus Health, Inc., a leader in multichannel engagement solutions for health and life sciences companies. Atlanta-based EngagedMedia, provides a mobile-first messaging platform that enables life sciences companies to communicate and engage with patients based on real-time pharmacy claims data. By deploying timely, targeted…

Quadient Announces General Availability of Quadient Inspire R12

Latest Release Designed to Enable and Accelerate Digital Experience Quadient, the award-winning leader in Customer Communications Management (CCM), announced the general availability of its newest release, Quadient Inspire R12, which includes the new Digital Advantage Suite. The updated version of Quadient Inspire is designed to give customers and partners greater control over the systems and processes used to drive consistent communications across all channels with an emphasis on digital experiences. With Inspire R12,…

Tips to Evaluate the Impact of E-Reputation Analysis – A Quantzig Whitepaper

Quantzig Lists the Tips to Evaluate the Impact of E-Reputation Analysis Quantzig, a global analytics solutions provider, has announced the completion of their recent whitepaper on the tips to evaluate the impact of e-reputation analysis. In the current scenario, we have come to a stage where organizations believe that social networks are the most significant tools to boost their brand presence on digital platforms. Some of them spend more time concentrating on their social media accounts than on their site.…

Marketplace Launches Amazon Alexa Skill ‘Make Me Smart from Marketplace’

New Skill for Alexa Helps Make Users Smart on the Economy, Pop Culture, Tech and Current Events with Exclusive On-Demand Voice Content Marketplace has launched its first Amazon Alexa skill, Make Me Smart from Marketplace, to deliver unique, on-demand voice content exclusively for Alexa users with new content every weekday. “We wanted to take advantage of the unique benefits of this platform rather than simply repurpose content we’re already airing elsewhere” With an Amazon Echo nearby, once the skill is enabled,…

Instart World Cup Ad Performance Study Reveals Why Advertisers Are Winning This Year’s Tournament

Fans Are Watching the World Cup Live, and Commercials Are Impacting Their Behavior — Especially if the Ads Feature David Beckham Instart, the company helping thousands of leading brands around the world deliver faster, safer and more profitable online experiences, today announced the results of its 2018 World Cup Ad Performance Study. The study revealed that more than two-thirds (70 percent) of Americans and Brits watching the 2018 World Cup are doing so live, with the Brits (81 percent) watching more live matches than the…

Adobe Delivers New Adobe Sign Innovation; Advances Microsoft Partnership

Adobe Sign Now Powers Majority of Fortune 100 Companies, Microsoft Partnership Expands to Include PDF Services from Adobe Adobe has announced powerful new enhancements to Adobe Document Cloud with advancements for Adobe Sign and new PDF integrations across Microsoft Office 365. Adobe Sign is now more deeply integrated with Microsoft Dynamics 365, providing real-time access to customer details from LinkedIn Sales Navigator and more automated sales processes. Adobe Sign is now also the first Cloud Service Provider in the…

Vendasta Ranks Among Top Growing Canadian Tech Companies

Vendasta Secured Its Coveted Spot on the 2018 Branham300 List of Public and Private Technology Companies by Achieving 45 Percent Revenue Growth from 2016 to 2017 Vendasta was recently named in the Branham300 – a definitive list of the fastest growing information and communication technology (ICT) companies in Canada. The Saskatoon-based software group secured the 130th spot in the list’s slice of Top 250 Tech Companies countrywide, along with three other deserving Saskatchewan businesses. “The Branham300 is based on…

New “Chat Stories” Experience from the Ad Council Draws Teens in with Interactive Underage Drinking & Driving Prevention…

Facebook Messenger Story, Created by Snaps, Leverages Emerging Format to Reach Youth Audience Ad Council recently released its first story-driven chat experience on a mobile platform, developed in partnership with the conversational marketing platform Snaps. Inspired by the insight that teens increasingly seek out interactive stories and "chatbots" online, the "Ultimate Party Foul" chat experience leverages this emerging format to seamlessly integrate a message about the consequences of underage drinking and driving.…

Connected Apps Help Drive Digital Transformation

Digital transformation - or the adoption of digital technologies to deliver increased value to customers - is a core focus for most of today’s savvy businesses. But, making this ambition a reality can be a real struggle given the constant expansion and adoption of new technologies. One of the primary technologies driving this growth is SaaS applications. While SaaS apps such as Hubspot, Salesforce, Zendesk and hundreds more deliver powerful functionality for customers, the reality is they traditionally work alone in a silo,…

Criteo Invests $23 Million in Paris AI Lab to Define the Advertising Technologies of the Future

Criteo AI Lab is a Dedicated Investment to Advancing New Machine Learning Techniques Criteo SA, the advertising platform for the open Internet, announced the launch of the Criteo AI Lab, a center of excellence dedicated to the creation, experimentation and at-scale deployment of machine learning technology. Backed by an investment of €20M (approx $2,32,79,220) over three years, the lab will be involved in research related to building deep models that are interpretable, transparent and user-centric.…

Dan Smoot Joins Riverbed As Its First Chief Customer Officer

An Accomplished Leader with Global Experience in Customer Success, Sales, and Operations, Smoot Will Ensure Customers Receive Exceptional Value and Performance from Their Riverbed Investments Riverbed, the digital performance company, announced that Dan Smoot has joined Riverbed as the company’s first Chief Customer Officer reporting to Paul Mountford, CEO. Smoot, who previously was a senior executive at Salesforce, will focus on Riverbed on the customer’s journey and their success, and ensure they receive outstanding…

ThriveTracker Headed to Affiliate World Europe 2018 Conference

ThriveTracker Is the Ultimate Tracking Solution for Media Buyers and Performance Marketers ThriveTracker, a leading web and mobile tracker for media buyers and performance marketers, will be attending this year’s Affiliate World Europe Conference, held in Barcelona, Spain. ThriveTracker will join over 3,000 affiliate marketing professionals for enhanced networking opportunities and key profit-increasing takeaways over a three-day conference, 18-20 July 2018. ThriveTracker will be attending the first two days of the event.…

Adperio to Attend Affiliate World Europe 2018 Conference

The Affiliate World Europe Conference Will Join over 3,000 Digital Marketing Professionals in Barcelona, Spain, July 18-20, 2018 Adperio, a premier mobile marketing company helping advertisers acquire quality users that exceed their KPIs, will be joining professionals from over 80 countries at the 2018 Affiliate World Europe conference, to be held in Barcelona, Spain from July 18-20. Ranked in AppsFlyer’s 2018 Performance Index, with an overall power ranking of 13, while also ranking in the top-10 for iOS Non-Gaming.…