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Tomorrow’s Content Management Systems Will Be Driven by AI

Emerging Horizons of Future Content Management Systems Will Develop with Artificial Intelligence as the Central Theme. As AI Swiftly Penetrates Existing Marketing Technologies, CMS Will Not Be Left Behind Part four, which is the last in our featured series, explores the future of Content Management Systems. Globally, technology is changing and adapting to be increasingly AI driven. Hence, tomorrow's Content Management Systems will need to have capabilities of integrating with Application Programming Interface(s) that are…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

Gravity Software Announces Major Accounting Software Enhancements

Gravity's Version 5 Includes Bill of Materials for Light Manufacturing Module and Value Added Tax Functionality Gravity Software (Gravity), a robust mid-market cloud accounting solution written on the Dynamics 365 (aka Microsoft CRM) platform, announced its latest release, Version 5 (v.5) of its popular application. Two of the major enhancements include Bill of Materials for Light Manufacturing and Value-Added Taxes (VAT) for international users. Gravity's v.5 has over 30 major enhancements to the application centered…

StarfishETL Releases New QuickBooks and Sugar Integration

Pre-Built Integration Now Available for QuickBooks and Sugar Products StarfishETL, a robust integration and migration platform and G2Crowd High Performer, has released a new integration to connect QuickBooks and Sugar. This integration allows users to create a 360-degree customer view by combining the accounting information in QuickBooks with the customer insights found in Sugar. Duplicate data entry is eliminated by connecting data related to customer accounts, invoices, and payments. The StarfishETL integration can…

Why Under-Investing In Your Preference Management System Is Costing You Customers

Selecting preferences is commonplace in our digital world. Users subscribe or unsubscribe from email lists, request notifications from their favorite brands, and update their privacy settings on social media networks. It’s a win-win for both parties. Consumers are supposed to be given a voice for their likes and dislikes in the marketing they receive, and how frequently companies interact with them through preferred communication channels. Marketing teams are granted first-hand insight into unique customer characteristics…

Global Companies Drive Faster Innovation with Oracle Cloud

Ebates, Mitsubishi Electric and Office Depot Accelerate Go to Market and Cut Manual Processes with Oracle Cloud Applications and Platform Oracle OpenWorld -- Oracle announced that a number of global enterprises have implemented a combination of Oracle Cloud Applications and Oracle Cloud Platform to power their businesses. Using Oracle Cloud Platform and Oracle Cloud Applications, customers including Office Depot, College Board, Ebates, Mitsubishi Electric, Solairus Aviation, Turning Point and The Wonderful Company have…

TechBytes with Tiam Korki, Co-Founder, Pressboard

Tiam Korki Co-Founder and CTO at Pressboard Europe enacted GDPR earlier this year, which saw several MarTech platforms exiting the market due to the restrictive nature of the laws and onerous methods of compliance. In this context, we spoke to Tiam Korki, Co-Founder and CTO, Pressboard, to understand how he sees the American market for content marketing platforms competing with the APAC and Europe.Tell us about your role at Pressboard and the team/technology you handle. I co-founded Pressboard 4.5 years ago with my…

SRAXmd Announces New Members of Executive Team

SRAXmd, a leading healthcare focused ad-tech marketing company, announced that Ben Waldshan has joined the company as Executive Chairman of the Board of Managers and Stacey Hafers has joined as Chief Financial Officer of the Company. Ben Waldshan is the founder and former CEO of Datamyx, a leading provider of integrated technology, data and analytics for marketers leveraging credit-oriented information. Datamyx was sold to Deluxe Corporation in 2015 for $160 million and Ben subsequently served as VP of Marketing Solutions…

Oracle Delivers Personalized Digital Assistants for the Enterprise

AI Transforms Chatbots into True Digital Assistants That Help Employees Simplify User Engagement, Boost Efficiency and Improve Productivity Oracle OpenWorld -- Oracle announced the availability of Oracle Digital Assistant, enabling companies to build personalized digital assistants to help employees work smarter and more productively. With Oracle Digital Assistant, employees leverage one comprehensive digital assistant that can be trained to support domain skills from multiple applications such as HR, ERP, CRM and CX.…

TechBytes with Jen Snell, VP, Product Marketing, Verint

Jen Snell VP, Product Marketing, Verint Enterprises find more value from their AI/ML investments if they seek to align these endeavors to specific business goals from the very beginning. In this context, we spoke to Jen Snell, VP, Product Marketing, Verint, to understand who owns the results delivered and leveraged from machine learning platforms and to what extent are these learning ‘supervised.’Tell us about your role at Verint and the team/technology you handle. I am the VP, Product Marketing at Verint…

New Research Finds Only 12.5% of US Consumers Actually Hate Chatbots

When It Comes to Getting the Best Customer Service, New Genesys Study Shows 75% of Consumers Say a Human Is Needed While 76% Turn to Digital Self-Service Channels A nationwide survey conducted in August finds that 94% of US respondents considered their last customer experience positive – although they note there is still room for improvement on the margins. While high-profile customer service blunders by major companies gobble media attention, new research from Genesys  challenges the notion that companies aren't in touch…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Advancing Amazon Connect Implementation Success in United Kingdom

Voicefoundry, Leading Consulting Services Provider for Amazon Connect, Expanding into the United Kingdom VoiceFoundry, a principal provider of enterprise cloud-based contact center solutions with a unique focus on customer experience and automation in North America, Australia and New Zealand, announced that it is expanding consulting services for Amazon Connect to the United Kingdom. VoiceFoundry continues to gain momentum in the delivery of Amazon Connect deployments, supporting innovative contact center…

5 Reasons to Join the Mobile E-Commerce Bandwagon

More than 5 billion people — two in every three living on the planet — are now connected on mobile devices, and it’s estimated that three-fourths of the global population will have a connection by 2020. As the ranks of mobile users continue to swell, the mobile device is assuming more importance than ever in e-commerce, where mobile accounts for a growing share of consumer spending. One in four e-commerce dollars is now spent on a mobile device, and 62 percent of smartphone users say that they’ve made a purchase using…

Accenture Agrees to Acquire Brazilian Content Marketing Agency, New Content

New Content Will Enhance Accenture Interactive’s Ability to Connect People and Brands Through Strategic, Relevant Content Experiences Accenture has entered into an agreement to acquire New Content, an independent Brazilian content marketing agency, to strengthen its customer experience services provided through Accenture Interactive. The acquisition will enhance Accenture Interactive’s ability to serve its clients in Latin America with branded and strategic content that connects people and brands, and helps clients…

In-App Advertising Poised for Growth, Driven by Strong Demand by Brands, New Global Research Shows

Fyber, a leading technology company creating solutions for smarter ad monetization, unveiled the results of a global survey conducted among media agencies and brands regarding attitudes and plans for mobile ad campaigns. Overall, both groups consider mobile to be the most effective channel to reach and engage users, with mobile in-app inventory delivering the best results across multiple metrics, including ROI. "Mobile devices are the consumer's primary means of accessing the Internet, and close to 90% of time on mobile…

The Funnel Isn’t a Funnel: Embracing the Way Businesses Buy and the Changing Role of B2B Sales

For most B2B companies, the sales process and funnel has not changed much in the past few decades. Sure, there is a bit more sophistication around the top of the funnel with web visitors, marketing capture leads, marketing qualified leads and sales accepted leads — but the funnel still represents a linear path through a set of stages. While the funnel may not have changed, the way B2B companies actually buy has changed and today’s most effective B2B companies have revised their sales approach to match the actual process that…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…

Incorta Expands Series B Round with Additional $15 Million Led by Microsoft’s M12 and Telstra Ventures

Total Series B Funding of $30 Million Will Be Used to Scale Go-To-Market Operations Incorta, the industry’s first hyperconverged analytics software company, announced $15 million in funding by M12, Microsoft’s venture fund (formerly Microsoft Ventures), and Telstra Ventures. This round coincides with the company’s Fall ’18 release, which makes the platform horizontally scalable for any volume of data without the need for partitioning, performance tuning or query optimization. M12 and Telstra Ventures’ investments bring…

Clarabridge Announces C3 Europe Customer Awards and Groundbreaking Solution Updates

From leveraging social channels and using chatbots to understanding effort and emotions and extracting actionable insights, this week’s C3 Europe conference covered a number of key trends. The event was hosted by Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands. @Clarabridge congratulates all the C3 London award winners! The London-based event, which combines keynotes, interactive workshops and conference sessions, brought together customer experience…