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OutSystems and Boncode Introduce Code Analysis Service to Reduce Application Risk

OutSystems, provider of the number one platform for low-code rapid application development, announced a partnership with Boncode, a Dutch leading provider of software analysis services. The alliance will give OutSystems customers another powerful resource to ensure that the company’s applications are being implemented optimally for maintainability, reliability, performance, and security. OutSystems has announced a partnership with Boncode, a Dutch leading provider of software analysis services! Agile development enables…

Data Privacy Backlash: Is Facebook Advertising Truly Evolving?

According to a recent report, cybercriminals earning over $3 Billion annually exploiting social platforms. In the current scenario of stringent data privacy and heightened security measures, advertising platforms are forced to take  strong steps to ensure Transparency, Control and Accountability of data policies in their organizations. Encryption is one of the ways to do it and Facebook is no different when it comes to providing building and providing privacy-related services. The leading social media advertising…

Taboola Expands Landing Page Optimization Offerings in Partnership with Landingi and Instapage

Taboola, the leading discovery platform, announced partnerships with landing page builder Landingi and post-click optimization leader Instapage. Marketing partners of Taboola will now have access to both platforms to analyze landing pages, optimize campaigns and drive better acquisition goals. Landingi will provide Taboola’s brand marketer clients with templates to design and optimize their landing pages to convert website visitors into paying customers. Marketers will be able to A/B test landing pages and manage leads to…

How To Drive Traffic To Your Amazon Listing

In 2018, global e-commerce revenues reached over $2.8 trillion dollars. To put this in perspective, if e-commerce was a country, its GDP would be the fifth largest in the world, outranking the UK. One of the biggest, if not the biggest, platforms for e-commerce businesses is Amazon. This sheer size of transactions on Amazon represents an enormous potential for sellers. It also means there is a great deal of competition, meaning it is tougher than ever to stand out on Amazon and drive customers to your listings. In this…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

JW Player Expands Video Player Bidding Offering with Three New Advertising Partnerships

The Company Has Added EMX, PubMatic, and Telaria, Building on Its Existing SpotX Partnership, to Bring Even More Advertising Demand to Its Clients JW Player, an independent video technology company, announced it has expanded its proprietary Video Player Bidding solution, adding three new advertising partners: EMX, PubMatic, and Telaria. JW Player’s Video Player Bidding provides media companies with a one-click solution to connect with high-quality advertisers and brands from across the globe. The addition of these…

Loop Now Launches High Quality Short-Form Video Storytelling Platform, Firework

As Featured in Apple's App Store, Loop Now's New App Firework Emerges from Beta with Patent-Pending Camera Feature "Reveal" and Exclusive Updates, Providing Creators and Viewers with Premium Short-Form Videos and AI-Enhanced Interactive Storytelling Loop Now Technologies, Inc. announced the launch of Firework, a social mobile content app for iOS and Android mobile devices. Backed by the top-tier industry venture capital firms behind Snapchat and Musical.ly, and a seasoned executive team, Firework became the fastest social…

Trust, Value, Credibility – A Guided Approach to Thought Leadership from PAN Communications

PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, released its latest eBook titled, “Building a Thought Leadership Program to Drive Value and Trust.” Tapping thought leadership and content marketing has become a go-to strategy for integrated marketing and PR teams who are looking to increase brand reputation across targeted growth areas. As a result, PAN’s latest eBook brings together years of best practices and overall strategy in an easy-to-follow guide for developing a winning…

PriceSpider Names Sean Reiter New Vice President of Marketing

Leader in Retail Technology and E-commerce Solutions Adds Proven Innovator to Team PriceSpider, a global leader in data and consumer analytics technology, is pleased to announce the addition of its new Vice President of Marketing, Sean Reiter. PriceSpider, leader in retail tech and e-commerce solutions, hires Sean Reiter as new Vice President of Marketing Over the past two decades, Reiter has engineered and executed comprehensive marketing strategies for multiple companies ranging from SaaS providers to software…

Salesforce Empowers Service Agents with Einstein AI and Quip for Service

Service Cloud Expands Einstein A Portfolio with New Intelligent Recommendation and Routing Capabilities so Agents Can Spend More Time Where It Matters Most -- Building Customer Relationships and Solving Complex Problems Salesforce, the global leader in CRM, announced new artificial intelligence and productivity solutions that empower customer service agents to focus more of their time on the human side of service — tasks that require social intelligence, critical thinking and creative problem solving skills. As customer…

Iterable Raises $50 Million to Accelerate Adoption of Disruptive Growth Marketing Platform

Iterable, the leading growth marketing platform for cross-channel customer engagement, announced that it has raised $50 million in Series C funding. Participants in the round included Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. The current round brings the company's total funding to $80 million to date. This Series C financing will build on the tremendous triple-digit year-over-year growth that Iterable has experienced. Iterable is poised to disrupt the $5.5 billion global marketing…

Leading Influencer Marketing Platform Buzzoole Bolsters Global Growth with Senior Hires

Leading influencer marketing platform Buzzoole has added more strategic global firepower to its senior team with the appointments of Manola Pegoraro as Global Chief Finance Officer, Melissa Lee as Global Operations Director, Jane Roy as Vice President of the Americas and the promotion of Sarah Whitfield to Global Chief Marketing Officer. Buzzoole has made the appointments following another year of impressive growth which has seen the platform secure $8.9 million in Series A funding, as well as being named as one of…

90 Seconds Snaps up Former Spotify APAC Marketer Joanna Wong

90 Seconds, the global video creation platform, just announced that it has brought in Joanna Wong, the former Head of Business Marketing at Spotify APAC, as the Vice President of Marketing. She will lead global marketing efforts for the brand. Joanna has over 10 years of international marketing experience in entertainment, media and tech industries spanning the globe. In addition to her role at Spotify, she has worked at major broadcast and electronics firms including Sky Germany, MTV, HBO and Canon Inc, and those…

True Influence Launches AppointmentBase B2B Sales Solution for Identifying, Qualifying and Booking Appointments with Sales-Ready Prospects

True Influence, the technology leader of intent-based marketing and demand generation solutions, announced AppointmentBase, a powerful solution for identifying, prospecting and booking appointments with prospects who are actively interested in a specific solution or service. Identifying opportunities and scheduling sales calls with prospects who are close to a spending decision is critical to building and maintaining a healthy sales pipeline. AppointmentBase combines True Influence’s decades of experience as a leader in…

Ingage Launches Instants 2.0 — The Fastest Way to Create Engaging Instagram Stories for Free

Ingage by Scrollmotion, the leader in branded marketing content creation -- no design experience required, launched Instants 2.0.  Instants 2.0 enables businesses to create beautiful and engaging custom videos, using the speed and simplicity of the 3-step Instants workflow, in under 60 seconds.  Downloadable free for iPhone from the App Store, Instants 2.0 offers more customization free of charge, including the brand new Instagram-friendly 9:16 aspect ratio, built-in templates, styles, filters, custom colors, speed control,…

SAS Announces $1 Billion Investment in AI

Commitment Includes New Advanced AI Technologies and Solutions & AI Accelerator Program Offering Skills and Support SAS, driving the future of analytics, is investing $1 billion in AI over the next three years through software innovation, education, expert services and more. The commitment builds on SAS’ already strong foundation in AI which includes advanced analytics, machine learning, deep learning, natural language processing (NLP) and computer vision. Educational programs and expert services will equip business…

Marketing Technology Primer: Why Invest in Influencer Marketing?

The Fall of Old-School Advertising Has Given Rise to a New Form of Promotion, Which Is Now Influencer Marketing. Tapping into the Potential of Influencer Marketing Gives Marketers an Edge over Brand Awareness and Discovery According to a study conducted by Linqia, 39% of brands have a steady plan for their Influencer Marketing campaigns. In fact, almost every marketer in the study is expected to be spending more than $10,000 on their marketing campaigns.So, how popular is the term Influencer Marketing? According to a…

TechBytes with Bob Phibbs, CEO, The Retail Doctor

Tell us about your role and how you earned the moniker, “The Retail Doctor.” I am a retail expert, sales trainer and speaker for some of the largest retail brands in the world. Now in my 25th year, I have a proven track record of increasing sales by utilizing the human capital in the stores to engage a stranger, discover the shopper and make a customer. How did you zero in on the idea of launching “The Retail Doctor”? I put myself through college selling shoes. When I graduated, I took a part-time job with a company…

Innovid Promotes Ken Markus to Chief Client Officer

Leading Video and Connected TV Company Expands Products and Services in Response to Market Demand for Technology and Expertise that Deliver Personalization While Integrating Seamlessly with In-House Brand Platforms Innovid, the world’s leading video advertising platform, announced the promotion of Ken Markus to Chief Client Officer, where he will focus on partnering and supporting Innovid’s expanding client roster. As Innovid continues its rapid expansion on the heels of its $30 million funding raise from Goldman Sachs…

AI Powered TONIK+ Launches On Both Coasts, Names Jamie Elden As President

TONIK+ Rolls out First of Its Kind AI Technology to Fortune 100 Entertainment Companies and Global Consumer Brands Jamie Elden has been named President of TONIK+, the AI-driven creative platform that connects brands with consumers through powerful storytelling and optimizes performance in real time. "TONIK+ video intelligence and remixing ability is the most comprehensive solution I've seen yet," says Ben Royce, Head of Performance Data Science, Global Agency at Google. Wavemaker Partners led by Founder & Managing…