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TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

SGK Presents “Key Strategies To Drive The Omnichannel Experience”

Rachelle Sokan Will Address How to Deliver Exceptional Omnichannel Customer Experience SGK, a division of Matthews International Corporation, and a leading global brand development, activation and deployment provider that drives brand performance, announced that Rachelle Sokan, engagement manager, client solutions, will present Key Strategies to Drive the Omnichannel Experience in an SGK BrandSquare webinar on October 24, 2018, 1:00 P.M. (ET). Customers are in control and their experiences are increasingly digital.…

Ushur Accelerates Growth in Automated Service Workflow with $12 Million in Series A Funding

SaaS Platform Provider to Enhance Capabilities and Expand Client Base with Funding Led by Premier Silicon Valley Firm 8VC Ushur, a service engagement SaaS platform provider harnessing the power of enterprise data, Robotic Process Automation and Language Intelligence Service Architecture (LISA), announced a $12 million Series A funding round led by premier Silicon Valley venture capital firm 8VC with participation from new and existing seed investors. “We are now servicing repeatable use cases across a number of…

TechBytes with Tiam Korki, Co-Founder, Pressboard

Tiam Korki Co-Founder and CTO at Pressboard Europe enacted GDPR earlier this year, which saw several MarTech platforms exiting the market due to the restrictive nature of the laws and onerous methods of compliance. In this context, we spoke to Tiam Korki, Co-Founder and CTO, Pressboard, to understand how he sees the American market for content marketing platforms competing with the APAC and Europe.Tell us about your role at Pressboard and the team/technology you handle. I co-founded Pressboard 4.5 years ago with my…

BrainTrust CAA-GBG And CreatorIQ Launch Influencer Data Mapping

Unlocking the ROI of Influencer Marketing with Deep Data, Relevant Insights and Innovative Technology AI technology is about to make influencer marketing more transparent and measurable according to a new white paper released by BrainTrust CAA-GBG and CreatorIQ. The white paper shares an in depth perspective and point of view on the evolution of the Influencer space and how artificial intelligence is shaping the landscape to be more dynamic, transparent, and sophisticated than ever before. The comprehensive data-backed…

VideoAmp Launches TV Viewership Audiences to Drive Advertising Impact, Performance, and Efficiency

Matches Commingled TV Viewership Data with Privacy-Compliant Digital Identities for Superior Audience Targeting; Delivers Advanced Reach/Frequency Management to Maximizes Campaign Impact Across Linear TV and Digital While Minimizing Over-Exposure VideoAmp announced the debut of its Custom TV Viewership Audiences. These advanced TV segments map ACR-based TV and set-top box viewership data directly to privacy-compliant digital identity through a deterministic match and support the integration of first- and third-party…

Lately and UpContent Link up to Eliminate Writer’s Block for Social Media Marketers

Marketing Software Integration Saves Businesses Time and Money Through Content Curation and Artificial Intelligence UpContent announced a seamless integration with Lately, to address two key, compounding, challenges to building your social media audience by consistently surfacing relevant, interesting, valuable content and, automatically crafting the best social media posts that drives engagement. The integration pairs Lately’s Artificial Intelligence-powered marketing dashboard with UpContent’s curated content management…

Choosing the Right Ingredients for the Content Management System Recipe

Cooking Content Management System recipes requires the right blend of product design with technology. Getting the right technology becomes easy if the development of these systems is directed accurately to gratify client requirements. In part three of this ongoing series on the sphere of Content Management Systems, MarTech Series is focusing on popular technologies that help CMS come alive. The writing aims to provide information for both sellers and buyers about what technology is commonly available out there for the…

Snapchat Welcomes Two More Companies to Its Mobile Measurement Partner Program

Snapchat Has Been Working Hard to Catch up in Revenues with Mobile Advertising Giants Facebook & Instagram. By Adding More Brands to Its Mobile Measurement Partner Program, Snapchat Seems Confident in Achieving Just That Snap Inc’s Snapchat will be adding Tenjin and Branch.io to its Mobile Measurement Partner Platform. This is being considered a highly strategic move by Snapchat to be at par with rivals, Facebook and Instagram. While Instagram is a part of Facebook (purchased at $1 billion in 2012 by the latter), its…

SAP Leonardo Unveils Latest Machine Learning and Analytics Updates

SAP SE announced an expansion of SAP Leonardo Machine Learning capabilities based on its upgraded SAP Conversational AI service that will enable major companies to build increasingly sophisticated corporate chat bots easily. SAP also announced an investment in intelligent robotic process automation (RPA) that is intended to help SAP automate repetitive processes across its portfolio. Further, SAP plans to release smart application design capabilities in the SAP Analytics Cloud solution and has added new partner content in…

Oracle Recognized as A Leader in Independent Analyst Report on Marketing Automation Platforms

Oracle Eloqua, Part of Oracle Marketing Cloud, Is Top-Ranked in Current Offering and Strategy Categories, and Received Among the Highest Scores in the Market Presence Category Oracle Marketing Cloud has been named a leader in business to business (B2B) marketing automation platforms by Forrester Research. The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018 recognizes Oracle Eloqua as having the highest score in the current offering and strategy categories and among the highest scores in the market presence…

Interview with Jean-Christophe Conti, CEO, VIOOH

"Many industries have been disrupted by OTT strategies, but it is a winning bet for marketers to always start their thinking process from consumer behavior."Tell us about your role and journey into technology. What made you join VIOOH? I have spent the majority of my career in the technology and advertising field, most recently as VP in charge of the Publisher Business Unit for EMEA at AppNexus and VP of Global Partnerships at Yahoo. The advertising industry is changing rapidly, so when the opportunity to lead a business…

TechBytes with Todd Bowman, Director, SEM and Feeds, Merkle

Todd Bowman Director, SEM and Feeds, Merkle The industry now has access to more location data than ever before through data collected from apps, cell phones, etc. In this context, we spoke to Todd Bowman, Director, SEM and Feeds, Merkle, to understand the current state of location data, how Merkle works with location data technologies, and how it is disrupting the way omnichannel marketing is executed globally.Tell us about your role and journey into technology. What made you join Merkle? In my current role at…

Broadleaf Commerce Chooses Lead Liaison to Execute Sales & Marketing Strategy

Ecommerce Solution Provider Selects Lead Liaison to Align Their Sales and Marketing Team Broadleaf Commerce provides robust commerce solutions to support enterprise retail brands. They’ve recently been named in Inc. 5000’s List of Fastest-Growing Companies in America for the second year in a row. Their brand is rising to the top, and that’s no accident. The company practices effective and efficient strategies, both internally and externally, in order to compete. Broadleaf has experience with marketing automation solutions…

Oracle OpenWorld 2018 Launches Next Era of Cloud

Annual Technology Conference Ushers in the Autonomous Future Oracle OpenWorld — Oracle welcomes more than 60,000 customers and partners from 175 countries and 19 million virtual attendees to Oracle OpenWorld 2018, the world's most innovative cloud technology conference. At the annual event, Oracle Executive Chairman of the Board and Chief Technology Officer Larry Ellison will talk about the latest-and-greatest technologies being incorporated into Oracle's next-generation cloud that will make data an even more…

SmartDraw Reports Strong Momentum for Open API as Data to Diagram Market Heats Up

SmartDraw Software, the leading provider of diagramming software, announced building momentum of its recently-announced Open API to assist in building applications that generate a diagram from external data. In the 30 days since announcement SmartDraw has seen a 22 percent increase in daily unique users, and has had several enterprise customers and system integrators enter into its SmartDraw Open API developer program. Data visualization software typically takes XY datasets and displays them as a graph. Until recently there…

How to Make the Most of Your CDP

There is no denying that customer data platforms (CDPs) are increasingly popular among more and more companies. In fact, recent research anticipates the CDP industry will reach $3.3 billion by 2023. Brands are turning to CDPs because of the increased demand for omnichannel customer experiences and availability of real-time data. A CDP is an effective way to gain visibility into a customer’s path to purchase through an always-on, always-updating golden record of all users across all touchpoints. Brands who deploy a CDP can…

InMobi Acquires US Based Advertising and Data Company, Pinsight Media

Partnership with Former Pinsight Parent Company, Sprint, Will Create a US Advertising Powerhouse InMobi, a global provider of enterprise platforms for marketers, announced the acquisition of Pinsight Media, the mobile data and advertising company formerly wholly owned by Sprint. This all-stock deal is part of a broader strategic partnership between InMobi and Sprint across devices, data, media and marketing. Pinsight Media is a mobile data and brand intelligence company that works with leading US telcos and advertisers…

Advertising Budgets Are Misaligned with Consumer Behaviors – New Research from ClickZ

Ecommerce marketers at US brands struggling to keep pace with where and how consumers browse and purchase online, according to new research published . An ecommerce-focused study by ClickZ, produced in partnership with Catalyst, part of GroupM, has found that 85% of browsing and purchasing activity occurs with non-Amazon retailers, but only 25% of US brands say they have a strategy for ecommerce retailers beyond Amazon. The Era of Ecommerce: Capitalizing on the New Customer Journey has also found that there is a 29…

Twilio Announces Autopilot, Enabling Millions of Developers to Build Omnichannel Bot Experiences That Don’t Suck

By Relying on Twilio Autopilot to Handle the Complex Details That Typically Lead to Bad, Automated Customer Experiences, Developers Can Now Deliver an Omnichannel Self-Service Option to Customers at Scale Twilio, the leading communications platform, announced Twilio Autopilot, the first fully programmable, conversational AI platform for building custom bots, IVRs and home assistant apps. Consumers want a quick, self-service option when interacting with businesses but are often frustrated when that experience does not…