Banner Before Header

FastSpring Appoints David Nachman as Chief Executive Officer

FastSpring, the trusted ecommerce partner for companies that sell software around the world, announced that David Nachman has joined as Chief Executive Officer (CEO). Nachman will define the company’s direction and further scale the FastSpring business, leveraging its leading technology solutions in the highly attractive ecommerce and payments markets.  Nachman will succeed Chris Lueck, who has been working closely with FastSpring’s board and major investor, Accel-KKR, to find the company’s next CEO. “Together with…

Bidalgo Opens UK Office to Help European App Marketers Run Smarter, More Effective User Acquisition Campaigns

Bidalgo, a leading provider of ad automation software and services for app marketers, announced that after years of supporting leading UK marketers from its headquarters in Israel, it has expanded to London to help app marketers in the region achieve growth quickly, easily and profitably. The London office will be managed by Oliver Gold, who was recently hired as Bidalgo’s UK Country Manager. With 16 years of experience in digital media, Mr. Gold will oversee all UK operations for the company, including the development of…

MarTech Interview with Asaf Greiner, Founder and CEO, Protected Media

"The nature of the advertising business means it’s critical to deal with attacks quickly and efficiently when they surface rather than trying to punish the other channels on which you’re dependent or resorting to cybersecurity threat activity." Tell us about your role and journey into technology. How did you conceive the idea of launching Protected Media? I was working with my partner, Dr. Zac Sadan, building network security solutions and protecting organizations from cyber attacks, when we began to see viruses hitting…

Mobiquity Technologies Expands Media Supply and Provides Innovative New Media Opportunities for Programmatic Advertisers

Mobiquity Technologies, Inc., a company providing mobile first, next generation programmatic advertising capabilities is announcing the addition of three new premium advertising supply partners to the Advangelists platform across display, video, and unique AR/VR technologies. New supply partners include Admix, Rubicon Project and Column6. Admix develops unique AR (augmented reality) and VR (virtual reality) advertising opportunities. Rubicon Project is a leading global ad supplier with over 50% of US ComScore 100…

Loop Now Launches High Quality Short-Form Video Storytelling Platform, Firework

As Featured in Apple's App Store, Loop Now's New App Firework Emerges from Beta with Patent-Pending Camera Feature "Reveal" and Exclusive Updates, Providing Creators and Viewers with Premium Short-Form Videos and AI-Enhanced Interactive Storytelling Loop Now Technologies, Inc. announced the launch of Firework, a social mobile content app for iOS and Android mobile devices. Backed by the top-tier industry venture capital firms behind Snapchat and Musical.ly, and a seasoned executive team, Firework became the fastest social…

Contentsquare Launches Digital Happiness Index to Help Brands Quantify Digital Customer Satisfaction

Contentsquare, an AI-powered digital experience insights platform, launched the Digital Happiness Index (DHI), a pioneering metric to help brands measure the quality of the experience they deliver across the web, mobile sites and apps. For the first time, IT, product, marketing and merchandising teams can all track a single digital customer satisfaction score. The Digital Happiness Index nets out the collective impact of the dozens of actions taking place across departments to provide a brand with a single common…

Study Finds 70% of Americans Would Share More Personal Data for Fairer Credit Decisions

Harris Poll Underscores Inequity in Credit Scoring System for Minorities and Younger Generations New research from the Harris Poll and ZestFinance shows deep dissatisfaction among most Americans with the traditional credit scoring system. A majority of younger Americans as well as minority groups believe the way their credit is assessed stacks the economic odds against them relative to other demographics. Eight out of ten Hispanics and African Americans say their credit score is an inaccurate representation of who they…

How Your App Can Escape the Doom of Becoming a Fad

Last year brought a powerhouse class of apps that changed the mobile landscape, not only for consumers but also for marketers and app developers. It is clear that the goal for developers and marketers in mobile is to connect with their users, bring them together, and create or enhance experiences. Some examples we have seen would be MoviePass’ attempts to disrupt how audiences go to movie theaters, or HQ Trivia’s push to bring audiences together at designated times and deliver real-time interactive experiences. While…

Kochava Collective Provides Audience Insights and Data Enrichment at Scale

5b Connected Device Profiles Give Brands and Marketers an Alternative to the Walled Gardens for Data Enrichment and Deep Audience Insights The Kochava Collective, the world's largest independent mobile data marketplace, now provides brands, app owners, and data companies with access to more than 1B monthly active users, 5B total connected device profiles, and is growing by 400 Million every month. The Kochava Collective is on pace to include 10B devices by the start of 2020. This data, combined with strategic partnerships…

Net Lag Is Real: Over Forty Percent Of Millennials Say Researching A Vacation Is Overwhelming

Are We There Yet?: North American Travelers Are Spending an Average of Eight Hours Researching Their Vacations Despite Being Bored After Just 40 Minutes New research from Hotels.com reveals that North American millennial travelers are experiencing net lag, a.k.a. scroll fatigue from never-ending research when booking a vacation. Whether it's a long trek through the Himalayas or a relaxing stay in a hotel treehouse, the struggle to book the perfect trip is real. Luckily, to help ease some of the stress, Hotels.com has…

MarTech Interview with Christophe Collet, Chief Executive Officer, S4M

"If you want to be a real contender in the fast-growing MarTech industry, you must find a way to make your company, and all of the people who make it, evolve at the same time as the market and grow with it." Tell us about your role and journey into technology. What inspired you to create S4M? I started my career in the mobile industry in 2004, at a time when the word “smartphone” didn’t even exist. After a few years, I co-founded the Mobile Marketing agency, Adenyo, which was later acquired by Motricity for $100 million.…

Bright Pattern Contact Center Selected by VIPdesk Connect for Robust Feature Set and Omnichannel Capabilities

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software, Selected by VIPdesk Connect, the Leader in Outsourced Customer Service for Luxury Brands VIPdesk Connect is a leader in outsourced customer service and a pioneer in providing high-touch customer care services to premium retailers and luxury travel, consumer products, and financial services companies. VIPdesk Connect's primary focus is to provide clients with exceptional customer service to create memorable customer experiences. VIPdesk…

Lifesight Partners with Liveramp to Bring Lifesight Audiences to Brands and Agencies in Asia Pacific

Lifesight Audience Is an Interest-Based Audience Data Solution to Help Brands Better Target Consumers Based on Real-World Purchasing Behaviours Lifesight, a leading Location Intelligence platform and data company in Asia Pacific, announced a strategic partnership with LiveRamp, the identity platform powering exceptional customer experiences. Through the partnership, brands and agencies in Australia, Japan, and India will be able to access Lifesight's high-quality, location-based audience segments. These audience segments…

Instasize Promotes Luca Meschiari to CTO

With Experience from Italy, Australia and the US, Meschiari Plans to Continue Instasize’s Fast Development of App Features with a Small, Focused Team Instasize, a visual toolkit for social media content creators, announces that Luca Meschiari will serve as the company’s first Chief Technology Officer. Meschiari was instrumental in the beginning stages of Instasize and was essential in building the first version of the app in 2014 as lead iOS developer and as the company’s first full-time employee. Since then, Meschiari…

Kinetica Launches Industry-First Active Analytics Platform

Kinetica, the leader in active analytics for the Extreme Data Economy, announced the release of the first complete active analytics platform, dramatically simplifying the architecture to deliver smart analytical applications at massive scale. The platform unites the key elements of active analytics: historical analytics, streaming analytics, graph analytics, location intelligence, and machine learning-powered analytics. Enterprises use the platform to build smart analytical applications that capture data, continuously…

MarTech Interview with Tony Chen, CEO, Channel Factory

"There should also always be active ad fraud prevention in video that includes monitoring first-party creator data and channel traffic sources." Tell us about your role and journey into technology. How did you arrive at Channel Factory? In 2010, I was in the middle of completing my education at Rice University; double majoring in piano performance and economics. During that time, I launched Yellow Thunder Media, an agency specializing in viral Content Marketing that worked with most of the major movie studios. A year…

Vymo, AI-enabled Personal Assistant for Sales, Launches on Salesforce AppExchange

Vymo announced it has launched Vymo for Salesforce on Salesforce AppExchange, a solution that is focused on driving adoption, auto-collecting clean behavioral data and nudging next best actions. Built on the Salesforce Platform, Vymo for Salesforce is currently available on the AppExchange Key Features ● Automated call management: Log calls from Android or iOS phones into Salesforce automatically and set follow up tasks with minimal intervention. ● Geo detection and intelligence: Log your meetings into Salesforce…

Frost & Sullivan Recognizes LivePerson Conversational Commerce and AI Offerings for Financial Services with “Global Customer Value…

Unique, End-To-End Approach to Conversational Commerce and AI Creates a “Seamless Experience,” Says Leading Industry Analyst Firm Following a review of conversational artificial intelligence (AI) in the financial services space, Frost & Sullivan awarded its 2018 Global Customer Value Leadership Award to LivePerson, in recognition of its unique, end-to-end approach to deploying conversational commerce and AI in brand-to-consumer communication. Some notable conclusions from Frost & Sullivan, which led them to…

Latest Report: PPC Remains a Powerful Digital Marketing Tactic to Boost Traffic

GoodFirms' research team led surveys with global IT companies and experts to obtain comparative insights that would benefit businesses dealing in the domains of PPC – AI, digital marketing, social media marketing, web design, SEO and eCommerce app development. Here is a summary of the aforementioned surveys conducted by the research team of GoodFirms: 10 Gurus on Future of PPC: AI and Machine Learning for PPC Campaign Management PPC has become the most powerful way of marketing tactics and an inventive method to boost…

MarTech Interview with Mary Clark, Chief Product Officer and Chief Marketing Officer, Synchronoss

"Insights gathered through analytics and business intelligence are only relevant when they can be applied quickly and with near real-time methodology to solve problems and deliver desired outcomes." Tell us about your role and how you got here. What inspired you to be part of a Marketing Technology company? I began my role as Chief Product Officer and Chief Marketing Officer in January 2018 — a year ago. I am responsible for Product Management, marketing and communications globally. My roots are in technology, telecom…