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Communications Industry Investing More in Technology

Results from the Second Annual PRSA/APPrise Mobile Technology Survey The Public Relations Society of America (PRSA) and APPrise Mobile’s second annual Technology Trends survey found professionals are increasingly spending on technology, with the focus majorly on mobile and improvisation of analytics. PRSA is the world’s largest organization for Public Relations professionals. APPrise Mobile is a B2B enterprise/native platform which enables organizations to effectively communicate via mobile. Companies recognize the…

Drift Picks Six & Flow as First UK Partner to Expand Global Reach

Drift has selected Six & Flow as first UK agency to join its international Partner Program. Six & Flow is a UK-based inbound marketing agency. US-headquartered Drift is the world's leading conversational marketing and sales platform. It is choosing specialist firms around the globe to generate a modern buying experience for potential customers, encourage more qualified leads and dramatically accelerate the sales cycle. Six & Flow is a Hubspot Platinum certified Agency Partner. At the time of this…

Salesforce Will Be Featuring at the Inaugural Tech for Good Summit

Salesforce President and Chief Strategy Officer Alex Dayon to Participate in Gathering of World's Top Technology and Business Leaders for a Discussion on How Disruptive Technologies Can Have a Positive Impact on Our Societies and Economies Salesforce is the first-ever Equality Sponsor of Viva Technology, one of Europe's largest technology conferences, reinforcing its commitment to equality in France and around the globe. In support of this week's global technology discussions in France, Salesforce last month pledged to…

HubSpot Named a 2018 Gartner Peer Insights Customers’ Choice for CRM Lead Management

HubSpot, a Leading CRM, Marketing, Sales, and Customer Service Platform, Was Recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management HubSpot has been recognized as a 2018 Gartner Peer Insights Customers' Choice for CRM Lead Management. HubSpot is a leading CRM, marketing, sales, and customer service platform. Since 2006, HubSpot has been on a mission to make the world more inbound. In its announcement, Gartner explains, "The Gartner Peer Insights Customers' Choice is a recognition of vendors…

Real-life Food Photography Drives Marketing

Better phone cameras and the popularity of social platforms like Facebook and Instagram mean we all have unprecedented access to photos from people's authentic dining experiences. This type of user-generated content (UGC) has become a force to be reckoned with in the restaurant industry, especially. Consider this: across all ages, 55 percent of consumers trust UGC over other forms of marketing. Additionally, only 15% of people trust recommendations from brands, while 84% of people trust recommendations from people.…

Interview with Jon Clarke, CEO, Cyance

"B2B marketing needs to close the gap with B2C Marketing. This is happening right now and will accelerate over the next few years." Tell us a little bit about your role at Cyance? My role has changed dramatically over the past few years. I started out as the Managing Director of Cyance when we were a B2B Agency.  I saw that buying behaviors were changing, forcing a need for change in the way B2B brands and agencies think about Marketing and Sales. I became an inventor of what ultimately turned into our platform,…

Nasdaq Welcomes Pluralsight Inc. to The Nasdaq Stock Market

Pluralsight Aims Not Only to Expand Its Future Customer Base but Also to Create a More Tech-Empowered, Equitable Economy Pluralsight Inc., an enterprise software company committed to closing the global technology skills gap, visited the Nasdaq MarketSite in Times Square recently in celebration of its initial public offering (IPO) on The Nasdaq Stock Market. With technology changing faster than the world’s ability to adapt and acquire new skills, many companies find themselves held back from their full potential…

Adscend Media and Distil Networks to Host Webinar on Combating Ad Fraud

"Getting to Know Ad Fraud" Breaks Down Key Fraud Components, Empowering Attendees with Insights to Improve Campaign Performance and Fraud Defense Leading rewards platform Adscend Media, and Distil Networks, the global leader in bot mitigation, announced that they will co-host a webinar on combating digital ad fraud, taking place on Wednesday, May 30th at 2:00 p.m. EDT. The webinar titled, "Getting to Know Ad Fraud" will provide an in-depth look at how ad fraud occurs, and strategies to minimize attacks that cost…

CBS And Nielsen Collaborate To Advance Dynamic Ad Insertion In Live Broadcasts

CBS and Nielsen Will Be Able to Make the Idea of Delivering a Complete DAI Platform into a Reality CBS and Nielsen announced that they are working on a collaboration that will deliver Dynamic Ad Insertion (DAI) in live linear national broadcast television, helping to actualize and progress addressable advertising. Powered by Nielsen Gracenote ACR (Automatic Content Recognition), the solution will use frame-accurate video recognition technology for precise ad detection and content insertion in live TV. The collaboration…

PacketZoom Launches ‘Mobile Connect’, a Real-Time Multiplayer Mobile Networking Solution

PacketZoom Mobile Connect Improves Multiplayer Communication, Offers Faster and More Reliable Player Connectivity; Eliminates Game Developer Need to Deploy Resources In-House PacketZoom has announced the launch of Mobile Connect, a real-time multiplayer networking solution as part of its end-to-end Mobile Networking Platform. With its latest launch, the company is re-defining mobile application performance via in-app mobile networking technology. Mobile Connect is currently in soft launch and is scheduled to be publicly…

Pegasystems Named a Leader in Gartner’s Magic Quadrant for CRM Customer Engagement Center

Pegasystems Was Named a Visionary in the 2018 Gartner Magic Quadrant for Multichannel Marketing Hubs Pegasystems Inc., the software company empowering customer engagement at the world's leading enterprises, today announced it has been named a Leader in the Gartner Magic Quadrant for CRM Customer Engagement Center report (1) for the ninth consecutive year. In the report, Gartner evaluated 13 CRM vendors based on their completeness of vision and ability to execute. According to Gartner, "The best…

H2 and Google for Entrepreneurs Announced a Partnership for Startup Communities

H2 and Google for Entrepreneurs Decide to Connect and Support Startups across the Globe H2, the premier global leadership network for the tech industry, and Google for Entrepreneurs announced a new global partnership. This partnership will bring together the largest worldwide resources and networks for both H2 and Google for Entrepreneurs. This move will significantly help in actively supporting leading technology leaders, in innovation centers on a global scale. Nayan Patel, founder & CEO of H2 said, "H2's mission…

Former Salesforce EVP & First CIO of the United States, Vivek Kundra Joins Sprinklr as COO

Vivek Kundra to Position SaaS Company for Next Stage of Global Growth as it Continues to Define Customer Experience Management Category Sprinklr, the world’s leading Customer Experience Management (CXM) platform, announced the appointment of Vivek Kundra as Chief Operating Officer. As former Executive Vice President of Salesforce and the first Chief Information Officer of the United States, Kundra has a track record of leadership and operational excellence that will support Sprinklr’s growth and mission to help enterprise…

Key Takeaways from the SiriusDecisions Summit 2018

According to SiriusDecisions’ research, 80 percent of B2B buyers rate customer experience with the brand – either their own or that reported by peers – as the most significant driver of the purchase decision It was my great pleasure to be part of the SaleScout Data Solutions presence at SiriusDecisions Summit (#SDSummit) this year. It’s really exhilarating to experience 3,000-plus people gathered together with a common goal to learn about current best practices and innovations in B2B sales and marketing. For myself, after…

Fireside Chat with Bill Walker

Bill Walker talks about his role in The Unison Home Ownership Investors, and their sales and marketing approaches. Know My Team Tell us about your role at Unison Home Ownership Investors and how you got here. As the Chief Revenue Officer at Unison Home Ownership Investors, I am responsible for cultivating and building out new and existing marketing channels and supporting the onboarding and servicing of new clients. Prior to joining Unison, I was Vice President of Customer Experience at Prosper Marketplace where I…

Decibel Named a “Cool Vendor” by Gartner

Digital Experience Intelligence Platform Selected for Its Innovation, Impact and Intrigue Decibel, the leader in digital experience intelligence innovation for enterprise businesses, announced that it has been included on the list of Cool Vendors in Personalization report by Gartner Inc. The report evaluates interesting, new and innovative vendors in digital marketing and commerce that are making personalization a vital component of their products and services, as customer experience is core to competitive relevance.…

Skyword Appoints Paul Alexander, Chief Marketing and Communications Officer of Eastern Bank, to Its Board of Directors

Before Eastern, Paul Alexander Served as EVP and Chief Communications Officer for Liberty Mutual Insurance, a Fortune 100 Company Skyword, the leading content marketing software and services company, recently announced that it has appointed Paul Alexander, chief marketing and communications officer of Eastern Bank, to its Board of Directors. “Paul is an inspirational marketing leader who understands firsthand the transformation that is taking place within marketing today,” said Tom Gerace, founder and CEO of Skyword.…

Contentstack Levels the Playing Field for Content Editors to Join Developers in Delivering Modern Digital Experiences

Contentstack Splurges on New Features to Empower Marketers to Tackle Omnichannel, Digital Content Management Contentstack, the digital content hub of the future and pioneer in "headless" content management system (CMS) technology announced major new enhancements to its Content-as-a-Service (CaaS) platform, paving the way for easier and more sophisticated content management by business users. "API-first content management is a growing trend in the enterprise, but most commercial solutions are optimized for developers…

MAZ Launches The World’s First Content Logistics System: A New Category of Enterprise Software for Content Creators

MAZ Was Founded by Former Apple and Adobe Designers and Engineers New York City-based software company, MAZ, announced that they have launched the world's first Content Logistics System to solve the issue that all media companies and brands face of delivering their content to an ever-growing/unscalable list of social platforms, devices and operating systems. Content logistics is a brand new category of cloud-based software which addresses the problems in the part of the content supply chain that facilitates the efficient…

To Unlock Mobile’s Potential, Marketers Must Leverage Unstructured Data

Unstructured data, simply stated in advertising terms, is any piece of information or behavioral signal collected in its simplest form. Once an assumption is made about the person behind that data signal and it coalesces with other signals, it then becomes segmented data or a “Data Segment.” This is a form of institutionalized stereotyping common to advertising that was born out of a technical need to generate scale and speed. Data providers, including Google and Facebook, commonly curate vague taxonomies like “auto…